48|Retail News|November 2011|www.retailnews.ie
Christmas Stocking: Drinks For that Special Occasion: Hennessy VS (€27.99): Edward Dillon & Co. Ltd THE French region of Cognac is situated in North West France, near the towns of La Rochelle and Niort. Cognac (or brandy as it is also called) is a spirit, distilled from a wine base. The producers make white wine from a grape called Ugni Blanc and then distil this into a clear white spirit. The white spirit is then aged in oak casks for a period of time so that the wood imparts colours and flavours, giving those lovely soft vanilla and burnt toffee aromas and flavour that we so associate with good Cognac. Hennessy Cognac has a great Irish heritage. Founded in Cognac, France in 1765 by Cork-born Richard Hennessy, today Hennessy is one of the biggest selling Cognacs on the Irish market.
wines, that appeal to the taste-buds of the Irish consumer for a range of occasions, from Christmas drinks to the celebratory dinner. With a light crisp finish, Gallo Family Vineyards Sauvignon Blanc offers a bright and refreshing balance of fruit flavours. The perfect partner to the traditional Christmas dish, Gallo Family Vineyards White Zinfandel complements festive flavours with hints of dried cranberry, watermelon and fresh cherry. Gallo Family Vineyards
Cabernet Sauvignon, with its aromas of fresh dark fruit and hints of toasted oak, is great with a red onion and goat’s cheese tart, served with rocket and olive oil dressing, for a tasty vegetarian alternative this Christmas. Gallo Family Vineyards White Zinfandel and Sauvignon Blanc are both widely available from Tesco, Dunnes, Superquinn, SuperValu and Centra stores nationwide, while Cabernet Sauvignon is available from Tesco, Dunnes and Superquinn stores, priced at €8.49.
Molson Coors
Gallo Family Vineyards continue to bring choice and value to the off-trade this Christmas, with promotions on a selection of approachable fruit forward wines that perfectly complement the season’s festivities.
Cobra Beer is launching a full brand redesign in Ireland to emphasise both Cobra’s premium positioning and world beer credentials, whilst retaining its Indian heritage. The redesign includes an updated Cobra brand identity and new primary and secondary packaging. New beer packs and free standing units are being introduced at an exciting time for Cobra Beer, which will also see the release of modern and sophisticated new glassware. Originally imported from Bangalore, Cobra is brewed to a traditional Indian recipe, with a modern twist for an extra smooth taste. Only the finest ingredients are used, including rice, maize and a little less gas, to create a uniquely smooth taste, quite unlike any other beer. The redesign establishes Cobra as a leading world beer, signalling the brand’s commitment to quality and consistency. Cobra is already well known as the perfect accompaniment
to Indian cuisine and this new look reaffirms that Cobra is a beer that can be enjoyed on any occasion. Lord Karan Bilimoria, founder and Chairman of Cobra Beer, said: “Cobra is a unique and iconic brand and our redesign is modern and sophisticated, fitting of an award winning beer. It is an exciting time for Cobra as we start our journey to lead the Molson Coors World Beer Category and ultimately become a top brand in Ireland.” In research, consumers perceived the new look Cobra as being more premium, stylish and modern and, importantly for Cobra customers, are more likely to purchase Cobra as a result.
Cobra Beer is launching a full brand redesign in Ireland to emphasise both its premium positioning and world beer credentials, whilst retaining its Indian heritage.