March10What’s
New
Ballygowan Bottles Go Pink
Silk Cut’s Brand New Look
BALLYGOWAN has officially unveiled a major new campaign to raise much-needed funds for breast cancer awareness on the island of Ireland. Supporting the Marie Keating Foundation and its campaign partner in Northern Ireland, Action Cancer, the first phase of the Ballygowan ‘Be Part of It’ campaign is the launch of its Ballygowan Pink Bottle. Ballygowan Pink contains the same still pure, Irish still water, which Ballygowan is known for, presented in stylish pink 500ml and 2 Litre bottles, with every bottle sold helping to raise money for cancer support projects, aimed at providing all women with the necessary information to minimise the risks associated with breast cancer and detect it at its earliest possible stage. The Ballygowan ‘Be Part of It’ campaign will also be supported by a marketing campaign featuring Ronan Keating.
SILK Cut has been modernised, with a new design which combines an innovative, textured feel with the same taste consumers expect from Ireland’s number one brand. As market leader, Silk Cut is committed to introducing unique, premium smoking experiences to Ireland. The new pack design, with its updated brand mark, dynamic colours and fully embossed surface, consolidates Silk Cut’s reputation for premium innovation and iconic style to ensure its continuing position at the forefront of the market: new pack, same taste. Look out for the new packs, in a distinctive new outer wrap, in your next order.
New Marlboro Gold Pack PHILIP Morris has just introduced a sleek new look for the world’s best-selling cigarette. The new pack for Marlboro Gold is part of the brand’s pan-European approach to branding and will be rolled out in Ireland from this month. This new look is supported with a trade programme including trade advertising and posters in major cash and carry outlets. In order to reassure the trade that the product is still the same but with a new look, a nationwide Mystery Shopper campaign will be carried out over the coming weeks. This campaign will give retailers the opportunity to win a €25 One4All voucher when they are visited by a mystery shopper. Alongside the new Marlboro Gold packaging, the Irish market will also see a brand new look for Marlboro Menthol, now called White Menthol.
Dove Enters Male Grooming Market UNILEVER Ireland’s much loved Dove brand is launching an assault on the Irish male grooming market with Dove Men+Care, targeted at the mature male market. Dermatologically tested, Dove Men+Care Body and Face Wash contains Micromoisture, a revolutionary technology developed by Dove skin care experts that is clinically proven to fight skin dryness better than regular men’s body wash. The Dove Men+Care launch will be supported throughout the year with heavyweight through the line marketing activity that includes TV, outdoor, print, online and PR investment. The
Dove Men+Care collection is available in a face and body wash, anti-perspirant deodorant and roll on. For more information, see www.dovemencare.ie.
Parisienne from Country Choice MADE with French flour, the new Harvest Grain Parisienne from Country Choice is the perfect addition to any French bread display, and provides a tasty alternative to the best-selling White Parisienne. Country Choice’s new 400g baguette - produced from a blend of brown flour and malted wheat grain - is HVO and GMO free, with no added sugar or fat. It should be baked from frozen: simply remove the required amount from the outer case and bake for 12 minutes in a pre-heated oven. Shelf life, once baked, is one day. To help launch the new Harvest Grain Parisienne in-store, a range of colourful POS, including shelf talkers and promotional posters, is available free of charge. See www.countrychoice.co.uk for more information. 39