Gotix marketing 2023 key initiative
Yearly Marketing Blueprint
Short term : Medium term : Long term :
Share of voice increase by 2x from average.
CTR for each category increase by 20%.
Increase user sessions.
Social media engagements. Cohort analysis. New Features. Increase CTR from digital ads up to 15%.
Scale up basket size and AOV.
Reduce Cost Per Acquisitions
Cross sales increase by 10%. .
Increase Revenue By xx%
Acquisitions Engagement Retentions
Hero promo with others bu’s
Beyond Basic Loyalty Programs & Onboarding Programs
Seasonal promos with other category
Key targets : Increase new users.
Balance acquisitions cost.
Key targets : Increase user sessions.
Sustainable user growth.
Key targets : Reduce churn users. Sales Upselling.
Projections number : xx.xx% Projections number : xx.xx% Projections number : xx.xx%
Acquisition framework
Retain & Sustain
Main Hero Campaigns
including seasonal promos, onboarding programs, segmented push notifications. & mission based programs.
+
Conversion rate Boost up
New users Visit Consider Actions
Pain points
Lack of knowledge about how to transactions at gotix.
Key actions :
On boarding programs & the step for first purchaser.
Pain points
Lack of knowledge about the feature & services.
Pain points
Lack of urgency in optimizing the benefits.
Automated segmented push notifications about current movie & entertainments.
Automated push notifications & newsletter about on going promos.
Growth & retentions Strategy
As the behavior and performance of individual groups of users changes day to day, week to week, and month to month, relative to when we acquired those users. its need 3x transactions by 3 weeks for new users to become loyal users.
Key actions :
1.Firstrecognitionsand/orRFMcampaign for new user until 3 weeks.
2.Automate push notifications.
3.Dedicatedbonuspoints.
Confidential
Seasonal Promo’s
Key Actions :
1.Providing onboarding support and special offers to increase their visits.
2.Personalized reactivation campaigns to reconnect, and offer renewals and helpful products to encourage another purchase.
3. Extra rewards to who bought most recently, most often, and heavy spenders.
Notes : Ios Android
Peak traffic : 26-30 Lowest traffic : 14-17 Average traffic : 04-08
Confidential
In app Strategy
Key Actions
1.Our user interactions with gotix (such as their viewing history and how they rated other titles),
2.Other user with similar tastes and preferences on gotix
3.Information about the titles, such as their genre, categories, actors, etc.
Digital acquisitions Framework
If Yes
GOJEK
If No
key actions :
Using a blend of paid, owned and earned media can provide a brand with the best ROI.
ADS
New
Acquisitions
user
Retarget With Different Ads
Awareness Considerations Conversions Gotix Voucher Demand-Side Platform ads
Monthly Active user
Display Discovery Performance Retargeting Look alike 20% 10% 40% 25% 5% Confidential
Mission based Gamifications
Objective :
To measure user loyalty over time and gauge overall success. reduce the churn users. Increase user experiences toward gojek app.
Key : Mission based gamifications. Category cross & up selling.
Results : User stickiness. User sessions.