SAFE CYCLING How to improve safety condition for cyclists in Shanghai
Roberta Aita 12111002/Tutor Hua Dong Master Degree in Artistic Design/Tongji University/2012.11.20
OUTLINE Motivations, background, aim of the research
BIKES in China, still have a dominant role in transportation
CARS are the image that best sums up the country's rapid economic development.
BIKES
VS
CARS
cyclists are relegated to the bottom of the vehicular food chain
CARS affirm their supremacy with arrogance
LITERATURE REVIEW key literature and the state-of-the-art in the field
CHINA Literature about the condition of cyclists: experiences, risks, actual situation, Asian organizations working for the sensibilization towards a better safety awareness
INCLUSIVE MOBILITY Right of Way, Road Safety, existing projects about social innovation to improve the road situation in developing countries
EUROPE Strategic frameworks and educational initiatives to train the drivers to improve their ability and sense of responsibility.
RESEARCH CONTENT research contents, main research questions
SAFETY Analysis on cyclists’ behavior: Do people pay attention to self-protection? Do they cycle in the respect of traffic laws?
TREND In Europe, the cycling trend is something fashionable and eco-friendly. Is in China the same? How the cyclist are considered in this reality? Why do they prefere bycicles to other vehicles?
INTERACTION Analysis of cyclists’ experience: Which are the major tricky points where the interaction becomes dangerous? How do they consider the infrastructures? Have they ever been victims of a road accident?
PERCEPTION What cyclists feel during their trips? Do they perceive danger? How is their knowledge about the streets and directions? Are the road signs clear and visible enough?
RESEARCH APPROACH methodology, methods, feasibility
QUALITATIVE METHODS OBSERVATION, INTERVIEW, FOCUS GROUP
OBSERVATION Analysis of road situation Filming their trips Taking notes with a provided toolkit
INTERVIEWS Analysis of cyclists’ experience: Personal feelings, impressions, thoughts.
FOCUS GROUP Sharing the impressions Topic about Road Safety Organization of a Cycling Event
PROGRAM & SCHEDULE time plan
OBSERVATION INTERVIEWS FOCUS GROUP EVENT
Dec Jen Feb Mar
THANK YOU!