B R A N D B O O K
TABLE OF CONTENTS
I. Brand comms.
II. Brand attributes.
III. Visual imagery & voice.
IV. Comms elements.
V. Implementations.
VI. Mock up.
BRANDS COMMS
BRAND
Amanda Susanti creating a digital marketplace where farmers could directly connect with the costumer .
In a modern and connected world, the natural earth is still the goodness to calm the stresses of your life. We are a young and innovative rand that uses modern technology to connect the stakeholders. The intersection of modern and natural . technology and nature together to bring goodness the modern and sophisticated consumer who live in a fast paced multi device and multi sensory environment. We connect the source of nature to bring goodness to the digital world .
We are modern, we are innovative, we are tech, but we connect with the goodness of what nature can do for our modern living and lifestyle.
BRAND STORY
THE PROBLEM SOLVERS
Sayurbox is a fully integrated fresh supply chain e - distributor that enables farmers to directly serve its customers.
BRAND PROPOSITIONS
Help them help ourselves, that is one thing what we always believe in at Sayurbox. Everything comes from the homes of local farmers, producers, and suppliers, curated by yours truly, and delivered to millions of Indonesian households. Convenience at your fingertips. Freshness on your doorstep. In a box. Literally.
BRAND PERSONALITY
Modern, strong, vibrant, energetic and humble - excited to bring goodness to all. Someone who is genuine and relatable.
Sayurbox is a young, vibrant and humble brand. As a digital native, sayurbox understands the challenges that comes with a highly connected world and also understands the impact of innovation. The challenge can include balancing the demands of a fast paced professional life while still balancing a productive and satisfying personal life. The key in balance is ensuring that the digital world can work for you ...that the digital world can connect you to the source of goodness that fuels your life. Sayurbox understands that this balance is fragile and with our resources, we will source the best that the earth has to offer. Sayurbox understands that technology can help connect the natural wonders of the earth and farms with the modern world. We choose to take on the role of bringing goodness to all by connecting the source of nature to the modern...we are modern, we are innovative and we understand. We are the neighborhood friend eager to show you the treasures of what farm freshness has to offer.
BRAND CHARACTERISTIC
Real Transparent Innovative Interesting Friendly Relatable Human Vibrant Reliable Open minded Engaging!
!
BRAND VOICE THE GAME Lead The Innovation With HUMILITY. CHANGERS
BRAND STATEMENTS
To bring sayurfriends the best quality daily products easiest. Each product offered at sayurbox package passes certain criteria and a rigorous tasting panel to guarantee its quality. And It offers lot of key feature that answer sayurfriends needs.
BRAND PROMISE
Your daily need at your fingertips.
To provide convenience in grocery shopping it allows sayurfriends to shop anywhere, anytime, and from anydevice. It also offers a unique, customer obsessed experience to sayurfriends.
WHO ARE THEY ?
AGE RANGE DEMOGRAPHIC PSYCHOGRAPHIC 25 - 45 years old Female 85% Male 15% Interest :Cooking, Baking, Food, Dietary, Vegan, Online Grocery, Healthy lifestyle, Convenience Store, MasterChef SES:Middle Up Class. Digitalsavvy
BRAND LOGO
REVERSE LOGO
Use three colors : Sayurbox green + black, black, and white
COLOUR PALETTE
neutral. The more the greater their themselves in the physical natural world.
representative : Natural,Local &
RGB CMYK
How we use Visual Imagery to communicate & connect to our customers who we are, what we stand for, and why they should be loyal to us?
IMAGE GUIDELINES
Sayurbox is Someone who is genuine and relatable.
We tend to focus on the people, product, & process. To engage with our consumers in an effort to drive emotions, engage communication, and motivate them into action . The image should be warm, simple, vibrant, friendly, &engaging. To make our consumers feel welcome, relevance, and absorbed in our brand .
IMAGE VOICE
People
Highlight characteristics sayurbox personal display that would entice people to interact or ‘hang out’ withus.
Process
Product
We are humble, consumer obsessed, friendly, vibrant &down to earth.
Sayurbox believe business can be a force for good, which means enriching people & product as well as the nature, its biodiversity and resources, sayurbox proud to be natural & local.
We are reliable and tech savvy. Where our consumer can purchase everything they needs, everytime & everywhere in a fingertips.
IMAGE STYLE
PEOPLE
It’s much easier for someone to imagine themselves using a product or service ifthey see someone like them doing it.
IM A GE STYLE
People Centric
IM A GE STYLE
People Centric
IMAGE STYLE
PROCESS
When we have the people, the color palette chosen, and other visualelements are prepared, it’s time to unite them into harmonic image with storytelling.
IMAGE STYLE
Life on the Farm
Make it raw and natural, It's a form of communicating visually and transmitting messages and information that take the form of stories behind which
IMAGE STYLE
Life on the Farm
Make it raw and natural, It's a form of communicating visually and transmitting messages and information that take the form of stories behind which become more entertaining and interesting .
VIDEO STYLE
Life on the Farm
Make it raw and natural, It's a form of communicating visually and transmitting messages and information that take the form of stories behind which become more entertaining and interesting .
IMAGE STYLE
PRODUCT
Give our imagery room to breathe,Product flat lays are very popular. This includes styling our product flat on an interesting color or white background with stylized elements like flowers, confetti, wires, etc.
IMAGE STYLE
The products
IMAGE STYLE
The products
GRAPHIC STYLE
BE
TASTEFUL WITH TEXT
Whether we plan to create visual images, stylized typography, or use text overlays, less is always more when it comes to word count.
FONT TYPE
The versatility of this typeface provides an agreeable look to our comms.
Contents that should put the logo :
1.Festive.
2.Activity.
3.Ads.
4.Big Promo/Hero Promo.
5.Partnership.
6.Product related.
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w xy z 12 3 4 5 6 7 8 9 10
POPPINS.
ICONOGRAPHY SET
GRAPHIC STYLE
Less Text – More Imagery
GRAPHIC STYLE
Less Text – More Imagery
PASAR
KAGET Harga greget
RABUMARAK
Mulai 1000 Perak
Serbaseru
Dari daging sampai susu
Kami
Sudah
Divaksin
Siap anterin
Si asam
Banyak Manfaat
GRAPHIC STYLE
Less Text – More Imagery
sayurkilat
Cepetnya Flash, Barangnya Fresh
sayurtunai sayurpoins
Cek sepuasmu
Bayar yang kamu mau
Belanja mudah
Poinnya Berlimpah
GRAPHIC STYLE
Less Text – More Imagery
VISUAL IMPLEMENT
CONTEXT IS EVERYTHING
Good branding is noticeable but not obtrusive. Typically that means putting a small logo in a corner or the outer frame of the visual. If the colour of our logo clashes or makes the visual too busy, opt for a greyscale or neutral version.
VISUAL IMPLEMENT
VISUAL IMPLEMENT
VISUAL IDENTITY
VISUAL ELEMENTS
Color
Palette :
Otel Mel Meng
Illustrations That Can Talk
Keep things fresh
With re create the visual
Elements to several
MOCK UP
INSTAGRAM MOCK UP
Color Compositions
A clean Instagram feed is one of the best themes to create simplicity theme. A clean theme should look simple, light and consistent with a focus on a primary color colorpalette.
THANK YOU
LET’S MAKE AGRICULTURE GREAT AGAIN :)
