Olivia Chelsea Lerner Portfolio

Music All Day Everyday Big Mac Candles Socks Camomille Tea with Honey Ketchup on Everything Cashews Writing Lists Drawing Cinema Butter Portfolio DispensersSchnitzel Oldies Techno House My iPhone Anything Apple Monochrome Black and White Everything Photobooths Yoga Moleskin Calendars A New Pen Snowboarding Travelling Bath Tubs Backpacking Polaroids Rain when im Inside Summer Rain Smell of Love Shampooed Hair Portfolio Fresh Cut Grass Conny Organizing Order Chaos Room Service Clubsandwich Nicolas Jaar Flea Markets Dressing Up Costumes Nature Balloons Mood Boards O.C.L Vintage Vynil Disinfecting Exhibitions Vogue’s September Issue A New City Ocean Turquoise Chucks Barefeet Vienna Instagram Love Movies Reading Harry Potter Sleeping Napping Playing Soccer Olivia-Chelsea Lerner Love Letters Hand Writing Long Phone Talks White Wine Life Schlarafenland Late Whispers In Bed Shooting Star Ibiza Shopping Cleaning Wigs Medicine Sun People Kitten Ears Playing Snake Art Water McDonalds Pickles Color Codeing Love Crying During a Movie Car Rides Tan Lines Smoothies Baby Coconuts Mail Laughing Crying Dancing Singing Stories Old Photographs Glitter Family Christmas Snow Long Underwear Moroccon Oil Spritzer New Hairdresser Challenge Musicals Gym Kittens Yoshi Story Sketch Books Home Fresh Linens Oma Paris Watermelon Stories Love

VIENNA BRED TO NEW YORK I FLED

CONTENT

OLIVIA-CHELSEA LERNER / THROUGH MY LENS / HOW I WORK / APPROACH METHOD / TRIAL / CAPTURE / COLLECTION MANAGEMENT / STRATEGY / WORDS

Vienna BarcelonaNewYorkParisIbizaViennaBarcelonaNewYorkParisIbizaViennaWien Barcelona New York Paris Ibiza Vienna Barcelona New York Paris Ibiza Vienna Barcelona New York Paris Ibiza Vienna Barcelona New York Paris Ibiza Vienna Barcelona New York Paris Ibiza Vienna Barcelona New York Paris Ibiza Vienna Barcelona New York Paris Ibiza Vienna Wien New York Barcelona New York Paris Ibiza Vienna Barcelona New York Paris Ibiza Vienna Barcelona New York Paris Ibiza Vienna Barcelona New York Paris Ibiza Vienna Barcelona New York Paris Ibiza Vienna Barcelona New York Paris Ibiza Vienna Barcelona New York Paris Ibiza Vienna Barcelona New York Paris Ibiza Vienna Barcelona New York Paris Ibiza Vienna New York Barcelona New York Paris Ibiza Vienna Eivissa Barcelona New York Paris Ibiza Vienna Barcelona New York Paris Ibiza Vienna Barcelona New York Paris Ibiza Vienna Barcelona New York Paris Ibiza Vienna Barcelona New York Paris Ibiza Vienna Barcelona New York Paris Ibiza Vienna New York Barcelona New York Paris Ibiza Vienna Barcelona New York Paris Ibiza Vienna Wien Barcelona New York Paris Ibiza Vienna Barcelona New York Paris Ibiza Vienna Barcelona New York Paris Ibiza Vienna Barcelona Wien Vienna Wien New York Paris Ibiza Vienna Barcelon New York Vienna New Barcelona New York Paris Ibiza Vienna Vienna bred to New York I fled

SERVUS. HELLO. HOLA.

A VIENNA BRED WANDERER

Living in Vienna, Barcelona, Paris, Ibiza and New York has shaped my outlook, allowing me to appreciate problems from a diverse cultural perspective, and to approach all projects with unique enthusiasm. As a lover of all things that spark my natural curiosity I live life dreaming, doing, dancing while travelling the world.

I MADE IT HOME

MY NEIGHBORHOOD

HOW I WORK

O.C.L

oliviaclerner@gmail.com

Lists Planning Sketching Recording Polaroids Observing Prototyping Testing The way I work Lists Planning Sketching Recording Polaroids Observing Prototyping Testing The way I work Lists Planning Sketching Recording Polaroids Observing Prototyping Testing The way I work Lists Planning Sketching Recording Polaroids Observing Prototyping Testing The way I work Lists Planning Sketching Recording Polaroids Observing Prototyping Testing The way I work Lists Planning Sketching Recording Polaroids Observing Prototyping Testing The way I work Lists Planning Sketching Recording Polaroids Observing Prototyping Testing The way I work Lists Planning Sketching Recording Polaroids Observing Prototyping Testing The way I work Lists Planning Sketching Recording Polaroids Observing Prototyping Testing The way I work Planning Sketching Recording Polaroids Observing Prototyping Testing The way I work Lists Planning Sketching Recording Polaroids Observing Prototyping Testing The way I work Lists Planning Sketching Recording Polaroids Observing Prototyping Testing The way I work Lists Planning Sketching Recording Polaroids Observing Prototyping Testing The way I work Lists Planning Sketching Recording Polaroids Observing Prototyping Testing The way I work Lists Planning Sketching Recording Polaroids Observing Prototyping Testing The way I work Lists Planning Sketching Recording Polaroids Observing Prototyping Testing The way I work Lists Planning Sketching

