WITH summer now officially over, we look towards the rest of the retail year as the days tick down towards Halloween. Welcome to the latest edition of Retail News, your premier source for the latest insights, trends, and innovations in the FMCG retail industry. Whether you’re a seasoned professional or a newcomer, we bring you the news analysis and thought leadership that helps shape the future of retail.
Retail News September highlights include an in-depth interview with the President and Vice President of the CSNA, Sara Orme and Flora Crowe, two local retailers with a national perspective on the big issues facing the trade (Page 14), as well as a focus on industrial coding and marking for the retail industry (Page 25), the latest news from the Vaping sector (Page 28), and an article from the EPA on why tackling food waste efficiently makes good business sense (Page 41). We also report from the Great Taste Awards, focusing on the Irish and Northern Irish winners and the products that brought home the coveted Golden Fork (Page 46).
As the retail landscape continues to evolve, our insights offer a valuable perspective for anyone looking to stay ahead of the curve in today’s competitive market.
We hope this edition of Retail News equips you with the knowledge to thrive in a dynamic retail environment.
Brian Clark
Advertising & Marketing Director,
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New defamation laws not enough to protect retailers.
Deferral of labelling requirements for alcoholic drinks welcomed; Retailers call for excise freeze on tobacco.
Tesco open Fermoy superstore; FDI calls for cost supports for Irish food producers.
6 Frank Gleeson appointed CEO of NACS; Lidl achieve gold standard waste management accreditation.
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Guaranteed Irish calls for tax overhaul to unlock investment potential; Retail Excellence Ireland signs deal with Elavon.
Grocery inflation continues to rise; Safefood’s healthy eating initiative.
Guaranteed Irish Business Awards
13 The Guaranteed Irish Business Awards are back.
Retail News Interview
14
Industrial Coding and Marking
25 Coding and marking systems have to deliver more than ever before in the FMCG sector, from best before dates to QR codes. Here, GS1 Ireland has partnered with Codico Distributors to bring cutting edge coding and automation solutions to Ireland’s consumer goods sector.
Vaping
28 Urgent roll-out and strong enforcement of the vape tax is needed to halt the growth of Ireland’s illegal vape trade.
Peak Nicotine Pouches
34 Peak nicotine pouches are made using high quality, food-grade ingredients.
Nordic Spirit
40 Nordic Spirit are introducing the latest evolution in their portfolio, Max Strength nicotine pouches.
Food Waste
41 Getting to grips with food waste makes good business sense, writes Odile Le Bolloch, Food Waste Prevention Team Lead, EPA Ireland.
Wireless Temperature Monitoring/ Digital HACCP Systems
CSNA President Sara Orme and Vice President Flora Crowe explain why the Government needs to re-examine the rules on pension auto-enrolment prior to its introduction in January 2026 and why the current Ministers in the Department of Enterprise take retailers’ concerns seriously.
Lindor
22 New Lindt Lindor Pistachio flavour is set to tempt consumers’ taste buds this autumn.
42 Wireless temperature monitoring and digital HACCP systems like Kelsius’ FoodCheck2.0 help to reduce waste and enhance overall efficiency.
Great Taste Awards
46 Food and drink products from Ireland and Northern Ireland excelled at the 2025 Great Taste Awards.
Employment Law
50 Laura Ensor, Managing Associate, Lewis Silkin, reviews statutory sick pay legislation and the key takeaways for employers in the retail industry.
New defamation laws enough to protect ret
RETAILERS claim that new defamation legislation, currently passing through the Oireachtas, fails to protect them from speculative claims. The Defamation (Amendment) Bill 2024 proposes a major overhaul of the State’s defamation laws, abolishing juries in High Court defamation cases and introducing new statutory defences.
According to Senator Gerard P. Craughwell, who spoke when the Bill was passing through the Seanad in its third stage last July, the Bill in its current form “will increase legal fees for retailers without offering them any meaningful protection.” Neil McDonnell, Chief Executive of ISME, was blunter in his assessment: “Retailers are being sold a pup on this.”
Retail defamation in Ireland has long been described as out of control. Shops are routinely sued over situations that include asking for customers for ID or refusing what shopkeepers believe to be counterfeit notes. “We sometimes see people in our shops acting furtively,” noted Vincent Jennings, CEO, CSNA. “They make a big scene of surreptitiously putting something into their jacket and walking around the store. Unbeknownst to you, they've left the item on a shelf. When they are confronted about this, they can claim defamation.”
In the Seanad debate, Justice Minister Jim O'Callaghan TD described how retailers settle unmeritorious claims “by paying more than €5,000 or €10,000 just to make the claim go away. They have been advised by their lawyers or by individuals in insurance companies that they are better off not taking the risk of proceeding.”
