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EYE ON (REAL) CONTENT SURVEY DELVES INTO WHAT MARKETERS UNDERSTAND ABOUT CONTENT

W

hile everybody talks about the importance of content marketing, many marketers still are trying to grasp what effective content looks like. Interestingly, according to the “B2B Content Marketing 2016: Benchmarks, Budgets, and Trends – North America” report, 55 percent still don’t know. The report, conducted by the Content Marketing Institute and MarketingProfs, and sponsored by Brightcove, surveyed 1,521 North American B2B marketers.

HERE’S A LOOK AT WHAT THEY SAY ARE THEIR LEADING PRIORITIES IN 2016:

72% CREATE MORE ENGAGING CONTENT 65% GET A BETTER GRASP ON EFFECTIVE AND NON-EFFECTIVE CONTENT 57% FIND MORE/BETTER WAYS TO REPURPOSE CONTENT 51% BECOME BETTER STORYTELLERS 41% GET BETTER AT UNDERSTANDING OF AUDIENCE

Before You Go

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