Page 1

portfolio


! " # $ % " & ' ( ) " * ) " + $ , - . % / " ! 0 $ - 1/ " 0 2 . " 3 4 0 2 " ' 5 " 6 7 ) . " 8 9 : : ; " ! 0 " # $ % " % 7 < < . (/ " $ ) = " $ 5 0 . ( " 3 4 " =$1%"<1",$(.)0%"&('7>20"<."0'"02." %.$/<$1&."02*%"*%"02."(.$%')"#21"!"'50.)" -$7>2;" !"-*?.="<1"-$%0"0#'"1.$(%"*)"@*-$)/"$)="*)" ‡ „ ” — ƒ ” ›    ‘ ˜ ‡ †  – ‘   Š ƒ  ‰ Š ƒ ‹ Ǥ  ! " & . - * . ? . " * ) " 5 $ < * - 1/ " - ' ? . / " $ ) = " 5 ( * . ) = % 2 * , / " $%"02."<'%0"*<,'(0$)0"?$-7.%"'5"02."-*5.;" A70"?$-7.%"')-1"B$)"#'(C"#*02" !"##$%"&$'(")*$<')>",.',-.;""

roberta aita

designer SHANGHAI +86 15821278524 +39 3924074160 ITALY

roberta.aita20@gmail.com


curriculum vitae roberta aita 2006-2010 Seconda Università degli Studi di Napoli Bachelor in Industrial Design !"#$%&'($#)*+,-.+/01$2'!"#$%&”‘†—…–‡•‹‰Ȁ”ƒ’”‡•‡–ƒ–‹‘Ȁ 3!'4*5"6$&%'

2010-present

Politecnico di Milano

Master in PSSD Product Service System Design ‡•‹‰Š‹‹‰Ȁ‹•—ƒŽ‹œƒ–‹‘‡•‹‰Ȁ ‘—‹…ƒ–‹‘‡•‹‰Ȁ‡”˜‹…‡‡•‹‰Ȁ 7#"+'8"#"/+21''

2012-present

Tongji University Shanghai

Master Design and Innovation !*9:6"'!"%+""';+*%+/4'<$)1';*6$)"2&$2*'5$' =$6/&*> ‡•‹‰‡•‡ƒ”…ŠȀ‘ŽŽƒ„‘”ƒ–‹˜‡‡•‹‰Ȁ ;+*592)'!"#$%&


2008-2010

Adiss Onluss Foundation, Italy

Graphic Designer 40-&5'6,-%"7'+58"0.$#,"&.7' ˜‡–•‘—‹…ƒ–‹‘

skills Hand Drowing Adobe Suite Rhinoceros 3D V-Ray

// pen, pencil, pastel // Illustrator, Photoshop, Indesign // 3D Modeling // Rendering

languages Italian English Spanish Chinese Mandarin

what I do

// native speaker // fluent // basic // somehow, I can communicate

!"#$%&'()$&*$&% ‘…‡’–‡˜‡Ž‘’‡–Ƭ ‘—‹…ƒ–‹‘ ‡”˜‹…‡‡•‹‰‡” +,-."/0'1)2.2%0-3)"0


1. expresso entertainment cafè

2009/ Seconda Università degli Studi di Napoli, ITALY Teamwork: Roberta Aita, Dante Fusco, Ivo Pisanti


branding/interior

!"#$%&&'()&(*(+%&),-%+(.'(/%(*(0'11%%( 1$*-02)&)-,(3(42%(&#*0%()&(+)5)+%+()-( .2$%%(*$%*&(/*&%+('-(.2%(60'11%%( 7'7%-.&89(:*;%(<#=(/$%*;=(7%%.)-,3( >00'$+)-,(.'(.2%(+)11%$%-.(<&%&=(.2%( —•‡”™‹ŽŽϐ‹†…—•–‘‹œ‡†ƒ–‘•’Š‡? $%&(*-+(%-.%$.*)-7%-.3 (


