N O W, M O R E T H A N E V E R ,
T H E E X P E R T I S E O F A
R E A L E STAT E P R O F E S S I O N A L
M AT T E R S I N T H E S A L E
O F YO U R H O M E
The Watson Group
The Watson Group is the true meaning of a team, they work together collaborating to better serve all clients. Members of the Institute of Luxury Home Marketing's Million Dollar Guild they bring record breaking, proven marketing to all properties across all price points. They believe in a custom, hands on, concierge approach, combined with custom marketing plans. The Watson Group is the hand selected Washington members of the Compass National Sports & Entertainment Division - the largest Sports & Entertainment specialty division in the country. Million Dollar Guild | ILHM
25+ $150m+ Combined years experience 2016-2022
watsongrouprealestate
Compass is a licensed real estate broker licensed to do bus ness as Compass RE n Delaware Idaho New Jersey Pennsy vania and Tennessee Compass Realty Group in Kansas and Missouri Compass South Caro ina LLC in South Carol na and Compass Real Estate in Wash ngton DC Idaho and Wyom ng and abides by Equal Hous ng Opportunity laws Watson-Group.com WatsonGroup@Compass.com 253.988.5973 | 253.330.6200
Rich Watson
Having been in real estate in the Northwest for over 19+ years, Rich brings a bit of Southern hospitality to Northwest Real Estate. With an extensive statistics background, including teaching at the University level, his ability with numbers is unmatched. Starting his journey in real estate in investment, he was personally flipping 50 properties a year. He brings that experience to every sale & negotiation for every client. A skilled negotiator, he is dedicated to securing the best deal possible for every client. Rich is a hand selected member of the Compass National Sports & Entertainment Division, exemplifying the discretion, knowledge and experience needed to succeed in working with Athletes & Entertainers. This same level of service & discretion is provided to all clientele, across all price points. He is also a founding director of the Compass National Equestrian Division, overseeing a referral network nationwide specializing in Equestrian clients. A lifelong athlete & competitor he brings that strong work ethic, focus & drive to every aspect of real estate. He also holds a commercial pilots license Off the clock Rich enjoys spending time with his wife Megan, son Keaton, rock climbing and all things sports
100s of houses flipped Former Professor | Statistics Native Virginian 19+ Years in Real Estate watsongrouprealestate Rich Watson Managing Broker 253.988.5973 rich.watson@compass.com Compass is a licensed real estate broker, licensed to do bus ness as Compass RE n Delaware, Idaho, New Jersey, Pennsy vania and Tennessee, Compass Realty Group in Kansas and Missouri Compass South Caro ina, LLC in South Carol na and Compass Real Estate n Washington DC Idaho and Wyoming and ab des by Equal Housing Opportun ty laws
Megan Zamberlin Watson
Born & raised in the Pacific Northwest (Tacoma, WA), Megan is deeply familiar with the communities that make up Washington State. Her strong marketing background plays a crucial role in selling your home. Having studied marketing at Pacific Lutheran University, she brings her experience and eye to every property. She is hands on with every marketing piece and decision and prides herself on listening to the clients needs. Megan is a hand selected member of the Compass National Sports & Entertainment Division, exemplifying the discretion, knowledge and experience needed to succeed in working with Athletes & Entertainers. This same level of service & discretion is provided to all clientele, across all price points. She is also a founding national director of the Compass National Equestrian Division, overseeing & facilitating a referral network nationwide specializing in Equestrian clients. The daughter of a former NFL linebacker, she is focused & driven. Megan was also a collegiate cheerleader as well as a former nationally ranked & professional equestrian competitor. She brings that same intensity for success to each & every property. Off the clock, Megan is active in the Equestrian community, enjoys riding & competing on the Hunter Jumper Circuit, as well as spending time with her husband Rich, stepson Keaton & horse child, Dent.
Native Washingtonian Proud Lute 30+ yrs equestrian meganzamberlinwatson Megan Zamberlin Watson Broker 253.330.6200 megan.watson@compass.com Compass is a licensed real estate broker, licensed to do bus ness as Compass RE n Delaware, Idaho, New Jersey, Pennsy vania and Tennessee, Compass Realty Group in Kansas and Missouri Compass South Caro ina, LLC in South Carol na and Compass Real Estate n Washington DC Idaho and Wyoming and ab des by Equal Housing Opportun ty laws
Rex Davison
Rex is an Air Force veteran originally from the Midwest. During his enlistment at Joint-Base Lewis-McChord, he fell in love with Gig Harbor and decided to stay and make a life there. He's watched it grow over the last 30 years from a quaint fishing village to a south sound destination on the Peninsula.
