Vendors’ ISA International Sign Expo Plans
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he International Sign Association (ISA) is well known for its commitment to supporting, promoting, and improving the sign, graphics, and visual communications industry. It does this in a number of ways—through government advocacy to education and training programs. The association’s marquee event is its annual ISA International Sign Expo.
Taking place from April 23 to 25, 2025 at the Mandalay Bay Convention Center in Las Vegas, NV, the event is considered a must-attend trade show for thousands of industry professionals.
What to Expect
Continuing our show preview from the March issue, here we share information from additional vendors planning to exhibit at the ISA International Sign Expo.
3A Composites, booth 1222, showcases categorydefining brands like DIBOND, GATORFOAM, SINTRA, and FOME-COR, which are celebrated in display and graphics for their quality and performance, while innovative new products like DISPA, POLAR, and SWEDBOARD
offer unique, high-quality, and sustainable solutions. The products are featured through a unique display of classic sci-fi movie posters, printed directly onto its premium rigid substrates. Just as these legendary films have left an indelible mark on popular culture, 3A brands continue to set the standard for excellence and creativity in the industry. INFO# 431
AP Lazer, booth 3554, offers an exclusive look at its newest dual laser machine, the SN6240DLR (Dual-laser Low Rider). Engineered with CO₂ and fiber laser technology, this solution gives signmakers versatility in creating and customizing signage across a range of materials—including acrylic, wood, and metal. Its open architecture design and Low Rider capability allow for seamless handling of oversized or heavy substrates, boosting production efficiency while unleashing new creative possibilities. The SN6240DLR is built to help you stand out in a competitive marketplace, whether producing intricate lettering or bold, large format pieces. INFO# 432
Avery Dennison, booth 3837, invites attendees to experience vinyl films and sustainable graphics solutions. Stop
Digital Output Sta
by the booth for live installations by Avery Dennison certified trainers and displays of the integrated product portfolio including digitally printable, overlaminate, vehicle wrapping, window, and cut vinyl films. Everyone that stops by the booth has the chance to participate in various hands-on activities where you can touch, feel, weed, and install Avery Dennison cut vinyl films. Technical experts are on site to assist with any questions and provide top-notch advice and best practices on graphics installation. From corporate branding, signage, vehicle wraps, fleets, and architectural design, Avery
Dennison graphics promote creativity as well as deliver the highest performance for your brand. INFO# 433
Banner Ups by Budnick Converting, booth 3944, displays its Banner Ups adhesive tabs, which allow for the effortless creation of durable banners. Installation is a breeze—simply peel and stick them onto banner corners. Clear PowerTape offers superior strength compared to standard banner hem tape. With Clear PowerTape you do not need to hem your banner edges, saving even more time. Maximize your banner profits by trying Banner
Ups adhesive tabs and Clear PowerTape. Experience the benefits firsthand with a discounted Banner Ups Starter Kit available at the show. INFO# 434
Epson, booth 2216, introduces new, highly anticipated products and showcases a variety of its wide format printing solutions, ideal for a variety of signage. The SureColor G6070, Epson’s first dedicated direct-to-film printer is on display. Touting a 35.4-inch print width coupled with a PrecisionCore Micro TFP printhead and new UltraChrome DF inks, it is engineered to deliver reliability and consistent print quality with
ease of use and minimal maintenance to streamline operations and increase production capabilities. INFO# 435
Since 1988, FDC Graphic Films, Inc., booth 2862, has been a master converter and distributor of sign vinyl films, digital media, overlaminates, banner, and heat transfer films. FDC markets, converts, and distributes top-performing products from reliable brands such as 3M, 3M DI-NOC Architectural Finishes, Lumina by FDC, ASLAN, Siser, and Nekoosa exclusively through distribution channels. The Lumina by FDC portfolio of
digital media, sign vinyl, and heat transfer vinyl product highlights include holographic, ultra-metallic cast vinyl, ultra-high gloss calendered, etched glass, and floor films. FDC’s Service Advantage
includes samples, striping, sheeting, slitting, punching, continuous roll, premasking and lamination, custom packaging, and same-day shipping with no minimum order requirements. INFO# 436
Fisher Textiles, booth 3755, presents its latest soft signage fabrics for direct and transfer sublimation printing, available up to five meters wide. It introduces its expanded Enviro-Tex collection, made from 100 percent postconsumer recycled polyester, reinforcing its commitment to sustainability. EnviroTex fabrics contain 32 to 48 recycled PET bottles per linear yard and are stocked at 126 inches wide. New additions include ET8051 Super Sonic Backlit, soft sueded knit for backlit silicone edge graphics and banners with exceptional print vibrancy; ET8301 Prime Backlit, stretch polyester offering vibrant colors and a luminous glow; ET9608 Power Stretch, a ten percent Spandex fabric ideal for tension displays with superior flexibility; ET9848 EZ Stretch Premium, wrinkle-resistant stretch fabric without spandex; and ET9860 Silver Back, gray-backed fabric for pillowcase displays, offering opacity and structure. INFO# 437
General Formulations, booth 1937, exhibits new economy film and laminate solutions, which offer six print media films, two laminates, and endless possibilities for stunning short-term
3) POLYVANTIS, booth 4043, brings together two powerhouse brands—ACRYLITE and LEXAN Film & Sheet—to deliver premium, semifinished acrylic and polycarbonate signage solutions. 4) Mimaki USA, Inc., booth 3536, exhibits the Tx330-1800 direct textile inkjet printer.
