PERFORMANCE ANALYSIS

  THEN NOW

Compare registration rates year-over-year to assess the marketability of varying features Use web analytics to evaluate what announcements, marketing platforms, techniques, and topics work most effectively to drive up registration numbers

Conduct a post-event survey to gather attendee feedback Use social media polling and gamified event app survey features to gather feedback before, during, and after the event

Evaluate engagement through attendance numbers at specific sessions and activities Evaluate engagement through event app interactions, social media analytics, attendee check-ins, message board activity, and AI topic analysis