Hollywood, Streaming And The Decline Of The Hit Driven Business Model

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Hollywood, Streaming And The Decline Of The Hit Driven Business Model

R I T A M C G R A T H T H O U G H T S P A R K S

People have been predicting the end of Hollyw know it for a long time. Talking pictures were dismissed as a novelty, then eventually embra Television proved destabilizing for the studio that preceded it. And now, Chris Moore, a vete hit-driven Hollywood business model of the 80 is bemoaning an underlying shift in the busine by the popularity in part of streaming services behavioral changes unleashed by the pandem

RITA MCGRATH THOUGHT SPARKS O V E R V I E W

Theconceptofan arena

We have been trained to think of our economy as comprised of “industries” and within each industry competitive advantage meant that a firm did better than others that sell similar products and services. If that was ever true, and it’s not a bad place to start with a strategy analysis, in today’s environment the most significant competitor many players will strive to contend with may not even be in the same industry at all.

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MCGRATH THOUGHT SPARKS

Jobs-to-be-doneand customerneeds

In addition to the arena idea, a second concept that is useful to look at what is going on in Hollywood is that of the jobs-to-be-done of the various ecosystem players.

Clayton Christensen and Tony Ulwick are associated with the notion that we don’t actually want to buy products or pay for services at all. What we do is exchange our resources to get important jobs done in our lives. Further, the jobs themselves are often remarkably stable, even as the technologies used to achieve them change dramatically.

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MCGRATH THOUGHT SPARKS

Changingjobstobe doneforHollywood

Which brings me to some observations that Moore is making about the current state of play in the movies. It isn’t so very unlike the period Hollywood went through when the monopoly power of the big studios was disrupted by both government insisting that they become more competitive and the advent of suburbanization and at-home television watching.

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Wherewillthis

Does the end of the “hit” system me the ecosystem used to be organized isn’t all necessarily bad. Depending career is a little like being trapped i markets in other sectors. The syste very well compensated and well kno everybody else is left out. The curre well lead to more participants in the consumption of content as materia people who were non-consumers be

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MCGRATH THOUGHT SPARKS
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