signage. Designed for affordability and versatility, these solutions provide quality and durability at a budget-friendly price. Available in both gloss and matte finishes, they are ideal for indoor and outdoor signage and compatible with solvent, eco-solvent, latex, and UV inks. General Formulations’ products are proudly made in the U.S. INFO# 438
Infinity Media, booth 2547, introduces two new versions of GlassApeel—White and Clear, now available with bubble-free properties for an easier installation process—no liquid required. All five versions of the GlassApeel line are displayed on real-world surfaces for you to experience firsthand. Additionally, FloorAppeal is featured on both carpet and concrete floors, allowing you to see its scratch resistance and durability in action. Visitors are encouraged to stop by and test the products themselves. Infinity Media also offers free sample folders, each containing samples printed directly on the product, so you can take a piece of GlassApeel and FloorAppeal home with you. INFO# 439
Jessup Manufacturing, booth 4151, demonstrates the versatility of the TenaciousTac product line. The high-performance adhesive solutions are designed for a range of signage applications, offering superior adhesion to difficult surfaces like low-energy plastics and challenging outdoor environments. At the booth, see firsthand how TenaciousTac enables innovative signage solutions, from durable graphics to long-lasting industrial applications. The team
demonstrates how these advanced adhesive films provide unmatched durability for demanding print and display needs. Whether you’re a sign maker, print distributor, or installer, explore how TenaciousTac can elevate your projects with reliable, high-tack adhesion. Stop by to discuss your application challenges and discover why Jessup Manufacturing is the trusted partner for adhesive-backed graphics solutions. INFO# 440
Leister, booth 720, displays the HEMTEK ST, the ultimate solution for fast, precise, and professional banner welding. Designed
for efficiency, the HEMTEK ST offers a seamless, one-person operation that delivers strong, durable hems on PVC, vinyl, and other materials. Whether you’re producing banners, billboards, or signs, this reliable, easy-touse welder streamlines your workflow and improves your results. Stop by for live demonstrations and expert insights on how the HEMTEK ST can enhance your production capabilities. The team is on hand to answer questions and showcase how Leister’s innovative welding technology sets the standard for quality and performance in the sign industry. INFO# 441
Mimaki USA, Inc., booth 3536, exhibits the Tx330-1800 direct textile inkjet printer, which offers versatility for producing bespoke and on-demand custom textile printing on a variety of fabrics. The Tx330-1800 printer
is a hybrid model that can print both direct to fabric and paper. The operator can easily switch the printing mechanism according to the base material—fabric or transfer paper—to be printed, enabling the production of short
run and custom fabrics for a variety of applications, including signs, décor, and wearables. In addition, it prints on wallpaper and
poster paper for a completely coordinated appearance in retail or event settings. Optionally available is the Tx330-1800B, which
uses a space-saving belt conveyor system to securely print directly to stretchy, thick, and thin fabrics commonly used for apparel and décor. This system supports short run and multi-variety apparel production in limited spaces such as design offices, schools, and fabric retail stores. INFO# 442
MultiCam, booth 1237, demonstrates solutions engineered for seamless automation and singleoperator efficiency. The Kongsberg X24 and Digitech TruFire LT/X3 are designed to enhance precision, speed, and workflow efficiency, maximizing productivity. Also on the display in the booth, the Apex3R Evo, the latest innovation in CNC routing. Built for high-volume production, it delivers exceptional edge quality at an affordable price. With a sturdy steel frame, upgraded knife system, improved dust collection,
and modular design, the Apex3R Evo offers unmatched versatility across a range of applications. INFO# 443
MUTOH, booth 1737, invites attendees to see the new XpertJet C641SR Pro 24-inch eco-solvent printer/cutter combination. It is ideal for creating posters, stickers, window and floor decals, labels, HTV transfers, vehicle decals, and banners. This versatile 24-inch printer/cutter delivers exceptional performance, allowing you to print and cut on a 24-inch roll of media at speeds up to twice as fast as its closest competitors. While at the booth, catch live demonstrations and pick up samples from several of MUTOH’s award-winning printers, including the Wrapper’s Choice XpertJet 1641SR Pro, the ValueJet 1638UH Mark II Hybrid printer, and the XpertJet 661UF and 1462UF UV LED printers. These models are ideal for legally printing ADA-compliant braille with unmatched speed and precision. INFO# 444
POLYVANTIS, booth 4043, brings together two powerhouse brands—ACRYLITE and LEXAN Film & Sheet—to deliver premium, semi-finished acrylic and polycarbonate signage solutions. By blending aesthetics with performance, POLYVANTIS builds on decades of expertise while driving innovation—exemplified by ACRYLITE digital print acrylic and LEXAN digital print films. Both solutions are engineered to prevent ink delamination and streamline production, saving valuable time without compromising quality. In addition, ACRYLITE digital print
5) AP Lazer, booth 3554, offers an exclusive look in its booth at its newest dual laser machine, the SN6240DLR.
pop touch acrylic enables printing of tactile 3D imagery and braille. INFO# 445
Photo Tex , booth 2545, is a multi-U.S. patented, selfadhesive material made of 100 percent polyester fabric. Photo Tex has several versions to meet all of your inkjet and install surface needs. Its dependable adhesive can be removed and reused multiple times without any alteration or damage to the surface. Photo Tex textile does not shrink, curl, rip, or wrinkle in any climate. Photo Tex can be installed for a day or a decade and is easy to remove at your discretion. PVC and PFAS free, LEED certified, “green,” and fire rated class A. INFO# 446
Roland DGA, booth 3137, introduces its new flagship high-speed eco-solvent printer—the TrueVIS XP-640—which combines fast print speeds with TrueVIS image quality and color. UV flatbed printers are also on display, including the newly launched VersaOBJECT MO-180 and MO-240 benchtop flatbeds, VersaOBJECT CO-i Series large format models, and the high-volume EU-1000MF. In addition, Roland DGA showcases the new TY-300 direct-to-film (DTF) printer for apparel decoration, the advanced DG DIMENSE Dimensor S texture printer for producing dimensional wallcoverings and other interior design elements, and compact VersaSTUDIO desktop devices for eco-solvent, UV, and DTF printing. INFO# 447
Summa , booth 2025, invites attendees to get an up close look at the L Series laser cutters, the S
Series vinyl cutters, the F Series flatbed cutters, and the new V Series flatbed cutters. The V Series flatbed cutters are the result of Summa’s strategic acquisition of Italy-based Valiani. By merging Summa’s precision cutting expertise with Valiani’s deeprooted knowledge in packaging applications, the V Series delivers outstanding accuracy for cutting and folding carton materials. This makes it an essential solution for packaging professionals, catering to everything from prototype development to short and medium production runs. INFO# 448
Trotec Laser , booth 4537, showcases the SP500, Speedy 400, and Speedy 360, powerful laser systems designed for precision cutting and high-speed engraving. The team also demonstrates Ruby laser software, which streamlines your workflow with an intuitive interface and seamless design-to-laser integration. Whether you’re in signage, awards, or personalization, experts are onsite to show you how Trotec lasers can boost efficiency, improve quality, and expand your application possibilities. INFO# 449
Vision, booth 4148, displays the 25 Series Router/Engraver, 1624 Pro Engraver, and VE 810 Engraver. Vision’s 25 Series offers a 25x25-inch or 25x50inch work area and has multiple options, including an auto braille inserter, oscillating knife, drag knife, creasing tool, and print to cut. The 1624 Pro Engraver has a 16x24-inch T-slot table and is ideal for light to heavy duty sign applications. The VE810
features a compact, space-saving form factor allowing it to fit on most desktops. Make a variety of signage with Vision’s machines including dimensional letters, print to cut, braille, and more. Work with Dibond, Coroplast, metal, wood, plastic, and other materials. Vision software is graphically advanced, it has many tools found in professional-grade graphics software and alerts you when your braille sign is not ADA compliant. INFO# 450
Zund America, booth 1827, understands the unique challenges sign shops face these days, from rising costs to increasing demand for smaller orders and ever-shorter turnaround times— not to mention the uncertainties all around. That’s why, at ISA Sign Expo 2025, Zünd brings
a G3 M-2500 cutting/routing system, its most versatile line and machine configuration, to demonstrate how Zünd can fit seamlessly into any sign and graphics business, no matter the size. Whether for running a small shop or scaling up cutting and finishing operations, Zünd has perfectly modular digital cutting solutions designed to deliver premium performance that’s attainable, adaptable, and efficient—now and for many years, and any changes, to come. INFO# 451
Can’t Miss
Visit signexpo.org today to register and attend the upcoming trade show. If you are a sign, graphics, or visual communications professional, the ISA International Sign Expo is a can’t-miss event. D
Quick Finishing Cutter/Trimmer
Success in Action
by Melissa Donovan
Finishing is a common bottleneck in wide format print shops. Sometimes the solution isn’t a higher productivity device, but something a bit less complex.
