and risk-taking with success.” Working alongside design group Private Label International, who she says “set the tone for the project,” Keister was able to flex her creative muscles and incorporate luxury in ways that just can’t be done to typical homes. “I really enjoyed creating this vision and designing the unique lobby floor of tile and gold metal detail,” she says, adding that the use of special touches like a one-of-a-kind gym floor created even more elegance and lends to the attraction of the entire space. Keister says she admires Deco’s attention to detail in their projects and the overall quality they provide. “Deco takes the time to brand every aspect of the design in a way that gives each project its own distinctive and authentic characteristics,” she says, adding that she believes Deco has raised the bar for Scottsdale luxury living. “It is exciting to be part of a team that is helping to redefine the way people think of our city.” With additional Deco Communities projects – Edison Midtown and Inspire Downtown Scottsdale – in the works, Keister’s designs are certain to become synonymous with luxury living in the Valley. She hopes to continue to expand and evolve her aesthetics through more world travel, with 29 countries down and many more to go, noting that the cobbled streets and pristine waters of Croatia have been calling her name. While it’s yet to be known what will inspire Keister’s next design project, there’s no doubt that her keen eye and collaborative visions have landed her in a good place, one she feels thankful for each day. “I feel very grateful for all of the opportunities I have had in the industry,” she says. “And I look forward to many more in the future.” To learn more about Morgan Kofron Design, visit www.morgankofron.com.
This is especially true in Scottsdale, whose trend-savvy residents are shifting away from the traditional Southwest designs and many transplants are incorporating styles reflective of their hometowns. “As more people relocate here, I am seeing more international design inspiration as well as coastal design influence,” Keister says. “As a designer, it is exciting to see Scottsdale evolve from the desert colors and adobe style that have been the mainstay of our city to a more cosmopolitan vibe. Overall, Scottsdale has a great mix of style and design for all different tastes.” One major trend she sees is how people approach the design process and are more creative in the way space is used, while emphasizing personalization. “Open space is a major current trend. People are re-evaluating how they use space and are open to what they want – rather than the old ‘should’ beliefs of design.”
A L U X E PR OJ ECT
This month, Scottsdale will soon see one of Keister’s largest collaborative designs with the opening of ENVY Residences, a $47 million luxury condominium project developed by Deco Communities (www. decocommunities.com). Set to be the ultimate in luxury living, ENVY’s design scheme is reminiscent of the over-the-top glamour one would expect to find at The Cosmopolitan in Las Vegas, with owner amenities on-par with the high-end towers of New York City. Keister’s work caught the eye of Rob Lyles, the founder of Deco Communities and the one who conceptualized ENVY as an elite lifestyle brand. He credits Keister and the design team for bringing the vision of “Unique, Glamorous and Bold” to life. “Deco is not afraid to take risks in design,” Keister says. “They are comfortable in what they offer and relate creativity
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