Catering@Booker Issue 7 - December 2022

CATERING @ BOOKER PROF ILES

CHOICE. PRICE. SERVICE

ON A ROLL

P L U S 4 5 0 P R I C E S L O C K E D D O W N , O W N B R A N D V A L U E , C A S H I N O N S P A R K L I N G W I N E S A N D D R A U G H T C O C K TA I L S .

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D E C E M B E R

2 0 2 2

YORK STREET FOOD CHAIN GROWING FAST

13/12/2022 11:44:46

UK’S NUMBER 1 CRAFT BEER BRAND ALSO AVAILABLE IN ALCOHOL FREE AND GLUTEN FREE

£179M

NO & LOW BEER CATEGORY WORTH £179M, IN 21% GROWTH

STOCK UP

ON THE FULL PUNK RANGE

BASED ON NIELSEN VALUE SALES 52 W/E 18.06.22

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HIGHLIGHTS l CONTENTS

07

Naomi Davies, Booker Own Brand Manager

“The success of the Booker own brand range in the Quality Food Awards recognises just what a strong proposition we have in own brand and will support us in helping our customers save money without compromising on quality.”

20

Henry Pearman, Ye Old Horseshoe, Belbroughton

“We are now taking nearly three times more than we used to take on a weekly basis pre-Covid and sales are currently up on where they were this time last year.”

28 COVER SHOT

Alex Adiguzel, Ate O’Clock, York

“Offering such high standards is a challenge, especially in the current climate. The quality has to be great and every dish has to look beautiful but it also has to be financially viable for us and that’s where Booker comes in.”

14

Chris and Emily Hargroves light up York’s culinary scene.

CATERING@BOOKER SHARE YOUR NEWS If you've got news, tips or feature ideas, get in touch with Catering@Booker Email:Catering@booker.co.uk DISCLAIMER All rights reserved. Prices and information are correct at time of going to press, but may be subject to change.

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DECEMBER 2022

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CONTENTS

20

14 OWN BRAND FIZZ

NEWS 7

28

40

Value and quality Booker’s own

Quality Food Awards Booker’s

brand ranges help you drive profits

exceptional own brand ranges

without compromising on quality.

shine bright once more at this year’s 9 11

Foodservice Quality Food Awards.

PRIC E

World Cup boom Data shows huge

44

Pricing lockdown Over 450 prices

hikes in sales during World Cup.

locked down right through until the

Rates relief Industry welcomes

new year.

improvement to business rates scheme.

S ERV ICE 47

Sparkling wines Add some festive

PRO FILES

sparkle – and value – with Booker’s

14

Yuzu Street Food – York street food

outstanding own brand sparkling

chain growing fast with innovative

wines.

concept.

20

50

Draught cocktails The perfect

Ye Old Horseshoe – Unique

cocktail, time after time, in under 10

many of your guests will be looking

twists on culinary classics serves

seconds.

to splash out on some affordable little

Birmingham pub well.

With Christmas just around the corner,

Ate O’Clock – Freshness is key to

REGULARS

Booker’s range of own brand sparkling

the success of this York restaurant

52

wines lets you help your guests celebrate

and bar.

28

indulgences like a glass or two of fizz.

F E AT URES

bank. Booker’s exclusive Paul Langier Champagne but at great value pricing.

and your margins with fresh takes on hot chocolate and cocoa serves this

in style but without breaking the Champagne is a fantastic quality

Range Review Warm up your guests

50

36

winter.

Sandwich serves Take your sandwich menu to the next level for fast, satisfying meal solutions.

DECEMBER 2022

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Have a very Merry Christmas with...

ALWAYS DOUBLE CASK MATURED

MADE BY A TINY ISLAND COMMUNITY

No.2 Malt Whisky in UK Impulse

UK’s No.1 Malt Brand by Volume

Serve suggestion:

Serve suggestion:

TAM & APPLE

GINGER ALE HIGHBALL

50ml Double Cask Top with Cloudy Apple Juice Garnish with lemon wedge

50ml Jura 10YO Top with ginger ale Garnish with fresh ginger and a lime wheel

Tamnavulin Double Cask 70cl Bottle: M218577 Case: M218576

Jura 10 Year Old 70cl Bottle: M237002 Case: M236969

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BOOKER NEWS

BOOKERNEWS NEWS, ACHIEVEMENTS AND OPINIONS FROM ACROSS BOOKER

AWARD-WINNING QUALITY The outstanding quality of Booker’s own brand ranges was once again highlighted at this year’s Quality Food Awards with a string of awards and commendations.

Booker’s exceptional own brand ranges

Booker secured no fewer than five Winner’s

have long been celebrated for their fantastic

Awards across a range of important product

combination of value and quality, helping

categories.

Booker customers create winning menus, delight customers and deliver strong profits.

Among the products selected by the expert judging panel as being best of the best were

That quality was once again highlighted at

Chef’s Larder New York Cheesecake (gluten-

this year’s Quality Food Awards where Booker

free), Crunch Extra Mature Cheddar, Chef’s

not only collected a string of awards, it also

Larder UHT Real Dairy Cream, Chef’s Larder

received the ultimate accolade of being named

Hash Browns and Blackgate Signature Pork

Foodservice Operator of the Year.

French Trim Rack.

The Quality Food Awards are now in their 43rd

In addition, five products were Highly

year and are renowned in the food sector as

Commended, one was Commended and a

one of the most prestigious awards to win in the

further two were Shortlisted.

WINNERS l Foodservice Operator of

the Year – Booker l Free From Cakes &

Desserts – Chef’s Larder New York Cheesecake (gluten-free) l Dairy / Non Dairy –

Crunch Extra Mature Cheddar l Milk & Cream – Chef’s

Larder UHT Real Dairy Cream l Meal Accompaniments

– Chef’s Larder Hash Browns l Meat – Blackgate

Signature Pork French Trim Rack

industry today. Products from every sector are judged to a long-established 10-point judging

Naomi Davies, Booker Own Brand Manager,

criteria, covering all aspects of the product

said: “It’s a real honour to win a Quality Food

including aroma, flavour, texture, value for

Award because the judging process is so

money, ingredients, and above all else, taste.

rigorous and demands such high standards.

We know that our Chef’s Larder and Blackgate

Winning a Quality Food Award is widely regarded

products offer fantastic value for money – more

as a mark a product has been independently

crucial than ever in the current climate – but it’s

judged and is of an outstanding quality.

fantastic to also have the quality validated and recognised by such a prestigious panel.

The judging panel is comprised of a variety of respected food experts to bring the widest pool

“This success recognises just what a strong

of knowledge possible to the judging sessions,

proposition we have in own brand and will

a long-standing and highly regarded tradition

support us in helping our customers save

which sets the Quality Food Awards apart.

money without compromising on quality.”

DECCEMBER 2022

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N O L E M R WATE

NEW

Why stock Sourz?

10% more shoppers now buy Sourz* Sales are up 43% *in Booker vs YA** 78% volume growth *vs 2019***

Watermelon Spritz Glassware: Wine Glass Ingredients - Ice: cubed 50ml Watermelon Sourz 12.5ml of Aperol 75ml of Lemonade 75ml of Prosecco Garnished with a slice of watermelon and a sprig of mint.

Method: 1. Pour all the ingredients into an ice filled wine glass and stir gently.

2. Garnish with a slice of watermelon and a sprig of mint

*(Source: Nielsen Scantrack | Total Coverage | Kantar Worldpanel Online). **(source: Dunhumby Shop, All Data, 52 wks we 31.07.22) ***(Source: Nielsen Scantrack | Total Coverage | Kantar Worldpanel Online) For further information contact Edrington UK Distribution Ltd. 191 West George Street, Glasgow, Scotland G2 2LDTel: (0)333 016 1910 Web: uk.edrington.com

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BOOKER NEWS

INDUSTRYNEWS NEWS, ACHIEVEMENTS AND OPINIONS FROM ACROSS THE INDUSTRY

WORLD CUP DRIVES SALES GROWTH

New data from Barclaycard Payments has confirmed the World Cup is having a hugely beneficial impact on the hospitality sector.

The FIFA World Cup has delivered a huge

The overall impact of the full tournament, which

boost to the hospitality sector, according to

runs for almost a month, is expected to be very

brand new data from Barclaycard Payments,

significant, and a welcome boost for the sector

which processes nearly £1 in every £3 spent on

after a number of challenging periods.

credit and debit cards in the UK. Marc Pettican, Head of Barclaycard Payments,

INBRIEF ENERGY RELIEF EXTENSION URGED Pubs, hotels and restaurants will face severe challenges if the energy bill relief scheme is not extended for them beyond 31 March 2023,

The highlight of the early stages of the

said: “The Wales v England match was a

according to new research

tournament was a massive 20.5% increase in

bumper day for the hospitality sector as football

from the British Beer and

pub and bar transactions during the Wales v

fans headed to pubs and bars to enjoy the

Pub Association.

England match as fans flocked to pubs and bars

game with friends and family.

to watch England triumph on the night.

Despite continued concerns about the rising

The research shows that if energy bills returned to their regular rate

The World Cup boost also benefitted

cost of living, our data shows that trading

restaurants which saw a 13.9% increase in

volumes were up, with the World Cup match

business could face losses

transactions as people socialised and dined out

also bringing a welcome boost to restaurants

of 20% on average.

with friends and family.

too.”

after March, hospitality

The report highlighted how many operators

CATERING HYGIENE GUIDE UPDATED TO REFLECT NEW RULES

had already made steps

UKHospitality, in partnership with the Food Standards Agency (FSA) and Food Standards Scotland

menu options and

(FSS), has launched an updated version of the ‘gold standard’ hygiene guide for caterers. The guide

reducing opening hours,

is the only recognised document for hygiene standards for the catering sector that is used by both

for instance.

industry and enforcement agencies.

