Retail News|January/February 2014|www.retailnews.ie |39
Easter Treats creamy Maltesers centre is set to hop off shelves once again this Easter. The bunny shape portrays the lighthearted fun of the Maltesers
Caffreys Easter Mallow range has been manufactured with Thomas Caffrey’s famous mallow recipe since the 1940s.
As Irish manufacturers, Caffreys are conscious of supporting Irish suppliers and therefore, they are introducing a new range of Irish toffee, fudge and chocolates. These new products will be produced using Irish milk and butter, supporting Irish farmers and Irish packaging companies and helping to maintain and
Caffreys introduced Easter Basket Eggs to the Irish market over 25 years ago and have extended the range over the years.
increase Irish jobs. “We at Caffreys would like to thank the Irish retail trade for their support over the years,” noted Elizabeth Phillips, Sales Director, Caffreys Confectionery. Mars Ireland Mars Ireland’s MaltEaster is back for Easter 2014. The delicious milk chocolate bunny with a crunchy and
market and a truly iconic Easter product. The Lindt Gold Bunny is available in 10g, 50g, 100g, 200g and 500g sizes and is a must stock Easter line! In 2014, Lindt will once again be ‘Making Easter Sweet for Temple Street’. This is the seventh year of the Lindt Make Easter Sweet for Temple Street campaign, which to – date has raised over €325,000 for hospital equipment. Lindt fans can find further information on: www.facebook.com/ lindtchocolateireland, or on Twitter at: Lindt_IRL.
Ferrero Ferrero’s enjoyed an exceptional performance spring 2013, particularly in the run-up to Easter. Year-round best-sellers, Ferrero Rocher 16 pack MaltEaster: the bunny is back and 24 pack have also been for Easter 2014. instrumental to category growth, demonstrating the brand in a novel alternative importance for them to be at the centre of the display area to Easter Eggs. during seasonal events. Maltesers is one of Easter chocolate novelties Ireland’s biggest and best performed extremely well loved confectionery brands, and Ferrero was a key and MaltEaster will kickdriver of this growth with start the Easter season with the launch of the 100g a massive brand re-launch Ferrero Bunny. Retailers programme. This includes who increased their range a heavyweight advertising of novelties in early spring campaign, including TV, saw higher sales than those outdoor and online, as who increased at Easter well as a strong sampling specifically. programme and a huge inBuilding on the success store presence. of the 100g Ferrero Bunny, Ferrero is launching a 60g Lindt novelty Bunny with an The family favourite, the updated tag communicating Lindt Gold Bunny will be the ‘Great Taste’ Award the making a welcome return bunny was given. The classic to supermarket shelves Ferrero Rocher flavour this Easter. The Lindt makes this little indulgence Gold Bunny is now the perfect for shoppers seeking number one novelty in the an impulsive seasonal treat. Ferrero is also introducing an exciting new premium offering for Easter 2014 – the Ferrero Rocher Plastic Egg. The unique Ferrero seasonal gift pack is a luxurious The Lindt Gold Bunny will be making a alternative to welcome return to supermarket shelves this traditional Easter Easter.
Eggs and a perfect tasty treat for grown-ups. The egg contains 16 Ferrero Rocher, making it a great way to share with friends this Easter. Kinder is launching the Kinder Surprise Bunny in time for Easter. With a makeover for 2014, the Kinder Bunny has a brand new shape, appealing new look and a surprise toy inside. In February 2014, there will be a second burst of Kinder Surprise Pink and Blue Eggs, with exciting toys from Marvel Heroes and Disney Princess. Every coloured single egg will
The 100g Ferrero Bunny was a star performer for Easter 2013 and is expected to prove equally popular this year.
feature a licensed toy, while each three-pack will contain one licensed toy and two Kinder Surprise toys. Kinder is also launching new Kinder Surprise Pink and Blue Easter Eggs this spring. The large 100g Easter Eggs will contain Polly Pocket and Batman toys. The company will further drive category growth with a multi-million euro marketing investment on Kinder, including TV advertising over the spring season, to ensure that they are front of mind with consumers looking for the perfect treats for Valentine’s Day, Mother’s Day and Easter. Kinder Pink and Blue activity will be supported with a 10-second tag on the Kinder Surprise TV ad to announce the new limited edition toys. Ferrero Rocher will also be back on TV during spring with a media campaign.