Richway Wavelength Issue 5 March 2017

WAVELENGTH

NO. 05

MARCH 2017

THE BIOMAT ®AND MEDITATION BREATHING MEDITATION GUIDE CELEBRATING 20 YEARS MEET VIRGINIA BIASIZZO

EDITOR’S NOTE

I

t’s been a hectic first quarter, and there are no indications that things will slow down any time soon. Some big changes have been happening behind the scenes, and we will be revealing them in due time. For starters, Jeanna and Calvin have semi-retired. Raymond Kim and I have taken over the daily operations of Richway & Fuji Bio. Jeanna and Calvin will still be a part of Richway, but they will not be as active or involved as they were in the past.

This year, we will be releasing the long awaited Biomat Aroma Stand™. The Aroma Stand will conveniently hold your Biomat® or Orgone Biomat™ controller, so you can free up muchneeded space on your night stand. Each Aroma Stand comes with a bottle of lavender fragrance, which will envelop you in a pleasant, calming scent.

Changes are coming to the Richway Wavelength as well. The frequency of issues released and the content may change. Our audience continues to grow each month. With that said, we feel that we are doing something right, and we want to make this project even better. There is no better opportunity than now to provide us with your feedback. The Richway Wavelength will only progress if we know what you, the reader, wants to see.

What exactly are we looking for?

Constructive feedback - We want to know your thoughts on the last four issues of the Richway Wavelength. Tell us the “good” and the “bad”. Have we consistently improved? Were there some changes along the way that you did not like? Your stance is important to us.

ISA spotlight – We have heard many positive things from readers who enjoy learning about fellow ISA experiences. Please recommend some of your fellow ISAs, and you may see them in an upcoming issue.

Articles by you – The Richway Wavelength is a community-run operation by both subscribers and writers. Last year, two of our fellow ISAs submitted articles to publish in the Wavelength.

We would love to have more submissions from our ISAs. Please reach out to us, and we will work with you on ideas.

Article ideas – What type of articles do you want to read?

Did you like the contributions by our friends at MOZ? What interests you? Tell us.

Knowledge is power. Send us an email to admin@richwayusa. com.

Aloha, Janelle Hirano

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TABLE OF CONTENTS Celebrating 20 Years!

4

Practicing Mindfulness

8

Meditation Guide

14

Social Media Guide

24

Meet Virginia

32

Link Building Guide

36

Q&A

42

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20

YEARS OLD In 1997, a company new to the States was launched with a groundbreaking concept – making waves throughout the holistic health field. The idea of harnessing far infrared rays and negative ions, known tools in the search of optimal health, and condensing their powers into a product which could be enjoyed from home was no easy task.

T

hat was 20 years ago. Today, Richway and Fuji Bio continues to build on this notion, leading in the industry it created, and branching out into other fields to promote overall wellness. In these two decades, the Biomat® has undergone a few modifications, as Richway’s understanding of infrared rays and negative ions has evolved, and as new technologies have been realized through rigorous research and development.

“We continue to find new ways to bring health and happiness to our customers, who have stayed by our side and enjoyed our products all this time. It has been 20 years since Jeanna and I first began this voyage, but in that time, we have heard and witnessed what our products and business opportunity have done to touch the lives of many. Richway lives on because of this very fact,” said Calvin Kim, former Richway and Fuji Bio Vice President.

The very first Biomat® contained no gemstones to refine its power and only came in one size, the queen. Richway has since used substances including jade, BioClay, and germanium in its pursuit of a material that can provide the

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“I never dreamt that I could make a success of [the Richway business] so that it was my sole support!

Thanks to an amazing sponsor, Gail Soucy, and Richway’s fabulous products and Compensation Plan, it has supported me for 11 years!” - Carrie Luke, Royal Family

highest quality infrared rays and negative ions.

Parallel to their research of these technologies, the folks at Richway have worked diligently to educate the public about the benefits of these vital energies.

“Back then, it was difficult, because consumers had no knowledge about what infrared and negative ions were and what these energies could do,” said Jeanna Kim, former Richway and Fuji Bio, CEO. These days, infrared rays and negative ions are known benefits to health, as the Biomat® continues to touch the lives of many. These two energies have an outstanding reputation for their abilities. So much so, that the Biomat® has generated the interests of those who wish to emulate it.