It sets out advice and guidance for caterers on how to comply with their legal obligations and

towards mitigating against cost inflation by changing

It also showed how energy costs continue to businesses hard and

continues to be applicable across the entire UK, meaning there can be a consistent and simple

increases after March

approach for Environmental Health Officers and companies operating across nations.

could be ‘crippling’.

UKHospitality Chief Executive Kate Nicholls said: “Maintaining high standards of food safety and hygiene is a top priority for all hospitality venues and this industry guide is the gold standard for industry to get their advice and guidance on complying with legislation. It is essential reading for

The report calls on the Government to commit to an extension of the energy support package.

everyone in hospitality with a catering offering and as the rules and regulations continue to change, it was important for us to review, update and relaunch the guide.

DECEMBER 2022

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32648.01 Tango Catering Ad - 50p Saving HIGH.pdf

1

10/10/2022

14:57

50p saving across all tango cans

M307017 TANGO ORANGE CAN

M265969 TANGO SF DARK BERRY

M247213 TANGO APPLE CAN

M275517 TANGO BERRY PEACHY CAN SF

Tango has grown 4x faster than the category over the last 2 years¹ 1.CGA, Total Out of Home, Tango Range, Value Sales data, MAT to 31.03.22 vs MAT 2YA

Time to

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BOOKER NEWS

INDUSTRYNEWS NEWS, ACHIEVEMENTS AND OPINIONS FROM ACROSS THE INDUSTRY

INDUSTRY BUSINESS RATES RELIEF WELCOMED

Hospitality industry welcomes improvements made to the UK’s business rates system in the Chancellor’s November statement The British Beer and Pub Association (BBPA) has welcomed changes to the UK’s business

INBRIEF GOVERNMENT URGED TO TACKLE RECRUITMENT Hospitality industry trade

rates system in the Chancellor’s statement

bodies have joined forces

in November but has lamented the failure

to write to the Secretary

to provide any further relief or support.

of State for Work &

The statement made no mention of a long

Pensions Mel Stride MP,

requested VAT cut and also confirmed that the

urging the government

National Living Wage for over-23s will increase

to urgently address

from £9.50 an hour to £10.42 an hour from April

what they refer to as

2023, which will mean an annual pay rise of over

the current “recruitment

£1,600 for a full-time worker.

crisis” in the industry.

Business rates relief for those in the hospitality

Hospitality job vacancies

sectors will continue for another year and rise

are at almost three times

from 50% to 75% for 2023-24, up to £110,000

not continue to be penalised through unfair

per business.

taxation. [But] the failure to provide any

prompting the letter from

further relief for our industry will hit pubs,

the British Beer & Pub

BBPA Chief Executive Emma McClarkin said:

breweries and their customers extremely hard

Association, the British

“It is right the Chancellor has extended and

and will have a devastating, lasting impact on

Institute of Innkeeping,

increased relief to 75% for pubs, so they do

communities across the country.”

UKHospitality, the

the national average,

Institute of Hospitality

HOSPITALITY SECTOR SERVES UP 10% GROWTH

and charity Springboard.

The number of hospitality businesses in the UK grew by 10.1% last year, new ONS data reveals. The

Stride to support a new

industry saw 20,000 new hospitality companies formed in the year to the start of 2022, reaching a

industry-wide recruitment

total of 220,950. In comparison, total business numbers across all industry sectors in the UK overall

campaign, Hospitality

fell by 1.5% over the same period.

Rising, which has been

They have called on

created to change the

The number of people employed in the hospitality sector held steady, growing by 1%, suggesting that the furlough scheme and other initiatives were largely successful in keeping businesses going.

Despite this, turnover in the accommodation and food service sector fell from £116.6bn at the beginning of 2021 to £82bn a year on, due largely to the effects of the pandemic.

DECEMBER 2022

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perception of what it’s like to work in the sector and encourage more people into a fast-moving, fulfilling career.

11

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CHRISTMAS DESERVES

LURPAK

®

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BOOKER NEWS

BOOKERNEWS NEWS, ACHIEVEMENTS AND OPINIONS FROM ACROSS BOOKER

RECRUITMENT CAMPAIGN RECEIVES 20,000 APPLICATIONS

A new industry-led campaign to recruit young people into the hospitality trade has received 20,000 applications since launch at the end of October.

INBRIEF RAIL STRIKE ‘RESOLUTION REQUIRED’ The hospitality industry has called on the Government to intervene after analysis

Hospitality Rising, an industry-led campaign to

by UKHospitality showed

tackle the recruitment crisis, has received over

that the fresh wave of rail

20,000 applications since it launched at the end

strikes hitting the country

of October. The campaign revealed that over

this month could cost the

83,000 people have viewed its job listings and

sector £1.5bn, similar to

its TikTok channel has had 4.3m impressions.

the level of disruption caused by the Omicron

More than 7,000 people applied for jobs

Covid-19 variant last year.

through the site within two days of its launch and figures have tripled since then.

Hospitality businesses

success, while making friends and having a

have already seen

The campaign aims to demonstrate that

lot of fun along the way”. Hospitality Rising

large-scale cancellations,

hospitality is “dynamic, exciting and full of fast

has raised around £850,000 of its £5m funding

which are unlikely to be

growth potential”, equipping people “with the

target ahead of plans to launch a ‘government-

rescheduled, and will

life skills to shape [their] future and to enjoy

sized’ recruitment campaign

have a devastating impact on the sector and its workforce at the most

INDUSTRY ‘PULLING TOGETHER’

critical trading period of the year.

Nine in 10 hospitality business owners believe it

local to them.While over half (56%) of survey

is important to support other local, independent

respondents said trading over the next six

The Transport Secretary

operators amid a challenging time for the sector,

months would be “challenging,” over a third

has been urged to bring

according to new research from American

(36%) said they were “optimistic,” while a

all negotiating parties

Express.

quarter (27%) expressed excitement for the

to the table to find a

future.

The surveyed of 250 senior decision makers at businesses with fewer than 50 employees

A further three-quarters (74%) of respondents

showed that 85% of respondents actively

said there was a strong sense of community

promote other suppliers and small businesses

among small businesses in their local area.

DECEMBER 2022

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settlement to avert the strikes and the consequent damage to businesses and workers.

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PROFILE l YUZU STREET FOOD

ZEST FOR LIFE

Chris and Emily Hargroves’ Yuzu Street Food concept is bringing a fresh and exciting flavour to York’s culinary scene.

With a mutual love of travel and street food, husband and wife team Chris and Emily Hargroves, long harboured dreams of establishing a large-scale streetfood establishment in their hometown of York. But it wasn’t until 2019, after an inspiring adventure across Asia, the pair felt emboldened to follow their dream.

Brew York, York’s independent craft brewery offering space for eating and drinking, was on the lookout for a new catering partner to take over its kitchen and Emily and Chris’ concept was a perfect fit.

Chris, who previously worked for Hungry House and hospitality analysis platform YumPingo explains: “Our love of travelling and adventures in Asia meant that street food, and in particular the many different styles of Asian cuisine, had become a big passion for us.

Thanks to my background in catering and hospitality tech and Emily’s experience running a number of

THE LOWDOWN

YUZU STREET FOOD Outlet: Yuzu Street Food, Brew York Taproom & Beer Hall Location: Walmgate, York Format: Quick service Asian Street Food Established: March 2020 Caterers: Chris and Emily Hargroves Staff: 40 Covers: Up to 400 across the site

successful street-food stalls in the past, we knew Asian

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cuisine was ahead of the pack when it came to demand. Emily had also catered for a few small events at Brew York which had gone really well. So we knew that, with the right offer, we could make a real success of the space.

“Brew York, in Walmgate, is the largest hospitality venue in York seating close to 400 people at full capacity. Many of the beers are brewed on site making it a unique space and, as everyone knows, Asian food and cold beers are a perfect pairing.”

The idea was to spearhead Yuzu’s launch with Bao Buns from Korea – pillowy, soft dough packed with mouth-watering fillings such as pulled pork and shredded bulgogi beef brisket. However, days after opening in March 2020, the UK’s first national lockdown was enforced – an unforeseen and unprecedented turn of events – forcing Chris and Emily to pivot operations and become a ‘dark kitchen’ serving only takeaways.

Despite the challenge, Yuzu excelled, as customers fell hard and fast for its flavour-packed Bao Buns. “On the first night, we got 20 orders. By the second, it was 80 and the numbers just kept on growing,” Chris says. “Customers were loving it. The reviews on social media

New this year is the 100-cover Brewers

were great and the business just kept

Yard – an outdoor space featuring

gaining traction.”

comfortable heaters and shelters.

When on May 2021, indoor hospitality was finally able to resume,

One common thread unites all three zones: great quality

Yuzu Street Food at Brew York took flight in the way that Chris

home-made food that tastes every bit as good as it looks.

and Emily had always imagined – and it’s been soaring ever since.

“We are not about fine dining. We’re street food to our core,” As one of the largest hospitality venues in York, the site has

Chris says. “Customers order their dishes on their phones, we

three zones where guests can enjoy Yuzu’s range of Asian

cook it fresh, present it beautifully and get it over to them as fast

street food dishes and home-brewed beers, including a

as possible. It’s quick, it’s simple, it’s delicious and it’s full of fun.”