As a veteran, Rex learned how honor is a matter of carrying out, acting, and living the values of respect, duty, loyalty, selfless service, integrity and personal courage in everything you do. Rex applies these principles to his real estate career and to the clients he services.
While he loves helping everyone he works with, Rex is especially honored to work with activeduty military service members, military veterans and first responders. He understands the stresses of moving around the country while serving your country. His goal is to make your transition to or from the area as simple and positive as possible.
Rex Davison Broker 253.225.7372 rex.davison@compass.com Compass is a licensed real estate broker licensed to do bus ness as Compass RE n Delaware Idaho New Jersey Pennsy vania and Tennessee Compass Realty Group in Kansas and Missouri Compass South Caro ina LLC in South Carol na and Compass Real Estate n Washington, DC Idaho and Wyoming and ab des by Equal Housing Opportun ty laws
Air Force Veteran Dog Dad Actor
Breaking records throughout the region 109.54%
recent sale % of asking in 3 days
$2.5m Highest sale ever Gig Harbor nonwaterfront
$1.9m Record sale Dash Point
$2.7m High sale Pierce County '17
$2.5m Highest ever sale in Canterwood
Notable Propertie
5016 Bridlepath Drive Northwest 5 BD 8 BA 8866 SF $2,500,000
Northwest
5654 SF $2,551,054 11114 116th Avenue Court Northwest 7 BD 5.5 BA 7081 SF $2,662,500 4 BD
5731 SF $2,500,000
7502 Ford Drive Northwest 5 BD 4 BA 5253 SF $2,100,000 6 BD 6 BA 6118 SF $4,288,000
Southeast
8104 Goodman Drive
4 BD 5 BA
5 BA
715 Chinook Drive
3114 220th Street
W O R K W I T H C O M PA S S , T H E # 1 I N D E P E N D E N T R E A L E STAT E B R O K E R AG E I N T H E C O U N T RY
Compass is the largest independent brokerage n the United States by Gross Transaction Value (according to RealTrends 2019) Gross Transaction Value is defined as the total do lar value of transact ons closed by agents on the Compass platform and is reflective of the partnersh p with Pac fic Union and Alain Pinel
A network of top real estate agents ready to bring you your buyer. $152B+ 2020 Gross Transaction Value* 350+ 20K+ Offices Agents** *Gross Transaction Value is the sum of a l closing sale pr ces for homes transacted by agents on the Compass platform We nclude the value of a s ng e transaction tw ce when our agents serve both the home buyer and home seller n the transact on This metric excludes rental transactions **Agents are defined as a l icensed agents on the Compass platform as of 3/31/21
Everyone gets a first impression... Compass gets billions. 250M+ 1.4M+ 105B+ Annual website and social media impressions* Annual unique international users on compass.com** 2020 PR Impressions*** Our digital footprint attracts potential buyers to your listing. Our website drives international buyers to homes like yours through curated presentation and artificial intelligence. Our in-house media team works with top publications to share compelling narratives about your home with your target buyer. Digital Reach International Reach Media Reach *Sourced via Sprout Socia and Google Analyt cs, 11 2020–1231 2020 **Sourced via Google Ana ytics 11 2020–1231 2020 ***Sourced via Me twater, 11 2020–1231 2020
Placing your property where your buyers are searching.
Once your home is listed on the MLS, it will be syndicated to some of the top real estate platforms domestically and in 60+ countries globally. This will allow us to get maximum exposure for your home.
Top Domestic Syndication Platforms, Including
Zillow The Wall Street Journal Mansion Global Trulia
Countries We Syndicate to Internationally*
Argentina
Australia
Belgium
Bulgaria
Cambodia
Canada
Chile
China
Columbia
Czechia
Denmark
Estonia
Fiji
France
FrenchPolynesia
Germany
Greece
HongKong
India
Indonesia
Ireland
Italy
Japan
Kazakhstan
Laos
Latvia
Luxembourg
Macau
Malaysia
Mexico
Monaco
Morocco
Myanmar
Netherlands
NewCaledonia
Panama
PapuaNewGuinea
Peru
Philippines
Poland
Portugal
Qatar
Romania
Senegal
Serbia
Singapore
Slovakia
SouthAfrica
Spain
Switzerland
Tanzania
Thailand
Tunisia
Turkey
UnitedArabEmirates
UnitedKingdom
UnitedStates
Uruguay
Venezuela
Vietnam
*ListGlobally opt-in required Data based on the reach of ListG oba lys network
Sharing Your Home Globally
Instantaneously reach millions of potential international buyers on a vast network of trusted sites.
