Chace Whitson Group - New Development Sales & Marketing

Table of Contents

Meet Chace

Chace is an award-winning real estate agent in Victoria, British Columbia, specializing in residential real estate sales on the Saanich Peninsula.

For nearly a decade, Chace held senior management positions with several leading local businesses, where he developed a diverse network of professional connections and gained an in-depth understanding of the construction industry. Managing multi-million dollar building projects enabled Chace to refine his knowledge of design and construction while developing an appreciation for architecture and a discerning eye for detail. It’s this specialized knowledge that differentiates Chace and creates value for his clients.

Since obtaining his real estate license in 2013, Chace has earned a reputation as a trusted real estate professional. Chace’s success can largely be attributed to his character. His integrity, strong work ethic, and positive, goal-oriented attitude generate results. Chace has achieved an MLS Gold Award for eight consecutive years and has been recognized as the top performing agent at Macdonald Realty Ltd.

The discipline and dedication that Chace brings to his profession are also evident in his personal life. Chace holds a black belt in Shotokan Karate, helps coach youth soccer, and actively participates in local community initiatives. When he isn’t working, Chace enjoys spending time with family and friends—usually outdoors—hiking with his loyal dog, Hudson, fishing, or exploring the coast in his boat. For Chace and his family, the Saanich Peninsula is home.

Awarded to the Top 10% Real Estate Agents in Victoria Chace Has Been Gold for 8 Consecutive Years

CHACE WHITSON Listing Specialist

Meet Shawn

Shawn Dubois is a Real Estate professional with a diverse background in residential sales, investments, and new development marketing. Shawn is dedicated to providing a professional real estate service to help his clients succeed.

As a Certified Negotiating Expert®, Shawn employs effective negotiating skills to achieve the best possible results for clients, keeping their best interests in mind, and helping them invest wisely. Working with a select number of purchasers allows Shawn to provide exceptional market-focused knowledge and statistics to ensure his clients are informed of off-market properties and receive listings before they are posted on the Multiple Listing Service (MLS).

From working with single-family home owners to leading local developers, Shawn has a strong aptitude for providing innovative marketing services to achieve top dollar and negotiate best terms possible for his clients. As a trusted real estate professional, Shawn works with a wide range of clients, including buyers, sellers, investors and developers, taking the time to understand each of his clients’ needs and being involved in every detail of the clients’ real estate transaction.

Shawn's dedication and hard work has been recognized by the Victoria Real Estate Board, awarding him as a top sales producer in Victoria. His knowledge of trends in the real estate market, innovative marketing strategies and trusted real estate advice helps clients make informed decisions. Clear communication, unmatched dedication, and a genuine passion for his industry are just a few reasons why clients continue to choose Shawn as their REALTOR®.

SHAWN DUBOIS Listing Specialist

Awarded to the Top 10% Real Estate Agents in Victoria Shawn Has Been Gold for 4 Consecutive Years

Meet Devin

Devin Sorenson is a multiple MLS award winning Real Estate professional with a proven track record in sales and diverse proficiency in digital marketing. He understands the value in developing long-lasting and meaningful relationships with his clients and aims to continually overachieve their expectations with every interaction.

He comes from a successful background of 15+ years in digital advertising sales and account management. Through his vast experience in the world of online marketing he is able to provide his clients with the most effective, efficient and cutting-edge tools to gain the best possible exposure to the market for both buyers and sellers alike.

Devin believes that today's market requires proven expertise and that pre-planning and implementing unique strategies makes all the difference. He believes that to get the most value for your home or to purchase the property your dreams you need to implement proven strategies that are guaranteed to work.

From condos, to family homes, investment properties and beyond he is dedicated to getting the best results for his clients. He prides himself in being locally focused with the ability to provide global reach.

Devin holds a Bachelor of Commerce degree in entrepreneurial management from Royal Roads University and is the founder of several successful start-ups. Devin is no stranger to hard work and his consummate work ethic is an asset to his clients.

As a lifelong resident of Sidney and the Saanich Peninsula his authentic local knowledge and unmatched passion for the community will become apparent immediately upon meeting with him. Devin is your Sidney, Saanich Peninsula and Victoria Real Estate specialist and looks forward to leveraging his local expertise and relations to help you with your next real estate endeavour.

DEVIN SORENSON Buyer’s Specialist

Awarded to the Top 10% Real Estate Agents in Victoria

Devin Has Been Gold for 2 Consecutive Years

Brokerage Advantage

Macdonald Realty was founded in Vancouver back in 1944 and has continued to grow through the years and the changes in the real estate market. We’re solid, established and respected, with 20 offices throughout British Columbia. Today, we’re Western Canada’s largest independent full service real estate company, with Residential, Commercial, Property Management and Project Marketing divisions. And we’re still proudly BC owned and operated. You’ll find many multi-generational families working within Macdonald Realty.

Our Mission

We provide an exceptional real estate experience by offering superior analysis, guidance, and negotiation services in order to achieve maximum results for our clients.

Professional Renderings

Property Rendering Video

Colour 3D Floorplans

Social Media Ad Campaign

Direct Target Marketing

Single Property Page

Site Signage

Phone Calls & Networking

Print Marketing

Real Estate Broker Event

Professional Brochures

Storytelling Content Writing

Geo-Targeting Direct Mail

Innovative Marketing Strategy

To get the optimal results for your project.

Professional Exterior Renderings

Our team invests in visual editors, creative producers and the industry’s most respected rendering designers to capture your development’s finest selling points.

