Chace Whitson Group - Seller's Guide - Draft 2

Table of Contents

Meet Chace

Chace is an award-winning real estate agent in Victoria, British Columbia, specializing in residential real estate sales on the Saanich Peninsula.

For nearly a decade, Chace held senior management positions with several leading local businesses, where he developed a diverse network of professional connections and gained an in-depth understanding of the construction industry. Managing multi-million dollar building projects enabled Chace to refine his knowledge of design and construction while developing an appreciation for architecture and a discerning eye for detail. It’s this specialized knowledge that differentiates Chace and creates value for his clients.

Since obtaining his real estate license in 2013, Chace has earned a reputation as a trusted real estate professional. Chace’s success can largely be attributed to his character. His integrity, strong work ethic, and positive, goal-oriented attitude generate results. Chace has achieved an MLS Gold Award for eight consecutive years and has been recognized as the top performing agent at Macdonald Realty Ltd.

The discipline and dedication that Chace brings to his profession are also evident in his personal life. Chace holds a black belt in Shotokan Karate, helps coach youth soccer, and actively participates in local community initiatives. When he isn’t working, Chace enjoys spending time with family and friends—usually outdoors—hiking with his loyal dog, Hudson, fishing, or exploring the coast in his boat. For Chace and his family, the Saanich Peninsula is home.

Awarded to the Top 10% Real Estate Agents in Victoria Chace Has Been Gold for 8 Consecutive Years

CHACE WHITSON Listing Specialist

Meet Shawn

Shawn Dubois is a Real Estate professional with a diverse background in residential sales, investments, and new development marketing. Shawn is dedicated to providing a professional real estate service to help his clients succeed.

As a Certified Negotiating Expert®, Shawn employs effective negotiating skills to achieve the best possible results for clients, keeping their best interests in mind, and helping them invest wisely. Working with a select number of purchasers allows Shawn to provide exceptional market-focused knowledge and statistics to ensure his clients are informed of off-market properties and receive listings before they are posted on the Multiple Listing Service (MLS).

From working with single-family home owners to leading local developers, Shawn has a strong aptitude for providing innovative marketing services to achieve top dollar and negotiate best terms possible for his clients. As a trusted real estate professional, Shawn works with a wide range of clients, including buyers, sellers, investors and developers, taking the time to understand each of his clients’ needs and being involved in every detail of the clients’ real estate transaction.

Shawn's dedication and hard work has been recognized by the Victoria Real Estate Board, awarding him as a top sales producer in Victoria. His knowledge of trends in the real estate market, innovative marketing strategies and trusted real estate advice helps clients make informed decisions. Clear communication, unmatched dedication, and a genuine passion for his industry are just a few reasons why clients continue to choose Shawn as their REALTOR®.

SHAWN DUBOIS Listing Specialist

Awarded to the Top 10% Real Estate Agents in Victoria Shawn Has Been Gold for 4 Consecutive Years

Meet Devin

Devin Sorenson is a multiple MLS award winning Real Estate professional with a proven track record in sales and diverse proficiency in digital marketing. He understands the value in developing long-lasting and meaningful relationships with his clients and aims to continually overachieve their expectations with every interaction.

He comes from a successful background of 15+ years in digital advertising sales and account management. Through his vast experience in the world of online marketing he is able to provide his clients with the most effective, efficient and cutting-edge tools to gain the best possible exposure to the market for both buyers and sellers alike.

Devin believes that today's market requires proven expertise and that pre-planning and implementing unique strategies makes all the difference. He believes that to get the most value for your home or to purchase the property your dreams you need to implement proven strategies that are guaranteed to work.

From condos, to family homes, investment properties and beyond he is dedicated to getting the best results for his clients. He prides himself in being locally focused with the ability to provide global reach.

Devin holds a Bachelor of Commerce degree in entrepreneurial management from Royal Roads University and is the founder of several successful start-ups. Devin is no stranger to hard work and his consummate work ethic is an asset to his clients.

As a lifelong resident of Sidney and the Saanich Peninsula his authentic local knowledge and unmatched passion for the community will become apparent immediately upon meeting with him. Devin is your Sidney, Saanich Peninsula and Victoria Real Estate specialist and looks forward to leveraging his local expertise and relations to help you with your next real estate endeavour.

DEVIN SORENSON Buyer’s Specialist

Awarded to the Top 10% Real Estate Agents in Victoria

Devin Has Been Gold for 2 Consecutive Years

Brokerage Advantage

Macdonald Realty was founded in Vancouver back in 1944 and has continued to grow through the years and the changes in the real estate market. We’re solid, established and respected, with 20 offices throughout British Columbia. Today, we’re Western Canada’s largest independent full service real estate company, with Residential, Commercial, Property Management and Project Marketing divisions. And we’re still proudly BC owned and operated. You’ll find many multi-generational families working within Macdonald Realty.

Our Mission

We provide an exceptional real estate experience by offering superior analysis, guidance, and negotiation services in order to achieve maximum results for our clients.

