AtROYÉLISE,wearecommittedtoredefiningtheartofhomefootwear by blending elegance with unparalleled comfort Our mission is to craft slippers that transform every step into a luxurious experience, infusing moments of calm and joy into the everyday. We believe in elevating the ordinary with thoughtfully designed, quality-crafted slippersthatembodysophisticationandcoziness,ensuringthatluxury and comfort are accessible to all. Guided by our passion for innovation and attention to detail, we aim to become the preferred choiceforthosewhoseekbothrefinementandwarmthineverystride
At ROYÉLISE, we envision a world where every step is a luxurious experience, blending style, comfort, and support to elevate the everyday We are driven by a commitment to quality, crafting slippers that embody timeless elegance and modern functionality Inspiredbyalifelongloveforcomfortandajourneythroughpersonal resilience, our slippers are a cozy embrace a fusion of fashion and relaxation, crafted to make our customers feel truly at home, wherever they are. Through ROYÉLISE, we celebrate the joy of simple pleasures and create a community of enthusiasts who appreciate thebeautyoftheperfectpair
VALUES
At ROYÉLISE, we believe that true luxury lies in the details comfort, quality, and support come together to create an unparalleled experience in home footwear. Every pair of our slippers is crafted with high standards of durability and sophistication, embracing both elegance and modern innovation. We are dedicated to making each step feel like a warm, cozy embrace, meetingourcustomers'needswhileofferingtimelessstyle.ROYÉLISEismorethanaslipperbrand; it’s a community of individuals who cherish life’s simple comforts and seek to elevate their everydaymomentswithaneffortlesstouchofluxury
At ROYÉLISE, we believe that luxury is found in the finest details, in the quiet moments of comfort that uplift the everyday. Our mantra, “Elevate Every Step, Embrace the Extraordinary,” is a celebration of life’s simple pleasures transformed into unforgettable experiences. Each pair of ROYÉLISE slippers is craftednotjusttobeworn,buttobesavored agentlereminderthatelegance, comfort,andqualityarenotjustideals,buteverydayessentials.Weinviteyouto stepintoaworldwhereeverystridefeelsspecial,whereluxuryisaccessibleand personal,andwhereeachmoment,nomatterhowsmall,ismadeextraordinary.
CULTURE
Guided by our mission to craft slippers that transform everyday moments into luxurious experiences, we believe that true craftsmanship comes from a combination of passion, integrity, and attention to detail. Our team is united by a love for innovation, driven to push boundaries in designandfunctionalitywhilestayingtruetothetimelesselegancethatdefinesourbrand.
"We celebrate the joy in life’s simple pleasures "
We embrace a culture of empathy and resilience, inspired by the journey that led to ROYÉLISE’s creation from a personal passion for slippers to a life-changing experience that underscored the importance of comfort and support. Just as our slippers bring warmth and relaxation to our customers, we aim to create an inclusive environmentwhereourteamfeelssupported,valued,andempowered togrow
We celebrate the joy in life’s simple pleasures and believe in creating products and experiences that make people feel at home, no matter where they are. Together, we strive to bring a touch of elegance and a cozyembracetoeverystep,buildingacommunityoffellowenthusiasts who value comfort, quality, and the little luxuries that brighten each day
"We are dedicated to blending timeless elegance with modern innovation "
TONE OF VOICE
The tone of ROYÉLISE should encapsulate a seamless blend of elegance, warmth, and authenticity,invitingcustomersintoaworldwhereluxuryfeelsintimateandaccessible Itspeaks with a refined yet welcoming voice, balancing sophistication with a sense of cozy familiarity Every message—from product descriptions to customer interactions—should evoke a sense of effortless elegance, embodying the brand’s commitment to quality and comfort while maintaining an approachable and inclusive spirit. ROYÉLISE’s tone is confident yet gentle, celebrating the beauty of small indulgences and the joy of life’s comforting moments, encouragingcustomerstoelevatetheireverydayroutineswithgraceandease
Elegant Comforting Confident Ease
Refined
Timeless
Authentic Inviting
WE SAY IT LIKE THIS NOT LIKE THIS
Slipintoamomentofcalmand elegancewitheachstep.
Elevateyoureverydaywith luxuriouscomfortcraftedjustfor you
At ROYÉLISE, we do more than make slippers we redefine what it means to relax in style. Our slippers are thoughtfully designed with tailored soles and innovative support features, crafted to provide unparalleled comfort that truly embraces each step Using breathable, sweat-wicking fabrics, we ensure your feet stay fresh and cozy, no matter how longyouwearthem.
Butwedon’tstopatcomfort;everypairofROYÉLISE slippers is a fusion of timeless elegance and modern design, reflecting the sophistication and personal style of our discerning customers. Our dedication to quality craftsmanship means our slippers stand the test of time, offering both luxury and affordability ROYÉLISE is for those who value the little luxuries that elevate daily moments where slipping into something beautiful and comfortableisn’tjustachoice,it’salifestyle.