In business since 1988, City Colors Digital Printing Center, Inc. offers an array of services from offset to digital print, apparel decoration—screen and direct to film, wide format printing, promotional printing, and laser engraving. Based in Doral, FL, customers are scattered across the U.S., although the majority are on the East Coast and towards the southern half of the country.
Working in a production space of roughly 17,000 square feet, 22 employees service on average 2,000 customers a month. Tony Infante, VP, City Colors, says 50 percent of its business is paper goods like business cards and the other half consists of wide format, promotional, and apparel printing all completed in house.
Committed to Growth
City Colors added wide format printing in 2020 with a Mimaki USA, Inc. UV printer. According to Infante, a couple of months into the purchase, the printer was operating at capacity, but the shop wanted to assess its finishing capabilities before making further commitments.
“We had to find a way to finish faster,” explains Infante. After conducing research on what it could commit to financially as well as physically in terms of space, Infante decided to bring in a Kala XY Cutting Machine, which it purchased through distributor Supply55, Inc.—the exclusive distributor of Kala XY trimmers in the U.S.
We had to fi nd a way to fi nish faster.
— Tony Infante, VP, City Colors
The Kala XY offers two cutting methods—X and Y. Horizontal or X cutting is done automatically by reading cutting marks or at fixed programmed lengths. Cutting marks—single or double lines—are generated by whichever RIP software is utilized. The X cutting blade is self
sharpened with a counter blade. Vertical or Y cutting blades are positioned manually. The machine is equipped with three Y blade holders. The Kala XY is offered at maximum working widths of either 65 or 82 inches. According the manufacturer, it operates at speeds of up to 60 feet per minute.
It was quickly determined that the Kala XY was up to the task of finishing everything coming off of the Mimaki UV printer—and more. Soon after, City Colors invested in a Colorado UVgel roll device from Canon U.S.A., Inc. The cutter kept pace and City Colors added two more Colorado printers to its production facility.
Finish Faster
Today the Canon Colorados—in addition to other devices on site— print all day long. The one Kala XY cuts everything printed from the three Colorados in half a day.
Infante notes that the machine is less expensive than hiring staff to spend time manually cutting or overseeing a different piece of finishing hardware. In addition, since implementation, the Kala XY has presented minimal issues. Infante credits that to the simplicity of the device, since it’s a equipped with few cutting blades and makes one cutting motion—front to back.
Quick Finishing
With the Kala XY in place, City Colors processes job orders quickly. The shop feels the machine is a workhorse and has already paid for itself in dividends. D
See page 26 for more info.
#8
#4
by Cassandra Balentine
range of applications fall under the umbrella of wide format, from banners to vehicle wraps and window graphics. Sometimes, tried-and-true solutions are ideal, which is the case for standee displays. These solutions offer brand owners high visual impact, portability, cost effective-
ness, and versatility.
David Lopez, product manager, Professional Imaging, Epson America, Inc., points out that there are two types of standees, roll-to-roll and cut-out standees; both are relatively easy
to produce with digital printing.
Roll-to-roll standees are made from flexible materials like vinyl or fabric that come in large rolls. “These standees are rolled into a portable base that can be set up in nearly any environment and are commonly used for banners, promotional signs, or backdrops,” explains Lopez.
On the other hand, cut-out standees are made from rigid materials like foamboard or corrugated plastic, creating sturdy, freestanding signage ideal for indoor, short-term use, adds Lopez. This article focuses on cut-out standees.
Left) Xanita board is strong enough to handle the demands of retail and event displays.
Superior Displays
Cut-out standee display graphics have been around since the early days of printing. They are a reliable and impactful vertical for visual communication, comments Lopez.
“Standee display graphics are a fantastic way to capture attention,” agrees Rowan Maher, CMO, Xanita. “They’re lightweight, portable, and versatile, making them easy to set up and transport.”
The range of design possibilities makes standees difficult to miss, ensuring the message grabs attention in crowded environments, notes Fredrik Johansson, sales director, Oppboga Bruk AB.
Adam Tourville, channel manager, Fluid Color, points out that standees’ life-sized and threedimensional (3D) nature captures attention and draws consumers to products or promotions effectively. “These features make standees effective for engaging audiences and boosting product visibility.”
“The size and proximity of the standee engages customers and provides the designer with a broad array of creative design options,” adds Chuck Kunze, director, product management and marketing, 3A Composites USA.
Standee displays are an inexpensive form of point of sale/point of purchase (POP) advertising that provides quick information touch points with potential customers or simply offers product
awareness. “As a manufacturer, we use them at trade shows to provide product awareness and an at-a-glance feature overviews along with a printed, scannable quick response (QR) code or short link for more in-depth information,” shares Hugo Gonzalez, senior segment specialist, Industrial Products, Mimaki USA, Inc.
Certain materials also provide eco-friendly options that align with today’s sustainability goals, adds Maher.
The Right Inks
A variety of popular wide format printing inks are well suited for standee print production.
Maher prefers UV-cured inks for standee production. “They provide vibrant, durable, and weather-resistant finishes, making them perfect for both short-term outdoor and long-term indoor use. These inks bond effectively to paper-based boards, ensuring a professional finish with minimal fading or cracking.”
“UV-curable inks are great for standees due to their durability, versatility, and ability to adhere to a range of rigid materials,” agrees Gonzalez. “They offer vibrant colors, scratch resistance, and excellent outdoor performance without the need for lamination.”
UV’s instant curing properties are another advantage. “Where solvent and resin ink require air or heat drying time, UV ink dries immediately with light exposure and output can be handled instantly. The speed and directness of UV ink contribute to its
popularity, offering print shops the advantage of printing directly onto foamboards, wood, corrugated plastic, and acrylics to create cut-out and POP signage,” shares Lopez.
Solvent inks are another option. Lopez says solvent inks present unique benefits to display and POP applications. “Depending the manufacturer, solvent inks offer a wide color gamut that holds
1) Xanita board is repulpable and lightweight. The company also offers Xanita Aspect board, made almost entirely from post-consumer paper.
the ability to accurately reproduce challenging brand colors and meet customer expectations. Additionally, solvent ink is highly fade resistant and can withstand weather, making it ideal for outdoor signage applications.”