2. pointsof circumvesuviana

2010/ Seconda UniversitĂ degli Studi di Napoli, ITALY


storyboard

thesis project  ‹ “ —ƒ Ž ‹ ϐ ‹ … ƒ – ‹ ‘   ‘ˆ  –Š ‡  • –ƒ –‹‘ •  ‘ˆ  ‹”? 0<75% & <5 ) * - * ( '1 ( B * #A% & ( .$2 '< ,2 ( )-.%? $* 0.)5% ()- & . * A A * . )' - & 3( 42%( 5 ) + % ' & ( * $% ( # $'D% 0.% + ( )- ( .2 % ( & # *0 %= ( $%#$%&%-.)-,( .2%( 7'&.( )7#'$.*-.( # ')-. &( ' 1(. 2% ( 2 ) & .' $ @ ( '1 (‹”…— ˜‡ • —˜‹ƒ ƒ ǡ ƒ (( (

. $*)-( &@&.%7 ( . 2*.( 0 '--%0 .&( *AA( . 2% ( * $% * ( '1( B*#A%&= ( C . *A@3 ( 42%( <&%$&= ( #*&&)-, ( )-( 1$'-. ('1(.2%(#$'D%0 .'$&= (7 *;%(. 2%(5 )+ % ' & ( &. *$. 3 ( 42%( *)7 ( '1( .2%( #$'D%0 . ( )&( .' ( , )5% ( )+%-.). @( .'( &'7 %.2)-,( 2)&.'$)0 *A( .2$' <? ‰Š – Š‡  ƒ–‡”‹ƒŽ‹œ ƒ– ‹‘ ‘ˆ – Š‡!" #3( (


3.

dayline

2011/ Politecnico di Milano, ITALY Teamwork: Roberta Aita, Stefano Ciardiello, Yun Zhao


product ƒ›Ž‹  ‡  ‹ •  ƒ  ™‡ ‡ Ž› ‘ ”‰ƒ ‹œ‡ ”  ‹  ƒ ŽŽ  ‹? - ) <7( + % & ) , - % +( 1'$( # % ' #A% ( & 2 * $)-,( A)5) - , ( & # * 0 % & = ( A );% ( 1* 7)A )% & ( '$ ( & .< + % -.&3 ( E%(+% & ) , - % + (* (&@&.% 7('1()0'-&(.'(5)&<* ? Ž‹ œ‡ – ƒ • • ǡ ƒ ’ ’ ‘‹ –‡ –• ǡ Š ‘— • ‡  …Š ‘”‡• *- + ( 1 $% % ( . ) 7% 3 ( (( (

Š‡ ’”‘Œ‡… –  Šƒ• „‡‡ ‡šŠ‹„‹–‡† ƒ– Dz —– ).( F<.8( %"2)/).)'-( )-( G'A).%0-)0'( +)( H )A * -' ( *-+(0 2''&%-(/@(. 2%(I-)5%$&). @(.'(/ % (.2% ( ’”‹œ ‡ ˆ‘” Š‹‰Š •… Š‘‘Ž †‹”‡… –‘”• † —” ‹‰  . 2%(F#%-(J*@3 ( (


4 . SOULution map. london

3D model by Mariano Viti

2011/ Politecnico di Milano, ITALY


concept design 42)&( %"2)/).)'-( )&( *( 7%.*#2'$*( %"#$%&&)-,( .2%( J%&),-( 42)-;)-,( )-( K'-+'-( )-( LMLN3( 42%(5)&).'$&(*$%(.2%(61<%A89(.2%@(:)AA(+%.%$? 7)-%( .2%( 0'-.%-.( '1( .2%( %"2)/).)'-3( 42%( O( *$%*&( '1( .2%( &#*0%( *AA':( #%'#A%( .'( A%*$-( 2':(.'(0'AA*/'$*.%(1'$(*( -%:(:%AA(/%)-,('1(( (

.2%(0'77<-).@3(42$'<,2(-%:(.%02-'A',)%&? .2%@(™‹ŽŽ ˜‹•—ƒŽ‹œ‡ –Š‡‹” ‡‡†• ƒ† …ƒ’ƒ„‹? A).)%&( '-( *-( )-.%$*0.)5%( :*AA( .2*.( 0'7/)-%( .2%7( )-( 2*A',$*7&3( C-( .2%( 0%-.$%( '1( .2%( &.$<0.<$%=(.2%(2*A',$*7&(*11%0.(.2%(0'-1'$? 7*.)'-('1(.2%(*$02).%0.<$%3(42%('<.#<.(:)AA( …Šƒ‰‡ ƒ……‘”†‹‰ –‘ –Š‡ …‹–›ǡ ”‡ϐŽ‡…–‹‰ 0*#*/)A).)%&( *-+( -%%+( '1( +)11%$%-.( 0'77<? -).)%&(.2$'<,2(2*A',$*7(7*#&3


