A strong public image relies heavily on high-quality, professionally produced communications. Every year, Rollins produces hundreds of brochures, catalogs, newsletters, webpages, and other communication materials, each of which serves as an important ambassador of the College. Rollins’ graphic identity program is designed to bring continuity to these communications so they appear to be part of the same brand or “family.” Standard use of such design elements as color, type, and logo will give Rollins a stronger, more unified image with the level of professionalism expected of a highly rated educational institution.
