Enhancing Your Image on LinkedIn

ENHANCING YOUR IMAGE ON LINKED-IN IDENTITY - NETWORKS - KNOWLEDGE AYP HOLIDAY BRUNCH, BRIDGEWATER MARRIOTT DECEMBER 11, 2015

AGENDA • Why should I Be on Linked-In? • Transform Your Profile • Elevate Your Presence • Q&A 2

| ENHANCING YOUR IMAGE ON LINKED-IN | ©2015 NEW JERSEY YMCA STATE ALLIANCE

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WHY?

what you do.

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To create economic opportunity for every member of the global workforce.

When you join LinkedIn, you get access to people, jobs, news, updates, and insights that help you be great at

| ENHANCING YOUR IMAGE ON LINKED-IN | ©2015 NEW JERSEY YMCA STATE ALLIANCE

WHY? • IDENTITY • professional profile • NETWORKS • connecting professionals • KNOWLEDGE • professional publishing platform 5

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FIRST IMPRESSIONS COUNT

An impression is formed in 1/20 of a second.

Make yours count.

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Source: IonInteractive

THIS IS NOT A GOOD PROFILE

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| ENHANCING YOUR IMAGE ON LINKED-IN | ©2015 NEW JERSEY YMCA STATE ALLIANCE

Source: Erika Jacoby, Linked-In Sales Solutions

THIS IS A GOOD PROFILE

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| ENHANCING YOUR IMAGE ON LINKED-IN | ©2015 NEW JERSEY YMCA STATE ALLIANCE

Source: Erika Jacoby, Linked-In Sales Solutions

TRANSFORM YOUR PROFILE TIP 1 TIP 2 TIP 3 TIP 4 TIP 5 TIP 6 TIP 7 TIP 8 TIP 9 TIP 10

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Upload a professional photo Write a compelling headline Customize your public profile URL Add your contact information Add rich media Customize links to websites Tell your story in your summary Update your current and past positions Add your education Ask for recommendations

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Source: Erika Jacoby, Linked-In Sales Solutions

TIP 1: UPLOAD A PROFESSIONAL PHOTO

What’s wrong with these photos?

Profiles with photos are 14 times more likely to be viewed than those without.

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TIP 2: WRITE A COMPELLING HEADLINE Describe who you are, what you do, and the value you provide.

Shannon Frank

School Age Childcare Director at Fanwood Scotch Plains YMCA - Keeping kids safe and giving parents peace of mind

Kisha Belton

Director of Web and Social Media at Somerset County YMCA – Transforming marketing departments with innovative digital strategy

Bryan Elsasser

Sports Director at Somerset Hills YMCA – Instilling a love of sports in youth and teens 11 | ENHANCING YOUR IMAGE ON LINKED-IN | ©2015 NEW JERSEY YMCA STATE ALLIANCE

WHY? People look at headlines first!

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Source: Mashable 2011 Social Profile Eye Tracking

TIP 3: CUSTOMIZE YOUR PUBLIC PROFILE URL Put it on your business card and in your email signature file.

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Source: Erika Jacoby, Linked-In Sales Solutions

WHICH PROFILE IS EASIER TO FIND?

www.linkedin.com/pub/kisha-s-belton/99/1204/b15 www.linkedin.com/in/ksbelton

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TIP 4: ADD CONTACT INFORMATION Only your direct connections can see

All LinkedIn members can see

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Source: Erika Jacoby, Linked-In Sales Solutions

TIP 5: ADD RICH MEDIA Enhance your profile visually • Add content that represents both yourself and your organization • Use it highlight your passion and interests

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TIP 6: CUSTOMIZE LINKS TO WEBSITES Provide a call to action that directs people to do something at the destination page, such as: • Subscribe to an e-newsletter • Download a brochure • Take a survey

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TIP 7: TELL YOUR STORY IN YOUR SUMMARY Showcase your expertise. Convey your passion. Provide a “call to action.”

Summary

Your passion

As a sales professional, throughout my career I have always been passionate about building relationships and adopting new concepts that better myself, my company and my client’s experience.

During this time, I have had the privilege of working alongside talented individuals at major companies, such as Staples and ADP, in various offices throughout North America.

I now work at LinkedIn, as a Sales Solutions Account Executive, in New York City. As of July 2013, LinkedIn passed the 238 million members mark, and we continue to add members at a rate of two members every second! We continue to strive to connect the world’s professionals, making them more productive and successful.

LinkedIn Sales Solutions affords me the opportunity to work with sales organizations to share how social selling can generate sales opportunities that otherwise may have gone unnoticed. Social selling changes the game by allowing users the ability to discover the sales insight necessary for a sales organization to effectively engage prospects and close deals. This is made possible by leveraging LinkedIn’s flagship product, “Sales Navigator.”

Your background

Your company

My areas of expertise include: B2B sales, prospecting, lead generation and relationship building, focusing on the mid-market space.

If you would like to learn more about how we can transform your sales organization through social selling, please contact me via InMail!

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Call to action

Source: Erika Jacoby, Linked-In Sales Solutions

TIP 8: UPDATE YOUR CURRENT AND PAST POSITIONS • Demonstrate how you help your colleagues / customers (members) • Use keywords • Include rich media • Show your career trajectory

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Source: Erika Jacoby, Linked-In Sales Solutions

TIP 9: SHOWCASE YOUR EDUCATION

Which will also allow you to…

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Source: Erika Jacoby, Linked-In Sales Solutions

TAP INTO YOUR ALUMNI CONNECTIONS

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TIP 10: ASK FOR RECOMMENDATIONS

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ELEVATE YOUR PRESENCE • Proactively develop your network • Share updates, articles, and relevant content • Like and comment on others’ content • Join and participate in groups • Update your settings • Gather intelligence

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EXTRA TIP: ALWAYS PERSONALIZE YOUR REQUEST TO CONNECT • Reach out in a friendly and professional manner – even if you know someone well • This will differentiate yourself from your fellow professionals 24 | ENHANCING YOUR IMAGE ON LINKED-IN | ©2015 NEW JERSEY YMCA STATE ALLIANCE

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THANK YOU Anita Bennison NEW JERSEY YMCA STATE ALLIANCE 609 278 9622 anita.bennison@ymca.net https://www.linkedin.com/in/anitabennison