24|Retail News|December 2013|www.retailnews.ie
Retail Group Review
SuperValu Soars Ahead 2013 saw numerous awards, new product launches, innovative butchery solutions and the amalgamation of Superquinn stores into the SuperValu network.
to achieve certifiperValu range, with 181 new products cation under the introduced in 2013 as part of the continnew Bord Bia Retail ued rollout and growth of the range. Butcher Quality Assurance scheme, Local Commitment In 2013, SuperValu continued to again ensuring our demonstrate its commitment to building meat is fully tracesustainable local communities across able.” Ireland by supporting over 4,000 local The network’s initiatives with charitable contribucommitment to tions in excess of €2.8m. SuperValu is quality was recognised through nu- incredibly proud of its long-standing sponsorship of the TidyTowns commerous awards and petition, which this year witnessed for the second year running, SuperValu record level of entries, with 850 towns taking part. SuperValu also continued scooped the most its sponsorship of the GAA All-Ireland accolades at the Store owners and brothers, Steven, Michael and Joe Nally pictured Senior Football Championship, now in at the opening of the new SuperValu store in Celbridge, Co. Kildare. Blas na hÉireann its fourth year. National Irish Food SUPERVALU is Ireland’s leading Awards, winning 24 in total. community supermarket network, emAddition of Superquinn Stores ploying over 12,000 people in 201 stores 2013 saw the announcement that SuInnovations nationwide and serving over two million perquinn stores will be changing their Recognising changing consumer trends, customers every week. name to SuperValu in 2014. “With the SuperValu introduced ‘Signature “Our unique business model, whereaddition of these 24 stores, SuperValu Tastes’, a new range of over 200 quality by all of our stores are independently will further establish ourselves as the own brand products, which is expected owned and operated by local retailers, number one national Irish retail brand, to generate sales of over €20m in the means that our business is rooted in the enabling more shoppers to access our first year alone. This range is an amaloffer, while incorporating the best of domestic economy and our stores are gamation of the most popular products Superquinn,” Kelleher explains. The at the heart of towns and high streets from the previous SuperValu Supreme integration of these two great Irish across the country,” explains Martin and Superquinn SQ ranges and is 80% brands saw the roll-out of the famous Kelleher, Managing Director, SuperVasupplied by Irish suppliers, demonstrat- Superquinn sausage to all SuperValu lu. ing the group’s on-going commitment stores nationwide during 2013. 2013 saw SuperValu continue to to supporting Irish food, Irish suppliers SuperValu remains focused on expand its network, with the opening and Irish jobs. meeting the needs of their shoppers and of two greenfield sites in Celbridge, SuperValu recently launched demonstrating confidence in the local Co. Kildare, and Miltown Malbay, Co. the SuperValu Sustainable Farming economy, with further developments Clare, which represented a total of 120 Programme, the first Retailer-Farmer in product, range and value planned in new jobs. The Rushe Group of retail outdevelopment programme in Ireland 2014. lets also joined the SuperValu business, designed to create adding a further three stores to the a unique Irish supSuperValu network in Killiney, Dalkey ply chain for beef and Naas. An additional 35 stores were and lamb, which refurbished as part of a €20m investenhances product ment programme. quality, delivers increased efficienQuality Irish Produce cies and improves “At SuperValu, we believe in quality profitability for and together with our retailers, we all partners in the continue to build a brand that is focused supply chain. on delivering unrivalled quality Irish This year, produce,” Kelleher maintains. “This SuperValu demonyear, we became the first retailer in the strated its on-going country to have access to the world’s commitment to valfirst national DNA TraceBack system ue through further for pigs, reassuring our customers of the price reductions, Pictured at the launch of the world’s first national TraceBack system integrity of our bacon products. We also promotions and the for pigs are: Martin Kelleher, SuperValu; Ronan Loftus, IdentiGEN became the first retailer in the country expansion of the Su- Ireland; Donal Brady, IFA Pig Committee member.