ThreeKindsOf CompetitionToHave OnYourRadar RitaMcGrath/ThoughtSparks
Introduction
Intraditionalstrategicthinking,beatingthe competition,byfindinganattractivepositionin anattractiveindustry,isthenameofthe game.Anupdatedperspectivesuggestsyou needtobepayingattentiontoatleastthree categoriesofcompetition.
Traditionalcompetitorsoccupyalotof themind-shareofstrategygroups, andareoftenthesubjectofmuch maneuveringasrivalsseektogainan advantageoverothers.Entirestrategy textshavebeenfocusedonhowyou canusepricing,positioning, advertising,andclevermarketentryto gainanadvantageoverthesekindsof competitors.
Traditional competition
ClaytonChristensenandJoeBower firstintroducedtheideaofdisruptive competitionina1995Harvard BusinessReviewarticle.Thetheoryhas becomesopopularthatitisvastly misunderstood.
Emerging/ Disruptive Competition
Oblique Competition
Finally,wehaveacategoryof competitionthatisparticularly germanetoday.Theseareoblique,or indirect,competitors.Theymaynot makethesameproductorserviceyou do.Theymaynotbeinyourtraditional “industry.”Theymaynotbeinyourline ofsightatall.Andyet,theycanmake whatyoudounnecessary, unattractiveorirrelevant.Andthey candoitinsurprisinglyshortorder.
Meanwhile,atValize
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