Roan Mountain Magazine
2024 Media Kit
Photo by Faith Lynn
ABOUT
Our Mission:
Roan Mountain Magazine is dedicated to celebrating our local mountain community through articles and features of importance to local residents. By focusing on the heritage and history of the area and its people, we hope to preserve and pass along the positive values and traditions handed down over generations. By including our love of the outdoors, local activities and lifestyles, we will endeavor to provide interesting content with something for everyone, in each issue.
Our Editorial Pillars: Community Heritage
The Particulars:
Roan Mountain Magazine will be published monthly and distributed at various locations throughout town and the surrounding communities, free to readers and supported by our advertisers.
Content will be centered around our mission statement and our editorial pillars with regular columns, features and articles, supported heavily by stellar photography and an attractive layout design.
The magazine will engage directly with the community by including news and information from our advertisers and community partners, as well as interviews with residents and area experts, ride-alongs, calls for submissions, reader photos and memorabilia, and more.
No politics, no drama. We will strive to be an upbeat, positive, informative and entertaining publication, while preserving our history and heritage in print.
Editorial Staff:
Amy Campbell Clark Publisher/Co-editor
Writing, photography, graphic design, marketing, whatever needs to be done! A newcomer to Roan Mountain, from south Georgia, Amy loves the outdoors and everything in it. She lives in town with her German shepherd Remington, two terrorist cats, and an ever-growing flock of chickens.
Noah Blair Writer/Columnist
Noah was born, raised and still resides in Roan Mountain, as evidenced by his accent. His day job is construction sales and he’s a pastor at Roan Mountain Free Holiness church, but his favorite job titles are husband (to Kalee) and daddy (to their two children). In his free time he can be found in the woods looking for critters.
Christian Ledford Co-editor
Photography, writing, advertising, social media, promoting, anything that needs to be done, Christian wears many hats in his field of expertise. Born and raised in Roan Mountain, Christian loves motorsports, the outdoors, and spending time with his wife Melania, and daughter Laney.
Faith Lynn Photographer
Faith will contribute nature and wildlife photography. She lives on Roan Mountain and is inspired by and in awe of its natural beauty and magic. When not hiking in the woods and/or taking pictures of nature, she enjoys visits from her four adult sons.
Regular Monthly Content
Woods & Water: Hunting & Fishing the Highlands
Anything and everything hunting and fishing, from seasonal planning to tips and tricks, from gear to stories, and everything in between. Written by co-editor Christian Ledford.
WOODS & WATER
Taste of the Roan A monthly recipe featuring local specialties, seasonal produce, seasonal wild game/fish, traditional mountain dishes, dishes from days gone by, holiday meals, and more. All are encouraged to submit their recipes.
TASTE ROAN
The Last Word A slice-of-life column on the last content page of the magazine. Lighthearted topics in keeping with the pillars and mission of the magazine, written with humor and a storyteller’s gift of gab, by columnist Noah Blair.
What’s Going On ...
A listing of events and activities happening in and around Roan Mountain each month. To include your event, please email us for the event form.
Additional Monthly Content:
We’re working steadily to bring more regular monthly content to each issue as we grow.
What's Going On ...
• Church Corner - an update on local church activities and news, prayer requests, and faith-based messages. Contributor needed!
• Kid’s Page - puzzles, trivia, coloring, bible quotes, pet care tips, and more. Contributor needed!
• Wild Guide - fun facts about a different wildlife species each month. Contributor needed!
• Get Out! - a monthly guide to getting outside – what’s blooming, migrating, coming out of hibernation and where to see these things, and more. Contributor needed!
• Remember When (column) – stories about the town or nearby locations, the people, old photos handed down, photo comparisons (then and now), or anything from days gone by in an effort to keep history and the old days and the old ways alive. Columnist needed!
TALKIN' TURKEY
ADDITIONAL CONTENT
Frequent Content (articles included as opportunities come up, but not every issue)
Business Spotlight – Articles on individual local businesses to include their history, mission, overview of their products or services, and what sets them apart. Staff written.
Featured Artist/Artisan – Feature layouts (2 or more pages) about local creators with artist bios or interviews accompanied by photos of their work. Could include artists, musicians/bands, photographers, woodcrafters, florists, or anyone else who creates and offers their creations to the community. LOCAL artisans only. Staff or contributor written.
Preparedness Planning – Seasonal articles on being ready for risk factors for this area – blizzards, high winds, power outages, forest fires, etc. Focus would be practical tips that fit any budget. Staff written.