2)
For those concerned with environmental impact, resin inks are made with a water-based formula. “The aqueous nature of resin ink eliminates volatile organic compound emissions and unpleasant odors. In addition, resin ink based output requires no off
gassing time, enabling immediate lamination. This not only reduces project turnaround time, but also provides increased business opportunities and profit potential,” notes Lopez.
Material Selection
Another important consideration for a standee is the substrate. Material selection is determined based on the type of display, the length of time it will be up, whether it is indoor or outdoor, sustainability goals, and cost restrictions.
“Most standee applications are intended to be temporary, so a material that suits its intention would be easy to process, lightweight yet rigid, and economical,” shares Gonzalez.
Brian Ebenger, VP of business development, Xcel Products, Inc., points out that the expectancy of a standee display depends on its end use. “Some displays for special events may only be up for a couple of hours while some may last several months. Additionally, some can be stored and re-used depending on the promotional message.”
Because standees are often placed in high-traffic locations, Kunze says robustness and durability are critical characteristics. “Boards
need to be rigid and flat, and not prone to bow over time. Additionally, excellent fabrication properties and attractive cut-edge quality are essential.”
Tourville feels materials should be lightweight, durable, and easy to print on. Examples include corrugated board, foamboard, acrylic, and PVC—foam or rigid.
Corrugated board is affordable, lightweight, and easily cut into custom shapes. “It’s commonly used for large standees due to its sturdiness and ability to support vibrant graphics,” notes Tourville.
Gonzalez says corrugated plastic is a favorite for cut-out displays because it is also weather resistant, expanding its use. “However, it is usually accompanied by a surface texture undesired for some applications.”
Foamboard is lightweight yet sturdy and offers a smooth surface for high-quality prints. “It’s ideal for smaller or more intricate standees that require a clean, professional appearance,” offers Tourville.
For the most part, Kunze feels that longer term displays made of high-performance foamboards will work best for displays for mediumto long-term applications. “But general purpose foamboards and boards made from 100 percent paper work well for short- to medium-term applications.”
Acrylic is durable, transparent, and visually striking. “Acrylic allows for high-end, upscale standee designs. It’s suitable for more permanent installations, as it’s
resistant to bending and weather conditions,” shares Tourville.
PVC offers strength and flexibility, which makes it ideal for standees that need to withstand more wear and tear. “It’s also good for indoor and outdoor displays due to its resistance to moisture,” adds Tourville.
Many new paper- or recycle-based materials still perform well but have the added advantage of being eco-friendly, comments Gonzalez.
Fiber-based materials present an ideal choice for standee production, comments Johansson. “These standees are easy to recycle in the standard paper waste stream, minimizing environmental impact when compared to non-recyclable materials.”
Ebenger agrees, noting that Xanita Board is a fiberboard made from recycled cardboard boxes and is lightweight, dimensionally stable, packable, and easy to assemble.
“Many materials are well suited for display and POP production. Pending the final style desired, print shops can use foamboard, PVC, corrugated plastics, and cardboard, or even banner material, lightweight papers, and different photo papers. Pretty much anything can be used, as long as it is compatible with the printer,” offers Lopez.
Display Trends
Several trends currently influence the use of standee displays in the print and graphics industry, including sustainability, interactivity, and customization.
Tourville points out that as environmental concerns rise, there is a growing demand for materials like recycled cardboard and biodegradable eco-friendly options. “Brands look to reduce their environmental footprint, leading to increased use of sustainable substrates for standees.”
Johansson believes that in the future brand owners and retailers will emphasize the need for recyclable displays and put more focus on the CO2 footprints associated with different types of substrates and designs.
“Sustainability drives a lot of interest. Brands are actively seeking eco-friendly materials for their displays, making these products highly appealing,” states Maher.
Brands also seek more personalized experiences, and standee displays are used to convey tailored messaging or offer bespoke designs. “Custom prints and unique shapes are becoming more popular, enabling brands to stand out on the shelf or at events,” notes Tourville.
The ability to quickly produce personalized signage is a game changer for the industry. “Previously, printing standees and POP was expensive and required getting it screenprinted with minimum quantities. Only large retailers were able to afford to buy thousands of them. Now, with the advancements of digital printing, print shops can produce single orders of display signage quickly and affordably, making these signs more attainable for
retailers of all sizes, and therefore more brands are using this
method of signage to engage with customers,” comments Lopez.
“During the pandemic, most people were online shopping, and now that we are moving away from those restrictions customers seek first-hand experiences. There is still online shopping, but going out to a store has become a luxury, and an experience to engage with a brand and experience that retailer’s product and shop aesthetic, and because of this we see an increase in display and POP signage,” adds Lopez.
companies mentioned
Advancements in technology enable brands to incorporate interactive elements such as QR codes, augmented reality, and Near Field Communication features into standee displays. “These interactive features engage consumers and provide a more immersive experience,” says Tourville.
“Customization and personalization might be the overall trend, but the driving force seems to be
making sure they are up on the latest trends—having associations with the latest influencer, connections to technology such as QR codes for the latest social media campaign, localized partnerships for regional integration, etc.,” offers Gonzalez.
in printing technology—particularly with UV and large format inkjet printers—allow for more intricate designs, custom cuts, and 3D elements,” explains Tourville. “Larger, eye-catching standees are used for highimpact campaigns, especially in retail environments.”
100 3A Composites USA 3acompositesusa.com
101 Epson America, Inc. epson.com
102 Fluid Color fluidcolor.com
103 Oppboga Bruk AB oppboga.com
104 Mimaki USA, Inc. mimakiusa.com
105 Xanita xanita.com
106 Xcel Products, Inc. xcelproducts.com See page 26 for more info.
Maher agrees, adding that standees are now customized for specific campaigns or events, incorporating QR codes, augmented reality, or unique designs to enhance engagement. Additionally, flat-pack designs are growing in popularity because they reduce shipping costs and make assembly easier.
Larger and more complex designs are also trending. “Advancements
Portability and easy setup is also on trend. “Brands and event organizers are increasingly seeking standee displays that are lightweight, easy to transport, and simple to assemble. Pop-up displays and collapsible designs are in high demand, especially for trade shows and temporary retail promotions,” says Tourville.
Stagnant or Growing?
As a tried-and-true display option, is standee use growing, remaining stagnant, or shrinking?
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Finishing Simplified
Engineered and manufactured in Europe, the KalaXY Cutter/Trimmer reduces labor and increases profits by eliminating the time-consuming task of manually cutting printed digital images. Our line of automatic XY cutters is the ideal solution for processing a range of media including wallpaper, paper, direct to film, canvas, laminated/encapsulated films, banner material, polycarbonate, and other non-woven roll goods. Increase your output while reducing operation costs with KalaXY Cutters. For more information visit supply55.com, email sales@supply55.com, or call 734668-0755. INFO#20
In the last 12 to 24 months, Tourville notes an increase in the production of standee displays and similar applications. Several factors contribute to this trend, including ecommerce integration, brand activation and events, customization and personalization, and a focus on sustainability.
