Catering@Booker Issue 8 - February 2023

CATERING @ BOOKER

LIVERPOOL STEAKHOUSE EXPANDS WITH SECOND SITE

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RAISING THE STEAKS F E B R U A R Y

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HIGHLIGHTS l CONTENTS

07

Kate Nichols OBE, Chief Executive, UKHospitality.

“The King’s coronation will be a spectacle celebrated by millions and hospitality will no doubt be at the centre of a historic moment for the country.”

10

Matt Lewis, The Horseshoe, Chipping Sodbury

“The fact that we strive to remain a traditional country pub is what sets us apart from other venues in the town and what makes us attractive to our demographic.”

COVER SHOT

24

16

Shaun De-Silva, Deer Park Tap, Rotherham

“When we heard we’d won £2,500 with Pipers and Booker, we were in the middle of rebuilding work – on a small budget after the challenges of the pandemic. The money let us finish the job in style and it has really helped the business.”

Graeme Parry builds on the success of his Churrasco Steakhouse with the launch of a second site in the city.

CATERING@BOOKER SHARE YOUR NEWS If you've got news, tips or feature ideas, get in touch with Catering@Booker Email:Catering@booker.co.uk DISCLAIMER All rights reserved. Prices and information are correct at time of going to press, but may be subject to change.

4

FEBRUARY 2023

CONTENTS

32

27 OWN BRAND FISH

NEWS 7

36

32

Xmas & World Cup Festivities and

Low & No Alcohol Cash in on the moderation trend.

football deliver December boost.

8 9

Tips Staff tipping legislation edges closer.

S ERV IC E

Recycling A new Deposit Return

34

Hygiene Maintaining the highest of

Scheme will come into force in

hygiene standards is easier than ever

England and NI in 2025.

with great value products.

PROF I LES

REGULARS

10

36

Horse Shoe Bristol Tradition and

Own Brand Desserts New and

great food help keep this Chipping

improved pudding solutions to meet

Sodbury pub at the heart of the

the increasing demand for value.

community.

16

Churrasco Liverpool diner puts topnotch steaks at the heart of its menu.

Just because your guests may be more focused than ever on value, that doesn’t mean they want to compromise on

F EATURES

quality, especially when it comes to

27

Burgers & Breakfasts Make more of

traditional classics like fish and chips.

great-value staples like juicy burgers

Booker’s range of own brand fish

and filling breakfasts.

allows you to deliver value while also providing excellent quality.

30

30

Own Brand Fish Drive up margins with Booker’s quality own-brand fish range.

FEBRUARY 2023

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BOOKER NEWS

BOOKERNEWS NEWS, ACHIEVEMENTS AND OPINIONS FROM ACROSS BOOKER

FESTIVE PARTIES AND WORLD CUP LIFTS HOSPITALITY SECTOR BY 12.6%

Spending in pubs and bars up 12.6% in December, the biggest rise in sales since May 2022.

Christmas parties and the World Cup

noticeable year-on-year improvement

helped pubs and bars enjoy their

in December, with the decline in

biggest uplifts in sales since May last

spending falling to just 3.9%.

year, according to the latest report from Barclays, which sees nearly half

This is all despite a huge increase

of the nation’s credit and debit card

in consumer spending on utilities in

transactions.

December, up 40.6% year-on-year as the temperature fell.

Total consumer card spending grew by 4.4% in December, but it was

The report also found a decline in

the hospitality industry that saw the

spending on so-called ‘insperiences’

biggest increase, up 12.6% year-on-

such as digital content and subscriptions

possibly suggesting a return to real life

year, despite the problems caused by

which shrunk by 1.3% in December

experiences such as visits to hospitality

the rail strikes. Restaurants also saw a

after an extended period of growth,

venues.

INDUSTRY BACKS PLANS TO EXTEND LICENSING HOURS DURING KING’S CORONATION Leading trade body UKHospitality has

will be able to trade for longer, increase

backed the Government’s plans to

footfall and generate additional sales.

extend licensing hours during the King’s coronation celebrations in May.

“At a time when the sector has been ravaged by the cost of doing business

Responding to the Government’s

crisis, as well as recruitment challenges

consultation on licensing over the

the Government is proposing to extend

and strike disruption, this extension

coronation period, UKHospitality Chief

licensing hours. “Not only will it benefit

would provide a much-needed boost

Executive Kate Nicholls said: “I’m pleased

customers, but it also means businesses

and aid hospitality’s recovery.”

FEBRUARY 2023

7

BOOKER NEWS

INDUSTRYNEWS NEWS, ACHIEVEMENTS AND OPINIONS FROM ACROSS THE INDUSTRY

INBRIEF HOSPITALITY VACANCIES ‘FALL 5.7%’ IN 2022

TIPPING LEGISLATION MOVES CLOSER

House of Commons passes a bill that, if it becomes law, will make it illegal for businesses to withhold staff tips and service charges.

The bill would also place strict controls on how service charges are managed. The Employment

Job vacancies in the

(Allocation of Tips) Bill will now go forward

hospitality sector fell

to the House of Lords and, if approved in the

5.7% to 149,000 in the

upper house, is expected to achieve royal

final quarter of 2022,

assent by the spring when it will then become

according to the Office

law.

for National Statistics.

The law would mean that all money collected

The number remains far higher, however, than the 85,000 recorded in the final period prior to the pandemic.

through tips and service charges must be paid A bill that will prevent hospitality businesses

to workers to a strict timeline. Businesses will

from holding back staff tips has taken a major

also be required to keep more detailed records

step to becoming law after it was approved by

about the collection and distribution of tips and

the House of Commons last month, gaining

service charges and make them available to

cross-party support.

staff upon request.

GROWTH IN DRINKS SALES OUTSTRIPS INFLATION AT 13% The hospitality trade continued a solid start to 2023 drinks sales with double-digit growth on January 2022, the Drinks Recovery Tracker from CGA by NielsenIQ shows.

Average sales in the week to Saturday 14 January were 13% above the equivalent period in 2022. This follows 24% growth in the first week of January and strong increases through most of December, and ahead of the current rate of inflation of 10.5%.

Growth was strongest in the soft drinks category (up 24%) as consumers continued Dry January.

Wine (up 17%), cider (up 16%) and beer (up 14%) all beat last year by double digits, but spirit sales were flat—though they were just ahead of pre-Covid comparisons.

What are you doing different to stand out in your local market?

Share it with us and your fellow Booker colleagues at catering@booker.co.uk

8

FEBRUARYY 2023

BOOKER NEWS

DEPOSIT RETURN SCHEME PLANS REVEALED

A Deposit Return Scheme for England and Northern Ireland will come into force in 2025 but won’t include glass.

INBRIEF DELIVERY, TAKEAWAY ‘DOUBLE PRECOVID LEVELS’

The government has confirmed that a new

have it refunded when the spent containers are

Restaurant delivery

Deposit Return Scheme (DRS) on drinks

collected for recycling. The government says

and takeaway sales in

containers will come into force in 2025 in

“extensive” work with the industry to prepare

England and Northern Ireland and, unlike

for the necessary changes will begin shortly.

the DRS systems in Scotland and Wales, it

This will include establishing infrastructure and

will not include glass.

amending labelling procedures.