However, no other infrared device comes close to the original Biomat®.

It has been determined that no other gemstone can produce the same quality of output that amethyst can provide. Amethyst, combined with the Biomat®’s one-of-a-kind TOCA (tourmaline catch-power) layer introduced in 2012, and its Peach and Grape Seed Layer create a quality of infrared rays and negative ions that no other brand can imitate.

Richway & Fuji Bio’s beloved Independent Sales Associates (ISAs) have also grown with the company in the last 20 years. Growth and success are two great benefits associated with Richway distributorship. Many distributors have found such achievements through the years.

Royal Family ISA and Managing Director (MD) Carrie Luke has developed both personally and financially with Richway. Overcoming her initial shyness, Carrie is one of Richway’s top Managing Directors, demonstrating the ins-and-outs of Richway distributorship to fellow ISAs, and supporting them through their journey towards success.

“I never dreamt that I could make a success of [the Richway business] so that it was my sole support! Thanks to an amazing sponsor, Gail Soucy, and Richway’s fabulous products and Compensation Plan, it has supported me for 11 years!” said Carrie.

Aside from financial success, the last 20 years have proven that the everlasting friendships and memories created between Richway’s distributor network and the company itself are the most valuable gift of all.

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“It is very gratifying to share such purposeful work with people of all cultures and backgrounds, and to know we don’t just change one life, but the Biomat® has a ripple affect across all the lives our customers’ lives touch,” - Connie Shank, Royal Family

Through Richway & Fuji Bio, Royal Family ISA Mary Anne Westphal can attest to this. Through the distributor experience and the Biomat®, Mary Anne has met many great people.

the conclusion that the Richway distributor network and team are a one-of-a-kind family, always there to support and look after one another.

“I have always been so impressed by the Kims and the staff of Richway as well as the leading distributors in the company. Richway has expanded my enjoyment of life and has given me satisfaction in helping people be successful Independent Sales Associates. I like feeling that I am helping people and making their lives better.” said Mary Anne.

ISA Connie Shank has been with Richway for seven years and counting. Leaving a high stress corporate career, Connie has since started her own family. She can keep them her top priority due in part to the business opportunity.

In addition, Richway has also helped her meet a diverse range of individuals. She is also one of Richway’s Royal Family distributors!

The sense of family resonates with many ISAs. It is not hard to draw

“The best part of being in the Richway family is the amazing

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people all [over] the world. It is very gratifying to share such purposeful work with people of all cultures and backgrounds, and to know we don’t just change one life, but the Biomat® has a ripple affect across all the lives our customers’ lives touch,” replied Connie.

Richway & Fuji Bio has made its mark in the holistic health field thanks to its unparalleled products and closeknit ‘ohana of distributors and staff.

Looking back on this anniversary, we can reflect on our accomplishments and how strong our family has grown to be. We will also look ahead to the future and continue to find ways to innovate for the next 20 years and beyond!

BIOMAT® FACT If all the Professional Biomat’s® sold since 2004 were lined up, it would exceed the height of 234 Empire State Buildings stacked one on the top the other.

Richway has expanded my enjoyment of life and has given me satisfaction in helping people be successful Independent Sales Associates. I like feeling that I am helping people and making their lives better.” - Mary Anne Westphal, Royal Family

Share our Biomat® Facts today! Log on and download them from our website.

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Practicing Mindfulness with the Biomat®

By Salina Storozuk

I

magine this – you are hiking through a tropical rainforest. The sunlight warms your face as it peaks through the rich green foliage surrounding you. As you take a deep breath of fresh moist air, and the scent of ginger flowers fill your nose, the sounds of nature serenade you. Crickets and birds are chirping; a running stream gurgles on by. After a generous time, you’ve left all your worldly cares behind, and you happen upon a magnificent waterfall. A cascade of fresh spring water falls from far above a rocky facade and pounds onto the rocks below where a pristine pool has formed. The sunshine brilliantly spotlights this wonderful view! You sigh and take it all in.

You sit alone facing this spectacle close enough to feel the raw energy of water falling onto the rocks, and the fresh mist gently spraying your cheeks and chest. You take a deep and satisfying breath in. As you exhale slowly, you feel invigorated and alert yet deeply relaxed and carefree. You settle into a deeply grateful meditation, sitting, gazing at this waterfall, for the simple pleasure of being immersed in nature. You sit for what seems like hours, losing all track of time and sense of self; you get into the flow, feeling at one and at peace with all that exists. Ahhhh…blissful meditation.

