portfolio
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roberta aita
designer SHANGHAI +86 15821278524 +39 3924074160 ITALY
roberta.aita20@gmail.com
curriculum vitae roberta aita 2006-2010 Seconda Università degli Studi di Napoli Bachelor in Industrial Design !"#$%&'($#)*+,-.+/01$2'!"#$%& Ȁ Ȁ 3!'4*5"6$&%'
2010-present
Politecnico di Milano
Master in PSSD Product Service System Design Ȁ Ȁ Ȁ Ȁ 7#"+'8"#"/+21''
2012-present
Tongji University Shanghai
Master Design and Innovation !*9:6"'!"%+""';+*%+/4'<$)1';*6$)"2&$2*'5$' =$6/&*> Ȁ Ȁ ;+*592)'!"#$%&
2008-2010
Adiss Onluss Foundation, Italy
Graphic Designer 40-&5'6,-%"7'+58"0.$#,"&.7'
skills Hand Drowing Adobe Suite Rhinoceros 3D V-Ray
// pen, pencil, pastel // Illustrator, Photoshop, Indesign // 3D Modeling // Rendering
languages Italian English Spanish Chinese Mandarin
what I do
// native speaker // fluent // basic // somehow, I can communicate
!"#$%&'()$&*$&% Ƭ +,-."/0'1)2.2%0-3)"0
1. expresso entertainment cafè
2009/ Seconda Università degli Studi di Napoli, ITALY Teamwork: Roberta Aita, Dante Fusco, Ivo Pisanti
branding/interior
!"#$%&&'()&(*(+%&),-%+(.'(/%(*(0'11%%( 1$*-02)&)-,(3(42%(&#*0%()&(+)5)+%+()-( .2$%%(*$%*&(/*&%+('-(.2%(60'11%%( 7'7%-.&89(:*;%(<#=(/$%*;=(7%%.)-,3( >00'$+)-,(.'(.2%(+)11%$%-.(<&%&=(.2%( ϐ ? $%&(*-+(%-.%$.*)-7%-.3 (
2. pointsof circumvesuviana
2010/ Seconda UniversitĂ degli Studi di Napoli, ITALY
storyboard
thesis project ϐ ? 0<75% & <5 ) * - * ( '1 ( B * #A% & ( .$2 '< ,2 ( )-.%? $* 0.)5% ()- & . * A A * . )' - & 3( 42%( 5 ) + % ' & ( * $% ( # $'D% 0.% + ( )- ( .2 % ( & # *0 %= ( $%#$%&%-.)-,( .2%( 7'&.( )7#'$.*-.( # ')-. &( ' 1(. 2% ( 2 ) & .' $ @ ( '1 ( ǡ (( (
. $*)-( &@&.%7 ( . 2*.( 0 '--%0 .&( *AA( . 2% ( * $% * ( '1( B*#A%&= ( C . *A@3 ( 42%( <&%$&= ( #*&&)-, ( )-( 1$'-. ('1(.2%(#$'D%0 .'$&= (7 *;%(. 2%(5 )+ % ' & ( &. *$. 3 ( 42%( *)7 ( '1( .2%( #$'D%0 . ( )&( .' ( , )5% ( )+%-.). @( .'( &'7 %.2)-,( 2)&.'$)0 *A( .2$' <? !" #3( (
3.