The Department for Environment, Food and

Kate Nicholls, Chief Executive of trade

Rural Affairs (Defra) published the results

body UKHospitality, said: “Sustainability is

of its DRS consultation on 20 January,

a key focus for hospitality, and venues have

stating it had received “‘strong support”

already made great strides to reduce

for a scheme. The Scheme will become

plastic use and maximise recycling.

effective from 1 October 2025 and will

As we have seen in Scotland, the

apply to cans and plastic bottles.

introduction of a DRS is a colossal and complex undertaking. Lessons must be

Details of exactly how the scheme will

learned from that scheme, in particular

work in hospitality, where the majority of

the need for ample time to bring

containers will not leave the venue, have

businesses along on the journey to

not yet been clarified but the scheme

ensure it is workable. The Government’s

is likely to require operators to pay a

planned implementation in 2025 is an

deposit for each container they buy and

encouraging start.”

December were more than double (104%) the figure from December in 2019, prior to the pandemic, according to CGA by NielsenIQ’s latest Hospitality at Home Tracker.

Deliveries were up 238% and takeaway and clickand-collect orders grew by 53%.

The report found that just over 24% of restaurant groups’ total sales came from deliveries and takeaways in December, with drinks accounting for one-tenth of all at-

SINGLE-USE CUTLERY TO BE BANNED IN ENGLAND

home orders.

The government has confirmed single-use plastic items are to be banned in England from October this year in a bid to further reduce pollution. Environment Secretary Thérèse Coffey is set to ban a range of single-use plastics including plates, trays, bowls, cutlery, balloon sticks, and certain types of polystyrene cups and food containers.The ban will apply to all business types including hospitality and retail.

Coffey comented: “I am determined to drive forward action to tackle this issue head on. We’ve already taken major steps in recent years – but we know there is more to do, and we have again listened to the public’s calls. This new ban will have a huge impact to stop the pollution of billions of pieces of plastic and help to protect the natural environment for future generations.”

FEBRUARY 2023

9

PROFILE l THE HORSESHOE, CHIPPING SODBURY

THAT’S THE SPIRIT!

A perfect fusion of traditional values, community spirit and great-quality food is keeping The Horseshoe at the heart of life in Chipping Sodbury.

There’s a motto at The Horseshoe in Chipping Sodbury: “Enter as a stranger, leave as a friend.”

And despite a recent changing of the guard at the 15th century pub, its new owners and landlord are determined the sentiment sticks.

Bought by a group of local businessmen and friends in December 2022, The Horseshoe now has a new

THE LOWDOWN

THE HORSESHOE, CHIPPING SODBURY Established: 2013. Under new management since December 2022 Landlord: Matt Lewis Time at establishment: Six years Staff: 10 including two chefs Covers: 90 indoors plus a further 60 in the garden Booker deliveries: Two a week

landlord and director in the form of previous manager Matt Lewis. Local man Matt, who has developed a deep love for The Horseshoe since he started working in the pub under the previous owners six years ago, explains.

“The Horseshoe has been the heart and soul of Chipping Sodbury for years and has always operated as a ‘real traditional country pub,’ with a standout mix of real local ales, great-quality traditional food, an award-winning beer garden and the warmest of welcomes,” he says.

“The pub also strives to be a big part of local life

10

FEBRUARY 2023

PROFILE l THE HORSESHOE, CHIPPING SODBURY

and we host all sorts of regular clubs and social evenings for local people and support local artists and musicians as much as possible. I’m determined to maintain the feel that has seen this pub become such a treasured part of local life – whilst making a few simple updates to refresh the offer and add a bit more excitement,” he adds.

“The fact that we strive to remain a traditional country pub is what sets us apart from other venues in the town and what makes us attractive to our demographic. Most of our regulars are people in their 50s and upwards, especially mid-week, although we do see lots of families on the weekends and on Friday and Saturday nights we tend to see a few more diners and drinkers in their 30s. I expect that demographic to grow somewhat over the coming months, in line with some of the exciting changes that we plan to make”.

One of the key “tweaks” that Matt and the new owners plan to make is a heightened focus on The Horseshoe’s food offer.

“We’ve always served food and the pub has a great reputation for its great-quality traditional fare and is constantly ranked as one of the top places to eat locally and my hope is to enhance that even further,” Matt explains. “Previously the pub only offered food between 9am and 5pm, so I’ve extended the kitchen’s opening hours to 9pm now to offer a dinner service.”

Matt is also transforming the pub’s first floor into a dedicated restaurant offering 30 covers. He says: “I’m really keen to push the food side of the business but I want to try and keep it separate from the wet side as we have a lot of regulars who like to come in just to enjoy a nice drink, and I don’t want the developments we are making on food to interfere with that.”

Customers can also eat downstairs, where up to 60 covers can be offered on the pub’s ground floor, and in its beautiful junglethemed garden which can provide a further 60.

“We have two fantastic chefs who give the food their all,” Matt adds. “We have a fairly traditional menu due to our demographic, but freshness and quality have always been key and will remain so. There’s a strong homemade element too, we make all our chips ourselves for example – from Booker-bought potatoes of course! I want to keep the menus traditional because that’s what our customers want but my plan is to spice things up a little with a few new additions to add a bit more interest.”

One way in which Matt has already succeeded in “spicing this up” is with a brand-new ‘Burger and Steak Night’ concept for

FEBRUARY 2023

11

Wednesdays. “We’ve had a burger on our menu since last year,” he comments. “It’s a premium burger and I used to source the meat for the patties from a local butcher but I’ve actually just switched to Booker’s Black Gate range and customers are just as impressed with the quality. The feedback we get on our burgers is consistently excellent.

“For the new Burger and Steak Night we now offer three excellent burgers ranging in price from £13.95 to £17.95. The menu has a 50s and 60s theme – and all the burgers are named after famous singers from the 50s and 60s. Inspired by Elvis, The Horseshoe’s most expensive burger, aptly named ‘The King,’ features a premium beef patty plus a fried breakfast in a bun.

“Steaks are a totally new addition to the menu and my Booker

MATTS' SPECIAL BOARD TRADITIONAL VALUES Maintaining the Horseshoe's traditional

look, feel and offer will remain key for the new management team. It's what sets the pub apart from the other venues in town.

HOMEMADE AT HEART Catering Development Manager Paul has been a great support and really helped me to develop the concept. All three steaks are sourced from Booker’s Black Gate range and cover from £16.95

Much of the Horseshoe's food is made

from scratch, including its popular handcut chips.

for an 8oz rump to £22.95 for a 16oz T-Bone.