Reader’s corner – Where readers submit exceptional or funny photos they’ve taken, favorite memories, recognizing members of the community for acts of kindness, funny things that happened recently, etc. Upbeat and positive only – no drama! Reader submitted, staff compiled.
What a Character! – Stories about unique people in our community. I’m sure you each can think of a few! Staff or contributor written.
Feature Articles
Each month we’ll run at least one feature article (two or more pages with plenty of pictures). Topics might include: hunting, fishing, gardening, food preservation, local history, myths and legends, adventure logs, day trips, how to articles, wildlife, unusual hobbies, traditions, photo essays, and more. Features will be decided on by staff thought community input is always welcome!
Other Potential Content
Each issue will feature multiple shorter articles (half page or full page) on a range of topics. These could include:
• Press releases of interest to Roan Mountain residents, from our community partners
• Conservation information
• Man on the street interviews
• News on topics of interest
• Letters to the editor
• Community Updates - short briefs on local topics such as local business anniversaries, student achievements, updates on local happenings, etc. Typically two to three paragraphs in length compiled on one to two pages.
• And many other topics as they come up!
Roan Mountain Magazine will strive to provide topics of interest with something for everyone in every issue. Reader input is highly valued, as is news and information from our community partners. Because we are a monthly publication rather than daily or weekly, readers and contributors are encouraged to consider the publication schedule before contributing or recommending content. It is not our intent to take the place of, or compete with, local news media. We will not engage in investigative reporting, hard news reporting, or political commentary.
COMMUNITY PARTNERS FINDING RMM
Roan Mountain Magazine will focus on a sense of community in all that we do. When one aspect of our community is strong, we’re all stronger.
To that end, we plan to partner with organizations and agencies that share our dedication to the health and well-being of our communtiy by sharing their news, promoting their events, and providing support whenever possible.
Carter County DART (Disaster Animal Response Team)
Carter County Emergency Mgmt Agency
Roan Mountain Citizen’s Club
Watauga Riverkeeper
To be included as a community partner, please email or call us. All non-profit organizations, churches, and state/county agencies are welcome.
amy@roanmountainmagazine.com (423) 440-9012
Roan Mountain Magazine will also be available online at:
Roan Mountain Magazine will be available free to readers at local businesses and tourist information centers.
We will continue to add locations in the coming weeks:
Braswell Realty
Carter County Bank
Cloudland Market
Northeast Community Credit Union
Plumbers Hardware
Roan Mountain Pharmacy Tire Express
To carry Roan Mountain Magazine in your business (at no charge), please email or call us.
christian@roanmountainmagazine.com (828) 387-1332
WHY ADVERTISE?
• Distributed at multiple locations in and around Roan Mountain, as well as nearby communities – we will reach both locals and visitors!
• The magazine will always be free to readers.
• 2000 copies printed and distributed each month (as a start), as well as an accompanying website and social media pages.
• Highly competitive pricing, no set-up or design fees if you provide logo and images. Discounts available for long-term agreements, veterans and first responders.
• Co-op ad design and billing available.
• Discounts available for multi-media ad packages (web and print, when available).
• We’ll promote your company on our social media pages.
• We will actively support our advertisers through focused ad placement, referrals, information sharing, spotlight articles, and more.
• Your support of Roan Mountain Magazine demonstrates your support of our community, allows us to continue to support the community, and allows us to provide the magazine and our website free to our readers.
Need something more from us? Just ask!
Print Ads:
Full Page $225*ŧ/issue
AD RATES & SPECS
Half Page $175*/issue Full Page
* Prices for 12-month commitment.
1/2 Page Horizontal
Page
$125*/issue ½ Page Vertical
Half Page $175*/issue
Month-to-month pricing: Full page - $300, Half page - $225, Quarter page - $175.
ŧ Premium placement available - please inquire Additional discounts available for veteran- and first responder-owned businesses. No set-up fees.
Notes:
Quarter Page
• We’re happy to design your ad for you at no additional charge. If you choose to design your ad, please see Ad Specifications below.
• Ads must be submitted (design completed) by the 15th of each month for inclusion in the following month’s issue. If more time is needed, please reach out to us as soon as possible.
• Website advertising is not available yet. When we have that option available we’ll reach out to you with details.
Ad Specifications:
• Ads and all images should be in CMYK color and 300 dpi resolution
• All fonts must be embedded
• Ads may be submitted as PDF or as Adobe Illustrator, InDesign or Photoshop file
• Please reach out to Amy for ad size and bleed specifications: amy@roanmountainmagazine.com
Photo by Christian Ledford