This is what a perfect spontaneous meditation would feel like. It may be possible to re-create such a scene if you live close to a pristine rainforest.

But for most of us, it’s almost impossible.

Even if you are not a meditator or intentionally practicing mindfulness, such an experience in nature is a universal human desire. We all need to let go and release stress both physically and mentally. The refreshing elements we encounter in natural environments are the perfect antidote to stress to keep our selves balanced and maintain well-being overall.

As a business owner and a teacher of yoga and meditation, I also need to maintain balance and wellbeing. I am fortunately one of those lucky ones who could pop out for a hike and happen upon a waterfall. However, it’s less of a regular practice than I’d like to admit. I rarely get out to hike as my schedule keeps me pinned down to a city-bound lifestyle, fighting traffic, working crazy hours, and doing my best to continue to grow as an entrepreneur.

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Photo: Kecia Littman

So, when I was introduced to the Biomat®, I was thrilled. You see, I have spent over a decade of practicing yoga and meditation in natural environments, in the outdoors, under the sun, under a tree and often under the starry night sky. I have the experiential understanding of what it’s like to have a connection to the earth element and the fresh outdoor air.

Having spent many years meditating in India, where most of our sessions were under a moonlit sky or the sun’s rays, I feel most at home when I’m able to be meditating outside.

The Biomat® experience is like bringing the outdoors and the best conditions nature could ever provide into my own home. It’s the technology that is a god-send to those of us with busy lives, who value nature and are looking to destress through deep relaxation or a mindfulness meditation practice.

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Meditation and deep relaxation… why?

You may be asking yourself why meditate in the first place? Or, if you’re a regular meditator, why do it on a Biomat®? Well, to address both questions, I’d first like to offer a simple definition of meditation.

Meditation is the act of sitting or being still in an awake, aware and relaxed position. You cultivate stillness and quietude within yourself, to allow for more peace and calm within both your body and mind. Far from being a religious or spiritual practice, meditation can simply be considered “destressing,” “me time,” or even “down time.” Certainly, meditation is used by some in religious or spiritual practices, but it not necessary to be a spiritual or religious person to practice meditation.

To an extent, meditating and

mindfulness are interchangeable.

However, meditating means more, so set aside more time to sit or take a relaxed position and be still and quiet. Mindfulness can refer to being conscious in a caring way of everything we do in our daily lives. For example, instead of letting a door slam behind you, you’d mindfully close the door so as it doesn’t slam. What’s fascinating is that by naturally finding the time to meditate on a regular basis, you will be more mindful in your daily life. Whether it be in relationships, at work, and anything else you do every day. It’s like your meditation practice spills over into living a mindful lifestyle.

Meditation can also be practiced to simply de-stress, unclutter the mind, emotions and physical tensions of the body. Much like we clean our living space, we can use this silent time to clear and clean our mind

and body of stress. Stress is not bad, but when it accumulates, just like clutter in a home, it can become detrimental and lead to conditions that are unhealthy in our body or mind.

If meditation or mindfulness are not your cup of tea, then deep relaxation will be. Universally, we all need sleep and rest. Unlike sleep, deep relaxation is when you consciously relax the body in a lying down position. This is the rest our bodies and minds are craving. You can deeply relax anywhere from ten minutes to over an hour by lying down in a comfortable position and consciously relaxing your body and mind without falling asleep. It’s what I call the lazy man’s version of meditation. Whether you meditate or not, everyone should do it, every

day. It’s not “taking a nap.” The point is you lay down awake and alert, but practice a deep relaxation, consciously letting go of tension of both the body and the mind especially as you exhale. The results are incredible — you feel as if you’d gotten the best night’s sleep ever and feel like you’ve hit the re-set button on yourself!

Finally, while you lay down or sit upright in meditation, you can also practice positive visualization. This means simply imagining the positive outcomes you desire in life, as if they are occurring in that moment. It’s like watching a movie of yourself, living the life of your dreams in your mind’s eye. This is a nice way to keep the mind occupied while meditating or deeply relaxing. By channeling your thoughts in a positive direction,

you combat negative thinking and relax your the body.

