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Marketing & Advertising Prospectus 2012

www.rogeralbertclarkrally.org

v2.9 [10.10.12]


Contents Section 1 - Introduction ........................................................................ 3 1.1 Welcome ...................................................................................... 3 1.2 History.......................................................................................... 3 1.3 Facts ............................................................................................. 4 Section 2 - Publicity .............................................................................. 5 2.1 Media Coverage [Television and Print Media] ............................ 5 2.2 Website ........................................................................................ 6 2.3 Social Media................................................................................. 6 Section 3 - Benefits ............................................................................... 8 3.1 What can our partners expect in return for their investment? .. 8 Section 4 - Opportunities...................................................................... 9 4.1 – Our Proposition......................................................................... 9 4.2.1 - Commercial / Partnership Opportunities ............................. 10 4.2.2 - Branding Opportunities ........................................................ 12 4.2.3 - Advertising your business with us ........................................ 13 i. Rally Programme ................................................................... 14 ii. Website Opportunities ......................................................... 16 a. Podcasts: - £150 ................................................................. 16 b. Video Clips: - £200 ............................................................. 16 c. Web Adverts: – From £200 ................................................ 16 Section 5 - Website Statistics ............................................................. 16 Section 6 - Contacts ............................................................................ 19

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Some of our existing and previous partners:

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Section 1 - Introduction

The Roger Albert Clark Rally 2012 1.1 Welcome So what is the Roger Albert Clark Rally I hear you ask? Let me introduce you to this extraordinary motorsport event and our equally exciting marketing and advertising prospectus. It contains a mix of commercial sponsorship, partnership and advertising opportunities, which have been designed to accommodate budgets of all sizes.

1.2 History The Roger Albert Clark Rally is predominantly an historic rallying event, conceived initially by a group of motor sport enthusiasts during 2003/2004, to recreate the iconic RAC Rallies of the 1970’s and 1980’s. Since that first small event in 2004, it has now firmly established itself as a major sporting attraction in the motorsport calendar, taking place over four days at the end of the year. The Roger Albert Clark Rally not only borrows the name of arguably the best British rally driver of the period, but it also pays homage to the format of those rallies of the past. The event contains a mix of classic forest and tarmac spectator special stages along a route which starts in Yorkshire and finishes in Carlisle. It passes through areas made famous by rallying down the years. Names such as Dalby forest, Kielder forest and the forest stages of Ae, Kershope and Craik in Scotland. All have featured recently and all of which have struck fear and awe into the hearts of many professional drivers. Our rally brings together competitors from around the UK and Europe who see it as a season finale, along with the kudos of winning this extraordinary feat of gruelling competition and endurance as did many of their heroes in the past.

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1.3 Facts All this brings with it thousands of enthusiastic travelling spectators, who together with the marshals, event officials, competitors and their support crews are responsible for contributing in excess of ÂŁ1M to local economies. It is the recognition of this contribution to the economy, which has helped the event secure financial backing from the likes of Welcome to Yorkshire, Invest in Cumbria and the City of Carlisle, together with our other loyal supporters. So why not join with them and become one of our commercial partners? Please take the time to read on and see what the Roger Albert Clark Rally can offer you. It is my aspiration to continue to grow the rally year on year and would welcome you to join us. Full event Sponsorship and in Association Sponsorship is available, please contact me at r.a.c.rally@btinternet.com for further details. I look forward to hearing from you in the near future or via my Marketing Team. Thank you for your time and interest.

Colin Heppenstall Rally Manager Roger Albert Clark Rally

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Section 2 - Publicity Publicity is the life blood of any organisation and the Roger Albert Clark Rally is no exception. As the event has grown since its first running in 2004, its popularity and hence it’s following has grown too. The number of entries which the event attracts has continued to grow despite the on-going international economic difficulties, with an entry anticipated at over 100 for 2012.

