www.retailnews.ie|May 2012|Retail News|39
Big Night In: Summer Dining of Ireland’s favourite tomato ketchup with a 58.7% share of the tomato ketchup category in the Republic of Ireland (Source: ACNielsen, March 2012). Barbecue sauce is popular indoors all year round but is also the ideal accompaniment to barbecued foods, making it a household essential in summer months. HJ Heinz, the market leader in barbecue sauce, holds a combined market share of 46.2% (Source: ACNielsen, March 2012), across its two Barbecue brands, Heinz and HP.
Made only using Free Range Eggs, Heinz Mayonnaise is set for further growth following the upcoming Heinz summer sauces 2012 support.
Recently relaunched Heinz Classic Barbecue Sauce is available in the highly convenient Heinz Top Down format.
and Top Down. The Heinz salad cream range also includes the highly successful Weight Watchers from Heinz Salad Dressing. Made only using Free Range Eggs, Heinz Mayonnaise in Regular and Light varieties has grown significantly since launch in both Top Down and Glass formats and following the upcoming Heinz summer sauces 2012 support, the brand is set for further growth.
Hellmann’s
Hellmann’s is much more than just mayonnaise, which represents 64.3% market share. Hellmann’s smooth and creamy mayonnaise also comes in a variety of mouth-watering twists, so consumers can bring exciting new flavours to all their everyday dishes. Exciting Hellmann’s flavoured mayonnaises like Chilli, Garlic and Lemon (and Mustard in Tesco) are already on the Irish market. This year, Hellmann’s continues innovating by launching Hellmann’s Mayonnaise with a twist of Pepper, Hellmann’s Mayonnaise with a hit of Caramelised Onion and Hellmann’s Mayonnaise with a hint of Wasabi. They are available in the same easyto-use, squeezable packaging format as the existing range. The launch of the new variants in the range is supported by a TV advertising campaign and a print campaign, running until July. Hellmann’s will also promote its product range in-store with some competitions to win a BBQ, quality cookery school classes, trips to a European Capital, iPad3s and more.
Chef It’s that time of year again, the BBQ gets the annual dust-down, the garden furniture comes out of the shed, all in anticipation of the ultimate BBQ experience. Chef is a staple favourite in Irish households and holds the number two position in table sauces. Chef is the ultimate symbol of quality and Irish tradition, with the unique blend of spices giving Chef that distinct flavour. The Chef range of sauces is a must-have for outdoor dining and the summer BBQ season with a range of sizzlin’ sauces and accompaniments. Chef BBQ sauce is ideal for barbecued food, perfect for steaks, burgers, chicken wings or sausages, guaranteeing the ultimate barbeque taste every time. The Chef range includes: Chef Ketchup, Chef Brown
Recently relaunched in two new Hellmann’s is the leader on the Irish delicious varieties, Heinz Classic market with 70.3% value market Barbecue and Heinz Sticky Barbecue share and is growing by 1.1% (Source: are available in the highly convenient ACNielsen, MAT, March 25, 2012). Heinz Top Down format. The HP range of sauces, from HJ Heinz, includes HP Classic Woodsmoke and Spicy Woodsmoke varieties in Glass and Top Down formats. Heinz Salad Cream has been popular with generations of Irish consumers. Heinz Salad Cream offers consumers lots of choice with regular, light and extra light varieties Hellmann’s smooth and creamy mayonnaise includes a variety of mouth-watering twists, so consumers in a range of pack formats, can bring exciting new flavours to all their everyday dishes. including glass, squeezy