With the growth of ecommerce, Tourville says many brick-andmortar retailers are using standee displays to enhance in-store experiences and compete with online shopping. “These displays are used to attract attention to new products, promotions, and seasonal offers.”
As live events, trade shows, as well as experimental marketing
SUPPLY55, INC.
campaigns make a strong comeback, Tourville says there has been a surge in the use of standees for brand activations and pop-up displays. “These high-impact, attention-grabbing visuals are key to creating memorable, immersive experiences.”
Further, Tourville feels that brands increasingly use custom graphics and interactive elements to engage customers, leading to higher production volumes.
Johansson believes that the market has been stable in terms of volume, but brands are becoming more creative and want displays that stand out from the crowd. This puts higher demand on both printers and raw material suppliers.
The push for sustainable packaging and marketing materials has influenced the adoption of ecofriendly standee designs. “With the use of recyclable, biodegradable, and more sustainable substrates, the production of standees is growing, as companies aim to align with environmentally conscious consumer preferences,” shares Tourville.
The Role of Digital Print
Digital printing technologies contribute to the success and growth of standee displays.
“Digital printing technologies have made it possible to produce high-quality, customized standees quickly and cost effectively,” notes Maher.
Lopez says digital printing has transformed how this application is purchased. “Producing these displays is now quick and easy, with no minimum order quantities, making them accessible for businesses of all sizes. Retailers can visit local print shops and order a single standee at a costeffective price.”
With digital print, brands can “easily adjust graphics, colors, and messaging for specific events, promotions, or even individual locations without incurring high setup costs or lengthy production timelines. This flexibility is key for engaging customers with tailored experiences,” notes Tourville.
Gonzalez agrees, adding that digital print technologies are crucial for the success of standee production by offering on demand production, which is ideal for shortrun and personalized standees.
For example, flatbed printers are evolving, and their print quality and capabilities constantly improving. “This—coupled with continuous advancements in ink technology—ensure vivid, durable prints that bring standee graphics to life. The ability to print directly onto rigid boards also minimizes waste and streamlines production, making this application more accessible and sustainable,” says Maher.
Digital print also enables cost efficiency with reduced
setup costs for short runs and personalization and overall low running costs; as well as high-quality output with vivid, durable graphics that withstand handling and environmental exposure, comments Gonzalez.
“Digital inkjet printing provides excellent color reproduction and high-resolution graphics, essential for creating visually striking standee displays. This high-quality output ensures that designs are sharp, vibrant, and engaging, helping standees capture attention and convey the desired message effectively,” says Tourville.
Standee Display Graphics
Standee graphics are popular applications, offering versatility and durability for a range of uses and environments.
“Digital printing technologies enhance the production of standee displays by offering customization, faster production, superior quality, and cost efficiency, which help this application remain highly relevant and successful in today’s competitive marketing landscape,” summarizes Tourville.
For more on rigid substrate standee graphics, visit us online at digitaloutput.net. D
4) The Epson SureColor V7000 UV flatbed printer delivers high image quality, productivity, and convenience in an ultra-productive design.
loor graphics remain a popular application, whether used for directional signage, a decorative complement to a space, or to promote a new product in retail.
During the 2020 COVID-19 pandemic, floor graphics exploded. However, as the world went back to normal, what was once a fixture of waiting in any line—social distancing markers—slowly receded into the past.
by Melissa Donovan
Despite the changes in societal norms, floor graphics hold a solid position in the industry. Advancements in adhesives, which influence the media’s repositionability and bonding strength, are expanding where and for how long floor graphics are in place. Not only are they more durable, they can safely withstand heavy foot traffic all while placed on a range of surface types.
Above) BMG’s line of HP LF Media floor graphic materials are PVC-free and certified safe and slip resistant for use on indoor floors by the American National Standards Institute.
Modern Adhesives
Technology improvements are expected. Advancements in adhesives are common across media used for all applications. However, specific attention must be paid to adhesives used in conjunction with the floor because if stickiness isn’t achieved it can cause a host of issues.
“Because floor graphics experience constant wear and tear from foot traffic, only advanced adhesive technologies engineered for this type of application will provide safe, reliable, long-lasting adhesion,” explains Michelle Oczkowski, product manager, Brand Management Group.
For floor graphics, Aarona Tesch, product marketing manager, ACCO Brands, says enhancements to durability, surface compatibility, ease of application and removal, as well as sustainability and safety features were seen in recent years.
Safety is of particular concern. “Slip-resistant and anti-scratch properties help prevent accidents and maintain a safe environment for pedestrians,” adds Tesch.
“Modern adhesives are designed to provide a balance between strong initial adhesion and clean removability, ensuring that floor graphics stay in place for the desired duration but can be easily taken off without damaging the underlying surface. Advances in pressure-sensitive adhesives allow for consistent performance on a variety of floor types, from smooth to textured surfaces,” explains a representative from Griff Paper and Film.
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Mike Aldrich, digital print solutions product manager, General Formulations, admits today’s adhesives accomplish goals like adhesion, remaining in place without lifting, and cleanly removing and this hasn’t changed much in recent years. But “the awareness of them has and the natural selection process of determining those adhesives that don’t work has helped to isolate the best solutions.”
Modern adhesives are engineered with what Russell Nicoletti, president, Infinity Media Company, says are “a wider range of tack strengths—from low to high, allowing for tailored solutions based on the specific needs of the floor surface and environment.”
Determining the best adhesive involves understanding surface energy, as recent developments in adhesive technology have led to formulations that bond effectively with various surfaces, including those with different surface energies, explains Dennis Leblanc, senior business development manager, Drytac.
“High surface energy materials like glass and smooth metals accept adhesives easily, while medium surface energy materials such as wood, drywall, stone, brick, or concrete require more consideration for effective bonding. Selecting adhesives compatible with the specific surface ensures
1) A floor graphic installed by Advance Imaging Inc. using General Formulations’ GF 210 Traffic Graffic material and 213 Traffic Graffic overlaminate. 2) Infinity Media Company’s FloorAppeal is offered in three levels of adhesion, low tack, high tack, and extra strength.
a strong bond and reduces the risk of graphics peeling or failing prematurely,” continues Leblanc.
Knowing that floor graphics are placed on a variety of surfaces and environments, “innovations have also improved moisture and temperature resistance, ensuring graphics stay adhered in environments such as entryways, kitchens, or outdoor walkways,” adds Mike Richardson, business development manager, graphics media, Jessup Manufacturing Co.
In terms of specific adhesive types, “overall functionality continues to improve with adhesives. Water-based adhesives are formulated to be more moisture stable and bite into the substrates. Solvent adhesives have more competitive pricing,” notes Nate Goodman, product manager, Mactac.
