Visitor Economy and Events

The Visitor Economy and Events team is responsible for tourism campaign development, social media, the provision of support and guidance to tourism operators, the management of the Wagga Wagga Tourism Partner Program, support for a broad range of community and visitor events through sponsorship, promotion and general event planning assistance as well as visitor servicing through the Visitor Information Centre (VIC). Responsible Manager: Manager Community Services

Performance

Activity/s Measure/s Annual target Link/s to Delivery program

Deliver and facilitate workshops and famils to the tourism industry and event organisers to assist in business development Complete

Monitor and liaise with new or existing tourism businesses for inclusion in Wagga Wagga Tourism Partner Program and relevant industry training Complete

Provide visitor information services and promote local producers through the Visitor Information Centre Local produce and giftware represented through sales at the Wagga Shop

Publish the Annual Visitor Guide 100% Attract and support local businesses and industry

100% Attract and support local businesses and industry

60% Accommodate and provide support to visitors

100%

Provide support to local businesses and industry operators involved in tourism and the delivery of events Number of Wagga Wagga Tourism Partner Program memberships = Prior year Attract and support local businesses and industry

Create, aggregate and distribute tourism content to promote Wagga Wagga through digital campaigns, publications, famils and digital channels

Support the attraction of new or continuing development of existing events and festivals that leverage on the assets in the City and region that provide a point of difference

Deliver an annual schedule of events as detailed in the Events Strategy and Action Plan 2020-2024 Number of social media following = Prior year Promote our city and villages

Complete 100% Provide a variety of events, festivals and activities

Complete 100% Provide programs and activities that bring us together