“We’re buying a lot more from Booker now in general, around 95% of our stock and that includes the vast majority of our fresh and chilled produce, store cupboard ingredients, spirits, wine and cleaning products. We’ve also just moved to delivery at the start of the year and we now get two deliveries a week, which

LIGHTHEARTED FUN Matt injects fun into the pub's traditional offer with themed menus, entertainment and light-hearted promotions such as his popular 'Gin Passport'.

enables me to work so much more efficiently. It’s so much more convenient for me to order everything from one place and have it

FEBRUARY 2023

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PROFILE l THE HORSESHOE, CHIPPING SODBURY

BURGER AND STEAK THE HORSESHOE, CHIPPING SODBURY

Themed nights Matt has updated The Horseshoe’s food offer with a new ‘Burger and Steak Night’ concept for Wednesdays.

All meat for his new burger and steak menus come from Booker’s premium Black Gate range, which is all 28 days matured, dry aged for seven days on the bone and Farm Assured.

The menu includes three premium burgers ranging in price from £13.95 to £17.95 for its most expensive ‘The King’ burger.

Steaks range in price from £16.95 for an 8oz rump to £22.95 for a 16oz T-Bone.

delivered direct to the door. There’s a real cost benefit too. “I’ve

a community asset rather than just a pub.” Going forward Matt

seen the prices that some of the other tied businesses have to

also hopes to grow the pub’s community feel yet further with

pay and I’m so grateful that as a Free House, I have the freedom

more themed nights and weekend entertainment.

to buy from where I choose. Booker is definitely helping me to keep my costs in check and ensure that we can keep on offering

Matt has also launched a promotion to highlight the pub’s

our customers great-quality products and fantastic value for their

300-strong gin range: “We’ve created a ‘Gin Passport’ for patrons

money.”

which gets stamped each time they try a new gin from a different location. Locals love the concept, it’s a good bit of fun.”Given

In a bid to offer customers even more value for money, Matt also

that the building is 500 years old, gin is not the only type of

offers a ‘Pensioners Special’ every Tuesday, which lets pensioners

spirit found in the bar. There have been countless sightings and

have anything off the menu for just £7.99. He’s also introduced an

odd events such as glasses pushed off tables and objects being

NHS and Armed Forces discount of 10% off food and drink bills if

rearranged,” Matt says. “It’s all part of the pub’s charm, though,”

they spend £20 or more.

he laughs. “I just don’t come down if things go bump in the night! I absolutely love this place, it’s got a totally unique feel

“Initiatives like that are so important for a pub like this,” Matt

that you won’t find in any other establishment on the High Street

says. “It all comes back to the fact that we want to be viewed as

and we plan to keep it that way.”

MATT LEWIS

“Booker is helping me to keep my costs in check and ensure that we can keep on offering our customers great quality products xxx and fantastic value for their money.”

xxx

FEBRUARY 2023

15

PROFILE l CHURRASCO STEAKHOUSE LIVERPOOL CITY

UPPING THE STEAKS With A-grade steaks and sides to match, Liverpudlian diners always leave Churrasco Steakhouse hungry for a repeat visit.

With its top-grade steaks, mouth-watering sides and warm and welcoming atmosphere, Graeme Parry’s first Churrasco Steakhouse in the Liverpool suburb of Sefton Park quickly became a smash hit with local diners when it opened its doors in 2015.

Such a hit in fact, that in October 2021 Graeme was emboldened to open a second site: Churrasco Steakhouse City, at the heart of Liverpool’s vibrant shopping and hospitality scene.

Despite the current challenging times, trade at the prime town centre location is flying as diners continue to be enticed in by the promise of indulgent meals that always leave them hungry to visit again.

The key to its magnetism? For Graeme it’s all about quality. “When it comes to steak, quality is everything,” he explains. “You can offer the most THE LOWDOWN

CHURRASCO STEAKHOUSE LIVERPOOL CITY Outlet: Churrasco Steakhouse Liverpool City Format: Steakhouse Owner: Graeme Parry Established: October 2021 Covers: 140 Chefs: 7

16

FEBRUARY 2023

PROFILE l CHURRASCO STEAKHOUSE LIVERPOOL CITY

incredible starters and sides on the planet but if the steak isn’t great, that’s all your customers will remember,” he adds. “We’ve recently switched 100% of our meat supply for both venues to Booker and its premium quality BlackGate range. The quality is excellent and consistently so. Consistency is vital in this business – it’s how you retain custom – after all, you are only ever as good as your last plate.

“We use the BlackGate meat for all our fillets, ribeyes and sirloins and they are all fantastic. We also buy all our pork ribs from Booker, and we get through at least 70 kilos of those each week.

“I’ve tried other suppliers over the years, but Booker’s pork ribs really are the meatiest; customers come to us because they know our ribs are the best.”

While the business is on delivery for the majority of his spend, which also includes bottled beers, spirits, fries and fresh produce, Graeme tends to visit his local Liverpool branch around four times a week to buy his meat in person.

“I have a great relationship with the in-branch Butchery team,” he explains. “They are all so knowledgeable, approachable and transparent. They understand my business and my needs, and we work really well together.

“I also like the act of choosing and buying my steak in person.

I’m very hands on like that,” he laughs.

Graeme’s hands-on approach also translates to his menus – particularly the mouth-watering range of ultra-indulgent starters and sides that complement its premium steaks so perfectly.

“I love to get stuck in thinking of new ways to thrill our customers by taking things to the next level and finding new ways to elevate classic dishes. When it comes to sides and starters, it’s all about indulgence. Our sides are designed to be like guilty pleasures.

Take our Mac & Cheese for example. Our Mac & Cheese comes

Graeme on steak quality

“When it comes to steak, quality really is everything. We’ve recently switched 100% of our meat supply to Booker and its premium quality BlackGate range.”

FEBRUARY 2023

17

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PROFILE l CHURRASCO STEAKHOUSE LIVERPOOL CITY

Graeme on the experience

“Customers get so much more than a delicious plate of food at Churrasco Steakhouse.

They get a real experience.”

INDUSTRIALLOOK topped with spicy Nduja Sausage, Slow-

fries and salad to share, plus any one of

Cooked Beef Brisket, or Stilton & Maple

the restaurant’s seven indulgent sauces.

CHURRASCO STEAKHOUSE, LIVERPOOL

Bacon among others. We try and make it as naughty as we can. A Steakhouse is a

These include Peppercorn, Chimichurri,

destination restaurant. Customers come

Malbec, Blue Hollandaise, Bearnaise

here wanting to treat themselves so it’s

and Mushroom Bordelaise. All are made

our job to tempt them!

fresh every single day. “The homemade element is also key, and we make as

Design detail Located in a character-packed listed building at the heart of Liverpool’s bustling city centre, Churrasco

“The sides and starters are also perfect

much as possible from scratch,” Graeme

for sharing, which is another big theme

adds. “All our chips are hand cut and we

in the business and particularly here at

also do a lot of braising to really elevate

Glittering chandeliers hang in the

our city-centre site, which receives much

our starters. Our bestselling Steak Pie

large feature windows, accentuating

higher levels of footfall due to its busier

Croquettes, for example, are made using

the building’s unique high ceilings.

location. Groups of customers love to pick

our home-braised brisket.

Tables come in an array of textures

The homemade element also helps

with comfortable and smart brown

Graeme and his team to make the best

leather chairs. The restaurant also

Another hugely popular sharing item

possible use of all its stock – a crucial

on Churrasco Steakhouse’s menu is its

factor in the current challenging times.

