Visitor Economy and Events The Visitor Economy and Events team is responsible for tourism campaign development, social media, the provision of support and guidance to tourism operators, the management of the Wagga Wagga Tourism Partner Program, support for a broad range of community and visitor events through sponsorship, promotion and general event planning assistance as well as visitor servicing through the Visitor Information Centre (VIC). Responsible Manager: Manager Community Services
Performance Activity/s
Measure/s
Deliver and facilitate workshops and famils to the tourism industry and event organisers to assist in business development
Complete
100% Attract and support local businesses and industry
Monitor and liaise with new or existing Complete tourism businesses for inclusion in Wagga Wagga Tourism Partner Program and relevant industry training
100% Attract and support local businesses and industry
Provide visitor information services and promote local producers through the Visitor Information Centre
Local produce and giftware represented through sales at the Wagga Shop Publish the Annual Visitor Guide
Annual target
Link/s to Delivery program
60% Accommodate and provide support to visitors 100%
Provide support to local businesses and Number of Wagga Wagga industry operators involved in tourism Tourism Partner Program and the delivery of events memberships
= Prior year Attract and support local businesses and industry
Create, aggregate and distribute Number of social media following tourism content to promote Wagga Wagga through digital campaigns, publications, famils and digital channels
= Prior year Promote our city and villages
Support the attraction of new or continuing development of existing events and festivals that leverage on the assets in the City and region that provide a point of difference
Complete
100% Provide a variety of events, festivals and activities
Deliver an annual schedule of events as detailed in the Events Strategy and Action Plan 2020-2024
Complete
100% Provide programs and activities that bring us together
D E L I V E RY P R O G R A M & O P E R AT I O N A L P L A N 2 0 2 1 - 2 0 2 2
WA G G A WA G G A C I T Y C O U N C I L
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