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ON THE WIRE PRINT AMONG PREFERRED CHANNELS FOR CONTENT MARKETING DISTRIBUTION Are you winning in the content marketing game? The keys to success are right in front of you: Commitment. A documented strategy. Creativity. Meaningful goals and metrics. Experimentation. To note, according to the “B2B Content Marketing: 2017 Benchmarks, Budgets and Trends – North America” study, 62 percent

of marketers are reporting more success from their strategies. The study, conducted by MarketingProfs and the Content Marketing Institute, queried 2,562 marketing executives from around the globe. The real key, marketers say, is in the delivery. Here’s a look at the channels they prefer for distributing their content:

91% EMAIL 71% LINKEDIN 58% PRINT

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THE ART OF BEING GRITTY

56% YOUTUBE 55% TWITTER 40% SLIDESHARE 38% FACEBOOK 30% INSTAGRAM 16% GOOGLE+ 10%

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20%

JULY/AUGUST 2017

30%

40%

50%

60%

70%

80%

90%

On The Wire - Aug 2017  
On The Wire - Aug 2017  
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