CONTRACT NEGOTIATION

  THEN NOW

Venues: generate RFPs for venues and do a cross-comparison to select the best deal Venues: come to the bargaining table equipped with data to measure the value-added by select features (e.g. central location, hall sizes, private meeting spaces, AV equipment, etc.)

Vendors: negotiate deals based on service offerings and budgetary constraints

Sponsors: communicate sponsorship levels and ensure follow-through on all deliverables Vendors: use data to quantify ROI on vendor services

Sponsors: use traffic-flow and engagement data to demonstrate the market reach of features like signage and in-app promotional material