The Biomat® has assisted me with my meditation practice and deep relaxation, which I do between 10 to 45 minutes a day and sometimes several times a day. Sitting or lying on the Biomat® for meditation is where both the focus and the relaxation that create the right conditions for an enjoyable and effective meditation really come into play. Just by having a Biomat® reminds and encourages me to do my meditation and relaxation practices, which even I sometimes forget to do with my busy schedule.

The Biomat®’s physical presence itself has helped me continue and deepen a consistent meditation practice which I can attest to as the core of my health and vitality in life.

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The Biomat®…how it helps with meditation When I sit or lay on the Biomat® for meditation, deep relaxation or positive visualization, these are the three main points that I feel benefit me: 1. Infrared rays: destressing and healing the body from the warmth of the amethyst crystal rays.

2. Negative ions: for refreshing and invigorating energy produced from the Biomat®’s tourmaline or “TOCA” layer.

3. Clean energy: the EMF blocking function of the Biomat® keeps me clear of these harmful frequencies.

So remember the hiking scene through the jungle? Well the Biomat® simulates something of nature in those regards. The infrared rays are like the warm healing sunlight for our sore and overworked muscles. The negative ions produced from the Biomat® are akin to those you find in moist natural environments, like the beach, a forest and especially a waterfall. In the wilderness, there are no EMF’s, or minimal EMF’s, so we are free and clear in natural healing energy, as is recreated on the Biomat® with its EMF blocking technology. Therefore, the Biomat® mimics the conditions one would find if you were out in your choice of pristine nature, for our body and mind’s rejuvenation and healing.

The first time I laid on the Biomat® to destress after a long 12-hour work day, I felt the warmth of the infrared rays penetrate deep into my body to rejuvenate and refresh my system.

After 60 minutes of laying and relaxing on the mat, I felt so calm and healed, on a physical and mental level. Infrared heat improves blood circulation in the body, so I felt I had more energy and that my sore muscles and fatigue were gone after using the Biomat®.

When I sit upright on the Biomat®

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for my morning meditation, I feel a bright, upright, refreshing energy which I feel comes from the negative ions produced from the Biomat®.

I feel alert, yet relaxed, as if I am immersed in nature. I feel calmer.

My mood is bright and happy. I’m naturally drawn to sit on the Biomat® for meditation or relaxation because the amethyst crystals themselves are so beautiful and sourced from nature. They are appealing to me even when the Biomat® is not turned on. My meditations feel more focused and alert on the Biomat®.

I feel that being on the Biomat® helps me to feel grounded in my meditation practice. It’s as if I were sitting under a beautiful tree on the grass meditating outside.

Finally, I rest easy knowing that the harmful EMF’s are being blocked while I sit or lay on the Biomat®.

EMF’s are not the body’s best friend, but they are a byproduct of electronics and modern technology and are unfortunately a part of our daily lives. The more we can minimize them, the better off we are. Thankfully the Biomat® minimizes EMF’s so you can feel safe and assured you’re in a clean energy field while sitting or lying on the Biomat®.

Technology that lends to grounding and mindfulness…is the Biomat® Whether you sit and meditate, lie down to de-stress or practice positive visualization, the Biomat® is a safe and effective way to enhance your stillness and calming practices.

The Biomat® is truly state of the art technology that helps us to release stress and find peace and calm from within. For me, it’s the perfect pairing and a great enhancement to meditation practice which continues to evolve and grow over my life.

You see, I’m no different than anyone else in modern society. Even though I’m a yoga and meditation teacher and practitioner, I too have fallen prey to the notion that being continuously busy and “on” are signs of achievement. I have to actively de-stress and go against the grain to maintain my health

and balance in life. We’ve been told that being busy is the social norm and that it’s a badge of honor and a sign of success. However, times are changing, and we are starting to recognize that we are not machines; nature is our source for healing and recharging; and real burn out ensues when we don’t take that time to recharge.

Modern culture, and its message to continue to be busy at the cost of our health, is no longer panning out in our own personal experience. We feel it in our achy bones, our hectic minds, and our fatigued bodies. We all need deep rest, rejuvenation and healing from what our busy modern lives require of us. Life can be lived with purpose and meaning without burnout and even more effectively when we take the time necessary to recharge and love our bodies and minds back into peaceful health and balance.