130-cover Beer Hall and a 120-cover Tap Room inside the actual brewery.

Tables for more than 10 can be booked but for smaller parties

CHRIS ON BUSINESS

“We’re street food to our core. Customers order their dishes on their phones, we cook it fresh, present it beautifully, and get it over to them as fast as possible.”

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M241503 case M241504 single bottle

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PROFILE l YUZU STREET FOOD

CHRIS' SPECIAL BOARD PERFECT PAIRINGS Yuzu accepts walk-ins, in a bid to keep the atmosphere relaxed and informal. What awaits these customers is a vibrant, everchanging menu featuring the very best Asian flavours and styles, Specialities include filled bao buns, wings and gyoza’s. Added for the winter are warming bowls of Ramen Noodles.

“Once a quarter we change the menu but every week we have different rolling specials,” Chris says. “These specials keep things fresh and interesting for our regulars, but they also serve an important role for us. We spend a lot of time analysing data and the feedback we get on specials to get a deeper understanding of exactly what our customers want. We do this in many different ways – Instagram polls, email questionnaires and feedback from our front of house teams. We also look at sales. From that feedback we then include the most popular suggestions to the menu.”

The bold Asian flavours on Yuzu's ever-changing menu pair perfectly with the brewery's range of cra ft beers.

KEEP IT COMPACT Yuzu's menu is kept deliber ately compact but features wee kly rotating specials to keep it as exc iting as possible for customers. The menu is also updated quarterly.

DELVE INTO DATA Chris and the team use weekly sales data and customer feedba ck to inform their menu changes.

One very popular new-addition to Yuzu’s menu is Asian-inspired Loaded Fries – sales of which are also “flying,” especially the

DECEMBER 2022

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W 1 .

O H I S KY N S ’ K U I N G R O U S E C O U N T RY SPE N D T I M E

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THE FAMOUS GROUSE & GINGER 50ml The Famous Grouse 150ml Ginger ale Build over cubed ice Serve in a highball glass and garnish with a wedge of lime. *Nielsen Scantrack, Total Off-Trade, Data to 25.07.22

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hoisin sauce-topped Crispy Duck Fries. “We buy all our fries from Booker and we get through hundreds of kilos a month,” Chris says. “We buy Booker’s Skin-On Fries as they travel really well and stay nice and crispy, which is important for home delivery and which now accounts for 30% of sales.

“We also get some meat products, a few fresh fruit and vegetable lines and most of our Asian sauces, such as Plum, Teriyaki, Sweet Chili and Sriracha, from Booker, plus vast quantities of Vegan Mayo. All our cleaning products, along with some packaging for our home deliveries, also come from Booker. We’ve worked

ON A ROLL YUZU STREET FOOD

with Booker from the very beginning and the support has been incredible since day one. We get two deliveries a week – on Tuesdays and Fridays and top up in branch a couple of times a

Popping up all over the place

week.

Since establishing the original Yuzu Street Food in Brew York

“Our CDM Vicky is great. If we ever need anything she’s there.

Walmgate, Emily and Chris have expanded to two more Brew

A few weeks back we struggled to get Teriyaki sauce in our local

York sites in Leeds and Pocklington. A fourth pop-up site,

branch. So she went above and beyond to source it for us. That

inside a tipi in the gardens of the nearby Principal Hotel in

kind of support is just incredible, especially in the current more

York, was also established earlier this year.

challenging climate.”

The pair have also taken the concept mobile with a Bao Street Food Truck – a large ‘kitchen on wheels’ which can be booked

“Yuzu was born in a challenging time and launched with great

for special events such as weddings or shows.

success, so we aren’t letting recession fears worry us too much,”

“The truck can cater for anything from small local events such

Chris adds.

as a local market or a Bonfire Night celebration right up to large-scale events. This year we did the York Races and we’re

“Our sector is certainly facing headwinds but with our offer, we’re

hoping to be at Glastonbury in 2023,” Chris says.

confident we can face them.”

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PROFILE l YE OLD HORSESHOE, BELBROUGHTON

TWIST AND SHOUT

Unique twists on quality classics have helped Ye Olde Horseshoe to become a destination for innovative dining and sumptuous steaks.

When the lease on the old pub in Henry Pearman’s childhood village of Belbroughton came up for sale in late 2018, he thought of it as a great opportunity to get his “foot in the door” to establishing his own catering business.

Four years on, Henry’s “foot in the door” has opened up rather more. Under his watch, Ye Olde Horseshoe has become a destination for fresh, quality, exciting foods and is consistently rated as one of the top 10 places to eat out in the entire Birmingham area.

Henry, who’d spent eight years working his way up the catering career ladder in London prior to taking on ‘The Horseshoes’ – as it’s known locally, explains how he did it.

“After almost a decade of working for other people, I was keen to be my own boss and this just seemed like a perfect opportunity to do that,” he says.

“I knew the pub well having grown up in the village; I had great insights into the local area, and local people knew me.

“The pub was quite run down when I took the reins in February 2019 so the first thing I did was to bring it up to date with a makeover both inside and out. We brightened everything up and modernised the look, while still retaining its old-world charm.”

HENRY ON SALES

“We are now taking nearly three times more than we did pre-Covid and sales are currently up on where they were this time last year.”

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PROFILE l YE OLD HORSESHOE, BELBROUGHTON

The pub’s generous outside space received particular attention, including the construction of a brand-new covered seating area complete with heaters and comfortable furniture, which allowed Henry to offer a further 120 covers.

On the food side, Henry had to rein in his early desire to revolutionise the pub’s menu and adopt instead a classic, quality offer while the business bedded in.

“It was all going well,” Henry says – “and then Covid came along.”

However, when it came to The Horseshoes, the global pandemic and the lockdowns that followed didn’t hurt the business as much as it did so many other catering businesses.

“This might sound mad, but to be totally honest, it was one of the best things that happened to this pub,” Henry explains.

The pandemic-enforced hospitality closures spurred Henry to rapidly change the pub’s offer, introducing a high-end and totally unique takeaway solution which local people fell head over heels for.

“We got really innovative, introducing lots of really exciting, unique takes on classic takeaway dishes,” Henry explains.

Chicken Wings were dressed up with indulgent sauces including sweet and sticky peanut butter and marmite, while the humble pie was elevated with a new and indulgent filling each and every week: chicken, smoked pancetta and blue cheese anyone?

THE LOWDOWN

YE OLDE HORSESHOE, BELBROUGHTON

Even nachos were given a makeover with novel toppings such as ‘Indian spiced lamb with mango chutney’ or pulled pork.

“We worked so hard to constantly rotate the takeaway menu so that every single week people had something new and exciting to choose from. We had the same people coming back to us once a week, sometimes even more frequently, so it was important

Outlet: Ye Olde Horseshoe Format: Gastro pub Established: February 2019 Caterer: Henry Pearman Staff: 27 Covers: 40 in the restaurant, 20 in the private dining room, 120 in the garden

to keep the offer fresh and give people something

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13/12/2022 11:45:37

Gin, Gin! Sip the season with Sipsmith Gin

H OT M U LLED S LO E G IN 1. Add assorted spices and vanilla to a pan 2. Top with cloudy apple juice 3. Simmer for between 5-10 minutes until just before boiling 4. Ladle into a mug, teacup, or Irish coffee mug and add Sipsmith Sloe Gin to each glass.

5. Garnish with a half orange slice and/or a cinnamon stick. *Sipsmith Sloe Gin 50cl, available at Booker Please sip responsibly

All Sipsmith lines below available via Market Place

RC Edits Catering Issue 7.indd 22 Sipsmith_SipTheSeason_HT_V3.indd 1

13/12/2022 11:45:42 28/10/2022 17:37

to savour and get excited about in those worrying times.”

The move helped Henry’s business to motor during the lockdown months and when restrictions finally eased in April 2021, momentum was magnified as the pub re-opened with new menus featuring the same high levels of innovation and excitement that had defined its quality takeaway offer.

“The business just took off,” Henry says. “It was

HENRY'S SPECIAL BOARD

unbelievable. We hit numbers in April and May last year that I never thought we’d see. It was crazy and we’ve held on to it.

DARE TO BE DIFFERENT Innovative and unique twists on pub classics

have helped Ye Olde Horseshoes to become a real destination for locals and diners from further afield.

“We are now taking nearly three times more than we did pre-Covid and sales are currently up on where they were this time last year.

“We are finding that customers are becoming so

QUALITY IS KEY

much more adventurous with their choices and keen

Freshness and quality are two of the pub’s major USPs. Henry uses premium products including

items from Booker’s Blackgate Signature range to elevate his offer.

to try new flavours and twists on things, which is so exciting for us.”

Today, customers at The Horseshoes can choose a mouth-watering selection of quality homemade dishes, all featuring unique and intriguing twists to

GET OUT

keep them surprised and hungry for a repeat visit.

Investing in his outdoor space with covered

seating and heaters has enabled Henry to offer comfortable seating to a further 120 diners.

Stars of the current winter menu include a Highland hake fillet served with a ginger and fennel potato rosti, lemongrass, coconut cream, pak choi and sesame for £19 and a ‘Spicy Korean Chicken

HENRY ON CHOICE

“We are finding that customers are becoming so much more adventurous with their choices and keen to try new flavours and twists on things, which is so exciting for us.”