Professional Photography

Property Video Marketing

3D Matterport Walkthrough

Colour 3D Floorplans

Social Media Ad Campaign

Direct Target Marketing

Single Property Website

Global Websites

Phone Calls & Networking

Print Marketing

Real Estate Broker Event

Public Open House

Staging Services

Professional Brochures

Storytelling Content Writing

Geo-Targeting Direct Mail

Professional Photography

Our team invests in visual editors, creative producers and the industry’s most respected photographers to capture your home’s finest selling points.

Property Video Marketing

While capturing the beauty and essences of your home with photography, we also employ video, drones and 3D tour platforms to highlight features and attributes in a captivating way.

Home Staging Service

We specialize in creating an interior targeted specifically at the demographic of your potential buyers. Our goal is to create a home with warmth and symmetry - one that a potential buyer can imagine living in the moment they walk through the door.

Marketing Preparations For Your Home

MEDIA CONTENT

Prepare your home for the media content that our team uses to promote it through various online platforms with photo, video, drones, or 3D tours. Listings with video get 20% more lead traffic and homes that have videos display higher in the Google Search, resulting in more views.

LISTING COPY

Articulated and enticing copy, the written content that paints a picture of the story of the home, will engage a consumer to want to see more. We help guide the consumers through a narrative using keywords along with visual imagery to further explain your home’s unique selling points.

DESIGN AND MATERIALS

We understand that each extraordinary property demands its own extraordinary brand exposure.

CREATE EARLY DEMAND

Listing your property first as ‘Coming Soon’ can build anticipation among potential buyers, drive up its value, and shorten the sales timeline.

DRIVE BUYER EXCITEMENT

By creating visibility for your home early on, you can start engaging your network. 2.4x more potential buyers will attend the open house of a ‘Coming Soon’ listing.

GET MORE EXPOSURE

Build momentum by launching your home twice: first on social media; then to the rest of the market, taking advantage of a strategic promotional phase of marketing.

Sourcing Your Buyer

The next owner of your home could be searching for properties anywhere. That’s why I’ll pair predictive data with a multifaceted marketing plan - to ensure your listing is seen by each and every prospect.

Open House Events

There’s no better way for buyers to experience a home’s merits than in person. Our seamless, well-conceived open houses invite them to truly connect with the space.

45%

The percentage of buyers who attend open houses over the course of their search process.

Print Materials

Every single marketing piece - from multipage brochures to custom mailers to open house handouts - creates a cohesive story around your property and elevates it to luxury status.

FORMATS

Postcards • Notecards

Tri-folds • Gatefolds

• Bi-folds • Mailing Brochures

Single Property Website

When it comes to marketing a home, I believe that each property is unique, and your marketing plan should reflect that. By working collaboratively, we will create a tailored strategy to deliver a marketing plan to showcase your home to get the best results possible.

APPEAR FIRST IN SEARCH RESULTS

• High-quality drone lifestyle video

• 3D virtual walk-through technology and floor plans

• High-resolution photo gallery

• Property features, amenities and specs

• Driving directions and property mapping

• Digital brochure

Email Marketing

Communication plays a critical role in the swift and successful sale of your home. Chace Whitson Group pairs well-designed email design with data-driven targeting to ensure your listing arrives in precisely the right hands.

EYE-CATCHING DESIGN

Our crisp, clean aesthetic beautifully frames your images and listing details.

INTELLIGENT TARGETING

A variety of layouts lends itself to both consumer-facing and broker-facing messaging.

MOBILE OPTIMIZATION

With so many buyers viewing email on their phone, our scrolls are designed for both platforms.

Intelligent Digital Marketing

We promote your listing on platforms like Facebook and Instagram using data and industry experience to showcase your property to the right people

We find the most likely buyers for your property using exclusive data.

OPTIMIZED PERFORMANCE

We perform continuous testing to deliver the most successful ads.

We track and measure the results of every campaign for continued optimization.

WHY PAID ADVERTISING MATTERS

• Reaches passive buyers

• Accelerates the transaction timeline

• Drives more private tour requests

• Increases open house visitors

• Improves chances of competing offers

• Can drive a higher purchase price

Your Marketing Timeline

Working with our in-house marketing and advertising team, I will target the right audience across the most effective channels through cohesive branding - all to elevate the style and story of your home.

IMAGERY 2

Professional Photography • Aerial Footage

3D Matterport Walkthrough • Colour Floorplans

Single Property Website

SIGNAGE 3

Coming Soon • Property Signage

Macdonald Realty Office

PRE-LAUNCH 4

Pricing & Launch Strategy • Custom Property Write up

Professional Brochures • Private Broker’s Open House

EMAIL CAMPAIGN 5

Top 30% of Realtors in Victoria

Pre-Launch Network Post • New Listing Update

DIGITAL CAMPAIGN 6 EVENTS 7

Targeted Facebook / Instagram Ad

Featured REW.ca Post • Google Post

Weekend Open House • Network Invitation

Paid Focused Invitation

Comparative Market Analysis • Multiple Listing Service

REW.ca / Realtor.ca • ChaceWhitson.com

Pricing Your Home Correctly

VALUATION

Pricing is one of the first impressions a buyer has on a property. Our valuation tool allows me to instantly compare your home with similar properties to accurately determine its value.