2.1 Media Coverage [Television and Print Media] 2011 saw the best ever year in terms of widespread media coverage. In the run up to and during the 2011 rally, there was a substantial TV interest, with the likes of BBC Look North [Hull], BBC Look North [Newcastle], ITV Tyne Tees and ITV Border being just some to run pieces on local news magazine programmes. The rally is covered by a number of independent film producers, but the official coverage, produced by RallyTV, is shown in an hour long programme on satellite television shortly after the rally. The official DVD is also sold by both the event and the film producers throughout the year and sells over 1000 copies within a couple of months of the rally. This together with substantial interest from newspapers for example, The Yorkshire Post, and the specialist motoring press, including Motorsport News, Autosport and Octane gave us our best year of publicity ever. This is something on which we intend to build going forward. The reputation of the Roger Albert Clark Rally as a premier motorsport event attracts a number of overseas visitors, who bring with them the interest of their home nation’s press. In November the event ran a very successful press day at which local and national press were represented and once again we enjoyed substantial press exposure. This will be run again in 2012, so why not ensure that your product or company receives the exposure it deserves by sponsoring this day?

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2.2 Website

400,000+ Page Loads

Integral to any organisation’s publicity machine is how it utilises its web presence. The Roger Albert Clark Rally has an active website, which is maintained throughout the year and as such attracts a vast number of visitors. Our web site is the information portal for all our sponsors, competitors, officials, volunteers and spectators and includes an active discussion forum where supporters exchange views and interact with the event organisers. 500,000 400,000

Page Loads

300,000

Unique Visits

200,000

First Time Visits

100,000

Returning Visits

0 2006 2007 2008 2009 2010 2011 Note: In 2010 web demand outstripped server capacity. This issue was resolved for 2011

2.3 Social Media

7,000+ Page Views

For 2011, the Roger Albert Clark Rally media team launched a very successful social media campaign with thousands of followers on Facebook, who read and comment on up to the minute information throughout the duration of the rally and beyond.

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1,000+ Followers

Another innovation for 2011, the Roger Albert Clark Rally Twitter feed has been another success story. Started as an additional way of reaching fans with event news during the rally, our feed currently has 1,077 signedup followers (21 February 2012) and growing. Advertise on these pages to get greater coverage for your organisation. Our followers stay with us throughout the year as we keep our sites updated frequently with current news and snippets of information. The dedicated on-event media team were able to enhance the experience of the event’s followers by directly uploading video [YouTube], photographs [Photobucket] and interview “podcasts”, to keep the website and social media feeds constantly up to date. This means that all of our commercial supporters will be constantly in the eye of the public, before, during and even after the event has finished.

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Section 3 - Benefits 3.1 What can our partners expect in return for their investment? Become a supporter or commercial partner with the Roger Albert Clark Rally and we can offer your business the following benefits.       

Company name and branded logo in every official publication Company name and branded logo on our official event website Company name and branded logo on competing and official vehicles Company name and branded logo visible on our stand at four major sporting exhibitions throughout the year Event name published widely in national motorsport press, local media, and local radio and internet publications Television coverage by means of a one hour dedicated programme Dedicated hospitality unit at an agreed major location on each day of the event. Tailor your requirements to those of you and your customers and use the event to promote your business to others Dedicated sponsor liaison personnel with direct knowledge about the event, to enhance your experience. Includes an explanatory information pack to assist you and your customers Company name and branded logo in the official rally programme, which is sold to over 2000 spectators annually

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Section 4 - Opportunities 4.1 – Our Proposition The preceding sections of this booklet have described at length what the Roger Albert Clark Rally can offer your business, but as yet it has not set out our proposition. As our Rally Manager mentioned in his introduction it is our aim to make available a wide range of attractively priced commercial sponsorship, partnership and advertising opportunities. It is because of our solid position now as a “must do� motorsport event in the year and the press and media coverage, which we expect to achieve, both here in the UK and also Europe, that we now are able to offer these additional opportunities. With a confirmed start in Yorkshire and an established four day route concluding with a ceremonial finish in the centre of Carlisle, we can offer your business widespread publicity not only across the North of England and Scotland, but also nationally and internationally. Consider the attractive marketing and publicity opportunities listed on the following pages and join with us to help promote your business. Why not become a corporate sponsor, official supplier or an official partner in the largest historic rally of the year and benefit from our reputation as a leading sporting event? Use the event to entertain your customers and to reach potential customers. Please read the attached table and consider how we can help each other. For more information please contact the Marketing Team for the event at marketing@rogeralbertclarkrally.org On behalf of the Roger Albert Clark Rally 2012, I look forward to hearing from you in the near future.