DECEMBER 2022

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1377_WGHE_22_FstvNep_UK_Wtrs_FPFB_mech_x1a.pdf

RC Edits Catering Issue 7.indd 24

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9/28/22

12:34 PM

13/12/2022 11:45:44

DESTINATION VENUE STEAK SURPRISE

Ye Old Horseshoe has become renowned for its quality steak offering.

The current A La Carte Menu showcases two steaks – a 10oz sirloin and an 8oz rump –

Flatbread’ featuring shredded cabbage,

“We also get all of our French Fries and Chips

which are sourced from

pepper, daikon radish & ginger slaw, plus a

through Booker. We always try to use the more

Booker’s premium quality

homemade coriander mayo for £15.50.

premium products from the Booker range as

Blackgate Signature

not only do they offer great quality but the

range.

Handmade pizzas from the pub’s outdoor oven

Both succulent steak

also feature a delectable array of toppings,

options are elevated yet

from the classic Margherita to the more unique

“We get two deliveries a week and I top up

further with interesting

and intriguing ‘Lamb’ featuring marinated lamb,

regularly in branch. The Catering Manager

sides and marinades.

red onion, goat’s cheese and salsa verde for

is great, he’s always looked after me and the

The rump, for example

£13.50.

butchery team are fantastic.”

chimichurri sauce and

The pub has also become famous for its steak

Inside the pub, customers can choose to

truffle & parmesan fries –

offer, as well as its Sunday Roasts, both of

enjoy their homecooked delights in the snug

which feature products from Booker’s premium

and cosy 40-seater restaurant, upstairs in the

Blackgate Signature range.

20-seater private dining room, or outside in the

price is also very competitive too.

is served with a spicy

all for just £19.

The sirloin is perfectly paired with a roasted mushroom, tomato, triple cooked chips and a spicy rocket & peppercorn sauce for £27.

120-seater covered garden space.

The current A La Carte Menu showcases two succulent steak options – a 8oz rump and a

Bookings for all three of those spaces are

10oz sirloin, which are elevated yet further with

currently flooding in for the festive season.

interesting sides and marinades.

“We are already fully booked all day and Sourced from Booker’s Blackgate range, the

evening on Christmas Eve, and it’s the same

rump is served with a spicy chimichurri sauce

story for Boxing Day. Our private dining

and truffle & parmesan fries – for £19.

room has also been fully booked for every weekend from early November right up until

Its Sunday roast platter meanwhile features a

Christmas Eve. It’s great as obviously there

bestselling 28-day dry-aged sirloin of beef from

is some concern that January and February

Booker’s premium Blackgate range.

might be tough given the current financial situation.

“We’ve used Booker since we started,”

DECEMBER 2022

RC Edits Catering Issue 7.indd 25

Henry explains. “We source many of our

“I’m confident that we will get through it

store cupboard ingredients through Booker,

though. The key will be to keep on doing what

plus the steaks and the Blackgate Signature

we’re doing to the best of our ability, offering

Sirloin Strip loins which we use for our

our customers great quality, exciting, home-

Sunday Roasts.

cooked foods and brilliant service at all times.”

25

13/12/2022 11:45:45

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Peroni Nastro Azzurro Gluten Free 12 x 330ml M279523

RC Edits Catering Issue 7.inddPage 26 Mag Ad_S3.indd All Pages AS009443_Peroni Double

Catering beer at Booker*

Peroni Nastro Azzurro 24 x 330ml M279322

Peroni Nastro Azzurro 0.0 ALC. 12 x 330ml M276895

13/12/2022 11:45:45

EN J OY T H E REFRESHING I TA L I A N TAS T E THIS CHRISTMAS

rro

*Dunnhumby - Shop Performance Report, 09.08.21 - 07.08.22 † YTD Dunnhumby data

RC Edits Catering Issue 7.indd 27

13/12/2022 11:45:45 16/11/2022 09:31

TIME TO SHINE No matter the time of day, people of York can expect great food, service and above all, an experience to remember, at family-run Ate O’Clock.

For many caterers, the prospect of taking over a well-known and long-established venue would be a fairly daunting one – especially when the plan is to keep the name but totally transform the offer. But the Adiguzel brothers aren’t just any caterers. Driven by an innate passion for providing the very best in food, service and above all, ambience, Alex, Ali and Savas have braved it all to do just that, and the results are positively delicious.

Having fallen for its location down a charming

THE LOWDOWN

alleyway, a stone’s throw from York’s medieval market

ATE O’CLOCK

and Viking Centre, the brothers invested almost everything they had to buy Ate O’Clock in 2017 which, back then, was being run as a fine-dining establishment with 40 covers. “The fine dining

Outlet: Ate O’Clock Location: York city centre Format: Restaurant and bar Owners: Brothers Alex, Ali and Savas Adiguzel Staff: 50 Covers: 120 Operating hours: 12 noon to 1am

restaurant Ate O’Clock existed 20 years before we came along,” says Alex. “It was a little bit tired by that point and most evenings there were only three or four small tables that were occupied. However, we could see the opportunity such a beautiful location offered, if given a totally different style and ambience.

“We had a very clear vision of what we wanted to do

28

RC Edits Catering Issue 7.indd 28

DECEMBER 2022

13/12/2022 11:45:45

PROFILE l ATE O’CLOCK

RAISING THE BAR SOCIAL 8 LOUNGE BAR

Quality cocktails, wines, beers Located in the adjoining premises, the Social 8 Lounge Bar offers a refreshing array of quality home-made cocktails, wines and beers in a relaxed and stylish environment.

Social 8’s large cocktail menu offers an array of classics such as Pornstar Martini and Aperol Spritz but also some of its own unique creations including the best-selling ‘Lemon Cheesecake’ and ‘After 8’.

The bar has space for 80 covers and drinkers can also treat themselves to a selection of ‘small plates’ and ‘sharing platters’ which are cooked and prepared in Ate O Clock’s kitchens. Top sellers include the Black Pudding Scotch Egg, Crispy Calamari and Halloumi Fries.

but we couldn’t do it all in one go. We needed to get

traditional dishes cooked and presented to a high

the business off the ground to generate the funds

standard and backed by excellent service. Offering

needed for the big changes we wanted to make.

such high standards is a challenge, especially in

So at first it was all about transforming the offer,

the current climate. The quality has to be great and

including the menus, and the service,” he explains.

every dish has to look beautiful but it also has to be financially viable for us and that’s where Booker

The expensive fine-dining menu was scrapped in

comes in.”

favour of more accessible a la carte and set menus featuring classic dishes such as Slow Cooked Pork

Ate O Clock does “the vast majority” of its shopping

Belly and three different cuts of steak – sirloin, rump

with Booker. Alex explains: “The range is fantastic,

and a fillet for £25, £22 and £29 respectively.

the quality is great and the deliveries are very reliable.

We can order online or via the app which is so

Another addition to the A La Carte menu was ‘Fish and Chips’ – the chip shop classic elevated to include a fillet of hake coated in Ate O Clock’s “own special batter” and served with crushed minted peas, handcut chunky chips and homemade tartare sauce for £18. “The hake, like all our meat and fish products is fresh, not frozen, and freshly made to order,” Alex says.

ALEX ADIGUZEL

“Offering such high standards is a challenge. The quality has to be great and every dish has to look beautiful and be financially viable.”

“Freshness is key here. What we’re offering is

DECEMBER 2022

RC Edits Catering Issue 7.indd 29

29

13/12/2022 11:45:46

YOUR HALF TIME CUPPA!

Product Code

Description

M096916

PG tips 200 Enveloped Tea Bags

M234689

PG tips 440 One Cup Catering Tea Bags

M234687

PG tips 1100 One Cup Catering Tea Bags

Licensed by Comic Relief Ltd, a subsidiary of Comic Relief, operating name of Charity Projects, a registered charity 326568 (England/Wales); SC039730 (Scotland). © Comic Relief, all rights reserved.

RC Edits Catering Issue 7.indd 30 13/12/2022 11:45:47

ALEX'S SPECIAL BOARD FRESH FOOT FORWARD Freshness is key at Ate

“Food and service are paramount but ambience and atmosphere are also key and will become even more so over the coming months.”

O'Clock. The restaurant

receives two large deliveries a week and Alex and the team

convenient. “We get two deliveries

to Ate O Clock’s new-found success,

a week, but top up in branch twice a

are also offered on a ‘2 for £12’

twice a week to top up on

week to ensure maximum freshness.

deal. “They are all freshly made

visit the York Booker branch fresh and chilled lines.

EXPERIENCES TO REMEMBER Alex thinks dining out should be an experience that transcends great food and service. He and

and delicious. We’re very proud of In addition to much of its fresh,

our cocktail offer, it features a lot

chilled and store cupboard

of classics such as Espresso Martini

ingredients, all the restaurant’s

and Pina Colada but also some

alcohol and cleaning products come

of our own creations such as our

from Booker, which Alex says “is

new Lemon Cheesecake cocktail

definitely competitive”.

with Limoncello, Lemon Curd and

the team have worked tirelessly to create ambience with clever zoning, decor and great service.

DEMONSTRATE VALUE Ate O Clock offers an

attractive Set Menu and 2 for

Gingerbread Biscuit. My wife Emily Ate O Clock’s carefully crafted Set

created it and it’s proving to be a

Menu is a key mechanic for offering

real hit. We also have the ‘After

customers great value for money.

