Retail News|October 2013|www.retailnews.ie|59
OTC/Healthcare Clonmel Healthcare The Caldesene range, from Clonmel Healthcare, has seen great expansion over recent years and now consists of Caldesene Powder, Caldease Ointment and CaldeSpray. Caldesene Powder is a medicated baby powder that prevents and treats nappy rash. It works by attacking harmful bacteria and soothing skin irritation. Its special formulation also means that it forms a barrier against
The Caldesene range, from Clonmel Healthcare, has seen great expansion over recent years and now consists of Caldesene Powder, Caldease Ointment and CaldeSpray.
GERMOLENE RENAMED AS BEPANTISEPTIC BAYER Bepanthen has launched an exciting campaign aimed at giving a modern makeover to one of Ireland’s most reliable first aid creams, Germolene. Now known as Bepantisepic, this reliable, much loved product features all of the great benefits of Germolene. The brand overhaul and renaming has been created to mirror the ever evolving consumer. Bepantiseptic is an antiseptic and analgesic ointment for the effective treatment of minor cuts and grazes, stings and insect bites, minor burns, scalds and blisters, spots and chapped and rough skin. The wide variety of
uses makes Bepantiseptic a must have in any first aid kit. The name change was supported with a national press campaign and in-store advertising to highlight the change to the consumer.
wetness on your baby’s skin. Caldesene Powder is available in three handy sizes, 20g, 55g and 100g. Caldease Ointment also relieves the symptoms of nappy rash. Caldease protects irritated skin and soothes minor skin irritations, superficial wounds and burns. Caldease Ointment can be applied before the powder and works to actually put back fluids to the skin
area and act as a moisturiser, helping prevent recurrence of nappy rash. Caldease is available in both 30g and a new larger 100g tube. CaldeSpray, the latest addition to the family, is a zinc oxide milk spray for nappy rash. This concentrated spray has excellent skin adherent and skin protective properties, which form a protective barrier against wetness.
Introducing the NEW range from
Modern NEW Pack Design
New PARAEXTRA
Backed by consumer research*
66% like the new paracetamol pack and 80% would be likely to buy
Ask your local Pfizer representative for more details Pfizer Healthcare Ireland, Citywest, Dublin 24.
For correct use read instructions carefully.
* Empathy Research. May 2013. Based on all participants (304).
Ref MAT: 000158
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