You can maintain and bolster your health and wellbeing through simple rest, or with the practice of meditation and stillness on the Biomat® which can exponentially grant you what nature would have for you-- health, wellbeing and a peaceful calm in our bodies and minds. I love using the Biomat® daily as a literal foundation upon which I now practice meditation and deep relaxation techniques.

I encourage you to find nature in your own indoor space by using a Biomat® to meditate and relax on each day – you deserve it! Imagine as you sit or lie on your Biomat®, you are taking that first step onto that beautiful rainforest trail that leads you to the magnificent waterfall ahead! Breathe deeply, relax and enjoy!

Right Meditation can be done anywhere. Salina takes a break on some steps near the Sydney Opera House.

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BREATHING MEDITATION FOR BEGINNER’S Meditation has been around for thousands of years and is practiced by people from all walks of life. It’s simple to do, but takes time to master. Meditation is the act of sitting or being still in an awake, aware and relaxed position. You cultivate stillness and quietude within yourself, to allow for more peace and calm within both your body and mind. Meditation can simply be considered “de-stressing,” “me time,” or even “down time.” It can be practiced anywhere and at any time. To enhance your sessions try it on a Richway Biomat®.

By Salina Storozuk

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STEP 1 SIT COMFORTABLY Choose a place where there is peace, quiet, and good ventilation (if indoors) - a place where you won’t be disturbed.

Lay the Biomat® out and sit comfortably on it. You should not endure any pain. Think “good posture.” Sit with your spine upright, a broad chest, shoulders relaxed back and down. You will benefit by sitting up higher on a supportive cushion if you’re seated cross legged on the floor (even using pillows as a cushion under your seat can work if you don’t have an official meditation cushion).

If sitting on the Biomat® is not comfortable for you, you may also sit in a chair or stool.

Try not to lean back into the chair’s backrest or the wall unless necessary. Let your spine naturally keep you seated upright. If sitting is not possible for you at all, you may also lie down on the Biomat® to meditate.

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STEP 2 RELAX AND BE STILL Your body is an integral part of meditation. As you prepare to meditate, view your body as your friend and take care of it with love and kindness. You can do so by gently stretching the body to release any tension.

your breathing return to its natural rhythm.

Take three deep breaths into a softened belly. Inhale and exhale deeply. With those three initial breaths, release all the tension from the body and the mind. With each breath let yourself settle and relax into your seat. Now, let

Physical stillness and comfort are key to meditation. Close your eyes, or keep them slightly open, gazing down at the floor with a soft unfocused gaze. Once you find that comfortable place of stillness, start your timer.

Remain still throughout the meditation. Resist the urge to fidget, scratch an itch or move at all.

STEP 3 TIME This is important. By setting a timer you are more likely to commit to sitting still and resist distractions. Start with five to ten minutes.

Gradually, work your way up to 30 minutes or more once you establish consistent practice.

20 minutes a day is a nice and realistic amount of time for daily meditation.

It’s best to meditate first thing in the morning because your mind is fresh and distractions are limited. If you are not able to meditate in the morning, you can mediate anytime throughout the day or evening.

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STEP 4 FOCUSED BREATHING There are many styles and techniques of meditation. Practicing focused breathing is simple and easy for beginners. In this style, we calm the mind by focusing exclusively on our natural breathing rhythm. Simply observe each breath as it naturally goes in and out of the body from one of three spots: the nostrils, the chest or the lower abdomen.

Choose one place that is easiest for you to notice your breath. Observe your breathing at that spot for the entire duration of your meditation.

Without judging or attempting to change your breathing pattern, simply notice all of the sensations of your breath at that spot. Whether it be the gentle movement of the chest or abdomen or the temperature and feeling of the breath as it passes through the nostrils. The key is to simply pay attention to all the details and sensations of your breath at that one spot.

If your mind wanders off, draw your awareness firmly back to focusing on the breath. The tendency of the mind to wander off in thought is natural and should not be judged. It is just the nature of the mind. However, the essence of practicing this type of meditation is to firmly redirect your awareness each time you notice yourself wandering off in thought and to develop the skill of staying focused on the breath.

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STEP 5 AWARENESS When your timer goes off, use the last moments to release all of your effort and focus from breathing and open yourself to a broader sense of awareness. Allow yourself to surrender and enjoy the moment. Be observant and see what you notice. This is the space where you may receive insights, inspiration and the ability to enjoy yourself fully. In meditation, joy and relaxation are just as important as focus and concentration. Enjoy your own inner peace and calm!