“In recent years, the growth of bio-based adhesives using natural and renewable materials has led to the development of products with exceptional adhesion properties comparable to petroleum-based adhesives while being more environmentally sound. The incorporation of ‘nanotechnology’ has created adhesives with molecular-type bonding,” adds Oczkowski.
Effortless Repositioning
Working hand in hand with the adhesive, repositionability features continue to advance.
Thanks to modern adhesive technology, it is easier to reposition a graphic immediately after installation without compromising
adhesion or causing damage to the floor. “The repositionability ensures that floor graphics can be adjusted during installation, which is particularly valuable in environments where exact placement is important, such as retail settings, trade shows, or public spaces,” admits a representative from Griff Paper and Film.
An example of when a floor graphic might need to be repositioned during install is “when there is a large installation. It may be necessary to lift and replace each piece of material to properly line up the graphics,” explains Nicoletti.
Depending on the pattern of the adhesive, effortless repositioning as well as a bubble-free installation is ensured. Dot pattern adhesives, for example, reduce surface contact between the adhesive and the substrate, which enables graphics to be adjusted without losing adhesion strength, notes Leblanc.
Microsphere technology is another advancement that effects repositionability. These are “improved formulations for short-term bonding, which strengthens over time, as well as dual-stage technology where the adhesive starts out with a low
tack for easy placement and then activates with pressure or time,” explains Michelle Kempf, VP, sales and marketing, Continental Grafix USA, Inc.
“Innovative polymer formulations have enhanced ‘clean release’ properties while maintaining a strong bond. These new adhesives provide additional resistance to heavy foot traffic while ensuring clean removal even after prolonged use,” continues Oczkowski.
Repositionability plays an essential factor in a floor graphic’s cost effectiveness as well as
versatility. “Repositionable adhesives reduce waste and the costs associated with misaligned or incorrectly placed graphics as they can be adjusted without needing to be replaced. Repositionable adhesives also make it easier for the user to update or change floor graphics as needed, which is particularly useful for temporary promotions or seasonal displays,” says Tesch.
“Repositionability is critical for simplifying installation, especially for large or intricate designs. It provides flexibility for temporary applications where frequent removal and reapplication are
necessary. This innovation empowers retailers to adapt their messaging quickly and effectively without compromising on quality or safety,” adds Richardson.
Strong Bonds
Enhanced bonding strength brings additional security in the sense that the graphic will not fail while in place.
The right bonding strength must strike a balance. “If the bond is too low, every foot dragged across the graphic or attempt to clean the floor would result in a failure and a need for a reprint. If the bond is too high, the substrate in question can be irreparably damaged or even stained,” suggests Aldrich.
Advances in polymer structures result in adhesives with higher
internal strength, according to Kempf. “This prevents edge lifting and premature failure even under heavy foot traffic, cleaning, and moisture exposure.”
“Modern adhesives are formulated to provide stronger bonds that can withstand heavy foot traffic and harsh cleaning chemicals. This ensures that floor graphics remain securely in place for extended periods,” states Tesch.
Richardson agrees. “Advancements in bonding strength have
3) Drytac FloorTac is a polymeric PVC film for floor graphics with a removable, non-damaging adhesive. 4) Ultraflex offers several products in its portfolio used for floor graphic applications.
led to floor graphic materials that excel under heavy foot traffic, even in high-impact areas such as retail stores, airports and other transportation venues, trade show floors, and outdoor locations like sporting arenas.”
Not only do new adhesives offer stronger bonding that withstands heavy foot traffic, but the stronger the bond, the more apt the material is to handle temperature fluctuations, moisture, and direct sunlight, according to a representative from Griff Paper and Film.
Leblanc suggests that adhesives tailored to specific surface energies improve bonding strength. “By selecting adhesives designed for the particular surface—high, medium, or low surface energy—installers can achieve a more reliable bond. This ensures that floor graphics remain in place for the intended duration, maintaining appearance and effectiveness.”
“The uptick in pandemic-related demand drove evaluation and expansion of products for both interior and exterior floor applications, and that exposure sparked a natural curiosity about other applications for these graphic types. Whether through trial and error or research and development, manufacturers were able to determine the suitability of existing solutions or the creation of new ones in response to that demand,” explains Aldrich.
Protective Appearance
Top coats serve practical as well as aesthetic purposes.
Compared to top coats of yesterday, today’s products are much more resilient, offering better protection against abrasions, scratches, and scuffs.
According to Nicoletti, this is achieved through the use of advanced polymers, which form a tough layer that resists damage and helps maintain the graphic’s appearance over time.
“The durability and functionality of these topcoats has improved over the last few years. We recommend a low slip potential overlaminate be used with the print media to protect the graphic and prevent a fall. Some print media has a topcoat with a grit in it to provide slip resistance that can be printed,” shares Goodman.
Advancements include increased durability, advanced anti-slip properties, and enhanced print quality retention, according to Kylie Schleicher, director of product development, Ultraflex Systems, Inc. “Many top coats are compliant with safety standards, offering improved resistance to scuffing, UV exposure, and cleaning chemicals. This ensures the graphic remains vibrant and functional while preventing slips and falls, which is critical for public safety and the graphic’s ultimate performance.”
The representative from Griff Paper and Film agrees. Stating, “slip-resistant properties are vital for maintaining safety. This makes it a non-negotiable feature for floor graphics used in public spaces or areas with high foot traffic.”
These advancements contribute to “sustainability by extending the lifespan of the floor graphics, reducing the need for frequent replacements,” adds Aldrich.
Aesthetically, top coats are offered in a number of finishes.
“The variety of finishes allows businesses to choose the look that best fits their typical branding and environment, enhancing the overall visual impact,” continues Tesch.
“Advanced overlaminates are critical because they balance both safety and aesthetics. They prevent slips and falls, maintain the vibrancy of printed graphics, and extend the lifespan of the installed floor graphic—even under harsh conditions,” summarizes Richardson.
Uses Today
Five years ago, floor graphics were top of mind due to the COVID-19 pandemic. Used for social distancing and directional signage, they were everywhere from checkout lines in retail to queues directing people on where to vaccinate.
These use cases continue to be popular today. “Floor graphics as directional signage persists because they are a highly visible and effective way to communicate important messages in busy areas. Additionally, the increased focus on cleanliness and hygiene in public spaces keeps floor graphics in demand, as they are easy to install, remove, and replace without causing long-term damage to the surface,” explains a representative of Griff Paper and Film.
Due to the pandemic, people are now used to looking down at the ground in many environments for guidance. “As people have grown accustomed to looking down for instructions, businesses are taking advantage of this behavior to make the most of prime real estate—the floor. Consumers are more likely to notice, read, and engage with floor graphics than ever before, given that they have already integrated this habit into their daily interactions with both public and retail spaces. It makes sense for advertising in retail stores, public venues, and national event spaces,” says Nicoletti.
