1 minute read
ENGAGEMENT
THEN NOW
Secure speakers known to be crowd pleasers Use influencer metrics and poll target markets to make data-informed speaker decisions
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Equip speakers with a mic-runner to facilitate audience questions Empower speakers with live engagement tools (e.g. an event app that conducts real-time polls and crowdsources audience questions)
Brief moderators on key topics and provide them with adequate AV equipment Crowdsource and use AI to generate discussion topics, use sophisticated live Q&A platforms that allow moderators to vet and curate questions, and allow audience members to upvote questions and topics they want to discuss
Create lounges and other shared spaces to encourage networking Use “smart match” AI and messaging features to facilitate strategic networking between industry peers or buyers and exhibitors; use AR and VR to activate shared spaces; design strategic event games to stimulate networking and engagement
Transforming Your Career: from Event Planner to Event Strategist 39