Tomahawk steak. Designed for two diners, the premium-quality 37oz steak has a

“We try not to waste anything, so we’ll

price tag of around £86 and comes with

use tasty offcuts of filet ends or flatiron

FEBRUARY 2023

with a stunning industrial-luxe look.

including white marble or wood,

one or two sides each so they can share and taste as many of them as possible.”

Steakhouse City has been designed

features seven four-seater ‘cabins’, complete with cow-hide coverings to offer a more intimate or special dining experience.

19

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PROFILE l CHURRASCO STEAKHOUSE LIVERPOOL CITY

steaks to make into delicious tacos or

to customers. We’ve been pushing it on

suchlike,” Graeme adds.

social media and we have POS outside to

Given the current climate Graeme has

highlight the offer yet further and so far,

In true Churrasco Steakhouse style, all

take-up has been really positive.”

roast meats will also be accompanied by a

also just introduced a new midweek ‘Steak and Wine Offer’.

coming from Booker.

delectable range of indulgent homemade Also new for 2023 will be Sunday Roasts.

sides and sauces – perfect for sharing

The concept, which will replace Sunday

among friends and family.

“Despite being more of a destination

Brunch, was introduced in the City venue

venue we knew that the first half of 2023

earlier this month. Roasts have already

“Customers get so much more than

would be tough on many customers

“transformed” trade at the Sefton Park

a delicious plate of food at Churrasco

and that some might be more worried

branch since they were introduced in

Steakhouse,” Graeme says. “They get a

about the cost of a steakhouse meal,

October 2022.

real experience. We strive to ensure that

when compared with other restaurant

every customer leaves a whole lot happier

categories such as pizza or pasta. As

“Sunday trade is now up well over

than when they came in and that’s down

a result, we have put together a new

10% year-on-year at Sefton Park since

to the service and atmosphere as well as

midweek ‘Steak and Wine Offer’ giving

launching the roasts and we expect them

the food. We’re an independent business

customers a starter, a main, a side, a sauce

to do even better in our City venue,”

and I’m fortunate to work with a great

and a 1/2 bottle of wine for £29.50. It

Graeme adds. Chicken, Pork, Beef and

team of passionate people who aim to

offers great value for money and certainty

Chateaubriand Roasts will all be available,

deliver that experience day in and day

over the price which is really appealing

with all roasting joints and belly pork also

out. It makes all the difference.”

GRAEME'S SPECIAL BOARD USE YOUR OWN INITIATIVE The vast majority of dishes and sides at

Churrasco Steakhouse are homemade fresh every day, including all sauces.

ADDED EXTRAS Sides and starters can be a great way to add real interest to your menu and leave diners hungry to come back for more.

SPECIAL OFFERS A mid-week special offer can be a great

way to drive trade on quieter days of the week.

21 21

cadbury

Mini Eggs Vanilla Cheescake

metHod 1.

serves 10

to cHIll overnIgHt

prep tIme 25 mins

Ingredients

3.

For the Ginger Nut base: • 100g Ginger Nut biscuits • 25g butter, melted

4.

For the filling: • 1 sachet powdered • 300g Philadelphia gelatine • 150g 0% fat Greek yoghurt • 4 tbsp hot water • 50g caster sugar • 100ml double cream • 1 tsp vanilla extract • 80g Mini Eggs estimated cost per serve

£5.54

m241313 m190983

2.

82%

estimated gross margIn margin per per serve serving

84% 86%

rsp per serve

£4.50

82%

estimated

calories per margin per serve serving

204 kcals 86%

5.

6.

7.

Line the base of a 20cm loose-bottomed or springform tin with baking parchment.

Crush the ginger nuts with a rolling pin and stir in the melted butter. Press down into the base of the lined tin and level the top. Chill in the fridge while you make the filling.

In a bowl, beat the light soft cheese with the yoghurt, sugar and vanilla extract.

In a clean, dry bowl, beat the cream with a handheld electric whisk until it stands in stiff peaks.

Sprinkle the gelatine over the hot water and stir well. Leave for 2–3 minutes, stirring occasionally until completely dissolved and clear. Stir into the soft cheese mixture and then gently fold in the whipped cream.

Place the Mini Eggs in a sealable plastic bag and smash them roughly with a rolling pin or meat mallet into medium and small pieces.

Arrange most of the crushed Mini Eggs over the biscuit base and pour the cheesecake mixture over the top. Chill in the fridge overnight until set.

Sprinkle with the remaining crushed Mini Eggs and serve cut into slices. serving you the brands people love

www.mondelez-foodservice.co.uk

A serving of this recipe should be seen as a treat - best enjoyed occasionally as part of a balanced diet.

cadbury

Mini Eggs Hot Chocolate

metHod

Ingredients

• 2 tsp (12 gram) - Cadbury Drinking Chocolate • 150ml Semi Skimmed Milk steamed to approx. 60˚C • 4 Cadbury Mini Eggs • 10g Spray Cream

estimated cost per serve

£0.72

82%

estimated gross margIn margin per per serve serving

74% 86%

1.

2.

3.

4.

5.

Roughly chop half the Mini Eggs.

Place 2 tsp of Cadbury Drinking Hot Chocolate into a suitable mug.

Pour cold semi skimmed milk into a metal pitcher, and steam to approx. 60˚C. Please note: this should increase the 150ml of milk to around 200ml once steamed.

Pour the milk into the 200ml mug/ glass and stir well.

Top with squirty cream and Mini Eggs.

rsp per serve

The #1 Drinking Hot Chocolate*

£3.50

82%

estimated

calories per margin per serve serving

264 kcals 86%

m468991 m690313

m241313

serving you the brands people love

www.mondelez-foodservice.co.uk

A serving of this recipe should be seen as a treat - best enjoyed occasionally as part of a balanced diet. *Source: Sales Out, One View, 52W, data up to w/c 10th October 2022

ADVERTORIAL l PIPERS SAVOUR THE MOMENT COMPETITION

TWO BOOKER CUSTOMERS SAVOUR THE MOMENT WITH PIPERS! Two lucky Booker customers collected £2,500 each in a recent Booker-exclusive Savour The Moment competition run by Pipers Crisps.

£5,000

PRIZE FUND

Two delighted Booker customers were able to Savour The

and social media platforms including Instagram, Twitter and

Moment recently when they learned that they had won an

Facebook as well as in a number of Booker print publications.

amazing £2,500 each in a fantastic competition run exclusively for Booker customers by Pipers Crisps.

HUGELY POPULAR With £5,000 up for grabs, it is no surprise that the competition

As part of its first-ever competition run exclusively with Booker,

was hugely popular.

Pipers Crisps offered a £5,000 prize fund to help support Booker catering and pub customers as they continued their recovery

The winners of the two prizes – one for catering venues and

after the challenges of the pandemic, rising costs and the cost-

one for pubs where Pipers hugely over-indexes – were drawn at

of-living crisis.

random and the lucky two Booker customers were:

OPEN TO ALL The competition was open to all Booker catering customers and to be in with a chance of winning, all that they had to do was buy

l Mandy Martin, Oxford Inn Public House, Redruth

any 24 x 40g case of Pipers Crisps during the month-long entry

l Shaun De-Silva, Deer Park Tap, Rotherham

period to be automatically entered into the draw.