5.

youcat

2011/ Politecnico di Milano, ITALY Teamwork: Roberta Aita, Nemanja Backovic, Stefano Ciardiello, Vincenzo Centinaro, Riccardo Croco, Marija Petkovic


service design ‹•ƒ‹–‡”ƒ…–‹˜‡‰ƒ‡™Š‹…Š‰‘ƒŽ )&(.'(2%A#(0*.(0'A'-)%&(*-+(0*.(A*+)%&()-(.2%( 0).@('1(H)A*-=()7#$'5)-,(*-)7*A(7'-).'$)-,( &@&.%7=( $)&)-,( *:*$%-%&&( */'<.( :)A+( 0).@( *-)7*A&( *-+( 0$%*.)-,( *( &%-&%( '1( &'0)*A( $%&#'-&*/)A).@=(0'--%0.)-,(5)$.<*A(*-+($%*A( (

A)1%3 42%(<&%$(7*;%&(*(+'-*.)'-(*-+(0*-(.*;%(0*$%( '1( 2)&( 5)$.<*A( 0*.=( 2%A#)-,( 0*.( A*+)%&( )-( .2%( 0'A'-)%&=( 0$%*.)-,( *( A*$,%$( ,$'<#( '1( 5'A<-.%? %$&(.2*.(0*-(0'-.$)/<.%(1$'7(.2%)$(2'7%3( Š‡™‘”•–ƒ”–‡†ˆ‘”ƒ”‡•‡ƒ”…Š‘–Š‡ϐ‹‡Ž†ǡ )-.%$5)%:)-,( 0*.( A*+)%&( .'( /%..%$( <-+%$&.*-+( .2%(%-5)$'-7%-.()-(:)02(.2%@(:'$;=(*-+(.2%)$( #$'/A%73(


6.

peter & gisella

2011/ Politecnico di Milano, ITALY Teamwork: Roberta Aita, Giselle Chajin, Manon Lameire, Francesco Petronelli, Matthis Schneider


teamwork

service design G%.%$PQ)&%AA*()&(*(.''A;).(+%5%A'#%+(+<$)-,( –Š‡™‘”•Š‘’Dzǯ°•’ƒœ‹‘’‡”–—––‹dzǡƒ–‘Ž‹? .%0-)0'( +)( H)A*-'3( 6G%.%$( *-+( Q)&%AA*8( )&( *( 1<--@(:*@(.'(/%(*0.)5%(*-+(A%.(#%'#A%(;-':( .2%(*7'<-.('1(0*A'$)%&(.2%@(0*-(/<$-(+')-,( &)7#A%(+*)A@(*0.)5).)%&3( (

R'<(0*-(+':-A'*+(.2%(#'&.%$&(2%$%9( 2..#9SS#%.%$%,)&%AA*3:'$+#$%&&30'7S 42%( #$'D%0.( .'';( #*$.( ( )-( .2%( %5%-.( !"#$%& '()(*+( )-( T$<"%AA%&( *-+( ).( 2*&( /%%- )7#A%? 7%-.%+('-(*(&#'$.)5%(#*.2(<&)-,(<$/*-(1<$-)? .<$%(%A%7%-.&33( (


7.

l’ov

Hens breeded  for  the   industrial  production  of   eggs  are  forced  to  live  in   terrible  conditions.

Adopt Milli the Hen. Support the cause, let’s provide a better life to animals. Taste the quality of products from happy animals

13.02.2012 Piazza Castello Milano

Our hens live free in open fields. We feed them with natural food, GMO free. The secret for their happiness is

Lo facciamo  col  cuore.

Lo facciamo  col  cuore.