You will get better at this the more you practice.

Although this technique can be difficult or seem boring at first, it can bring a sense of calm and relaxation to the mind, and can translate to being more calm and focused in your daily life.

It takes time to enjoy this technique, but anyone can do it. if you so choose, it’s a great starting point to a lifelong meditation practice.

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The Beginner’s Guide to

Social Media

Not long ago, social media was considered something only the kids used. Few saw it as a important marketing tool for businesses to use. This assumption has been proven wrong, and if you are not fully embracing social media in this day and age, you are missing out on a direct connection with your customers.

For anyone who is not familiar with social networks, this task can be overwhelming. For starters, the options are always changing, and choosing the right network for your business needs can take some time to figure out. It’s never too late to start learning the ins and outs of social media marketing. You will receive a huge amount of data about your customers in real time; your customers can directly connect with you increasing loyalty; you will increase website traffic and search ranking; and so much more.

To get started, read chapter one of the MOZ’s Beginner’s Guide to Social Media. The entire guide can be read and downloaded at this link.

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Is social media just a fad?

Over the last several years, there has been an explosion of growth in popular social media platforms like Facebook, Twitter, Google+, LinkedIn, YouTube, Pinterest, and many others. It’s safe to say that the era of social media is just getting started, and the need for social media in business will only become stronger over time. The whole world has seen the impact of the expansion and adoption of social media tactics, and the rising stats speak for themselves.

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SOFT AND LUXURIOUS RELAXING DEEP SLEEP BIO-CLAY MEMORY FOAM AMETHYST FABRIC NANO COPPER FABRIC PEACH & GRAPE SEED FABRIC SIZES: KING AND QUEEN VOLTAGE: 110V - 120V COMING SOON - SINGLE (TBA) - 220V

ISA Spotlight Virginia Biasizzo

Diamond Executive (ISA)

O

n the east coast of the United States, Diamond Executive Virginia Biasizzo spent her childhood living 20 feet from the ocean.

“The horizon, the waves, the ebb and flow, the storms and the peace it brought when the sun was rising or setting was magnificent! The ocean provided me with a sense of calm and security, offering a gentle safe-haven for me to feel deep empathy. I can’t imagine growing up without that safety net to fall back on,” said Virginia.

As a young woman, Virginia’s inquisitive nature leads her searching for a deeper understanding of the unknown phenomena she was experiencing.

“I wanted to understand why I felt so deeply for others, and why I could see colors on people when my friends couldn’t.”

Her first stop was the city’s libraries.

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“Back in the day, University Libraries were accessible without school IDs, so I scoured the shelves to understand human nature and the mind-body connection,” Virginia recalled.

“Teaching about the [bodies] subtle energy incites a new level of awareness for people to learn and grow with. This is my passion and has been for more than thirty years,” she said.

By chance, she came across a woman who was in the process of writing her thesis in linguistics translating ancient Sanskrit in Harvard’s Widener Library. At the age of 14, the woman taught her about yoga and chakras.

Virginia believes that everyone needs to learn about these energies because, by doing so, we can grow to become a more conscientious civilization where people thrive and peace reins over the planet.

“This encounter led me to delve deeper into the ancient teachings and uncover depths of information on human energy that would lead me on my journey to selfdiscovery igniting my passion to share these buried teachings with the world,” said Virginia.

“Peacefulness begins within the heart and mind of everyone. The more we help individuals, the more likely we will transform the frequency of the planet. I am a firm believer we are all connected,” explained Virginia.

Looking back, Virginia attributes the woman to opening her world to a new level of possibilities.

Since then Virginia has continued to learn, research and teach various energy technologies including Rife, Orgone, Quantum Lasers and Bio Feedback devices.

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She continues to be fascinated with energy technology because “the conscious mind is only capable of seeing a minute fraction of what is in our field. The fact that we are only aware of this minor facet of something larger (quantum physics) blows me away.

By educating on the bio electrical field, it helps people understand

how the body is assembled and how we are connected through the ether’s so to speak, “ she said.

Virginia’s goal is to honor the path of everyone where they are and to guide those ready to enhance their vitality into a greater state of ease, so they can truly do the work they were meant to do in this gift of a life time.

