THE MOST MARKETABLE EVENT PLANNING SKILLS AND QUALIFICATIONS IN 2019

SKILLS AND QUALIFICATIONS

THE MOST MARKETABLE EVENT PLANNING SKILLS AND QUALIFICATIONS

What are the roaring 2020’s going to look like for event planners? We researched 250 online job postings to give you an overview of the most marketable skills.

The data was gathered by reviewing postings from major cities across North America, the UK, and

Australia. The job titles reflected a range of seniority levels, with over 50% falling into the category

of ‘Coordinator.’ Almost ⅓ of the positions were listed under the title of ‘Manager,’ and less than 10%

were designated ‘Directors’ or other high-level executive positions.

The postings were collected over a period of three weeks on a variety of job sites, but LinkedIn was

used for over 80% of the research.

As would be expected, 100% of job descriptions list the management of event logistics as a key

responsibility. But looking more closely at how those responsibilities are defined and the peripheral

duties attached, the trend is clearly moving towards a more tech-savvy, strategic role for event

planners.

While only 6% of job postings explicitly required an expertise in digital tools, the second most

sought-after skill set was in metric-based performance analysis.