APPROACH

METHOD

TRIAL

CAPTURE

NOW IT COMES TOGETHER

O.C.L

oliviaclerner@gmail.com

Methods Applied Project Business Evaluation Field Work Strategic Management Business Consulting Reccomendations in Sustainability Methods Applied Project Business Evaluation Field Work Strategic Management Business Consulting Reccomendations in Sustainability Methods Applied Project Business Evaluation Field Work Strategic Management Business Consulting Reccomendations in Sustainability Methods Applied Project Business Evaluation Field Work Strategic Management Business Consulting Reccomendations in Sustainability Methods Applied Project Business EvaluationFieldWorkStrategicManagementBusinessConsultingReccomendationsin Sustainability Methods Applied Project Business Evaluation Field Work Strategic Management Business Consulting Reccomendations in Sustainability Methods Applied Project Business Evaluation Field Work Strategic Management Business Consulting Reccomendations in Sustainability Methods Applied Project Business Evaluation Field Work Strategic Management Business Consulting Reccomendations in Sustainability Methods Applied Project Business Evaluation Field Work Strategic Management Business Consulting Reccomendations in Sustainability Methods Applied Project Business Evaluation Field Work Strategic Management Business Consulting Reccomendations in Sustainability Methods Applied Project Business Evaluation Field Work Strategic Management Business Consulting in

LAUNCHING A COLLECTION

JESSICA ACOSTA INTERVIEW WITH DESIGNER What inspires you in your design work?

I am inspired by how people have been expressing themselves through history and how technology will affect them in their present and future. In terms of architecture, design, perspective and identity.

How would you describe your work or your style?

My style is a mix of my culture background, my present and myself.

What made you decide to become a designer?

Since I was a child I have been very interested in every field of design. I started with making drawings and paintings but that wasn’t enough for me so I decided to develop myself in the field of fashion as my tool to express myself in society and to represent that society in my designs.

Who are your influences?

People in general and the way they express themselves towards something.

LAUNCHING A COLLECTION

ACTIVITIES PROJECT SCOPE Interview With Designer Theme Design Development The Look The Scope Workbreakdown Structure SWOT Pricing Strategy Target Market Where To Sell Logo Packaging

CREST HARDWARE

SUSTAINABILITY INITIATIVE

An exploration into the business practices and sustainability initiatives was conducted at Crest Hardware, after this recommendations to be enacted within the business were developed to promote business sustainability.

CREST HARDWARE

RECCOMENDATIONS Educational Experience: Crest should offer workshops to the public and any interested parties. Crest can utilize their existing employees knowledge and skills, thus no extra instructors are need and only small monetary amount is needed to conduct the workshops. Crest can touch on a bit of vertical integration, by engaging with local schools they can offer kids an interesting and educational experience, while building long lasting customer relationship.

Crest Rental Space: implement a rental service in order to gain a more competitive edge to other hardware stores. Crest would offer its hardware and gardening tools for rental. This would prove convenient for consumers across all customer segments and be especially convenient in the case of large equipment that is purchased for one time jobs at a high cost.

Crest Delivery Service: Crest could expand its competitive edge even more by implementing a delivery service for customers who don‘t have the means to transport the purchased equipment.

Crest would hire an employee to deliver the items. This would create an additional revenue stream and would also add convenience to the customers shopping experience.

THOUGHT CULTURE HISTORY RESEARCH

WOMAN AS FEMBOTS

‘ This science-fiction movie is a snapshot of the approach the

‘ WITHOUT KNOWING THE FORCE OF WORDS, IT IS IMPOSSIBLE TO KNOW MORE. ’

CONFUCIUS

male dominated society of 1927 had towards females, technology and the future.

Through the depiction of the machine woman, it also becomes clear that there is not only an underlying fear of technology but simultaneously a fear of the advancement in women’s independence and their growing freedom to express their sexuality.

1965 merely six years after Mattel created the first Barbie doll and thirty years after the release of Metropolis, the world is a different place. The swinging sixties, the time of hippies, mini skirts and youth culture was vibrant with expectations and high hopes for the future.

In this movie we see another theme evolve, the loss of individuality. Beyond depicting the fembots as super sexual with their hyper feminine appearance, they remain man made and controlled. ’

FROM SEDUCTRESS TO ASSASIN

WRITING SAMPLE

Olivia-Chelsea Lerner BBA STRATEGIC DESIGN & MANAGEMENT oliviaclerner@gmail.com

EDUCATION Parsons Paris Jan - May 2012 Study Abroad

Metafora Workshop Jan - May 2009 Contemporary Art Barcelona, Spain

Parsons The New School 2010 - 2013 BBA in Strategic Design & Management New York, USA

Courses at Central St. Martins Jun 2007 Fashion Making and Fashion Design London, United Kingdom

IED Barcelona 2009 - 2010 Fashion Marketing & Communication Barcelona, Spain

Vienna International School 1993-2008

Awards Deans List Parsons The New School New York, USA

WORK EXPERIENCE Resident Advisor May - Aug 2013 Intern, Marketing and research Advertising campaign management and business development Ibiza, Spain

KAS New York Sep - Dec 2012 Intern, marketing and public relations Responsible for mood boards, organizing showroom inventory and sales events New York, USA

Charim Art Gallery Sep - Dec 2009 Intern, translation, organizing client database, reception, working events and assisting to exhibiting artists Vienna, Austria

ASTRALWERKS – EMI Music Jan - Jul 2013 Intern, marketing department Research, development and control of social media platforms for label artists New York, USA

Oscar de la Renta Mar 2012 Intern, showroom at fashion week Dressing models, handling clients, organizing inventory and displays Paris, France

Languages German: Fluent English: Fluent Spanish: Basic

O.C.L oliviaclerner@gmail.com

O.C.L oliviaclerner@gmail.com