To support her endeavors, Virginia’s goal is to establish a self-sustaining secondary income with Richway. However, in the beginning, it was not her intention to become and Independent Sales Associate at all.

“The first time I encountered the Biomat®, I was giving a talk on frequency medicine at a holistic nursing conference in Michigan,” recalled Virginia.

After driving for hours and getting lost, she arrived at the venue “frazzled and anxious.”

“As soon as I approached the mat I could “feel” it. When I stood next to the mat, I immediately sank

into the table, my legs turning to rubber. I explained that the mat felt like I was in my back yard next to my waterfall,” she said.

Virginia lay on the Biomat® and fell into a deep sleep.

sold,” she said.

Virginia built her business by sharing the Biomat® with those closest to her. At her office, the first five people who laid on it said they needed one.

“I immediately sank into the ethers, hearing and feeling every sound of nature as I relived the countless memories of my personal past living on the mountain. The experience dropped my jaw, and I came to the realization that a very loud sound was coming from my open mouth. I slowly returned to the room not quite sure how long I had been gone,” said Virginia.

“This led me to believe it was Divine timing for my people to get better and they did! They in turn sold mats to their friends and I earned a check here and there,” she stated.

When she was asked how long she had been out, she was told I was gone for about 13 minutes.

“I had the knowledge of this technology, and people were ready to experience it,” she explained.

“I couldn’t believe it! I had traveled a million miles and felt amazingly recharged and ready for my 5-hour drive back home.

Unbelievable! More so, when I got home that night, around midnight, my body wasn’t tight or stiff from driving ten hours that day. I was

She became intrigued and excited to share the Biomat® because everyone who experienced the mat felt it and loved it.

Virginia recalls one client who purchased a mat despite her reluctance and belief that she would be spending more on options that don’t work for her.

Virginia later heard back from her.

After using the mat, her client

said her energy levels had been restored after using the mat and herbals.

“I love hearing that this woman, who has been depleted for the past seven years, can enjoy her children and family again. That burst my heart knowing she is returning to herself. She and most all my clients have similar experiences of revitalization especially when coupled with simple solutions to nourish the body systems,” she said.

Now a Diamond ISA, Virginia mentor’s others by training them on the technology. She finds that most of her distributors “don’t understand or feel confident sharing the foundation of infrared and negative ions, nor do they actively seek to share what they do not understand.”

Simplifying the language has been one of Virginia’s challenges. To counter this, she has created her own brochures for her downline to use.

Advice for new ISA’s

Read up on Negative ions and far infrared. Learn the technology and find language to share what you learn.

What do you do to build relationships with customers?

I share an experience and listen to what they are saying. Many people think they want one thing, but they all really want to understand themselves better. I empower people to make better choices for their wellness to thrive. I think they appreciate it especially when I share from my heart.

What do you do when times are difficult?

I snap out of it and count my Blessings. Attitude of Gratitude is key! Each day I wake and set an intention via gratitude and appreciation. This sets the tone for my day. I rarely feel saddened by life and if I do, I accept how I feel, honor it, observe it and let it go on its way. Feeling is key. If I’m not feeling then I know I’m off kilt.

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The Beginner’s Guide to Link Building In our last issue, we shared an article about search engine optimization (SEO) by our friends at the MOZ. The article explains how important SEO is to draw traffic to any website. Another factor discussed in the article was the importance of link building. A simple way to describe link building is this - website A links to website B. Google’s algorithm calculates website A giving a positive vote to website B. The more you have, the more Google understands your sites worth and ranks it accordingly.

Aside from good content, link building is an important factor to understand if you want to rank near the top of any search engine. In this issue, we feature part 1 of Paddy Moogan’s article The Beginner’s Guide to Link Building. the rest of the article can be found at this link.

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Q&A Sometimes we receive a question from an ISA which we believe would be helpful to you. Here, we will field these questions and try to show examples for you to better understand our policies and procedures. If you have a question please send it to admin@richwayusa.com.

I just placed an order in which I am listed as the sponsor. When will I get my commission?

Compensation is distributed on Mondays two weeks after the week-ending date in which your order was placed. If you have enrolled for a Paylution account, the deposit is automatic. Checks, all product certificates and statements should be allotted 7-10 business days to arrive in the mail.