Malcolm Paul Higgins Marketing & Publicity Officer Roger Albert Clark Rally

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4.2.1 - Commercial / Partnership Opportunities Infrastructure Headquarters Facilities / Logistics Headquarters Marquee

Your name/logo visible at the start venue. See page 8 for benefits or call to discuss.

Cost £5,000 Telecommunications

Supply or Sponsor our telecommunications infrastructure, which will be widely used by all event officials.

Cost £3,000 Transport logistics

Be a major vehicle supplier to the Roger Albert Clark Rally. Your vehicles utilised for Event Management and Support. Have your models seen on the event carrying your corporate branding.  These vehicles would be used for event support and hospitality.  All vehicles covered by event insurance.  Utilise our guest hosting to entertain your customers, whilst ensuring that you obtain maximum exposure for your product

Ceremonial City Centre Finish Carlisle

Sponsor the entire finish facility situated in the heart of Carlisle city centre. Be a part of the ceremonies amongst the Christmas decorations and champagne. Join with us and the Mayor of Carlisle welcoming the winners home.

Cost £2,500

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On-Event Support Events

Sponsor one of our 3 support events, which run alongside the route of the main rally.  Your name/logo will be visible at the start for that event  Your name/logo will be visible on all competing cars

Cost £2,500 Service Area

Sponsor the official service area on the event.  Your name/logo visible at the location  Guest passes for your customers

Cost £2,500 Special Stage

Sponsor one of our 20 plus special stages.  Your name/logo will be displayed along the special stage in strategic locations where it will be seen by the media  Guest passes for your customers [limited numbers]

Cost £600 - £1,200 Advertising Banners

Have your company name / logo visible at our high profile start venue.[Will be seen in all publicity shots and TV coverage]

Cost £150 per 6 x 3m banner

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4.2.2 - Branding Opportunities Event Lanyards

Supply or sponsor our event lanyards, which will be used by all the event competitors, officials, volunteers and media  Your name on all lanyards Cost £3,000

Carry Bags

Supply or sponsor all documentation cases used by event competitors and officials.  Your name/logo printed on all cases Cost £800

Tickets

Supply or sponsor all our event tickets, which will be sold to spectators attending all our special stages.  Your name/logo on all tickets sold Cost £500

Mailing

Sponsor all our mail shots, either via e-mail or postage. We currently distribute regular monthly press briefings which are widely distributed to all national and local media, participating teams, competitors, and event officials. As we approach the event these briefings will increase in number.  Your name/logo on each mail shot sent Cost £400

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4.2.3 - Advertising your business with us It may be that the aforementioned opportunities may not be within your budget, so why not consider utilising our unique advertising opportunities. Benefits Be a part of this “must do” rally of the year and introduce your business to thousands of potential customers.  

We have a range of advertising opportunities at competitive rates available. Purchase advertising space with us and your company name, brand or logo can be displayed on our website or in the Rally Programme. Our website is seen by approximately 8,000 unique visitors monthly throughout the year and 3,000 unique visitors per day during the event The Rally Programme is sold to spectators along the route of the four day event, a potential targeted audience of over 2,000 people

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Read on to see what advertising space is available for purchase for the Roger Albert Clark Rally; i.

Rally Programme: Our event programme is sold at numerous venues along the rally route. With sales in excess of 2000 copies, your company brand logo and products will be in the public eye. It contains a mix of rally related articles, written by accredited journalists and our media team. Additionally it also has details of route information and details of competitors taking part in the event.

Our event programme is an A4 forty page booklet, which is predominantly printed in black and white. However there are a limited number of colour pages available for purchase*. *Prime site full colour pages are also available for purchase within the programme. These are as follows:    

Centrefold £700 Outside rear cover £600 Inside front cover £425 Inside rear cover £400

Additionally, on the next page there are examples of our advertisements taken from the 2011 Rally Programme, showing the appropriate retail price for 2012. We have advertisement rates suitable for budgets big or small.