“The familiarity and effectiveness of floor graphics in conveying messages has sustained their popularity beyond the initial surge during the pandemic,” explains Leblanc.
Tesch believes floor graphics have evolved significantly since the accelerated popularity during the pandemic. While still used for wayfinding and directional signage as well as safety messaging, “with the return of events and gatherings, floor graphics are popular for trade shows, weddings, and other special events. They are used to direct attendees, mark specific areas, as well as add decorative elements to a setting.”
“Advancements in adhesive technology allow for detailed graphics, three-dimensional effects, and applications to a broader range of surfaces, making floor graphics a powerful marketing tool for businesses
to grab attention and effectively convey brand messages directly on the floor,” agrees Oczkowski.
If anything, these applications are being used more creatively, “focusing on enhancing customer experiences rather than serving primarily as health and safety measures. While not as prevalent as during the pandemic, they continue to play an important role in environments where eye-level signage may not be as effective,” admits Aldrich.
“While directional signage remains relevant in high-traffic environments like airports and retail spaces, the focus has shifted toward creative and branding purposes as businesses of all backgrounds aim to enhance customer experiences and engagement, especially in the event space,” seconds Schleicher.
Current Status
The topic of floor graphics was exhausted during and immediately after the 2020 COVID-19 pandemic, however the application has come into its own over the last five years. Still used for directional as well as safety signage, it is morphing into another way to transform a space—whether that be retail, event venues, or museums.
“Ultimately, floor graphics remain an important tool for marketing, wayfinding, and branding. Their effectiveness in guiding foot traffic and visually enhancing communication ensures they will continue to be an important tool in a variety of environments,” says Kempf.
Advancements in adhesives, bonding strength, and top coats influence where and how floor graphics are used. Vendors innovate exisiting product lines as well as introduce new solutions.
Learn more about material advancements in this space as
well as the current state of floor graphics by visiting us online at digitaloutput.net and registering to view our March webinar. The webinar functions as an extension of this article, with additional information from participating panelists, many of whom are also quoted here.
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228 Berger Textiles bergertextiles.com
229 Be er Life Technology bltllc.com
230 Big Systems LLC bigsys.com
231 Canon U.S.A., Inc. usa.canon.com
232 Canson Infinity canson-infinity.com
233 Condé Systems conde.com
234 Continental Grafix USA, Inc. cgxusa.com
235 Contra Vision contravision.com
236 DAF Products dafgraphicmedia.com
237 Dazian LLC dazian.com
238 DGS-Digital Graphic Systems, Inc. dgs-usa.com
239 DigiFab Systems Inc digifab.com
240 DreamScape dreamscapewalls.com
241 Drytac drytac.com
242 DuPont Tyvek graphics.dupont.com
243 Epson America proimaging.epson.com
244 EVOLV theevolv.com
245 Falconboard, part of Packaging Corp. Of America packagingcorp.com
246 FDC Graphic Films, Inc. fdcfilms.com
247 Fedrigoni Self-Adhesives selfadhesives.fedrigoni.com
248 Felix Schoeller Technocell GmbH & Co. KG felix-schoeller.com
249 FELLERS fellers.com
250 Fisher Textiles fishertextiles.com
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271 Korographics koroseal.com/korographics
272 KPMF kpmfusa.com
273 Laminators Incorporated laminatorsinc.com
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Marabu North America marabu-northamerica.com
rint providers look for ways to do more while spending less. One of the largest expenditures is ink—no matter if it’s aqueous, latex/resin, solvent, or UV. If your shop is printing, it’s using ink and the more ink used, the more ink you need to buy. This certainly isn’t a bad problem to have,
by Digital Output Staff
but recognizing the costs related to ink as well as other parts of the production process is important. Reviewing business practices helps to create a fuller picture on where money is being spent.
Our annual report on the state of ink looks at the cost of ink for print service providers (PSPs).
Cost Analysis
For the purpose of this article we consider four major categories of ink— aqueous, latex/resin, solvent, and UV.
Latex/resin inks are the most expensive based on a per-liter basis, suggests Simon Daplyn, product and
Above) Sublimation printed output from Mimaki.
marketing manager, Sun Chemical. “Latex inks require specific substrates and primers or fixators applied after printing, which in some cases increase the total cost.”
StratoJet USA argues that UV ink is the most expensive per liter. “This is due to its specialized chemical composition, which includes photoinitiators that cure under UV light, making it suitable for printing on a range of substrates without the need for coatings.”
Conversely, John D. Peterman, EVP, Big Systems, LLC, believes aqueous inks continue to be the most expensive, based on cost per milliliter (mL) of ink. “Larger capacity cartridges significantly help lower that cost versus smaller capacity ones. That being said, even at the larger capacity, aqueous remains the most expensive. At an intermediate level, latex and eco-solvent inks offer better weather durability and scratch resistance at a lower cost. UV-curable inks continue
to be the least expensive per ml option, and are typically available in bulk cartons to provide a significant amount of output without the need to keep swapping inks for longer runs.”
Tony Martin, president, Absolute Inkjet Inc., also cites aqueous inks as the most expensive, followed by latex/resin, UV, and solvent.
“Full solvent inks are the least expensive in terms of upfront cost. They use organic solvent carriers that effectively dissolve pigments and adhere well to non-porous surfaces, making them ideal for applications like banners and vehicle wraps. The lower production cost of solvent inks contributes to their affordability,” notes Adam Tourville, channel manager and ink expert, Fluid Color.
Viewing ink cost from an acquisition perspective, Erik Norman, president, swissQprint America, agrees that aqueous is usually the highest, and solvent tends to be the lowest, with UV inks falling somewhere in the middle.
However, Norman points out that, “not all inks are created equal and low acquisition cost does not mean low total cost. More important than acquisition is the operational running cost; the true cost to the print service provider (PSP) based on how the print device and operator manages ink efficiency.”
Paul Edwards, VP of the digital division, INX International Ink Co., suggests measuring cost in other ways. “Either by the ink cost per liter or kilogram, or the cost of the image created. This could, at a minimum, consider the cost per liter of the ink, as well as how much ink or mileage is used per image. Several factors influence the cost of ink per liter including chemistry and application types, ink performance, volume used, and supplier margin expectations.”
Hardware expenses also factor into total running costs. “Solvent ink prices are lower than aqueous, however, solvent requires complex and expensive hardware, due to the heating requirements to cure the inks. So, it could be concluded
that solvent ink is less expensive, but the hardware is more expensive,” adds Reed Hecht, group product manager, Professional Imaging, Epson America, Inc.
“Different ink technologies require different hardware to ensure highquality, sellable output. Some inks require additional hardware such as heat presses for dye-sublimation, or a powder shaker for direct to film, and pending the equipment size it may affect overall installation costs,” continues Hecht.
The reason inks cost what they do, according to Martin, has “little to do with the manufacturing cost of each ink type, but instead is driven by market cost per square foot and application volume.”