I want to use customer testimonials on my website. What am I allowed to say? What is prohibited?

We recommend that you review our comprehensive FDA & FTC Compliance PowerPoint. This PowerPoint contains helpful guidelines that will help you to stay within the laws and regulations set forth by the US Food and Drug Administration and Federal Trade Commission. Also, stay tuned to our next issue, where we will continue to provide helpful insights into utilizing “safe” customer testimonials.

I want to start promoting Richway products on Facebook, Twitter, etc.

What guidelines must I consider when promoting on social media?

You must follow all guidelines set forth by the FDA & FTC. As listed above, we recommend that you review our comprehensive FDA & FTC Compliance PowerPoint for more insight. Also, steer clear of any “free gift/free shipping/discount” promotions which are against Richway’s policies and procedures. Stay tuned to our next issue, where we will provide tips to create compliant and effective promotions on social media.

When will the 220V version of the Orgone Biomat™ become available?

An announcement will be made on the Richway Bulletin Board and Richway BackOffice when an estimated date of availability is known. Stay tuned!

Where can I retrieve PDF versions of Richway’s marketing materials?

Our marketing materials are available for download on our main website.

Navigate to the Downloads Menu to access them.

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RICHWAY ISA RECOGNITION DECEMBER 2016 - FEBRUARY 2017 INDEPENDENT (ISA) ANH NGOC NGUYEN AUDREY MCCRONE BARRY THOMSON BOBBIE JO HULBERG BRANDON LUND CHRISTINE J BOND CLAUDIA MICCO CYNTHIA THOMAS DEBORAH K LOGAN DENISE FREHR DENISE WOOD DONNA MARTIN EDWARD RITTER ELAINE PERALES ESTHER PAPLANOS FANG YAN GAIL DION GRETCHEN GILBERTSON HWI LAN HELEN SHIH JACQUELYN WONG JESSICA HOWER JULIA CHAO JULIE N GALASKI LAGREG BURNS LI YING TAO MAGDALENA SPLETTER MARK D ANNETT MARY-CLAIRE STILLMAN MIKHAELA E BOURKE NICK DOMKOWSKI NISEEMA DYAN L DIEMER PAUL A DOUCETTE PENELOPE GREENWELL RENATA KMIECIK RITA K HALE SAVANAH KOUSNETZ SHIRLEY AU SIMPLY YOU SUHUA LEE TERRIE S MARTIN THERESA MARTINEZ VALERIE D BARRON WEI TONG WELLNESS N SOUL LLC YANQIU GUAN YARGER CHIROPRACTIC & ACUPUNCTURE YUXUAN LI

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KERRY TORRISI KIMBERLY BIANCO SMITH KIMBERLY’S HERB SHOP LLC KLINE CHIROPRACTIC PC KRISTY M ANNETT KRYSTEN CAREY KUN-CHANG LIN LAI KUEN CHEUNG LAN CHEN LARRY J CLEMENS LEONARD K SILITONGA LEONIE SHANAHAN LI YUN ZENG LILA RUTH HAUCK LISA MACY LYELL NAGORCKA MARCI L BREWSTER MARGARET MURRAY MARGIT BARTSCH MARI GREENLY LAC LLC MARILYN HUFFORD MARILYN LINDSAY MARY ELIZABETH ST. CYR MARY FAST MARY K MIGLIORI MARYANN CORCORAN MASON LIU MAUREEN CADDEN MAUREEN HALSE MEI FONG MIFAN YEUNG MEI I TONG MEREDITH MARTIN MICHAEL RAK MICHELLE L SPENCER MICHELLE RENE HOGAN MUI SAM HOANG MY WELLNESS COACH PTY LTD NANCY A EVANS NANG B LUONG NICOLE V ROTONDI NOVA R BETTINGER PAMELA JOY PATRICIA GOODSON PERFORMANCE BUSINESS BROKERS QIULAN LIU RACHEL CURTIN RACHELLE EVITT REBECCA ARRICHIELLO ROBIN ROYETON ROSHUNDA TALL ROWDY HOLSTINE RYAN WINZENRIED SAIHUA SHI SEONG HEE KIM SERENITY SKIN SHANSHAN ZUO SHAPE SHIFTERS WELLNESS. LLC

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- Orison Swett Marden EMERALD (ISA)

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