2011/ Politecnico di Milano, ITALY Teamwork: Roberta Aita, Vincenzo Centinaro, Riccardo Croco, Marija Petkovic


business canvass key partners

key activities

value proposition  

Animals Lovers

Collect eggs from Cascine di Milano

Cascine di Milano

Site Maintanence

Spread awareness in the city

High quality Egg

Educate people that a good treatment of animals is equal to a high quality of food

Nemesi Animale

Free ! als Anim

we

No CAG ES

customer segments

customer relationship

key resources Human resources

Education about animals treatment BIO

channels High Quality Organic Food Lovers.

Concept Store

Phisical resources Knowledge about hens treatment and eggs proprieties

Markets interested in selling quality food (B2B)

Stands in the city

Website

Cost Structure

Eggs (Raw material) Transportation Puppets Renting store

service design “ L’ OV”, is   a   dialectal   italian   expression   that   means   “the   egg”,   but   in   english,   of   cours,  it  remainds  the  word  Love.  L’OV  is   a   concept   store   of   eggs,   selling   product   that   only   come   from   “happy   hens”:   a   good   treatment   of   animals   equals   to   a   high  quality  food  production.    

Revenues Stream

Selling eggs Percentage from selling of the puppets

The eggs   c om e   from   Casc ine   di   Mil a no ,   sold   in   t he   store   in   the   c ent re   o f   the   c it y,   to   c onnec t   it   wit h   the   farm   re a l ity   sourronding  M ilan.   The   awareness   c am paign   supports   the   assoc iat ion   “Nem esi   Anim al e”   a ga ins t   t he   abuse   of   anim al,   c oll ec t ing   mo ney   selling  a  gadget ,  “M illi  t he  hen”.  


8.

light in out

2012/ Tongji University Shanghai, CHINA Teamwork: Roberta Aita, Riccardo Croco, Maria Monzvelweska, Yuan Shu


picture by Roberta Aita

light installation Thi s i n s t a l l a t i on   is   th e   re s u lt   of   a   t hree   we e ks   works h op   a b ou t   L igh ting   Des i g n   i n   To n g j i   Unive rs ity.   T h e   loca-­‐ t i o n   i s   t h e   re l a xing   a re a   o f   th e   Aa lto   Des i g n   Fa c to r y  in   The   c o n c e p t   i s  to   give   a   n e w   u s e   to   t he   area   t h ro u gh   t h e   ligh t   a n   d e s ign in g    

different at m ospheres,  offering  a  s pa ce   t hat   c an   be   used   by   the   st udent s   l iv ing   t he  c am pus  also  during  the  night .   We   w o r k e d   o n   t h e   e n t r a n c e   p a t h ,   m e e t i n g   a r e a ,   a n d   c r e a t e d   a n   “ i n t i -­‐ m a t e ”   s p o t .


9.

textile stories

2012/ Tongki University Shanghai, CHINA Teamwork: Roberta Aita, Salvatore Difrancesco, Mattia Nobile, YiMeng, XinWo


picture by Roberta Aita

service design The a i m   o f   t h i s   p roje ct ,   in   co lla b ora-­‐ t i o n   w i t h   M a r ime kko,   wa s   to   imp rove   t he   d a i ly   l i g e   o f   a   co mmu nity   of   t he   Swee t i e   Ho u s e   th ro u gh   fa b ric s   and   co lo r s .   T h e   Swe e tie   Hou s e   is   a   pla ce   in   S han gh a i   wh e re   re tire d   p e o ple   o rgani-­‐ z e   ac t iv i t i e s   to  e nta r ta in   th e ms e lve s    

and spend  t h e i r  e l d e r y  i n  a  c o l l a b o r a -­‐ t i v e   w a y.   We   c o l l a b o r a t e d   w i t h   t h e m   t o   d e s i g n   a n d   b u i l d   l a m p s   a n d   t h e   m a i l   b o x   o f   t h e   b u i l d i n g   d e c o r a t i n g   t h e   s p a c e .   We   l e t   t h e m   c h o o s e   t h e   f a b r i c s ,   j o i n i n g   t h e m   w i t h   k e y w o r d s   s h o w i n g   t h e   v a l u e s   o f   t h e   S w e e t i e   House.


thank you

Portfolio 2012  

Selected works from 2009 to 2012

Read more
Read more
Similar to
Popular now
Just for you