165M+ Annual international buyers reached*
60+
Countries your home syndicates to*
100+
International portals your home syndicates to*
*ListG oba ly opt-in required Data based on the reach of ListGloballys network
We connect high-net-worth individuals to your property. Morgan Stanley and Compass Marketing Partnership Compass has partnered with Morgan Stanley to showcase your listing to Morgan Stanley Reserved clients.* 140K+ Morgan Stanley’s Reserved client network consists of: More than 140,000 global clients currently enrolled in the program* Clients with over $2M invested with Morgan Stanley on average* Clients that have spent almost $800M through the Reserved program* Affluent and international clients, many of whom have vacation homes in addition to their primary residence Explore the world of Reserved Living & Giving at msreserved.com *Sensei Marketing Data as of 2020 YE C ients w th $1 mil ion+ in assets and liab lit es at Morgan Stan ey are el gib e to enroll in the Reserved Living & Giving program Clients with $10 m llion+ in assets and l abi ities qualify for our highest tier Signature Access which offers add tional benefits tailored to our most affluent clients inc ud ng wor d class concierge services in Art Advisory Private Health Advisory Cybersecurity and bespoke travel serv ces Morgan Stanley Reserved Living & Giving is a tiered compl mentary loyalty program that rewards Morgan Stanleys most valued clients Morgan Stanley Smith Barney LLC reserves the r ght to change or term nate the Reserved or Signature Access program or partner offers at any time and without notice Reserved and Signature Access program participant qualificat ons are rev ewed per odica ly to confirm that they continue to qua ify for this program Not al offers are availab e to nonresident cl ents Signature Access the highest tier of the Reserved Living & Giving program is part of Morgan Stanley Lifestyle Adv sory This tier features products and services that are provided by th rd-party service prov ders not Morgan Stanley Smith Barney LLC ( Morgan Stan ey ) Morgan Stanley may not receive a referral fee or have any control concerning the delivery of such products or services P ease perform a thorough due d ligence and make your own independent decision © 2020 Morgan Stan ey Smith Barney LLC Member SIPC CRC#3370468 12/2020
Competition in Seattle
Average Listing Price in 2020 *Source: Brokermetrics NWMLS Metro 2020 Coldwell Banker* 6.5% Windermere* 35.1% Sotheby's* 5.2% Compass* 9.1% $885K $907K $910K $1.04M 2020 Sales Volume in Millions of Dollars
Outperforming the
#1
L E T ' S TA K E A LO O K AT O U R P L A N TO S E L L YO U R H O M E
Our Step-by-Step Plan
What to Expect
As your trusted advisor, I’ll be there to guide you throughout the home selling process to ensure that your experience is as seamless and stress-free as possible.
1 Complete listing paperwork
2 Prepare your property for market
3 Prepare & Schedule Photography
4
Develop and execute our marketing strategy and media plan
5 6 7 8 List property online Show property and follow-up with leads
PRE-MARKET ON-MARKET CLOSING
Close on the property and assist with post-settlement questions
Monitor the market, provide updates and assess strategy
Review offers and negotiate the optimal contract
9 10 Schedule settlement and work through contract terms *Pre-market ng strateg es are independently determined by cl ents at the r direction
Getting Your Home Ready to Sell
Your home only has one chance to make a great first impression and we are here to guide you every step of the way. Together, we can focus on identifying and making improvements that will enhance the marketability of your home and stage it to appeal to potential buyers. Data from the latest Cost vs. Value report from Remodeling magazine and the National Association of Realtors® estimates a: 80% 106% Return on investment for minor kitchen upgrades* Return on investment for new wood floors** BEFORE BEFORE AFTER | NEW WOOD FLOORING *2019 Cost vs Value Report Remodeling Magazine (remodelinghwnet/cost-vs-va ue/2019) **2019 Mode ing Impact Report National Assoc ation of Realtors® (cdnnarrea tor/sites/default/files/do
Compass Concierge is the hassle-free way to sell your home faster and for a higher price.