The competition was communicated via email to more than

Catering@Booker caught up with Mandy and Shaun to find out

100,000 customers and was also promoted heavily on key digital

what they were planning to do with their surprise £2,500 windfall.

24

FEBRUARY 2023

ADVERTORIAL l PIPERS SAVOUR THE MOMENT COMPETITION

MANDY MARTIN

SHAUN DE-SILVA

WERE YOU SURPRISED YOU HAD WON?

WERE YOU SURPRISED YOU HAD WON?

It was such an amazing surprise!

You could have knocked me over with a feather!

ARE PIPERS CRISPS POPULAR IN YOUR PUB?

ARE PIPERS CRISPS POPULAR IN YOUR VENUE?

Extremely. My customers absolutely love them.

They’re very popular and that’s because they’re great crisps, just the way crisps ought to be.

OXFORD INN PUBLIC HOUSE, REDRUTH

WHICH FLAVOURS DO YOU STOCK AND WHICH ARE MOST POPULAR? We stock all of the flavours and they’re all popular but the beef ones are extra special to me. I have a good customer whose son is severely disabled and he just loves the beef one.

WHY DO YOU THINK THEY ARE SO POPULAR? Well, they taste great but they’re also brilliant value.

HOW DID THE PANDEMIC AFFECT YOUR BUSINESS? I’m not going to lie, it was very difficult. When Covid hit us we had to shut down for a while and when we were able to reopen, it was only on a limited basis.

WHAT DID YOU DO WITH YOUR £2,500 PRIZE? We bought some heaters for the beer garden which lets more people sit comfortably outside even when it’s a bit colder.

DEER PARK TAP, THRYBERGH, ROTHERHAM

WHICH FLAVOURS DO YOU STOCK AND WHICH ARE MOST POPULAR? We stock a full range and all of them sell. All of the flavours taste like proper crisps with good, strong flavours.

WHY DO YOU THINK THEY ARE SO POPULAR? I think it comes down to the fact that Pipers are proper crisps. Plus, they’re great value and never let you down.

HOW DID THE PANDEMIC AFFECT YOUR BUSINESS? It hurt us really badly and it will take a while to fully recover from it – which is why the prize win was so fantastic.

WHAT DID YOU DO WITH YOUR £2,500 PRIZE? The £2,500 let us finish some building jobs we had started in style and has really helped the business.

SO THE PRIZE MONEY HELPED? Absolutely! It was brilliant to be able to get those jobs finished properly and it was just the lift we needed.

SO THE PRIZE MONEY HELPED? It definitely helped and thank you once again.

Ali Gore, Away From Home Channel Director at

we were delighted to be able to help Mandy and Shaun

Pipers, said: “As a key brand in the catering and

accelerate the pace of their recovery with the help of

hospitality sector, Pipers was delighted to run this

their cash prizes.

fantastic competition. Pipers performs exceptionally well in these channels and particularly in pubs where

“Pipers remains more committed than ever to the

the brand does extremely well.

catering and pub channels and we look forward to working with Booker customers in the months

“We were only too aware of the challenges that catering

and years ahead.”

and pub customers have had to face over the last few years and we wanted to demonstrate our commitment to

Darren Bown, Catering Customer Director from

our customers as they continued their recover after the

Booker said: “We know how difficult it has been

pandemic.

for many of our customers and we were pleased

“Savour The Moment was a very popular competition

which played a major part in helping Mandy and

with huge participation from Booker customers and

Shaun overcome the challenges they face.”

to work with Pipers on this exclusive competition

FEBRUARY 2023

25

EST.

UK

1948

CRISP

AGED

70cl

YEARS

40%

STOCK UP ON THE #1 PREMIUM

CRISP IN BOOKER* *Referenced source of Dunnhumby Data WSV YTD to 2nd October 2022 & Sales out WSV YTD - w/e 2nd October 2022

FEATURE l BURGERS & BREAKFASTS

MAKE MORE OF...

BURGERS AND BREAKFASTS!

In today’s challenging times, Booker’s own-brand ranges can help you deliver tasty, great-value staples like juicy burgers and filling breakfasts.

SERVING SUGGESTION

Cheese Quarterpounder with Fries Chef’s Essentials Quarter Pounder Burgers 40x113g M147178

Chef’s Essentials Straight Cut Chips 4x2.27kg M2773 Chef’s Essentials Plain White Baps 48s M218828 Chef’s Essentials Burger Slices 112 Slices M153102 Sell price: £2.99 Cost per serving: 80p Profit: 68% Cash profit: £1.70

SEE BOOKER.CO.UK FOR THE FULL RANGE FEBRUARY 2023

27

FEATURE l BURGERS & BREAKFASTS

SERVING SUGGESTION

Value Cooked Breakfast Chef’s Essentials Unsmoked Rindless Back Bacon 2kg

The start of the year often sees people cutting back

basics and focus on delivering crowd-pleasing

on their spending and redoubling their focus on

dishes at breakfast and lunchtime. You can’t go

value. But they don’t often want to compromise

wrong with sausages, bacon, burgers and beans

M147175

on quality for the privilege. That’s particularly

– and Booker’s own-brand ranges mean you can

important when it comes to classic British staples

deliver classic breakfast and lunch dishes, sell them

like cooked breakfasts and tasty burgers.

at great-value prices and still make strong cash

Chef’s Essentials Baked Beans in Tomato Sauce 2.61kg M150817 Sell price: £3.99 Cost per serving:

£1.02 Profit: 70% Cash profit: £2.31

profits on every meal sold.

The good news is that Booker’s fantastic ownbrand ranges allow you to deliver exactly what

COOKED BREAKFASTS

many of your customers are looking for: great-

The great British fry-up is the ideal place to start.

tasting dishes at outstanding value prices. Even

Take the serving suggestion featured on these

better, Booker own-brand products also ensure

pages for instance. With the cost-of-living crisis

that caterers are just as happy, thanks to the

front of mind for many, what could be more

strong profit margins they offer.

tempting for your customers than a high-quality Value Cooked Breakfast. Eggs, chips, bacon,

At this time of year, it often pays to get back to

sausages and beans make a dish fit for anyone

SEE BOOKER.CO.UK FOR THE FULL RANGE 28

FEBRUARY 2023

FEATURE l BURGERS & BREAKFASTS

and, when sold at just £3.99, will deliver a cash profit of £2.31 – or 70% – and will cost you just £1.02 per serving.

All prices correct at time of going to press

To take your offer up another level, consider the tempting Mixed Grill serving suggestion featured on these pages.

Guaranteed to satisfy even the biggest of appetites, the

Scan the QR code for the full range.

dish features beef rump, lamb chops, bacon, sausages, onion rings, fried tomatoes and chips – and all for a cost per serving of just £3.57.