CUSTOMER EXPERIENCE
At ROYÉLISE, we believe that the journey with our brand should feel as luxurious and comforting as our slippers. Every touchpoint, from browsing to unboxing, is carefully designed to reflect our commitmenttoquality,elegance,andcare.Weaimtocreateaseamlessanddelightfulexperience that wraps our customers in the same warmth and sophistication as the slippers they wear Our customer experience is guided by four essential steps that ensure we meet and exceed our customers'expectations.
ExploretheCollection
STEP 1
We’vecuratedacollectionoftimelessyettrend-drivenslippersthat combine comfort with style. Browsing through our website, customers can easily find detailed product descriptions, highquality images, and personalized recommendations. Our userfriendly interface and refined visuals offer a glimpse into the eleganceandqualityofROYÉLISEwitheveryclick
EffortlessShopping&SecureCheckout
STEP 2
STEP 3
We understand that luxury is also about simplicity. Our streamlined checkoutprocessensuresahassle-freeexperience,offeringmultiple payment options and guest checkout for convenience. We prioritize security and transparency, allowing our customers to focus on the excitementofreceivingtheirROYÉLISEslippers
Responsive,WarmCustomerService
Our team is dedicated to providing an exceptional level of support that echoes the comforting embrace of our slippers Whether it’s assisting with sizing, answering questions, or handling special requests, we’re here to help in a manner that feels personal, warm, and attentive because at ROYÉLISE, our customers are part of our community.
ThoughtfulPackaging&UnboxingDelight
Every pair of ROYÉLISE slippers arrives in thoughtfully designed, elegant packaging that mirrors our brand’s sophistication and attention to detail. From the moment our customers open the box, theyexperienceatouchofeverydayluxury,designedtomakeeach step they take a truly memorable one The unboxing is more than justamoment it’sanintroductiontotheROYÉLISElifestyle
DREAM CUSTOMER
CLAIRE WEST | 34 | LOS ANGELES, CA
DEMOGRAPHICS
Claire is a stylish, modern woman in her early thirties, balancingacareerincreativeindustrieswithabusysociallife She values quality in everything she buys, from fashion to home decor, and isn’t afraid to invest in products that elevate her lifestyle With a disposable income, she seeks luxury that feelsaccessible,sophisticated,anduniquelypersonal
PERSONAL VALUES
Claire prioritizes comfort, beauty, and intentional living. She believes in the importance of self-care, valuing products that add calm and refinement to her daily routine. Sustainability, quality, and a touch of indulgence are non-negotiable for her, and she gravitates toward brands that embrace authenticity andunderstatedelegance.
BRANDS THEY LOVE
Claire is inspired by brands that blend style with substance and resonate with her aspirational yet approachable lifestyle. She admires SKIMS for its comfort-driven elegance, Barefoot Dreams for its cozy sophistication, Laine’s London for playful luxury, and Uggforitsestablishedcomfortandquality.
PAIN POINTS / PROBLEMS
As someone with an eye for detail, Claire often finds herself disappointed by the lack of stylish and supportivefootwearoptionsthatofferbothfunctionality andelegance.She’sfrustratedwithbrandsthatsacrifice quality for trendiness or don’t consider long-term wearability, leaving her searching for slippers that can balancebothheraestheticandcomfortneeds
MOTIVATORS // ASPIRATIONS
Claire aspires to create a home environment that is a haven of relaxation and style. She seeks products that help her unwind after a long day and complement her refined taste Motivated by the belief that everyday moments deserve elegance, she wants slippers that enhance her home life with a feeling of luxurious cozinessandself-indulgence
PERSONALITY
Claireischic,confident,andwarm-hearted Shehas aplayfulspiritandasophisticatedeye,appreciating bothtimelesspiecesandcontemporarytrends She’s the type of person who effortlessly blends modern stylewithclassicelegance,andsheradiateswarmth and comfort, making others feel at ease in her presence.
Claire’sjourneywithROYÉLISEbeganasshesearched forapairofslippersthatwouldalignwithherlifestyle something that combined beauty with lasting comfort She wanted footwear that could make her feel like royalty during her quiet, cherished moments at home. When she slipped into her first pair of ROYÉLISE slippers, she felt an instant connection, as though each step was designed with her in mind. Sincethen,ROYÉLISEhasbecomeanessentialpartof her daily routine, reminding her that luxury can be partofeverydaylife WithROYÉLISE,Clairehasfounda brand that resonates with her values and elevates hersenseofhome,makingeachdayfeelalittlemore extraordinary STORY
DREAM CUSTOMER
SARAH THOMPSON | 48 | NEW YORK NY
DEMOGRAPHICS
Sarah is an accomplished professional in her late forties, working as an executive in the publishing industry She has a busy lifestyle with frequenttravelandhigh-paceddaysbutdeeplyvaluesherpersonal time at home With a well-established career, she has a high disposable income and appreciates brands that offer a sense of refinedluxury
PERSONAL VALUES
Sarah prioritizes quality, longevity, and comfort. She believes in investing in pieces that not only look beautiful but are made to last. She values brands that offer substance over flash, embodying integrity,sophistication,andcomfort.Self-careandapeacefulhome environment are essential to her, as they offer balance to her otherwisebusylife.