8’ which features Baileys, Creme

They can choose two courses for

De Cacao and Creme De Menthe,

£19.95 or three for just £22. For a £2

which is absolutely flying at the

supplement they can also upgrade

moment.”

to a steak main.

1 deals on cocktails.

Cocktails and other drinks can of A number of cocktails, another key

course be enjoyed within Ate O

31

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13/12/2022 11:45:48

RC Edits Catering Issue 7.indd 32

PRODUCT CODE

PRODUCT DESCRIPTION

PACK SIZE

M077025 M077034 M102375 M179691

Blue Dragon Oyster Stir Fry Sauce Blue Dragon Plum Stir Fry Sauce Blue Dragon Teriyaki Sauce Blue Dragon Sweet Chilli Sauce

6 x 1 ltr 6 x 1 ltr 6 x 1 ltr 12 x 1 ltr

13/12/2022 11:45:49

PROFILE l ATE O’CLOCK

Clock’s sumptuous interior, but also at the

coming months, when customers expect

Ate O’Clock now offers 120 covers

Social 8 bar which the brothers opened

more from their eating and drinking

plus a further 80 in the Social 8 bar

in the adjoining premises back in 2019.

experiences. Dining out should be about

which also serves a selection of sharing

“Social 8 is another big string to our bow

theatre, about making connections and

platters and small plates. “We’re

and caps off the experience we’ve been

about atmosphere.” They achieved this in

so delighted with the results of the

working so hard to create,” Alex says.

September 2022, when they were finally in

refurbishment. The business is finally

a position to create the vibrant restaurant

how we imagined it,” Alex adds.

and bar of their dreams.

“We’re out to create much more than

“Lots of diners, especially groups, love to arrive early for a cocktail or drink

a business and profit margins. We want

before their meal. The bar is great

Ate O’Clock’s dining space has been

to create fantastic experiences people

decompression space. Customers can

cleverly zoned into three areas, each

remember and we’re well on our way to

come in and have a nice catch up before

offering a slightly different dining

doing that now.”

looking at the menus. It works really

experience. There’s a snug and cosy

well. Lots of customers move into the

section for couples; a more traditional,

Since taking over in 2017, Alex says

Social 8 bar after their meals to finish

lavish dining area that might appeal

footfall has more than tripled, with sales

off their evening,” he explains. “The

to slightly older diners or special

growing in kind. “The coming months will

two businesses complement each other

occasions; and a fully heated and

be all about analysing feedback, honing

perfectly and help achieve that overall

covered courtyard area which is perfect

operations and really upping our game

experience we dreamt of at the very start.

for big groups and bubbly social

wherever possible. Tough times lie ahead,

occasions. Flowers, foliage and fairy

customers are likely to be more-choosy

“Food and service are paramount but

lights feature throughout all three

about where they spend their money so

ambience and atmosphere is also key and

zones, add a soft, almost magical touch

we have to give them all the reasons to

I think will become even more so over the

to the venue’s feel.

choose us.”

DECEMBER 2022

RC Edits Catering Issue 7.indd 33

33

13/12/2022 11:45:50

O S M

You’ve got the Christmas spirit...

We’ve got the tonic.

M202554 © 2022 European Refreshments UC. All rights reserved. SCHWEPPES is a registered trade mark of European Refreshments UC. RC Edits Catering Issue 7.indd 34

M202553

Stock up Today 13/12/2022 11:45:58

S

y

Stock up Today

RC Edits Catering Issue 7.indd 35

© 2022 The Coca-Cola Company. All rights reserved. COCA-COLA is a registered trade mark of The Coca-Cola Company.

Open a Coke.

Share the Magic

M092884

M058462

13/12/2022 11:46:03

FEATURE l

QUICK & EASY SANDWICH SERVES

QUICK, TASTY, PROFITABLE With the joinedup World Cup and Christmas season keeping you busy, it’s the perfect time to consider adding tasty menu options that are quick and simple to prepare and serve.

Add a portion of chips for

10p

RECIPE IDEA With the World Cup in full swing and

to turn a lunchtime staple into an eye-

Christmas drawing closer, it’s the perfect

catching all-day feast that is as satisfying

time to take a fresh look at your meal

for your guests as it is for your profits.

solutions menu to see if you can add new solutions that are quick and easy to

They require minimum preparation time

prepare and serve and that will also keep

for your kitchen team and they are also

customers happy and your profits growing.

quick and easy to serve for your front of house team – an important factor when

With venues hopefully brimming over with

groups of football fans descend arrive

football fans and festive celebrations, one

en masse or entire parties of festive

great way to provide fast, filling dishes is to

revellers walk through the door looking

take a fresh look at the humble sandwich.

for something to absorb all that festive

A little creativity is all that is required

fizz and beer.

36

RC Edits Catering Issue 7.indd 36

Brisket & Blue Cheese Bloomer 1/2 Rolled Beef Brisket 1xAv 2kg M954842 Warburtons GF White Sourdough Cob 1x400g M249594 Sell price: £6.95 Cost per serving: £1.96 Profit: 66% Cash profit: £3.83

DECEMBER 2022

13/12/2022 11:46:03

RECIPE IDEA

Requiring only basic ingredients, a jazzed-up sandwich menu could be just the trick over the next month to grow spend and serve as many guests as possible as quickly as possible. Booker offers an extensive range of own-brand ingredients that help you deliver fantastic quality and great value sandwich serves, while also providing you with attractive cash profits.

To help you get creative with your sandwich offer, we have compiled some quick and easy serving suggestions that help transform the unassuming sandwich into something a little more special, all with minimal time and effort from your team.

CLASSICS UPDATED

Cuban Sandwich Menissez PB Ciabatta 5x2s M102758 Houghton Hams Cooked Sliced Ham 1kg M043713 Sell price: £6.99 Cost/serving: £1.75 Profit: 70% Cash profit: £4.07

Why reinvent the wheel when you can simply update some classics? You could go old-school with a twist by capitalising RECIPE IDEA

on the classic bacon sarnie. Warburtons Toastie Thick Sliced Soft White Bread is the perfect platform for a chunky crowdpleaser, especially when you opt for some thick cut Chef’s Larder Premium Unsmoked Danish Bacon. A filling take on a great British classic and you’ll see cash profits of £2.18 for every one you sell at just £3.99.

Similarly, you can’t go wrong with a ham and cheese toastie but why not add a little extra sparkle and visual appeal by making it a Triple Stacked Cheese & Ham Toastie? Combine Warburtons Toastie Thick Sliced Soft White Bread with Chef’s Larder British Mild Cheddar and you have a toastie fit for a hungry footfall fan.

Sell it for £5.99 and you’ll make £3.12 in cash profit.

With a growing number of your guests avoiding meat, it’s always a

Thick Cut Bacon Sandwich CL Premium U/S Danish T/ Cut Bacon 2kg M115366 Warburtons Toastie Thick Sliced Soft White Bread 1x800g M477638 Sell price: £3.99 Cost/serving: £1.14 Profit: 66% Cash profit: £2.18

good idea to offer some vegetarian alternatives. The Houmous & RECIPE IDEA

Avocado Ciabatta is a great option, quick and easy to prepare and serve, and it will deliver a cash profit of £3.25 when sold at £4.99.

Houmous & Avocado Ciabatta Menissez PB Ciabatta 5x2s

INSPIRED BY

Menu and serve ideas have been greatly appreciated.

HENRY, YE OLD HORSESHOE

DECEMBER 2022

RC Edits Catering Issue 7.indd 37

M102758

Chef’s Larder Houmous 500kg M193807 Sell price: £4.99 Cost/serving: £0.91 Profit: 78% Cash profit: £3.25

37

13/12/2022 11:46:04

WALUK1552 PepsiCo Pubs&Bars Christmas Overlay Full Page Press Ad v02.pdf

RC Edits Catering Issue 7.indd 38

1

03/11/2022

18:44

13/12/2022 11:46:04

RECIPE IDEA

And what would a sandwich menu be without the most renowned sandwich of them all, a chip butty? Also suitable for vegetarians, it will appeal to a far wider audience, especially if you dial it up by using Chef’s Larder Premium Extra Chunky Gourmet Chips. Sell it for just £1.49 and you’ll still make 90p cash profit.

MIX IT UP Alternatively, if you fancy being a little more adventurous, how about a chunky, filling Cuban Sandwich, for instance? All you have to do is combine a tasty Menissez PB Ciabatta with some Houghton Hams Cooked Sliced Ham, then add a little cheese and serve in some greaseproof paper for that rustic, premium feel. Sell it for £6.99 and you will pocket £4.07 in cash profit.

Flaming Shrimp Po’Boy

NEW

Boston Seafood Flaming Shrimp 800g M281596 Bakery Select Catering Torpedo Rolls 4pkg M271323 Sell price: £5.99 Cost/serving: £1.46 Profit: 71% Cash profit: £3.53

Or you could go a little more sophisticated with a Brisket & RECIPE IDEA

Blue Cheese Bloomer, a veritable meal in itself. Simply combine some rolled beef brisket with some tangy blue cheese on a Warburtons White Sourdough Cob and you have a delicious toasted sandwich that you can sell for £6.99 and collect £3.90 in cash profit.

Another tasty option is the Flaming Shrimp Po’ Boy which could help really shake up your sandwich menu. Grab some Bakery Select Catering Torpedo Rolls and fill them with steaming hot Boston Seafood Flaming Shrimp and top with lettuce and tomato and you have another great option. Sell it at just £5.99 and you make £3.53 cash profit.