Sell it on your menu for £10.99 and you’ll make 61% profit, which equates to £5.59 in cash profit.

BURGER BONANZA Another great option for both breakfast and lunch, depending upon your customer base, is a hearty burger.

SERVING SUGGESTION

Quick and easy to prepare and serve, a fantastic Cheese

Mixed grill

Quarterpounder with Fries can be prepared using Booker own-brand products for just 80p a serving.

Buy Chef’s Essentials Quarter Pounder Burgers for just

Chef’s Essentials 50 Sausages 6x2.125kg / 2.125kg M147653

45p per burger and Chef’s Essentials Plain White Baps for just 16p per bap then add Chef’s Essentials Burger Slices for just 7p a slice. Complete the dish with Chef’s

Chef’s Larder Lamb Loin Chops 1.5kg M142585

Essentials Straight Cut Chips at just 12p per 100g and

Chef’s Larder Premium Beer Battered Onion Rings 1kg

you’re ready to start growing your profits.

Add it to your menu at just £2.99 and you’ll make £1.70

M233903

for every one sold, a profit margin of 68%. Of course, you could offer extras like onion rings or bacon to further boost the sell price and profits.

To help you prepare your breakfast and burger menus in

Chef’s Larder Straight Cut Chips 2.27kg M277348 Blackgate Beef Rump M217205

confidence, Booker has locked down the pricing of many of its core own brand lines until 7 March – so you can plan your menu in complete confidence.

The prices on everything from Chef’s Essentials Baked Beans in Tomato Sauce and Chef’s Essentials Sausages to Blackgate Beef Rump and Chef’s Essentials Unsmoked Rindless Back Bacon have been locked down, helping ensure that breakfast remains

Pork Loin B/less R/less 1xAV 5kg M236247 Sell price: £3.99 Cost per serving: £1.02 Profit: 70% Cash profit: £2.31

twhe most important meal of the day for many.

SEE BOOKER.CO.UK FOR THE FULL RANGE FEBRUARY 2023

29

FEATURE l OWN BRAND FISH

FISH FOR BIGGER PROFITS

Booker’s fantastic range of own brand fish products lets you offer great value meal options, perfectly in tune with current market demands.

SERVING SUGGESTION

With the excesses of Christmas and the festive period still fresh in the memory and

Simple Fish & Chips

a new year underway, it’s the perfect time to take a fresh look at your menu to see if there us anything you can do to make sure your offering is in tune with current demands and trends.

opportunities for you. The first months

Chef’s Larder 12 Medium Battered Cod Fillets 140-170g 1.68kg M260743

of the year could be the perfect time to The cost-of-living crisis is sure to keep value

dial up your fish and seafood offering and

near the top of your guests’ priority list

communicate the quality credentials in

and the start of a new year invariably sees

venue and on social media.

many people looking to stick to their new year’s resolutions and, during these times,

According to the 2022 Q3 Seafood in

keep meal times costs down. You can meet

Foodservice report by industry body Seafish,

both of these head on with one fantastic

more and more people are already turning

solution: Booker’s own-brand fish range.

to fish and seafood. The report revealed that fish and seafood visits to pubs were up by

Not only is Booker’s range great quality,

65% in that three-month period – so there’s

it also delivers outstanding value for your

clearly an appetite for tasty fish and seafood

customers, as well as excellent profit

dishes out there waiting to be exploited.

Chef’s Essentials Straight Cut Chips 4x2.27kg M277349 Chef’s Larder Mushy Peas 2.61kg M227542s Sell price: £5.00 Cost per serving: £1.00 Profit: 77% Cash profit: £3.21

SEE BOOKER.CO.UK FOR THE FULL RANGE 30

FEBRUARY 2023

FEATURE l OWN BRAND FISH

CLASSIC FLAVOURS

All you need are Chef’s Essentials White Fish Fillets at £5.99, Farm

When it comes to fish dishes, the classic fish and chips continues to

Fresh Washed White Potatoes at £9.99 and some Farm Fresh Leeks

reign supreme. According to Seafish, British consumers bought 336

at just £5.99. The whole dish will cost you just £2.68 a serving and will

million servings of fish and chips in the two years ending in September

deliver a great quality, delicious fish pie that will keep your guests

2022 – and pubs are enjoying the biggest increases, up 15.2%.

coming back for more.

Booker’s own-brand range can help you create a quick and easy

QUICK SOLUTIONS

fish and chips dish that delivers 77% profit when sold at £5, and

If your customer base includes those looking for something a

costs just £1 per serving. All you have to do is stock up on Chef’s

little more unusual, why not use Booker’s own brand range to

Larder Medium Battered Cod Fillets at £10.49 and Chef’s Essentials

create a scampi wrap that is quick and easy to prepare and may

Straight Cut Chips for £9.99. Add some Chef’s Larder Mushy Peas

appeal to your customers. Simply combine Chef’s Essentials

at £5.29 and you have the perfect, classic fish and chips for just £1

Breaded Scampi Bites at £16.29 with some Farm Fresh Red

a serving.

Peppers at £15 in Chef’s Larder Plain Tortilla Wraps at £15.49.

Cost per serving is just £1.31 and you’ll make 74% profit if you

For customers looking for some comfort food on chilly days, why

sell the dish at a very reasonable £5.99.

not consider a warming, homely fish pie? Again, you can create the entire dish using Booker’s own brand range with minimum fuss and it will deliver 68% profit when sold at £9.99.

All prices correct at time of going to press

SERVING SUGGESTION SERVING SUGGESTION

Simple Fish Pie Chef’s Essentials White Fish Fillets 170-220g 1kg

Scampi Wrap Chef’s Essentials Breaded Scampi Bites 1.8kg M210399

M156658

Farm Fresh Washed White Potatoes 1x20kg

Chef’s Larder 96 12’’ Plain Tortilla Wraps 96s M251965

M131323

Farm Fresh Leeks 2kg

Farm Fresh Red Peppers 5kg M097951 M26074

M128789

Sell price: £9.99 Cost per serving:

£2.68 Profit: 68% Cash profit: £5.65

Sell price: £9.99 Cost per serving:

£2.68 Profit: 68% Cash profit: £5.65

SEE BOOKER.CO.UK FOR THE FULL RANGE FEBRUARY 2023

31

NEW PRODUCTS l @BOOKER

LOW AND NO THE WAY TO GO The low- and no-alcohol trend continues, fuelled by the recent Dry January initiative, and Booker has everything you need to deliver a good range of options for your guests.

The new year is traditionally a time when people adopt

While it’s still too early to establish how many people actually

resolutions and set out to moderate their consumption,

succeeded in lasting a month without a drop passing their lips,

particularly of alcohol.

it’s clear that the trend towards low- and no-alcohol products that we’ve seen develop over the last few years is showing no signs of

The Dry January initiative every year has led to millions of

slowing down.

people taking a month off the hard stuff and, according to the latest results, this year’s Dry January has seen the biggest

Indeed, drinks research specialists IWSR predict that low- and no-

participation yet.

alcohol consumption will rise by a third by 2026.