BRANDS THEY LOVE
PERSONALITY
Sarah gravitates toward established, luxurious brands known for their timeless appeal and quality. She admires Eileen Fisher for its elegance and sustainable focus, Hermès for its dedicationtocraftsmanship,UGGfortrustedcomfort,andJo Malone for its ability to bring relaxation into her home with sophisticatedscents
PAIN POINTS / PROBLEMS
Sarahoftenfindsitchallengingtofindcomfortableyetstylish footwear that meets her high standards for both quality and aesthetics She’s frustrated with slippers that are either too casual or lacking in elegance, as well as those that don’t provideenoughsupportforprolongedwear Shewantshome footwearthatmakesherfeelaspolishedandcomfortableas shedoesinhertailoredworkwardrobe.
MOTIVATORS // ASPIRATIONS
Sarah seeks to bring a sense of calm and luxury into her life throughintentionalpurchasesthatelevateherpersonaltime. She aspires to create a home sanctuary that reflects her refinedtasteandvalues Motivatedbythebeliefthatcomfort andeleganceshouldbeaccessibledaily,shedesiresslippers thatseamlesslyintegrateintoherhigh-endlifestyle,
Sarah is sophisticated, thoughtful, and confident She has a refined eye for timeless style and appreciates the art of subtle luxury Known for her polished, poised demeanor, she exudes calm and collected energy, and her friends and family often look to her for advice onqualityproductsandtimelessstyle.
STORY
Sarah discovered ROYÉLISE during her search for a pair of slippers that could match her standards of elegance and comfort. After long days navigating her demanding career, she craved a small luxury to look forward to at home The moment she tried ROYÉLISE, she felt like each pair was crafted to bring a sense of sanctuary to her routine ROYÉLISE slippers now hold a special place in her evening ritual, offering her the support and refinement she’s always sought in home footwear. For Sarah, ROYÉLISE is more than just a brand it’s a symbol of quiet luxury and a reminder that even her busiest days deserve a touch of elegance
The icon represents the essence of the brand in its simplest form. It is designed to be versatile, elegant,andinstantlyrecognizable,makingitsuitableforvariousapplications,including: digital platforms (e.g., social media profile pictures, mobile app icons), product packaging., subtle branding elements on merchandise, and watermarks for visuals and videos.he icon should be usedasasecondarybrandingelementunlessexplicitlyspecified(eg,asastandaloneappicon or a favicon)For digital use, align it centrally for balance and harmony For print, incorporate it subtlytomaintainbrandelegance(e.g.,embossedordebossedonpackaging).
Wechosethefollowingfontparingfor Royélisetocreateaharmoniousblendofluxuryand modernity. HV Florentino, with its elegant and sophisticated serif design, evokes a sense of timeless refinement, perfectly reflecting the brand's luxurious essence and attention to detail In contrast, Poppins, a clean and versatile sans-serif, adds a contemporary touch thatalignswithRoyélise'splayfulandapproachableside.
Together, these fonts strike a perfect balance, conveying the brand's duality of being both chicandrelatable.Thispairingensuresclarityandvisualappealacrossallbrandmaterials, from digital platforms to print, maintaining a cohesive and stylish aesthetic that resonates withouraudience
In crafting the visual identity for Royélise, we chose metallic rose gold against black to embodyabalanceofelegance,warmth,andmodernsophistication Themetallicrosegold conveys a sense of luxury and femininity, adding a refined, regal touch that aligns with our missionofbringinganelevatedfeeltoeverystep.Pairedwithblack,thiscombinationexudes confidence and timeless style, offering a striking contrast that highlights the brand’s commitmenttobothcomfortandhigh-endaesthetics.Together,thesecolorscreateabold yetgracefulpalettethatspeakstotheessenceofRoyélise wherecomfortmeetsroyalty
AtRoyélise,ourcontentstrategyisbuiltaroundkeythem of luxury, femininity, and empowerment. These buc messaging, ensuring consistency and resonance acr bucketsthatdefinehowRoyélisecommunicateswithits
"At ROYÉLISE, every step we take is rooted in the belief that luxury and support should be accessible to all, in every moment of their day."
Whatbeganasaloveforslippersevolvedintoamissiontoredefinecomfortand style. After my own journey through recovery, I realized that the right pair of slippers can do more than comfort the body—they can soothe the soul. At ROYÉLISE,everystepwetakeisrootedinthebeliefthatluxuryandsupportshould beaccessibletoall,ineverymomentoftheirday.