And why not add even more value to your sandwich options and turn them into a full meal solution? Just add a portion

Chip Butty Chef’s Larder Premium Ex Chunky Gourmet Chips 2.5kg M182767 Warburtons Toastie Thick Sliced Soft White Bread 1x800g M477638 Sell price: £1.49 Cost/serving: £0.35 Profit: 72% Cash profit: £0.90

of Chef’s Larder Premium fries that will cost you only 10p per serving but will allow you to add another £1 or so to the sell price.

RECIPE IDEA

Triple Stacked Cheese & Ham Toastie Scan the QR code for more recipe inspiration from booker.co.uk

Prices and products are correct at time of going to print and are not guaranteed unless stated, errors excepted. Subject to changes without prior consultation. Recipes, serves and idea are suggestions only and for illustration only. Please note products will be subject to availability and local listing, please check with your branch for details.

SEE BOOKER.CO.UK FOR FULL RECIPES AND COSTS

SEE BOOKER.CO.UK FOR FULL RECIPES AND COSTS DECEMBER 2022

RC Edits Catering Issue 7.indd 39

Warburtons Toastie Thick Sliced Soft White Bread 1x800g M477638 Chef’s Larder British Mild Cheddar 5kg M126739 Sell price: £5.99 Cost/serving: £1.87 Profit: 63% Cash profit: £3.12

39

13/12/2022 11:46:05

FEATURE l

ON BRAND VALUE

CUT COSTS, ADD VALUE When the new year rolls around there is likely to be a renewed focus on value as your customers recover from the excesses of the festive period – which is where Booker’s fantastic own brand ranges come into their own.

Christmas may traditionally be the time for your guests to

on quality. Booker’s Chef’s Essentials, Chef’s Larder and Chef’s

loosen the purse strings a little and treat themselves to some

Larder Premium ranges offer you everything you need on big

well-earned festive indulgences but when the new year rolls

volume food lines like bacon, baps and burgers and also on

around there is likely to be a renewed focus on value and

non-food essentials like tin foil.

careful spending.

BIG SAVINGS Booker’s fantastic quality own brand ranges are tailormade for

The Chef’s Essentials range provides maximum value for your

occasions like this, delivering as they do a unique combination

business, allowing you to minimise cost per portion and drive

of great quality products and exceptional value pricing – while

up your profits. Take the hugely popular cheeseburger as an

also delivering strong profits for your business. In other words,

example. Chef’s Essentials Quarter Pounder Burgers cost you

you can significantly cut your outgoings without compromising

just 45p a burger, plain white baps cost just 17p each and

45p per burger

63p per burger

87p per burger

14.5p

Chef’s Essentials Quarter Pounder Burgers

Chef’s Larder American Style 80% Beef Burgers

Chef’s Larder Premium 6oz Gourmet Steak Burger

Chef’s Essentials Chopped Tomatoes

40x113g M147178

£17

.99

48x113g M084626

£29

.99

30x170g M195771

£25

.99

100g

2.5kg M176189

£3

.49

6x2.5kg M176188

£21.99

Prices and products are correct at time of going to print and are not guaranteed unless stated, errors excepted. Subject to changes without prior consultation.

Recipes, serves and idea are suggestions only and for illustration only. Please note products will be subject to availability and local listing, please check with your branch for details.

40

RC Edits Catering Issue 7.indd 40

DECEMBER 2022

13/12/2022 11:46:05

FEATURE l ON BRAND VALUE

14.5p

14.5p

7p per slice

71p

Chef’s Larder Italian Chopped Tomatoes

Cirio Polpa Chopped Tomatoes

Chef’s Essentials Burger Slices

Chef’s Larder Mild Cheddar Slices

per 100g

2.55kg M270954

per 100g

6x2.55kg M270953

£3

£21

.99

.99

2.55kg M176189

£3

6x2.55kg M176188

1.4kg M153102

.99

.49

£21

.99

per slice

8x1.4kg M152239

£7

£59

.89

1kg M234176

5x1kg M234175

£8

£42.89

.59

29p

11p per sausage

21p

40p

Chef’s Larder Premium Gourmet Extra Mature Cheddar Slices

Chef’s Essentials Sausages

Chef’s Larder Thick Pork Sausages

Chef’s Larder Premium Cumberland Sausages

per slice

800g M234205

5x800g M234204

£9

£45

.19

.95

50s M147653

per sausage

Ave 40 M105135

£5

Ave 30 M105127

£8

.49

per sausage

£11.99

.49

17p each

20p

32p each

per metre

Chef’s Essentials Plain White Baps

Chef’s Larder Floured Baps

Chef’s Larder Premium Gourmet Burger Buns

Chef Essentials Foil

48s M218828

£7

.89

each

48s M490310

£9

.29

48s M134792

£14

.99

9p

300x 60m M148315

£5.49

Prices and products are correct at time of going to print and are not guaranteed unless stated, errors excepted. Subject to changes without prior consultation.

Recipes, serves and idea are suggestions only and for illustration only. Please note products will be subject to availability and local listing, please check with your branch for details.

DECEMBER 2022

RC Edits Catering Issue 7.indd 41

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BREWED BESIDE THE THAMES S I N C E 18 4 5

LONDON PRIDE

ESB

M099483

M099484

RC Edits Catering Issue 7.inddcatering 42 AS009309-Fuller’s bookers full page ad-S3 HRAW.indd 1

13/12/2022 11:46:07 20/10/2022 17:30

FEATURE l ON BRAND VALUE

16p

20p

43p per 100g

48p

Chef’s Larder Professional Catering Foil

Chef’s Larder Premium Professional Extra Thick Catering Foil

Chef’s Essentials Unsmoked Rindless Back Bacon

Chef’s Larder Unsmoked Rindless Back Bacon

per metre

450mm x 90m M546564

£13

.99

per metre

450mm x 100m M182502

£19

.99

per 100g

2kg M1471751

2kg M115362

£8

£9.49

.49

55p

91p per 100g

£1.21p per 100g

£1.50p

Chef’s Larder Premium Unsmoked Thick Cut Rindless Prime Back Bacon

Chef’s Essentials Scampi Bites

Chef’s Larder Breaded Scampi

Chef’s Larder Premium Breaded Wholetail Scampi

per 100g

2kg M115366

£10

.99

1.8kg M210399

£16

1.8kg M201011

.29

per 100g

1kg M200991

£21

£14.99

.79

burger cheese slices will set you back

truly special while still benefiting from

products and a premium burger that

only 7p each. That’s outstanding value

fantastic value pricing, Chef’s Larder

still costs you just £1.48 to create. That

on any scale. Step it up a level and the

Premium 60z Gourmet Steak Burgers

leaves a lot of room for profit.

Chef’s Larder range offers fantastic value

are available from Booker at just 87p per

at just 63p a burger for American Style

burger with Premium Gourmet Burger

As belts tighten in January, now is

80% Beef Burgers, 20p per Floured Bap

Buns costing just 32p each and Premium

the ideal time to take a fresh look at

and 17p a slice for Chef’s Larder Mild

Gourmet Extra Mature Cheddar Slices

your big volume dishes and lines and

Cheddar Slices.

available at just 29p a slice.

see if Booker’s own brand range can help you enhance your profits without

And if you want to create something

Maximum convenience, great quality

compromising on quality.

SEE BOOKER.CO.UK FOR FULL RECIPES AND COSTS Prices and products are correct at time of going to print and are not guaranteed unless stated, errors excepted. Subject to changes without prior consultation.

Recipes, serves and idea are suggestions only and for illustration only. Please note products will be subject to availability and local listing, please check with your branch for details.

DECEMBER 2022

RC Edits Catering Issue 7.indd 43

43

13/12/2022 11:46:08

FEATURE l LOCKED DOWN PRICING

LOCKED-DOWN PRICING UNLOCKS PROFITS With the FIFA World Cup in full swing and Christmas just around the corner, Booker is helping you lock in your profits by locking down pricing on over 450 products all the way through until the new year.

The year may have been full of challenges once more but there’s no question that 2022 is ending on a high with both the FIFA World Cup and the festive period helping to drive footfall and sales. It’s profits that matter most, however, which is why Booker has locked down pricing on more than 450 key products all the way

THE FULL PICTURE

through to the new year, allowing you to

Start

stock up safe in the knowledge that your

locked-down prices now by scanning

Exclusive products are always particularly

margins are guaranteed during this peak

the QR code on this page or visit

critical in helping set you apart from the

trading period.

booker.co.uk to check out the full line-

competition and, this month, you can

up. Over 450 products have had their

buy exclusively from Booker the Silq

A BUOYANT DECEMBER

prices frozen, and this month is the best

Rose Vodka Strawberry Cream Liqueur

The first-ever winter FIFA World Cup, which

opportunity for your business to end the

for just £56.89 a case to capitalise on the

runs through most of December and has

year on a high.

rising demand for flavoured spirits. New

taking

advantage

to the new year. of

Booker’s

provided a major footfall boost with CGA

products are similarly exciting, helping

research finding that 33% of all consumers

NEW AND EXCLUSIVE

to generate interest and sales. New for

say they are watching it on-premise. And

It’s not a festive season without a proper

this season is the Cîroc Passion Vodka

with Christmas following hot on the heels

tipple, which is why Booker has locked

with a locked-down price of just £24.99 a

of the biggest football event in the world –

down the pricing on some a fantastic

bottle. Also new is AU Vodka Pineapple

and the first Christmas for a long time with

range of beers, wines, ciders and spirits

Crush for just £22.99 a bottle. Flavoured

no Covid restrictions – businesses have a

– including some Booker exclusives and

gin continues to be a reliable profit driver

fantastic opportunity to cash in, despite

some new lines, many of them benefitting

with gin sales in the UK reaching £2.1bn,

the challenging economic climate.

from locked-down pricing right through

according to IWSC. To help you cash in on

44

RC Edits Catering Issue 7.indd 44

DECEMBER 2022

13/12/2022 11:46:08

FEATURE l LOCKED DOWN PRICING

this seemingly everlasting trend, Booker has frozen prices for huge and popular

WINES

products brands like Gordon’s Cherry Gin

M269263

Hidden Road Sauvignon Blanc £15.49 12x187ml

at £69.99 a case and Whitley Neill Black

M269265

Merlot £15.49 12x187ml

Cherry Gin at £17.99 a bottle.