STRATEGY

By considering both timing and value, our team is able to stategically assess your home and price it for maximum impact.

FIRST IMPRESSIONS

The largest number of potential buyers will view a new listed home within the first 14 days on the market, and the number will decrease as the days on the market increase.

DECISION

After analyzing your property as well as comparable properties currently on the market, recent sales, and comparable properties that failed to sell, I’ve determined that your property will sell most swiftly and successfully at the following price.

Current Market Valuation

The valuation tools, complete with advanced, in-building view and rich search capabilities, allow our team to instantly compare your home with similar properties to accurately determine its value.

STRATEGIES

After reviewing the kind of market we are in and the comparative market analysis, we can determine the pricing strategy. There are 3 different pricing strategies:

1 TRADITIONAL PRICING

Pricing the home 10-20% higher than fair market value.

2 FAIR MARKET PRICING

What the actual value is based on current or recent sales.

3 EVENT PRICING

Pricing the home 10-20% lower than fair market value.

Notable Transactions

TOTAL SALES TRANSACTIONS IN 2022

$126M

TOTAL SALES VOLUME IN 2022

TOTAL SALES TRANSACTIONS IN 2021

$175M

TOTAL SALES VOLUME IN 2021

SOLD $5.725M

1630-1610 LANDS END RD | NORTH SAANICH

SOLD $4.5M

1580 LANDS END RD | NORTH SAANICH

SOLD $3.35M

553 SENANUS DR | CENTRAL SAANICH

SOLD $3.2M

10731 BAYFIELD RD | NORTH SAANICH

TOTAL SALES TRANSACTIONS IN 2020

$159M

TOTAL SALES VOLUME IN 2020

RECORD SALES ACHIEVEMENTS

Highest Single Family Home Sale IN SIDNEY

Highest Townhouse Sale IN SIDNEY

Most Waterfront Properties Sold

ON THE SAANICH PENINSULA IN 2022

Most Single Family Home Sales IN SIDNEY IN 2022

Most Deals Represented IN NORTH SAANICH IN 2022

Most Deals Represented IN CENTRAL SAANICH IN 2022

Client

Testimonials

Don’t just take our word for it. See what our clients are saying about our knowledge, skills, honesty, integrity and compassion.

/ Barry /

“Chace is the most honest and loyal realtor. He has assisted us and my family purchase and sell multiple homes in the Victoria area.”

/ Debbie & Jim /

“Devin provided exceptional real estate service. I really appreciate his commitment to me, keeping me well-informed and reducing my stress of moving. I highly recommend Devin.”

/ Marie /

“We recently purchased our new home with Shawn's support and expertise. Without Shawn's network and abilities, we are not sure we would have been able to arrange to complete the transaction in a very tight time frame. Thank you, Shawn!”

/ Malcolm /

“Chace’s professionalism, personal attention to detail, responsiveness, and ability to close the deal were outstanding. Chace is by far the best realtor we’ve ever had the pleasure of working with.”

/ Jan & Ardo /

“Shawn was a constant pleasure to work with despite a very challenging and time-consuming market. Professional, helpful, knowledgeable, prepared, ethical, and certainly your biggest champion.”

/ Nolan /

“I have had the pleasure of working with Chace for many years. Chace carries himself with the highest level of integrity and always puts his clients first.”

/ Graeme /

“We would like to thank Devin for his professional guidance in the quick sale of our property as well as purchase of our new property. Devin's attention to detail allowed this often stressful process to go smoothly for us.”

/ Sandy /

“I had the privilege of working with Shawn on a listing in Victoria. He listened very patiently to everything we had concerns about. I would (and have) recommend Shawn to anyone looking to buy or sell a property in or near the Saanich Peninsula.”

/ Jesse /

“Chace’s attention to detail and high level of knowledge has allowed us to purchase profitable projects and beautiful oceanfront property we can call home.”

Lindsay /

“Shawn recently helped me sell my home. He hosted an open house within 2 days of listing and an offer was presented right away. If you are looking for a competent, trustworthy, friendly, and very efficient Realtor®, call Shawn Dubois.”

/ Cathy /

“Selling a high-end home can be challenging, in any market. Chace and his team assisted at every stage of the process.”

/ Marc & Molly /

“Devin's expertise and professional approach made it a surprisingly easy process for me. I was impressed from the beginning with Devin's confidence in assuring me that together we could make this sale and purchase a quick and gainful one for me.”

/ Glynis /

“Devin helped us with our search for and ultimately buying a home in Sidney. We appreciated his enthusiasm, patience, and humour throughout the entire process. Happy to recommend him to guide you through your real estate experience.”

/ Kim & Stephen /

“Shawn has a respectful and approachable demeanor which made our house-purchasing process truly pleasant. He was willing to work collaboratively and respected our timelines and budget.”

/ Anthony /

“Shawn is extremely professional and intuitive in his real estate approach. He is a fantastic negotiator and was very helpful in walking me through the process from start to finish. I cannot recommend Shawn enough! He truly made purchasing my home a great experience.”

/ Jennifer /

“Chace always goes above and beyond! He is very connected and respected, and can get anything done just a phone call away.”

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