Hugues-Ricour-Ubisoft -Gaming-Part2

2021 LE MONDE DU

GAMING PART 2

HUGUES RICOUR Fevrier 2021

AGENDA Gamification & stratégies de retention

GAMIFICATION & STRATEGIES DE RETENTION

GAMER JOURNEY

PENS MODEL

GAMER TYPES

KSF 1: BRAND IMPACT IDENTITE DE LA PRORIETE INTELLECTUELLE PROMESSE & IMPACT

KSF 2 : GREAT GAMEPLAY FUN & MEMORABLE MOMENTS

KSF 3 : BALANCING

KSF 4 : ACCESSIBILITY

RATIONALE GAME DESIGN PROGRESSIVE CHALLENGE INTRODUCTION GREAT UI & UX

KSF 5 : ADAPTATIVE DIFFICULTY

KSF 6 : RETENTION MECHANICS • • • • •

Story telling & immersion Social relationships Completionism, Collecting Role play, character development Creating, building things

MORE FRIENDS = HIGHER ENGAGEMENT

INTRODUCTION AU MONDE DU GAMING END OF PART 2

STAY TUNED – A VENIR : . LES METIERS DU NUMERIQUE & OPPORTUNITES