M269223

Shiraz £15.49 12x187ml

M269266

Chardonnay £15.49 12x187ml

If flavoured gin sets your tills ringing, then

M269216

WhiteZinfandel £15.49 12x187ml

Booker has everything you need including

M270063

Pinot Grigio £15.49 12x187ml

a full range of Gordon’s products including

M189005

Jack Rabbit Sauvignon £15.49 12x187ml

M183133

Blanc £15.49 12x187ml

M183134

Chardonnay £15.49 12x187ml

M183136

Merlot £15.49 12x187ml

M183142

Pinot Grigio £15.49 12x187ml

M183143

Shiraz/White Zinfandel £26.49 6x75cl

M276467

Kylie Sauvignon Blanc £34.69 6x75cl

from Booker? How about adding Citron,

M276574

Rosé £34.69 6x75cl

Mango, Passionfruit, Raspberri or Vanilla

M791335

Champagne Paul Langier £92.89

to add some excitement to your offer and

M791335

Brut £15.49 6x75cl/1x75cl

help you further enhance your cocktail

M245442

Previata Blush Pinot Grigio £24.99 6x75cl

menu?

M245439

Pinot Grigio £24.99 6x75cl

Mediterranean Orange, Sicilian Lemon, White Peach and Passionfruit Gin. If flavoured vodka works for your clientele, why not consider a few more lines from the extensive Absolut range available

GRAPE IDEA Don’t forget to stock up on wine too, for

and Cabernet Sauvignon (£36.99 a case).

all those family get-togethers, Christmas

Prosecco Spumante and Rose Spumante, Vini dei Cardinali Prosecco Superiore

parties and new year celebrations. Booker

Now is also the perfect time to showcase

and Kylie Prosecco Rosé. Previata Italian

has included Kylie Sauvignon Blanc/Rosé

your wine range. You could consider

Sparkling Brut is also available, along

(£34.69 a case) and Kylie Prosecco Rosé

offering complementary glass of fizz with

with the new-look Champagne Paul

(£44.89 a case) in its locked-down line-

a meal? Booker has big range of great

Langier Brut, which you can sell at £6 a

up, along with Wise Wolf Chardonnay

value, high margin fizz lines including

glass to grow your profits.

Booker also offers a full range of reds,

SPIRITS

whites and roses to ensure you have

M257037

Gordon’s Mediterranean Orange £69.99 6x70cl

something for every taste and every

M231143

Pink £69.99 6x70cl

pocket.

M255945

Sicilian Lemon £69.99 6x70cl

M261275

White Peach Gin £69.99 6x70cl

BEER CLASSICS

M276043

Passionfruit £69.99 6x70cl

It’s a great time to upweight your beer

M044827

Absolut Vodka Citron £12.99 70cl

and cider offer with thirst festive revellers

M145758

Mango £12.99 70cl

M275515

Passionfruit 38% £12.99 70cl

and football fans keen to relax with a pint

M275513

Raspberri 38% £12.99 70cl

M268222

Vanilla 38% £12.99 70cl

M503510

Watermelon/Blue £12.99 70cl

M055082

Tanqueray Gin 43.1% £14.99 70 cl

M234792

Tanqueray Sevilla Orange Gin £19.99 70cl

or two – and Booker has you covered.

From premium lagers to craft beers, from traditional ales and top quality ciders, there’s something for everyone. And for those guests keen to moderate, there’s even a full range of low and no alcohol

SEE BOOKER.CO.UK FOR THE FULL RANGE DECEMBER 2022

RC Edits Catering Issue 7.indd 45

beers and ciders including Heineken 0% NRB, Corona Cero and Peroni 0%.

45

13/12/2022 11:46:11

RC Edits Catering Issue 7.indd 46

13/12/2022 11:46:13

SERVICE l OWN BRAND SPARKLING WINES

PUT SOME SPARKLE IN YOUR PROFITS! Booker’s range of fantastic quality own brand sparkling wines lets you help your guests taste the high life without breaking the bank.

The impact of the cost-of-living crisis is clear to see, but it’s equally clear that your guests still want to forget the challenges of the year and have a great time and make some memories with family and friends over the festive period and the new year.

Value matters more than ever but, at this time of year, many of your guests might be tempted to indulge in a few little affordable luxuries like a glass or two of fizz.

Booker’s range of fantastic quality own brand sparkling wines lets you deliver great value and affordable luxury, all in one glass. Best of all, the range also delivers excellent cash profits for your business.

Previata is now my biggest selling house wine, excellent liquid, appealing bottle and suitable for vegetarians is an extra bonus.

OSCAR, LA PIAZZETTA

DECEMBER 2022

RC Edits Catering Issue 7.indd 47

47

13/12/2022 11:46:14

Deep clean even in cold

Switch to cold and save up to

40%

on your washing machine

electricity bills

*

Energy savings based on simplified LCA, Europe average

Less than 13p per wash

Ariel Professional Regular Liquid 4.75L P No.1 for professionals, even at 30°C P Excellent stain removal & deep down cleaning P Brilliant whiteness

M276344

Scan here to visit our P&G Professional website and discover more RC Edits Catering Issue 7.indd 48 Cold Wash Catering Mag ad_v2_Opt2.indd 1 B318O-015770-00 Ariel_Booker

13/12/2022 11:46:15 31/10/2022 15:41

SERVICE l OWN BRAND SPARKLING WINES

SERVING SUGGESTIONS

Paul Langier Champagne 75cl, £15.49 [M791384]

Sell price: £32 Cost per serving: £15.49 Profit: 42% Cash profit: £11.18

Italian Sparkling Brut Previata 6x75cl, £29.99 [M278492]

Sell price: £6.00 Cost per serving: £1.00 Profit: 80% Cash profit: £4.00

Sparkling Mulled Spritz 6x75cl, £29.99 [M278492]

CHAMPAGNE TIME

Sell price: £6.00 Cost per serving: £1.00 Profit: 80% Cash profit: £4.00

Time may be tough, but thanks to Booker’s outstanding own brand Paul Langier Champagne, there’s no reason why your guests can’t treat themselves to the ultimate in luxury, a glass of genuine Champagne.Thanks to a recent rebranding, Paul Langier Champagne looks even better than ever in your chilled wine rack or when sitting proudly in an ice bucket at a guest’s table. A truly delicious Champagne, Paul Langier is available for just £15.49

Aperol Winter Spritz

a bottle – and if you sell it at £6 a glass, you’ll see sparkling cash

6x75cl, £29.99

profits of £11.18 a bottle.

[M278492]

Sell price: £7.50 Cost per serving: £1.22 Profit: 80% Cash profit: £5.03

BRUT STRENGTH Another fantastic option and a brilliant, great value alternative to Prosecco, is Booker’s exclusive Italian Sparkling Brut Previata. It tastes every bit as good as Prosecco and is made as carefully as Prosecco yet it’s available at just £29.99 a case. Sell it as it comes at just £6 a glass and you’ll make £4.00 cash profit on every glass.

Or you can push your profits even higher with a little extra effort.

There are lots of way to get creative with Italian Sparkling Brut

You can, for example, use it in an Aperol Winter Spritz which is

Previata. You can use it in any cocktail that traditionally features

quick and easy to prepare and, sold at £7.50 a serve, will deliver

Prosecco, and it will provide a sparkling, tasty lift for both your

cash profits of £5.03!

guests and your profits.

DECEMBER 2022

RC Edits Catering Issue 7.indd 49

49

13/12/2022 11:46:16

SERVICE l DRAUGHT COCKTAILS

TOP QUALITY COCKTAILS IN UNDER 10 SECONDS!

If you’d like to freshen up your cocktail offer without the fuss of complex ingredients and specialist staff, draught cocktails might be the perfect solution.

QUALITY

STAFF

TIME

GARNISH

CHOICE

CONSISTENT, HIGH QUALITY SERVE EVERY TIME

EASY TO USE AND MAINTAIN. NO QUALIFIED BAR STAFF NEEDED

POUR THE PERFECT COCKTAIL IN UNDER 10 SECONDS

NO COMPLICATED INGREDIENTS NEEDED

SERVE THE NATION’S FAVOURITE COCKTAILS WITH LEADING BRANDS

50

RC Edits Catering Issue 7.indd 50

DECEMBER 2022

13/12/2022 11:46:17

Draughtil

Cockta flavours! l Smirnoff Passionfruit Martini M28842 l Gordon’s Pink Martini M268843 l Smirnoff Espresso Martini M268841 l Captain Morgan Strawberry Daiquiri M1019508

The growth of cocktails in hospitality has been a feature of the last few years and that demand is showing no signs of waning, despite the challenging times.