dayline
2011/ Politecnico di Milano, ITALY Teamwork: Roberta Aita, Stefano Ciardiello, Yun Zhao
product ? - ) <7( + % & ) , - % +( 1'$( # % ' #A% ( & 2 * $)-,( A)5) - , ( & # * 0 % & = ( A );% ( 1* 7)A )% & ( '$ ( & .< + % -.&3 ( E%(+% & ) , - % + (* (&@&.% 7('1()0'-&(.'(5)&<* ? ǡ ǡ *- + ( 1 $% % ( . ) 7% 3 ( (( (
Dz ).( F<.8( %"2)/).)'-( )-( G'A).%0-)0'( +)( H )A * -' ( *-+(0 2''&%-(/@(. 2%(I-)5%$&). @(.'(/ % (.2% ( . 2%(F#%-(J*@3 ( (
4 . SOULution map. london
3D model by Mariano Viti
2011/ Politecnico di Milano, ITALY
concept design 42)&( %"2)/).)'-( )&( *( 7%.*#2'$*( %"#$%&&)-,( .2%( J%&),-( 42)-;)-,( )-( K'-+'-( )-( LMLN3( 42%(5)&).'$&(*$%(.2%(61<%A89(.2%@(:)AA(+%.%$? 7)-%( .2%( 0'-.%-.( '1( .2%( %"2)/).)'-3( 42%( O( *$%*&( '1( .2%( &#*0%( *AA':( #%'#A%( .'( A%*$-( 2':(.'(0'AA*/'$*.%(1'$(*( -%:(:%AA(/%)-,('1(( (
.2%(0'77<-).@3(42$'<,2(-%:(.%02-'A',)%&? .2%@( ? A).)%&( '-( *-( )-.%$*0.)5%( :*AA( .2*.( 0'7/)-%( .2%7( )-( 2*A',$*7&3( C-( .2%( 0%-.$%( '1( .2%( &.$<0.<$%=(.2%(2*A',$*7&(*11%0.(.2%(0'-1'$? 7*.)'-('1(.2%(*$02).%0.<$%3(42%('<.#<.(:)AA( ǡ ϐ 0*#*/)A).)%&( *-+( -%%+( '1( +)11%$%-.( 0'77<? -).)%&(.2$'<,2(2*A',$*7(7*#&3
5.
youcat
2011/ Politecnico di Milano, ITALY Teamwork: Roberta Aita, Nemanja Backovic, Stefano Ciardiello, Vincenzo Centinaro, Riccardo Croco, Marija Petkovic
service design )&(.'(2%A#(0*.(0'A'-)%&(*-+(0*.(A*+)%&()-(.2%( 0).@('1(H)A*-=()7#$'5)-,(*-)7*A(7'-).'$)-,( &@&.%7=( $)&)-,( *:*$%-%&&( */'<.( :)A+( 0).@( *-)7*A&( *-+( 0$%*.)-,( *( &%-&%( '1( &'0)*A( $%&#'-&*/)A).@=(0'--%0.)-,(5)$.<*A(*-+($%*A( (
A)1%3 42%(<&%$(7*;%&(*(+'-*.)'-(*-+(0*-(.*;%(0*$%( '1( 2)&( 5)$.<*A( 0*.=( 2%A#)-,( 0*.( A*+)%&( )-( .2%( 0'A'-)%&=( 0$%*.)-,( *( A*$,%$( ,$'<#( '1( 5'A<-.%? %$&(.2*.(0*-(0'-.$)/<.%(1$'7(.2%)$(2'7%3( ϐ ǡ )-.%$5)%:)-,( 0*.( A*+)%&( .'( /%..%$( <-+%$&.*-+( .2%(%-5)$'-7%-.()-(:)02(.2%@(:'$;=(*-+(.2%)$( #$'/A%73(
6.
peter & gisella
2011/ Politecnico di Milano, ITALY Teamwork: Roberta Aita, Giselle Chajin, Manon Lameire, Francesco Petronelli, Matthis Schneider
teamwork
service design G%.%$PQ)&%AA*()&(*(.''A;).(+%5%A'#%+(+<$)-,( Dz ǯ° dzǡ ? .%0-)0'( +)( H)A*-'3( 6G%.%$( *-+( Q)&%AA*8( )&( *( 1<--@(:*@(.'(/%(*0.)5%(*-+(A%.(#%'#A%(;-':( .2%(*7'<-.('1(0*A'$)%&(.2%@(0*-(/<$-(+')-,( &)7#A%(+*)A@(*0.)5).)%&3( (
R'<(0*-(+':-A'*+(.2%(#'&.%$&(2%$%9( 2..#9SS#%.%$%,)&%AA*3:'$+#$%&&30'7S 42%( #$'D%0.( .'';( #*$.( ( )-( .2%( %5%-.( !"#$%& '()(*+( )-( T$<"%AA%&( *-+( ).( 2*&( /%%- )7#A%? 7%-.%+('-(*(&#'$.)5%(#*.2(<&)-,(<$/*-(1<$-)? .<$%(%A%7%-.&33( (
7.
l’ov
Hens breeded for the industrial production of eggs are forced to live in terrible conditions.
