EYE ON (REAL) CONTENT SURVEY DELVES INTO WHAT MARKETERS UNDERSTAND ABOUT CONTENT
hile everybody talks about the importance of content marketing, many marketers still are trying to grasp what effective content looks like. Interestingly, according to the “B2B Content Marketing 2016: Benchmarks, Budgets, and Trends – North America” report, 55 percent still don’t know. The report, conducted by the Content Marketing Institute and MarketingProfs, and sponsored by Brightcove, surveyed 1,521 North American B2B marketers.
HERE’S A LOOK AT WHAT THEY SAY ARE THEIR LEADING PRIORITIES IN 2016:
72% CREATE MORE ENGAGING CONTENT 65% GET A BETTER GRASP ON EFFECTIVE AND NON-EFFECTIVE CONTENT 57% FIND MORE/BETTER WAYS TO REPURPOSE CONTENT 51% BECOME BETTER STORYTELLERS 41% GET BETTER AT UNDERSTANDING OF AUDIENCE
Before You Go
Published on Jan 26, 2016