YouGov data shows that a significant one in seven consumers

With that in mind, there is clearly an opportunity to actively grow

planned to avoid alcohol in January, with 15% of regular drinkers

footfall, sales and profits by ensuring that you have a good range

intending to go dry.

to offer your non-drinking customers.

32

FEBRUARY 2023

NEW PRODUCTS l @BOOKER

Bear in mind too that if you don’t offer non-

88p for a 500ml bottle and Thatchers Zero

drinking guests a range of alternatives, you

Alcohol will cost you just £1 for a 500ml

could lose out on sales. CGA data from

bottle.

2022 shows that 25% of people will simply default to tap water if they can’t find a good

SPIRITS & WINE

alternative when out in hospitality.

The last year or so has seen a big increase in the number of great-quality low- and no-

BEER LINES

alcohol spirits and wines, many from the

To date, it’s beer that has largely been

biggest names in the business.

driving the low- and no-alcohol category forward. Recent years have seen a sizeable

Booker stocks a strong range of options

increase in wine and spirits alternatives, but

to help you target those who still want to

it’s beer that’s driving the major volumes.

enjoy the experience of a great night out

Many of the major brewers have launched

but without the alcohol and, again, many

low- or no-alcohol alternatives and many

products benefit from the pricing lockdown.

have invested heavily in new brewing techniques to deliver great-quality beers

Stock up on Freixenet 0.0% Alcohol Free

without the alcohol.

Sparkling for just £1.17 per bottle, or the

NO AND LOW ALCOHOL CORONA CERONRB 6X4X330ML M274833

THATCHERS ZERO ALCOHOL 6X500ML M266004

Nozeco Special Edition Alcohol Free Fine Consequently, IWSR says that low- and

Sparkling for £12.99 for a six-bottle case.

no-alcohol beer and cider will contribute nearly 70% of overall category growth

Looking for an eye-catching name to

between now and 2026.

enhance your no-alcohol menu? Why not try the Kylie Minogue Alcohol Free

Booker has an extensive range of beers

GORDON’S GIN 0.0% 1X700ML M265164

Sparkling Rosé for just £4.00 per bottle?

to choose from and, to help you cash in the moderation trend. San Miguel Alcohol

Complete your offering with a delicious

Free Lager Beer is available, for example,

Gordon’s Gin 0.0% for just £8.99, or just

at just 57p per bottle while Beck’s Blue

33p per 25 ml serve. Head over to Booker’s

will cost you just 50p a bottle. Guinness

website to check out the full low- and no-

Draught 0.0% comes in at just 84p a can

alcohol range and find out how you can

and, for cider lovers, Kopparberg 0% is

make more sales and profits from this fast-

available in two popular flavours at just

growing market segment.

Scan the QR code for the full range from Booker

KYLIE MINOGUE ALCOHOL FREE SPARKLING ROSÉ 6X750ML M282367

FREIXENET 0.0% ALCOHOL FREE SPARKLING 12X200ML M256282

Prices and products are correct at time of going to print and are not guaranteed unless stated, errors excepted. Subject to changes without prior consultation. Recipes, serves and idea are suggestions only and for illustration only. Please note products will be subject to availability and local listing, please check with your branch for details.

SEE BOOKER.CO.UK FOR FULL RECIPES AND COSTS

GUINNESS DRAUGHT 0.0% 6X4X440ML M263866

SEE BOOKER.CO.UK FOR THE FULL RANGE FEBRUARY 2023

33

SERVICE l HYGIENE

KEEP IT CLEAN

Hygiene has never been more important to your customers in this postpandemic world, which is why Booker has locked down the pricing on a range of vital cleaning products.

The importance of a safe, hygienic environment has never been in doubt in the world of hospitality, but the last few years have thrown even more focus onto hygiene. Your guests are probably more hygieneconscious than ever, so making sure that your venue is both safe and hygienic – and demonstrating that fact to your customers – is critical.

YouGov research from last year demonstrates quite clearly that the vast majority of people check the food hygiene rating of where they are due to eat – so getting top marks is not only good practice, it’s also vital in maximising footfall, sales and profits.

With all of this in mind, Booker can ease the burden for its catering customers by helping them maintain their hygiene rating with a fantastic range of products and great value pricing.

CLEANPRO+ Booker’s exclusive own-brand CleanPro+ range includes absolutely everything you need to achieve and maintain a five-star hygiene rating.

Among the range is a collection of fast, convenient sprays to cover most jobs and all spaces from cleaning grills, disinfecting washrooms and removing stains to sanitising surfaces and polishing furniture.

Pricing on the range is just £3.29 per spray – but if you buy the products by the case (£16.99 for six), you make an additional saving of 46p per bottle.

Booker has also recently expanded the CleanPro+ range with the launch of four new laundry products, all available at the price of just £14.99 for a twin pack.

The four new lines include a 5l Bio and a Non-Bio

34

FEBRUARY 2023

SERVICE l HYGIENE

Laundry Liquid with each product good for 100 washes, as well as new Bio and Non-Bio 4-in-1 Laundry Pods with 60 pods per pack.

As with all CleanPro+ products, they deliver fantastic cleaning efficiency and quality as well as outstanding

LAUNDRY M279123

CleanPro+ Laundry Liquid Non Bio 100w 2x5ltr

M279126

CleanPro+ Laundry Liquid Bio 100w 2x5ltr

M279128

CleanPro+ Laundry Pods 4in1 Bio 2x60pk

M279129

CleanPro+ Laundry Pods 4in1 Non Bio 2x60pk

value pricing.

CLEANING ESSENTIALS To help further, Booker Booker offers great pricing on a range of kitchen and bar essentials with some topvalue pricing available across a range of high-volume products such as Blue Cloths, Sponge Scourers, Washing Up Liquid, Bleach and Anti-Bacterial Cleaner. You can pick up a five-pack of CleanPro Sponge Scourers for just £3.09, a 100-pack of Clear Powder Fee Vinyl Gloves for just £6.49 or a 50-pack of CleanPro All Purpose Cloths for just £4.99.

Cleaning liquids are also available at great-value prices. Five litres of Chef’s Essentials Washing Up Liquid are available for just £4.49, five litres of Chef’s Essentials Thin Bleach for £2.49 and five litres of

ESSENTIALS M254132/M254133

Chef’s Essentials Washing Up Liquid/ 3x5ltr /5ltr

M283066

Clear Powder free Vinyl Gloves M283066 10x100s

M273195/ M273194

Chef’s Essentials Anti-Bacterial Cleaner 750ml / 6x750ml

M243963/ M243962

Chef’s Essentials Kitchen Degreaser 5ltr/ 2x5ltr

M162480/ M162475/M162473 CleanPro Zinc Coated Scourers: M/L/XL 10pk

Chef’s Essentials Degreaser for just £5.99.

Again, if you choose to buy these liquids by the case (three per case), you’ll make even more savings. It’s the perfect time of year to take a fresh look at your cleaning regime and don’t forget that CleanPro+ provides a full, detailed website to help you ensure every aspect of your business is in tip-top condition and ready for that five-star hygiene rating.

All prices correct at time of going to press

To access the site and get all the help you need, simply scan the QR code here with your mobile device.