Adopt Milli the Hen. Support the cause, let’s provide a better life to animals. Taste the quality of products from happy animals
13.02.2012 Piazza Castello Milano
Our hens live free in open fields. We feed them with natural food, GMO free. The secret for their happiness is
Lo facciamo col cuore.
Lo facciamo col cuore.
2011/ Politecnico di Milano, ITALY Teamwork: Roberta Aita, Vincenzo Centinaro, Riccardo Croco, Marija Petkovic
business canvass key partners
key activities
value proposition
Animals Lovers
Collect eggs from Cascine di Milano
Cascine di Milano
Site Maintanence
Spread awareness in the city
High quality Egg
Educate people that a good treatment of animals is equal to a high quality of food
Nemesi Animale
Free ! als Anim
we
No CAG ES
customer segments
customer relationship
key resources Human resources
Education about animals treatment BIO
channels High Quality Organic Food Lovers.
Concept Store
Phisical resources Knowledge about hens treatment and eggs proprieties
Markets interested in selling quality food (B2B)
Stands in the city
Website
Cost Structure
Eggs (Raw material) Transportation Puppets Renting store
service design “ L’ OV”, is a dialectal italian expression that means “the egg”, but in english, of cours, it remainds the word Love. L’OV is a concept store of eggs, selling product that only come from “happy hens”: a good treatment of animals equals to a high quality food production.
Revenues Stream
Selling eggs Percentage from selling of the puppets
The eggs c om e from Casc ine di Mil a no , sold in t he store in the c ent re o f the c it y, to c onnec t it wit h the farm re a l ity sourronding M ilan. The awareness c am paign supports the assoc iat ion “Nem esi Anim al e” a ga ins t t he abuse of anim al, c oll ec t ing mo ney selling a gadget , “M illi t he hen”.
8.
light in out
2012/ Tongji University Shanghai, CHINA Teamwork: Roberta Aita, Riccardo Croco, Maria Monzvelweska, Yuan Shu
picture by Roberta Aita
light installation Thi s i n s t a l l a t i on is th e re s u lt of a t hree we e ks works h op a b ou t L igh ting Des i g n i n To n g j i Unive rs ity. T h e loca-‐ t i o n i s t h e re l a xing a re a o f th e Aa lto Des i g n Fa c to r y in The c o n c e p t i s to give a n e w u s e to t he area t h ro u gh t h e ligh t a n d e s ign in g
different at m ospheres, offering a s pa ce t hat c an be used by the st udent s l iv ing t he c am pus also during the night . We w o r k e d o n t h e e n t r a n c e p a t h , m e e t i n g a r e a , a n d c r e a t e d a n “ i n t i -‐ m a t e ” s p o t .
9.
textile stories
2012/ Tongki University Shanghai, CHINA Teamwork: Roberta Aita, Salvatore Difrancesco, Mattia Nobile, YiMeng, XinWo
picture by Roberta Aita
service design The a i m o f t h i s p roje ct , in co lla b ora-‐ t i o n w i t h M a r ime kko, wa s to imp rove t he d a i ly l i g e o f a co mmu nity of t he Swee t i e Ho u s e th ro u gh fa b ric s and co lo r s . T h e Swe e tie Hou s e is a pla ce in S han gh a i wh e re re tire d p e o ple o rgani-‐ z e ac t iv i t i e s to e nta r ta in th e ms e lve s
and spend t h e i r e l d e r y i n a c o l l a b o r a -‐ t i v e w a y. We c o l l a b o r a t e d w i t h t h e m t o d e s i g n a n d b u i l d l a m p s a n d t h e m a i l b o x o f t h e b u i l d i n g d e c o r a t i n g t h e s p a c e . We l e t t h e m c h o o s e t h e f a b r i c s , j o i n i n g t h e m w i t h k e y w o r d s s h o w i n g t h e v a l u e s o f t h e S w e e t i e House.
thank you