2021 LE MONDE DU
GAMING PART 2
HUGUES RICOUR Fevrier 2021
AGENDA Gamification & stratégies de retention
GAMIFICATION & STRATEGIES DE RETENTION
GAMER JOURNEY
PENS MODEL
GAMER TYPES
KSF 1: BRAND IMPACT IDENTITE DE LA PRORIETE INTELLECTUELLE PROMESSE & IMPACT
KSF 2 : GREAT GAMEPLAY FUN & MEMORABLE MOMENTS
KSF 3 : BALANCING
KSF 4 : ACCESSIBILITY
RATIONALE GAME DESIGN PROGRESSIVE CHALLENGE INTRODUCTION GREAT UI & UX
KSF 5 : ADAPTATIVE DIFFICULTY
KSF 6 : RETENTION MECHANICS • • • • •
Story telling & immersion Social relationships Completionism, Collecting Role play, character development Creating, building things
MORE FRIENDS = HIGHER ENGAGEMENT
INTRODUCTION AU MONDE DU GAMING END OF PART 2
STAY TUNED – A VENIR : . LES METIERS DU NUMERIQUE & OPPORTUNITES