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Selection of Works
SERVICE DESIGN
UE/ UI DESIGN
R ILLUSTRATION
BRANDING
DESIGN THINKING
EDITORIAL DESIGN
VISUALIZATION
PHOTOGRAPHY
Pointsof Circumvesuviana
Points of Circumvesuviana is a riqualification of the stations of Circumvesuviana di Napoli through a system of interactive installations, in order to offer to the users a new visive and learning experience. The projections start with the passage of the users, and they represent the most significant moments in the history of this public
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train service, that connects all the area of the city of Napoli with its province. This system provides new tools to get in touch about the service and its history: an interactive map, a system of animations, a system of evaluation of density of passengers on the trains.
Map of Touchpoints / User Experience
PointsofCircumvesuviana
HOME CHI SIAMO
ORARI
ORARI FERROVIA
ORARI FUNIVIA
LINEE
SERVIZI DI STAZIONE
STORIA CONTATTI INFO TURISTICHE
Napoli P.ta Nolana
DA
10:13
Sorrento A Napoli P.ta Nolana DATA 20/05/2010 ORA 9:00
i
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Linea Napoli-Pompei Scavi-Sorrento Durata 1:06
Visualizza Fermate
Sorrento 9:07
xxx xxxx xx IDMember
MacBook Pro
PointsofCircumvesuviana Welcome!
The Map
Projections
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TheTun UX , Service Design. Master Degree Thesis Project, 2013
THE TUN SHANGHAI
TheTun mission is to build a “safe neighborhood� for amateur cyclists in Shanghai. I started my around the city research observing the social phenomena of cycling, and how the bad situation of traffic can attach the behaviour of users.
TheTun is a service system aimed to provide a better understanding of the environment and suggests good cycling behaviours avoiding tricky situations to cyclists.
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AT THE STATION
AT THE CAFE
AROUND THE CITY
ON THE WEB
RIDE IN SAFETY
SPREAD GOOD BEHAVIORS
TOOLS
PLACES
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TH SH
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AN
GH
UN AI
EXPERIENCE
BO
GET YOUR BIKE
OK
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STOR
4
E CA
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DISCOVERING TOOLKIT
Map of Touchpoints / Customer Journey
In the project I redesigned the user-experience of the existing bike sharing service in the city, focusing on a new accessibility. TheTun creates new touchpoints around the city, giving to the bike sharing experience a
“human touch” , providing a toolkit that makes possible start to ride in safety: maps, explanation of the bike lanes according to their difficulty level, a series of road signals.
Prototyping the signals
The TUN: Value Proposition. Illustration
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How many bycicles there are in the world?
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Key: from passion to action Service Design, Global Service Jam 2012, Shanghai
Design Process
Key is a project developed during the Global Service Jam 2012, an event of 3 days happening at the same time around the world. The Jammers have to know each others, understand their capabilities and skills and co-hoperate in a fast way to produce something innovative to “change the world�.
Our project is for dreamers, Key is a platform that gives possibility to people with creative passions to transform it in a job, just for one day (or maybe more).
Applications
PROJECTS
JOINED
WISHLIST
CBi China Bridge Passionate Illustrators required for 1-2 week project
YOU?
Located in Shanghai Hosted by CBi China Bridge
CHECK IT OUT!
CBi China Bridge International
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Concept Development for new Company Identity, Shanghai 2013
New Logo Proposal
ChinaBridge International is a Design Consulting Company that is aimed to fill the gap between their clients and the difficulties of the Chinese Market. It works researching on the market, on the users, with a strong user centred approach. http://cbichinabridge.com/
I worked on the Concept Development for a new video presentation of the company. With my team worker, we defined the mission and value proposition of the company, collaborating with the CEO Cathy Huang.
Concept Visualization for the storyboard WHO
WHAT
WHY
An investor
Has got a proposal
to enter the Chinese Market
IO T EC
N
BUT IT NEE DS TO FI ND
T
HE
R I G HT
DIR
to make it WORK.
CBi the Consultancy firm
builds straight Guidelines HOW
to fit the right placement
Peter & Gisella UX / Toolkit for the Event “C’è Spazio per Tutti”, Politecnico di Milano, 2011
Poster
Peter&Gisella is a toolkit developed during the workshop “C’è spazio per tutti”, at Politecnico di Milano. Peter&Gisella is an ironic way to be active and let people know the amount of calories they can burn doing simple daily activities.
The project took part in the event Human cities in Bruxelles and it has been implemented on a sportive path using urban furniture elements.
Prototyping during the event “C’è Spazio per tutti”
The Toolkit can be downloaded at the link https://peteregisella.wordpress.com/
i lu o g h ! al a i is el la se g n er e g su d i p et g li sp o t pa a! am iv St ad es ca r ta b affi i u sa i d i ch id er e p er r vu o i!
SBA srl Branding Image, with Lovestudio.it, 2015
Branding for SBA s.r.l, a based in Napoli company that works in the field of textile, woman clothing and laundry services.
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QUEEN’S CHIPS Frontend development, Brand Image, Graphic Communication
MacBook Pro
Printed and Social ADV campaign
www.queenschips.eu https://www.facebook.com/queenschips?fref=ts
Xtremely Ordinary Design Desing Forniture Fair, Milan 2011 in collaboration with PSSD team Team Leader for Graphic Communication
During the Master Degree in Product Service System Design, our class was assigned to design the Stand of Politecnico for “Salone Satellite� in 2011. During the Design Seminar the class has been divided in different working departments, in order to design a complete system of information: graphic, furniture and event teams worked
together building XTREMELY ORDINARY DESIGN, from the concept to the dismanteling. To see more, watch the video of the backstage at the following link: https://www.youtube.com/watchv=a40YHsFS4w4
DON’T YOU GET IT ? THAT’S POLI AT SALONE SATELLITE
xtremelyordinarydesign.org
DON’T YOU GET IT ? THAT’S POLI AT SALONE SATELLITE
xtremelyordinarydesign.org
Posters from the exhibition
What makes a designer Extraordinary? The idea. And, most of all, how to bring it in the daily life of users. This is the starting concept of XOD.
My role in this project was to manage the graphic communication. With my team we built the branding of XOD using clean typography and a visual that reminds to the first step of an idea: the sketch. We decided to use abstract rapresentations of the project shown in the exhibition.
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roberta.aita20@gmail.it 0049 1639387409 http://robertaaita20.wix.com/chaoscreates
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