HIGH-END EXTERIOR RENDERING

Property Rendering Video

While capturing the beauty and essences of your development with still renderings, we also employ video technology to highlight features and attributes in a captivating way.

Professional Interior Renderings

Being able to showcase a living space in the best light is absolutely essential if you are looking to maximize your project’s potential. We can help you to achieve this goal by displaying your projects using stunning 3D interior renderings.

Marketing Preparations For Your Development

MEDIA CONTENT

Prepare your project for the media content that our team uses to promote it through various online platforms with interior and exterior renderings, as well as video. Developments with video get 20% more lead traffic and projects that have videos display higher in the Google Search, resulting in more views.

LISTING COPY

Articulated and enticing copy, the written content that paints a picture of the story of your development, will engage a consumer to want to see more. We help guide the consumers through a narrative using keywords along with visual imagery to further explain your development’s unique selling points.

DESIGN AND MATERIALS

We understand that each extraordinary development demands its own extraordinary brand exposure.

CREATE EARLY DEMAND

Listing your development first as ‘Coming Soon’ can build anticipation among potential buyers, drive up its value, and shorten the sales timeline.

DRIVE BUYER EXCITEMENT

By creating visibility for your development early on, you can start engaging your network, generating early interest for your exclusive project.

GET MORE EXPOSURE

Build momentum by launching your development twice: first on social media; then to the rest of the market, taking advantage of a strategic promotional phase of marketing.

Print Materials

Every single marketing piece - from multipage brochures to custom mailers to exclusive print handouts - creates a cohesive story around your development and elevates it to luxury status.

FORMATS

Postcards • Notecards • Bi-folds • Mailing Brochures Tri-folds • Gatefolds

Features & Finishes

Colour

Floorplans

Our attractive floorplan tool beautifully converts original architectural drawings into clean, easy-to-read full-colour plans, that are highly valued by the potential buyers or investors.

Marketing Brochures

Our carefully crafted high-end print brochures transform the property listing into a visually appealing experience in no time. Working closely with a specialist print company, we select only the best quality paper for our luxury brochure designs. The tactile nature of printed brochures creates a lasting impact on a potential buyer the moment they pick it up.

Site Signage

Sourcing Your Buyer

Potential buyers could be searching for new properties anywhere. That’s why I’ll pair predictive data with a multifaceted marketing plan - to ensure your development is seen by each and every prospect.

Email Marketing

Communication plays a critical role in the swift and successful transaction involving your development. Chace Whitson Group pairs well-designed email design with data-driven targeting to ensure your project arrives in precisely the right hands.

EYE-CATCHING DESIGN

Our crisp, clean aesthetic beautifully frames your images and project details.

INTELLIGENT TARGETING

A variety of layouts lends itself to both consumer-facing and broker-facing messaging.

MOBILE OPTIMIZATION

With so many buyers viewing email on their phone, our scrolls are designed for both platforms.

Intelligent Digital Marketing

We promote your project on platforms like Facebook and Instagram using data and industry experience to showcase your property to the right people

We find the most likely buyers for your development using exclusive data.

OPTIMIZED PERFORMANCE

We perform continuous testing to deliver the most successful ads.

We track and measure the results of every campaign for continued optimization.

WHY PAID ADVERTISING MATTERS

• Reaches passive buyers

• Accelerates the transaction timeline

• Drives more private tour requests

• Can drive a higher purchase price

• Improves chances of competing offers

Your Marketing Timeline

Working with our in-house marketing and advertising team, I will target the right audience across the most effective channels through cohesive branding - all to elevate the style and story of your project.

IMAGERY 2

Professional Photography • Aerial Footage

3D Matterport Walkthrough • Colour Floorplans

Single Property Website

SIGNAGE 3

Coming Soon • Property Signage

Macdonald Realty Office

PRE-LAUNCH 4

Pricing & Launch Strategy • Custom Property Write up

Professional Brochures • Private Broker’s Open House

EMAIL CAMPAIGN 5

Top 30% of Realtors in Victoria

Pre-Launch Network Post • New Listing Update

DIGITAL CAMPAIGN 6 EVENTS 7

Targeted Facebook / Instagram Ad

Featured REW.ca Post • Google Post

Weekend Open House • Network Invitation

Paid Focused Invitation

Comparative Market Analysis • Multiple Listing Service

REW.ca / Realtor.ca • ChaceWhitson.com

Current Market Valuation

The valuation tools, complete with advanced, in-building view and rich search capabilities, allow our team to instantly compare your project with similar properties and developments to accurately determine its value.

STRATEGIES

After reviewing the kind of market we are in and the comparative market analysis, we can determine the pricing strategy. There are 3 different pricing strategies:

1 TRADITIONAL PRICING

Pricing the project 10-20% higher than fair market value.

2 FAIR MARKET PRICING

What the actual value is based on current or recent sales.

3 EVENT PRICING

Pricing the project 10-20% lower than fair market value.

Notable Pre-Sale Marketing Developments

Notable Multi-Family Projects

Recent success stories involving condominium projects, townhomes and vacant land developments.

SEAWIND 24 Condos

2447 HENRY AVE | SIDNEY

THE BEACON 14 Townhomes

9818 FOURTH STREET | SIDNEY

Notable New Home Sales

We have an impressive track record when it comes to new home sales on the Saanich Peninsula. Here are just a few highlights that we are most proud of.