3 minute read
Own brand update Chips may be
THE UBIQUITOUS CHIP
The humble chip is a critically important ingredient in many popular dishes so it’s vital that you are getting the best quality and value to suit your business.
Award-winning chips
Here are just some of the awards won by Booker’s own brand chips range:
Chef’s Larder Premium Super Skinny Gourmet Julienne Fries– Quality Food Awards 2021
Chef’s Larder Premium Sweet Potato Fries - Quality Awards 2018
Chef’s Larder Premium Extra Chunky Gourmet Chips - Chef’s Choice Awards 2018 and 2017
They’re often described as humble, but in reality there’s very little humble about chips. They probably adorn more dishes than any other accompaniment which makes them a vital, high volume ingredient for caterers. And when you’re buying so many of them, it’s absolutely critical that you are buying the best quality and best value chips to suit your business needs.
Thankfully, quality and value is guaranteed with Booker’s extensive range of multi awardwinning own brand chips.
M182765
CHEF’S LARDER PREMIUM SUPER CRISP SKIN ON GOURMET FRIES 4X2.5KG
M248235
Grade A chips 19mm extra thick cut Triple cooked for a soft fl uffy centre Crispy coated to retain heat for longer Dual cook - oven or fry Freeze chill 12 portions a bag Grade A chips 19mm extra thick cut Triple cooked for a soft fl uffy centre Crispy coated to retain heat for longer Dual cook - oven or fry Freeze chill 12 portions a bag
Whether you’re looking for skinny, chunky, extra chunky, straight, crinkle cut or steak chips, the Chef’s Larder range has the perfect product for you. All products can be cooked in the oven or fried, making them versatile and convenient.
GOOD, BETTER, BEST
The Booker range offers great ‘good, better and best’ solutions to cater for all tastes and budgets, starting with Chef’s Essentials range where caterers can buy a case of 4 x 2.2kg Chef’s Essentials Straight Cut Chips for just £6.75, a cost per portion of just 10p. The Chef’s Larder standard range offers the caterer a variety of chip cuts to suit their business and their specifi c needs. All products in the range are cut from Grade A potatoes to ensure continuous high quality and fewer blemishes.
All are fried in sunfl ower oil and most of the range is ‘freeze chill’ - ideal for caterers with limited storage space. The fries can be stored at 1°C to 5°C, in unopened bags, for up to four days. This range is perfect for event caterers, vans and other areas where space is at a premium and cost per portion starts at just 17p.
CHEF’S LARDER PREMIUM
Like the standard range, the Chef’s Larder Premium range comes in a variety of cuts. Again, all products in the range are from Grade A potatoes and fried in sunfl ower oil.
The Premium range, however, has a coating on them which not only makes them crispier but helps retain the heat for longer, making them ideal for delivery. The coating is also gluten-free, making them perfect for customers with special dietary requirements. Cost per portion is from just 16p.
The Chef’s Larder range of chips provides great products at great prices, helping you deliver fantastic meals for your customers – and maximising your profi ts.
SERVING IDEA
GARLIC & PAPRIKA FRIES
SELL PRICE £2.49
% PROFIT 85%
COST PER SERVING £0.33
CASH PROFIT £1.88
M263667 Chef’s Larder Premium Super Skinny Fries 4x2.5kg M197149 Schwartz Chip Seasoning 300g
SERVING IDEA
CHILLI TOPPED CHIPS
SELL PRICE £3.49 % PROFIT 78%
COST PER SERVING £0.67
CASH PROFIT £2.43
M182765 Chef’s Larder Extra Chunky Gourmet Chips 4x2.5kg M165997 Grant’s Chef’s Choice Chilli Con Carne 1.2kg
