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February 2014 theVoice rockfordchamber.com
focUS oN TEcHNoLoGY / INNoVATIoNS
Membership: 101 MEMBERSHIP
TEST YOUR KNOWLEDGE
Technology Buzzwords
From the growth in Internet technology consequences. Also referred to as fat finger has emerged a lexicon of slang terms. How syndrome. many do you know?
A-LIST BLoGGER
TOP TEN REASONS members join the chamber: 1. 2. 3. 4. 5. 6. 7. 8. 9. 10.
Various Benefits/Services Offered Credibility of Membership Civic Responsibility Participate on Committees Business Exposure Connections with other Businesses Advocacy Efforts Leads Generation Want to Make a Difference in the Community Education Opportunities (Seminars, special events)
Why do you belong? 1. Our organization benefits from Chamber activities and initiatives 2. To access information 3. Being a member is good for business growth 4. To access resources 5. To contribute to the community
What programs or services bring you value? 1. 2. 3. 4. 5. 6.
Networking opportunities The Voice newspaper Business referrals Education opportunities Business trade shows/expos Legislative advocacy
What else did you tell us?
An elite group of bloggers who post regularly, receive high traffic and enjoy many links back to their blog from other sites. A-list status also may be determined by a well-defined topic, consistent branding, high visibility and lots of feedback from readers.
ALPHA GEEk
AdMINISPAM Messages from managers or executives within an organization sent to the majority of employees regardless of whether the information is relevant to a particular employee’s work. A byproduct of an attempt by an organization’s management to appear involved in all facets of the company and ensure that communication channels remain open. Usually it’s a oneway channel that floods employee inboxes with meaningless messages.
BABY BooMER coMPATIBILITY Pressure placed on technology companies to produce usable and understandable devices targeted to the baby boomer generation. This group currently holds a large amount of wealth, and tech firms are driven to sell to such a large market. Baby boomer compatibility is a common issue, as this particular generation is less technologically literate than its successors.
BLoGoRRHEA
You’d like to see more personal touches.
A blogger who makes frequent and excessively long posts.
You love the website, its member directory and referrals sources—are you up-to-date? Public Policy is very important to you. You want to learn more about board member perspectives.
We have listened to our members— look for changes in 2014! Contact Diane Navickis for your personalized Chamber Check Up today! 815-316-4315 dnavickis@rockfordchamber.com
Photographs changed through Photoshop or other means to manipulate the viewer and promote a particular agenda. Occasionally refers to low-quality or humorous photographs taken by amateurs who have started photography businesses or blogs, despite their limited experience and skill, such as an Internet meme.
The most tech savvy person within GREENWASHING a group. Once identified, an alpha geek A marketing makeover to present a becomes the go-to for all problems, issues product as more environmentally friendly. and advice on technology. An especially Plays upon a renewed consumer interest in tech savvy alpha geek may be called a protecting the environment. geek’s geek or the head geek.
You love the Breakfast Buzz. You need to periodically be reminded on how to benefit from your membership.
fAUxToGRAPHY
E-dUNdANT Follow-up emails from middle managers that merely restate or rephrase a previous email – usually in an attempt to take credit for or appear to be deeply involved in a subordinate’s work.
EYEBALL dRIVEN A business model or strategy that depends on views for success, such as websites that depend on ad impressions, where their profits are dictated by the number of views. Sometimes contrasted with targeted websites, which attempt to attract viewers within a certain demographic rather than attracting as many viewers as possible.
fBocd (fAcEBook oBSESSIVE coMPULSIVE dISoRdER)
kILLER APP
A new software application used to attract consumers and motivate new hardware device purchases. Often innovative and cutting edge, killer apps are known for creating a large following and become an essential factor related to hardware or device purchases. Also references computer games that generate game console popularity.
(MMoRPG) MASSIVELY MULTIPLAYER oNLINE RoLE-PLAYING GAME A video game that takes place in a persistent state world (PSW) with thousands, or even millions, of players developing their characters in a roleplaying environment. The virtual world in which the game takes place is never static. Even when a player is logged off, events are occurring that may impact the player when he or she logs in again.
PHARMING Redirecting website traffic through hacking, in which the hacker implements tools that redirect a search to a fake website. Users may find themselves on an illegitimate website without realizing it, as it may look exactly like the real site. Pharming and phishing threats have been used simultaneously and can cause the most potential for online identity theft. Unfortunately, anti-virus and anti-spyware software often are incapable of protecting against this type of cybercrime.
PHISHING The fraudulent act of acquiring private and sensitive information, such as credit card numbers, personal identification and account usernames and passwords. Phishing websites lure email recipients and web users into believing that a spoofed website is legitimate and genuine. The victim later discovers his personal identity and other vital information have been stolen and exposed.
PLUG ANd PRAY
The compulsive use of Facebook or A variation on “plug and play,” describes social media, based on the psychological user skepticism about the functionality term Obsessive Compulsive Disorder of a new technology or device. The user (OCD). doesn’t know if the technology will work; he simply plugs in the hardware and hopes fAT-fINGER ERRoR A typing mistake, usually a small for the best. typo, such as an extra zero, with out-sized
Source: www.technopedia.com