According to the latest CGA by NielsenIQ research, most consumers still prefer to drink their cocktails out of home – and 67% of the UK’s nine million cocktail drinkers are “very likely” or “quite likely” to pay more for a higher quality cocktail.

10L makes 80 x 125ml serves Cost

£1.69 Sell (including VAT)*

£7.00

Gross profit**

This represents a huge opportunity for your business but, as we all know, preparing

71%

high quality cocktails can be a complex, time-consuming process which isn’t ideal

Cash profit***

during busy periods like Christmas and during the FIFA World Cup. A new solution

ALL FLAVOURS AVAILABLE IN 10L BAG IN BOX

£134.99

£4.15

from Diageo, however, could be the perfect solution for making consistently high standard cocktails with the most popular brands of spirit, all done and served in under 10 seconds.

The new Diageo font allows you to create four of the UK’s most popular cocktails using three of the world’s biggest spirits brands – Gordon’s, Smirnoff and Captain

*DIRECT DELIVERED LINES ARE NOT STOCKED IN BRANCH, ORDER VIA WWW.BOOKER.CO.UK FOR DIRECT DELIVERY TO YOUR ACCOUNT. **SELL·PRICE, PROFIT &MARGIN COMMUNICATED IS FOR ILLUSTRATIVE PURPOSES ONLY. FINAL SELL PRICE IS ALWAYS AT THE DISCRETION OF THE BUSINESS OWNER.

Morgan – and promises the perfect pour, every time, in less time than it takes to pour a pint. The device eliminates the need for stocking a range of specialist ingredients and requires no specialist, cocktail-trained bar staff – all in an easy-touse and maintain format.

TO REQUEST A FONT INSTALL PLEASE EMAIL

Just pull the lever and pour a Smirnoff Passionfruit Martini, a Gordon’s Pink Martini, a Smirnoff Espresso Martini, or a Captain Morgan Strawberry Daiquiri. All flavours are available in a 10L bag in box, at £134.99. The 10L bag makes 80 drinks of 125ml serves each, costing you just £1.69 and delivering a cash profit of £4.15 for every cocktail when sold at £7 – all in under 10 seconds.

To find out more or to order, just ask in branch or visit www.booker.co.uk.

DRAUGHTCOCKTAILS@DIAGEO.COM ALTERNATIVELY, SCAN THE QR CODE OPPOSITE TO REQUEST ONE TODAY.

To organise an install, simply email draughtcocktails@diageo.com and find out how you can drive footfall, sales and profits in 10 seconds flat!

DECEMBER 2022

RC Edits Catering Issue 7.indd 51

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13/12/2022 11:46:18

RANGE REVIEW l HOT CHOCOLATE & COCOA

WINTER WARMERS

1

3

2

RECIPE IDEA 1

RECIPE IDEA 2

RECIPE IDEA 3

Baileys Chocolate

Loaded Hot Chocolate

Hot Cocoa

CADBURY DRINKING CHOCOLATE 2KG

CADBURY DRINKING CHOCOLATE 2KG

M468991

M468991

BAILEYS IRISH CREAM 70CL

FRESH SEMI SKIMMED MILK 2LTR

M772426

M212311

Sell price: £3.49 Cost per serving: £0.78 Profit: 73% Cash profit: £2.13

Sell price: £2.99 Cost per serving: £0.41 Profit: 84% Cash profit: £2.09

DECEMBER 2022

RC Edits Catering Issue 7.indd 52

CHEF’S LARDER COCOA POWDER 1KG M101523

FRESH SEMI SKIMMED MILK 2LTR M212311

Sell price: £1.99 Cost per serving: £0.44 Profit: 74% Cash profit: £1.22

52

13/12/2022 11:46:18

RANGE REVIEW l HOT CHOCOLATE & COCOA

Hot chocolate comes into its own at this time of year, so why not add some sparkle to your offering – and your profits – with some great products, some great prices and some easy but eye-catching serving suggestions.

A luxuriant, indulgent cup of hot chocolate or a

Of course, you can start simple. Buy Chef’s Larder Cocoa

comforting mug of hot cocoa is just what the doctor

Powder and combine it with fresh semi-skimmed milk

ordered for many guests this time of year as the

for a traditional hot cocoa cup that delivers 74% profit

temperature drops and the dark nights descend – but

and is sure to leave your guests satisfied.

why not add some sparkle to your offering and to your profits by giving your hot chocolate and cocoa offering

Or you can ramp it up by taking advantage of Booker’s

a quick and easy makeover?

pricing on market-leading Cadbury hot chocolate to make an indulgent cup of Loaded Hot Chocolate that

A little creativity and a little effort can help transform

delivers a whopping £2.09 in cash profit. And if you

the humble hot chocolate into an attention-

really want to push the boat out, why not add a bit of

grabbing show stopper. Booker offers a fantastic

festive, creamy alcohol to create the perfect Baileys

range of own-brand and big name products that fit

Chocolate?

the bill, while also ensuring your profits are as hot as the drinks you serve.

Booker stocks a full range of hot chocolate products at fantastic prices: just £8.99 for a 2kg tub of classic

We’ve even included a few serving suggestions that

Cadbury Hot Chocolate or £22.99 for a 5kg tub.

your team can use to take your hot chocolate or cocoa

Cadbury Instant Hot Chocolate is just £9.99 for a 2kg

serves to a new level, while also adding a little extra

tub and, for cocoa lovers, a 1.5kg tub of Cadbury

profit for your efforts.

Bourneville is just £22.99.

CHOCOLATE OPTIONS FROM CADBURYS

1 CADBURY HOT CHOCOLATE 2KG £8.99 M468991

CADBURY HOT CHOCOLATE 5KG £22.99 M690313

CADBURY INSTANT HOT CHOCOLATE 2KG £9.99 M680462

CADBURY BOURNVILLE 1.5KG £22.99 M79218

Prices and products are correct at time of going to print and are not guaranteed unless stated, errors excepted. Subject to changes without prior consultation.

Recipes, serves and idea are suggestions only and for illustration only. Please note products will be subject to availability and local listing, please check with your branch for details.

1

SEE BOOKER.CO.UK FOR FULL RECIPES AND COSTS DECEMBER 2022

RC Edits Catering Issue 7.indd 53

Baileys Chocola

SELL PRICE

£3.49

% PROFIT

COST PER SERVING

£0.78

CASH PROFIT

53

Cadbury Drinking Baileys Ir Chocolate M468991 2kg M772426 13/12/2022 11:46:19

RC Edits Catering Issue 7.indd 54

13/12/2022 11:46:52

YOUR SHOUT

YOURSHOUT

BE A PART OF BOOKER’S GROWING COMMUNITY OF CATERERS AND HAVE YOUR SAY

FAST AND PROFITABLE With the World Cup and Christmas bringing a very welcome boost to business, do you have any advice on how to speed

IS COST-OF-LIVING CRISIS POLARISING SPEND? We’re all aware that ours guests’ budgets are

seems to be one of the key responses to the

the most of the bigger

being squeezed by the ‘cost-of-living crisis’

challenges of the last couple of years and

footfall we’re seeing?

but it seems to me that, while most people are

it does open up opportunities for Booker

Rob Webb, The Bridge

still looking for value most of the time, they are

customers. The ideal solution is affordable

Inn, Tenbury Wells

also increasingly keen to treat themselves

up service and make

a little bit more often? Is that your Simon King – Sales

luxuries that still deliver a good degree of value. Booker’s own

understanding and, if so, how

Director – Catering

do we capitalise? Chris

said: “One great way

Hargrove, Yuzu Street

of maximising profit

Food, York

brand Champagne and sparkling Italian wine lines, for instance, fall into this bracket. Fantastic

from busy periods like this is serving delicious, tasty dishes that can be prepared ahead of time or are simply quick to prepare and serve. Dishes like sharing platters or even sandwiches can fit

quality products that Simon King, Sales

fit the ‘indulgent treat’

Director – Catering, said:

bill but don’t break the

“There is some evidence

bank. In fact, the entire

that many people are using

Booker own brand range

a trip to the pub or restaurant as a relatively inexpensive way to treat themselves. Affordable luxuries

offers lots of opportunities to increase value and profits without compromising on quality.”

CASHING IN ON COCKTAILS The lure of cocktails is clearly strong, for all sorts of reasons. They are on trend, they bring new guests through the door, they add a little glamour and, of course, they’re profitable. But they’re also complex and time consuming to make, which is not ideal at busy periods. Do you have any suggestions? Lorraine Woodgate, The Grand, Felixstowe Simon King – Sales Director – Catering said: “Cocktails can be a hugely powerful way to grow your bar sales and yes, they can be tricky to make and serve on a very busy evening. Having trained bar staff and doing a lot of the prep work beforehand can help speed things up. However, one great solution is a cocktail font from Diageo which you can get through Booker. It can serve a perfect cocktail every time in under 10 seconds flat.”

DECEMBER 2022

RC Edits Catering Issue 7.indd 55

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13/12/2022 11:46:53

IT WOULDN'T BE

CHRISTMAS WITHOUT

WARNINKS WARNINKS SNOWBALL

50ML WARNINKS

100ML LEMONADE AND ADD THE JUICE

OF 1/4 LIME

LOVINGLY MADE SINCE 1616

#MIXUPTRADITION M620906 | M620914

RC Edits Catering Issue 7.indd 56

13/12/2022 11:47:14