Martin proves his point with this example. “A one-off, high-end photographic or fine art aqueous ink print commands a high market price per square foot and uses a low amount of ink, whereas a large billboard-size print using UV or solvent inks produced in volume has a much
more competitive price point per square foot and uses much larger volumes of ink. So ink costs must be lower in order to compete with traditional print technologies.”
Cost should be considered based on application, agrees Pedro J. Martínez, CEO, Afford Industrial. “If a lower cost aqueous ink requires a pretreatment step to enable adhesion to non-porous materials while a UV ink does not, UV can be a lower cost solution.”
Keep it Contained
How ink is contained—bag or cartridge—influences the price.
Norman states, “the more complex the container, the more it adds to the acquisition cost of the ink.”
“The packaging method directly impacts the cost of inks. Cartridges offer convenience and ease of use but can increase the cost per mL due to added materials and packaging. Bags are also often used to reduce waste and offer lower costs per mL, particularly for high-volume production environments,” says Brian Brooks, manager of product management, Roland DGA Corporation.
Bags, cartridges, buckets, barrels, and totes, lists Alfredo Cruzat, ink business manager, Mimaki USA, Inc., for container options. “Usually the higher the amount of ink in your container the more economical it is per cubic centimeter.”
In general, bags and cartridges are higher in cost than bulk packaging for all ink categories. “A major cost factor is the cost of encrypted chips, which are often part of the
packaging scheme for bags and cartridges. Chips provide the functionality of validating that the proper ink was installed, monitoring usage, and providing a low ink level warning,” admits Martínez.
“Most aqueous-based wide format printers use cartridge-based systems, and so the cost of the cartridge, cartridge filling, and ink monitoring chip does factor into the ink price when compared to a grand format solvent or UV printer with a bulk tank based system where inks are supplied in lower cost bulk bottles,” agrees Martin.
A consideration for water-based inks is degassing. “The cartridge application for water-based inks— usually in the lower volume—is degassed during filling. This improves the reliability of the ink but does add cost to manufacturing. Larger packages are a lower cost per liter than smaller ones, so volume is key,” explains Edwards.
UV inks also have packaging needs. “Ink packaging impacting cost is largely due to the
requirements that need to be met to ensure correct delivery to the printer. For example, UV inks must be stored without light exposure so are often packaged in black bottles,”shares Daplyn.
Latex/resin ink, according to the representative from StratoJet USA, is increasingly moving toward bagged systems that reduce waste and offer a better price-per-liter compared to cartridges.
Along the lines of eco-friendly practices, less traditional cartridges are used. “The trend has become more eco-conscious by transitioning to collapsible ink bags. If there is an outer ‘cartridge,’ it is typically a cardboard sleeve that can be folded flat and recycled. This is better for the environment, and results in less going into landfills,” explains Peterman.
Size Matters
Depending on the cartridge size or volume in a bulk ink bottle, the expense of ink per container is also a determining factor when comparing ink costs.
“The ink cost per liter will be higher as the amount of ink in a particular packaging configuration decreases. This is true for all ink categories,” states Martínez.
The cost for inks packaged in a 220 mL cartridge includes the cartridge, packaging, and chip. “Those same or similar costs flow to a 500 mL cartridge. Simple math would suggest that a 500 mL cartridge costs approximately 2.3 times more than a 220 mL cartridge based on the ink volume alone. In reality, the 500 mL cartridge might only be 1.75 times the cost of the 220 mL cartridge given that there are more cost elements than the ink,” continues Martínez.
According to Daplyn, as a general rule, the larger the container, the lower the processing costs. “A 220 mL ink cartridge includes technology for the cartridge construction and mechanism, a chip to register the printer, and degassing and ink filling processes. All these elements add certain costs to the ink while also offering a simple, contained solution for
the customer. A five liter jug of ink would fill 22 220 mL cartridges, making the smaller cartridges have a higher overall cost for the same volume of ink as the larger jug. The main cost benefits of ink come with production volume rather than with container packaging.”
“Bulk ink supply systems offer a more cost-effective return and are ideal for high-production shops using eco-solvent or textile inks,” notes Cruzat.
Aqueous ink cartridges vary in size depending on the wide format printer, but according to Martin use either 330/350 mL or 700 mL
sizes. “For aqueous wide format printers that generally have a cartridge-based ink delivery system then the cost of ink runs at around $350 to $400 per liter when using OEM brand inks.”
“In the example of latex, a printer model that utilizes only one liter cartridges at $147 ($0.15/mL) versus a model that uses three liter bulk ink at $326 ($0.11/mL) shows savings. It is important for end users to compare their estimated run usage and select the best value,” suggests Peterman.
For solvent inks, Tourville states that bulk systems dominate in
high-production environments, for applications like vehicle wraps and outdoor signs. “Bulk containers offer the lowest cost per mL, ideal for large scale applications.” Smaller cartridges are used to suit low-volume or niche operations, but he says “smaller cartridges are significantly more expensive per mL and generate higher waste.”
Flatbed or roll-toroll UV printers “thrive” on bulk containers, but smaller UV printers use cartridges from 500 mL to one liter for reasons including ease and reduced risk of ink spoilage, adds Tourville.
More than Ink
Ink is of course one part of the cost in the overall expenditure equation. But is it the highest?
Tourville argues that ink is both a recurring and significant cost, but it isn’t always the highest. “Media costs and the initial printer investment often weigh heavily. However, for high-volume printing or graphics requiring dense ink coverage, ink costs can rival or exceed other expenses. Balancing these factors is crucial to optimizing total cost of ownership (TCO).”
“Higher volumes lead to lower ink pricing, but if you have picked a UV ink where solvent was all that was needed, then even at high volumes the return on investment will not be as good as expected,” recommends Edwards.
Peterman believes ink is the most significant operating cost with the exception of labor and very expensive specialty media choices. “Selecting a printer model that might be a little more expensive, but offers higher ink savings due to the ability to run larger cartridges, or uses a bulk ink delivery system, would pay back that initial cost rather quickly.”
Cruzat says ink is not the highest cost, but the most visible. Media on the other hand can sometimes cost three to four times the value of ink. “It all depends on the application. The ecosystem of printing is more than just the value of the press, the cost of the ink, and the cost of service. While this is what most customers look at in the beginning, it can be likened to looking at an iceberg—you only see the tip above the water, but 90 percent of its size is below.”
“Ink is of course a major cost component; however, the printer acquisition, media, labor, and maintenance costs can rival or exceed ink costs,” suggests Norman.
Several factors impact the total cost of printing, agrees Daplyn. “Energy consumption, substrate cost, pre- or post-print processes, software and licenses, service contracts, and replacement parts, for example. All of which should be budgeted into the overall running cost of the printer.”
Don’t Overlook TCO
While the price per liter of ink is something to seriously consider, it’s part of the TCO of the printer. Look at the entire picture when comparing ink. D