DISINFECTANTS M232935/M232933

CleanPro+ Fast Acting Antibacterial Cleaner & Disinfectant H2FA 1 Litrer / 6x1ltr

M251266/M251265

CleanPro+ Washroom Cleaner and Disinfectant H31 1 Litre/6x1ltr

M273195/ M273194

CleanPro+ Oven and Grill Cleaner H17 1 Litre / 6x1ltr

M192548/ M192547

CleanPro Furniture Polish 1 Litre/6x1ltr

SEE BOOKER.CO.UK FOR THE FULL RANGE FEBRUARY 2023

35

LAUNCH REVIEW l OWN BRAND DESSERTS

SWEET SUCCESS WITH NEW IMPROVED DESSERT SOLUTIONS Booker is helping its catering customers meet increasing demand for value with the launch of some new and improved own-brand dessert products.

Times are tough for many of your guests

line-up is Chef’s Larder Individual Apple

but that doesn’t necessarily mean they

Crumbles

want to sacrifice a testy dessert to round

in convenience for your kitchen team.

IMPROVED RECIPES

off a lovely meal with friends and family

They are great from frozen, so there’s no

Booker has further enhanced its own

– but they still want to be sure that

wastage, and they can be prepared from

brand desserts range by introducing two

they’re getting the best possible value

frozen in just two minutes.

new and improved recipes for its already

which

offer

the

to expect from the Chef’s Larder brand.

maximum

popular Chef’s Larder Chocolate Fudge

for money.

They couldn’t be quicker or easier to

Brownie and Chef’s Larder Individual

That’s exactly where Booker’s extensive

prepare and serve and they are available

Syrup Sponge Puddings.

and great quality own-brand range comes

for just £17.99 for a case of 12 – which

in, and it has recently been extended and

means they cost you just £1.50 each. Just

The improved Fudgie Brownie is more

improved with the launch of brand-new

add some ice cream or custard and you

indulgent than ever and is available at a

products and the relaunch of some existing

have the perfect, simple, classic dessert

price of just £15.99 for a case of 15.

products with new and improved recipes.

that offers plenty of scope for profit.

NEW LINE

The Apple Crumbles deliver the same

sliced, making it quick and easy to thaw

Completely new to the Booker own brand

quality and value that caterers have come

and serve, eliminating waste, and each

The dessert is gluten-free and comes pre-

36

FEBRUARY 2023

LAUNCH REVIEW l OWN BRAND DESSERTS

Chef’s Larder 12 Individual Syrup Sponge Puddings 12x140g/12x175g M273637

Chef’s Larder 12 Individual Sticky Toffee Sponge Puddings 12x140g/12x175g M273638

Chef’s Larder Chocolate Fudge Brownie (pre-sliced) M273636

Chef’s Larder 12 Individual Apple Crumbles 12x140g/12x175g M280686

portion will cost you just £1.07. Similarly, the Individual Syrup Puddings now benefit from an improved recipe and are available at a price of £17.99 for a case of 12, or just £1.50 per portion.They are also glutenfree and perfect for freezing, and can be prepared from frozen in just 65 seconds.

For

maximum

value,

the

Baked

The own-brand range is the perfect

Cheesecake is available at just £6.49,

solution for offering your guests an

PIECE OF CAKE

while

the

Chef’s

Larder

York

affordable, tasty treat to end their meal

These new and improved lines make the

Cheesecake

and

the

Larder

with – and will help you grow your profits

perfect additions to Booker’s already extensive

Premium Luxury Baked New York Vanilla

range, allowing you to provide outstanding

Cheesecake provide some even more

dessert options to your guests with maximum

indulgent options at £15.99 and £18.19 a

convenience and minimum fuss.

case respectively.

New

Chef’s

into the bargain.

All prices correct at time of going to press

SEE BOOKER.CO.UK FOR THE FULL RANGE FEBRUARY 2023

37

TASTE WITHOUT COMPROMISE THE SAME REFRESHING ITALIAN TASTE AS PERONI NASTRO AZZURRO WITH

0 . 0 % ALC.

AVAILABLE IN 12X330ML PACK M276895

YOUR SHOUT

YOURSHOUT

BE A PART OF BOOKER’S GROWING COMMUNITY OF CATERERS AND HAVE YOUR SAY

HYGIENE SET FOR A STARRING ROLE?

THE IMPORTANCE OF VALUE

The new year is

With Christmas and the World Cup behind us, it

traditionally a good time

looks likely that my guests will be more focused

to take a deep breath and

on value than ever, at least in the first few

spend some time ensuring

months of this year and possibly much longer

that we are following best practice when it comes to critical issues like cleanliness and hygiene.

Do you have any advice?

than that, depending upon how the economy fares in future. Do you have any advice on how caterers should adapt their offer to ensure that they give themselves the best possible

Graeme Parry, Churrasco

chance of maximising footfall, sales and profits

Steakhouse, Liverpool

in these challenging times? Matt Lewis, The

Leigh Baker, Sales Director

Horseshoe, Chipping Sodbury

– Catering said: “Guests are more aware of cleanliness

Leigh Baker, Sales Director – Catering said:

and hygiene than ever. The

“The end of last year was a strong period for

CleanPro+ website gives

many caterers thanks to the boost of the World

where Booker’s extensive own-

cup combined with an improved festive period

brand ranges can really help. Not only do they

so there is a platform to build on in 2023 – but

deliver the outstanding value your guests are

it’s likely that the first quarter of this new year

looking for, they also deliver on quality time

will bring fresh challenges. We know, however,

and again. Critically, they deliver strong profits

that your business is in

that people still want to go out and have a

for caterers too. It’s the perfect time to take

great shape.”

good time with friends and family and make

a fresh look at your menu and see if you save

memories, even when times are tough. This is

some cost without compromising on quality.”

you all the support and information you need to achieve a five-star hygiene rating and that’s the most visible proof for your guests

LOW AND NO THE WAY TO GO? We’re seeing more and more people opting for low- and no-alcohol products. Do you think this is a trend that’s here to stay? And what should we do about it? Rob Webb, The Bridge Inn, Tenbury Wells Leigh Baker, Sales Director – Catering, said: “It certainly looks like [the trend] will continue in future, and it makes sense to stock a good range of low- and no-alcohol beers, wines and spirits. CGA data shows that 25% of people will default to tap water if they can’t find a decent alcohol-free alternative, so it’s important that your range includes some low and no options – and Booker stocks a comprehensive selection to help you meet demand and boost profits.”

FEBRUARY 2023

39

WHAT IS #FAIRKITCHENS? A global, industry-wide movement to better the lives of operators around the world. The aim is to open a conversation around the unhealthy working conditions of our industry and inspire change.

The movement wants to build a better kitchen culture, one that attracts young people to work and encourages all to stay in the industry.

In order to make our businesses grow and thrive we need our people to thrive within it.

#FAIRKITCHENS not only spreads awareness of the issues faced

by the industry but provides inspiration, training and tools from operators from across the globe so that others can learn from them.

WANT TO GET INVOLVED?

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