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This full page A4 black and white advertising space is available at a cost of £250 Whilst the same size full colour page is available at a cost of £350

A half page A4 advertisement, which can appear alongside text or alongside other half page adverts, is available at cost of £150, with no colour option.

Finally, here is an example of our quarter A4 page advertisement space. Again this is available as a space accompanying text or appearing alongside other advertisers, Cost £100 This is available at a cost of £100, with no colour option.

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ii.

Website Opportunities: - From £150 This year we are able to offer an opportunity to advertise on our website from as little as £150. a. Podcasts: - £150 Ensure your company name is heard every time anyone opens our podcasts to listen to interviews with the competitors. These are maintained year round and not just during the rally. Your company name will be seen and heard every time it is opened. b. Video Clips: - £200 Your company name will accompany every video clip uploaded to our website and our dedicated “You Tube” channel. c. Web Adverts: – From £200 We are able to provide you with space on our home page and our other most visited pages. Adverts will be available for the financial year, April – March, and will be removed thereafter. The cost shown includes display for this full year. You can have a simple “click through” to your own home page, providing direct access to your business from the Roger Albert Clark Rally website.

Section 5 - Website Statistics Our dedicated event website is regularly maintained and refreshed throughout the year. Unlike many event websites, ours offers an ongoing fully updated facility for all our customers and followers, year round. Our dedicated event media team visits and reports on other historic rallying events around the country collecting news to ensure that the site is always fresh. The site also has an active supporters and competitors forum which increases traffic through our home page. Take advantage of the increasing number of unique and regular visitors to our website.

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During 2010 and 2011 up to the start of the rally in December, we had over 196,000 unique visitors from across the world; year on year we have managed to maintain a growth of 15% in our visitors. Visit our event website and see for yourselves at: Contact us to discuss our full range of offers. We have included a breakdown of our page loads as they happened in 2011 together with a table of comparisons since 2006. This demonstrates how there is a growing international flavour in interest in our event. www.rogeralbertclarkrally.org

Website Visitors Our website frequently has visitors from around the world, often from unexpected places and we regularly check statistics to see where our visitors come from. Unsurprisingly, the majority of page views are within Europe but we also get a significant number of web ‘hits’ from USA and Australia. Below is a snapshot of visitor numbers taken recently from the ClustrMaps tracking site which records usage.

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Sample Country Totals to 1st January 2012 (Unique visits by country) United Kingdom (GB) Belgium (BE) Ireland (IE) United States (US) France (FR) Sweden (SE) Germany (DE) Netherlands (NL) Europe (EU) Spain (ES) Italy (IT) Australia (AU) Isle of Man (IM) Norway (NO) New Zealand (NZ) Finland (FI) South Africa (ZA) Canada (CA) Brazil (BR) Switzerland (CH) Luxembourg (LU) Barbados (BB) Estonia (EE) Martinique (MQ) Indonesia(ID) Singapore (SG) Gabon (GA) Cape Verde (CV) Qatar (QA) Bahamas (BS)

53,203 1,097 771 526 337 319 283 209 199 121 106 101 91 81 60 60 43 41 36 28 27 22 2 2 2 2 1 1 1 1

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Section 6 - Contacts For further information please contact the below named in the first instance; Malcolm Paul Higgins: - Marketing and Publicity Officer Tel: 01904 701203 [Office] 07790 108826 [Mobile] E-mail: marketing@rogeralbertclarkrally.org Steve Higgins: -

Colin Heppenstall: -

Media Officer Tel: 01977 682933 [Office] 07801 881135 [Mobile] E-mail: media@rogeralbertclarkrally.org Rally Manager Tel: 01204 790724 [Office] 07736 083745 [Mobile] E-mail: r.a.c.@btinternet.com

The Roger Albert Clark Rally 2012 Promoted by Roger Albert Clark Rally Motor Club Organised by De Lacy Motor Club

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RAC Rally Marketing Prospectus 2012