From staging to renovation, we can leverage our exclusive Concierge program to prepare your home for the market with zero upfront costs or interest. By investing in your home’s potential, we aim to provide a swifter, more profitable sale.
How it Works
1. Determine a budget and updates together, then apply for Concierge funds
2. Immediately receive your ConciergeCard or request cash
2x Sellers who use Compass Concierge are nearly 2x more likely to sell their h i 60 d **
Rules & E and are Compas *Repaym **Comp
Compass Concierge at Work
“With a proposed list price of $850,000 this property underwent numerous improvements through the Compass Concierge program with an investment of $62,850. The property was then listed at $975,000 and received three offers in just four days! Our homeowners had a net gain of $62,150 and sold the home for $10k over asking price.”
JANI SPENCER | BROKER | EASTSIDE
A C i C S d
1 2x AFTER
The Power of Photography
Beautiful photography is one of the most powerful tools for selling your home. Compass uses bestin-class photographers to show your home in its best light, make a positive first impression, and attract more buyers.
Pricing Your Property to Maximize Buyer Activity
Timing of Buyer Activity
A property receives the most traffic within the first few weeks of hitting the market. It is important to get the price right in order to gain the attention of interested buyers and maximize your home's position in the market.
Attracting Buyers Using Competitive Pricing
Using competitive analysis, market research, and Compass’ suite of AI-powered tools, we recommend a price for your property to generate the most activity and offers early on before buyers move on to newer listings.
Percentage Over Market Value
Percentage of Buyers
If the asking price is too high, then the property appeals to fewer buyers.
0 1 2 3 4 5 6 7 Number of Weeks A c t i v i t y Peak Activity
0% 5% 10% 15% 20% 30% 50% 95%
Graphics are for informational purposes only Compass does not guarantee or warrant s milar resu ts
A Multi-Channel Marketing Approach, Designed to Stand Out
From brochures and postcards to social media and emails, our marketing collateral effectively communicates your property’s story and attracts more potential buyers.
POSTCARD
SOCIAL MEDIA FLYER
EMAIL BLAST
Reach more prospective buyers with intelligent digital advertising.
By leveraging Compass’ digital advertising tools and partnerships across social media and advertising throughout your listing process, we can generate demand to sell your home faster, and we meet potential buyers where they are, online.
Proprietary Targeting Optimized Performance
Compass helps generate buyer interest by using proprietary data to serve ads to Facebook and Instagram users.
Compass tracks and measures the results of every campaign which allows for continued optimization.
No one does virtual marketing like us.
We have unparalleled technology to market the sale of your home virtually through evolving times. Using dynamic, guided video, we showcase the key features of your property to our target clientele, wherever they are.
Virtual Open House Video Mail
Private Interactive
Home Tour
We’ll take buyers on a virtual journey through your home to highlight the unique features. Our interested buyers can easily provide direct feedback through live video or text.
Virtual Neighborhood Tour
Our buyers and their loved ones can explore all that the surrounding community has to offer with snapshots of key attributes of the neighborhood.
Digital Listing Brochure
Pages will turn, videos will play, and home features will come to life with interactive brochures to create an immersive experience for even the most discerning of buyers.
More opens lead to more closings. We embed live video into our email marketing to engage clients in a modern and compelling way.
Live Postcard
We utilize animated emails to showcase the most attractive elements of your property. This helps grab the attention of buyers at every stage of their home search. We’ll run and actively optimize Facebook and Instagram ad campaigns to promote your property to high intent buyers.
Digital Marketing & Insights
Enhanced 3D Staging
We’ve partnered with the nation’s leading virtual staging firm to provide touch-free staging in order to show your home in its best light virtually.
YOUR HEALTH AND SAFETY IS OUR #1 PRIORITY.
Assessing Our Strategy and Monitoring the Market
Using proprietary tools such as Collections and Insights, we keep you informed of market conditions and traffic to your property.
Insights Collections
Collections allows us to have a collaborative conversation on your home selling process with instant updates on comparable listings and access to insider knowledge previously only available to the agent community.
Insights is a detailed, custom dashboard that allows us to assess the impact of our online marketing campaigns in real time. By capturing this data, we are able to further target our ads to buyers most interested in your home.
Rich Watson | Megan Zamberlin Watson 253.988.5973 | 253.330.6200 | WatsonGroup@Compass.com Watson-Group.com