The Bill in its current form introduces a new statutory provision, which O’Callaghan supports, for retail defamation cases. This provision is framed under the notion
of qualified privilege. “It will mean that if a retailer in a shop questions somebody as to whether that person has paid for something, or asks somebody whether they can check something, that will be protected,” said the Minister.
ISME argues that “qualified privilege” already exists under current law and the Bill “will not do anything” for retailers who face defamation suits. “It is dishonest to portray the expansion of qualified privilege as a defence for retailers,” explained McDonnell. “Retailers are already fighting these cases if their insurer is willing to do so. They are winning these cases but all that happens is the plaintiffs appeal to a higher court.”
Jennings agreed: “If you win your case, there is a risk the plaintiff will appeal to the High Court. The threat of an appeal to the High Court is enough to put fear into any right-minded person. They say, ‘OK, you pay your costs, we'll pay ours and we'll go away.’ The stakes are too high.”
ISME and CSNA want to see the reintroduction of a “transient retail defamation” test which was removed from an earlier draft of the Bill. Through this test, said McDonnell, if a customer is asked to produce a receipt it “would not constitute grounds for the tort of defamation”. Business groups also want the Bill to introduce a serious harm threshold, whereby a claimant has to prove a defamatory statement has caused, or is likely to cause, serious harm to their reputation. “Since the harm test was introduced in Great Britain, defamation
cases have fallen off a cliff,” continued McDonnell. Senator Craughwell told the Seanad the lack of a harm test in the Bill “means individuals who have not actually suffered any damage to their reputation can still sue for damages. This opens the door to frivolous and costly litigation, undermining the very purpose of the defamation law.”
RGDATA, represented in the Seanad debate by Senator Mary Fitzpatrick, believe a simple amendment to prevent defamation cases will solve the matter. RGDATA’s proposed amendment, states “no cause of action shall lie where the defendant can… make an inquiry as to whether the person whom the statement concerned had paid for goods or services…”
Tara Buckley, Director General of RGDATA, explained: “We're saying that it shouldn't be a defamation issue to politely ask someone in a shop, ‘Excuse me sir, have you proof of payment for that item?’ If staff are trained to politely ask if somebody has proof of purchase, that is not defamation. Security in some countries can look inside your bag. We're not asking for that. We understand if somebody is treated aggressively or abused, that's one
Neil McDonnell, Chief Executive of ISME.
Vincent Jennings, CEO, CSNA.
not ailers
thing, but this is about retailers providing customer service in a polite way.”
ISME want the Bill to include a cap on general damages in defamation cases and allow minor defamation cases to be handled in the District Court.
“The disconnect between damages and legal fees is massive,” said McDonnell. “The real power of defamation law [as it stands] is not the power to impose damages on a defendant - it's the power to impose a level of cost on a defendant that is absolutely huge.”
Tara Buckley, Director General, RGDATA.
Meanwhile, the Alliance for Insurance Reform has welcomed the Government’s new Action Plan on Insurance Reform, which addresses insurance affordability, availability and transparency, enhanced fraud prevention, and legal reform through the Personal Injuries Guidelines.
However, retailers argue that policyholders should not have to wait a day longer to see meaningful and sustained reductions in their premiums and any attempt to use the action plan as reason not to pass on existing savings must be pushed back strongly against by government.
Vincent Jennings, who chairs the Alliance, stated: “We have seen substantial reductions in the volume of liability claims and the size of awards. Yet, in the context of record-level insurer profits, it is unacceptable that insurance premiums have not come down. The purpose of insurance reform is to make things fairer and less expensive. There were over 40 insurance reforms introduced by the previous government and they had significant benefits to the insurance industry and made constraints on other actors within the area. But we haven't seen any material benefit to policyholders, particularly in the liability area. We can't have a situation where insurance companies continue to get the benefits of reforms.”
Deferral of labelling requirements for alcoholic drinks welcomed
THE drinks industry has welcomed a decision by government to delay the introduction of new alcohol labelling, providing health information, from 2026 to 2028. Health labelling, including the risks of drinking alcohol and calorie content information, is among the measures introduced in the Public Health Alcohol Act that was set to be introduced in May of next year.
A representative for Drinks Ireland told Retail News that the two-year delay “provides muchneeded relief for these companies, both small and large, and allows our exporters to focus their resources
and efforts on market diversification and indeed, survival of their businesses.”
The Ibec organisation, which represents drink manufacturers, estimated the legislation “would have increased packaging and labelling costs by some 35%.” According to the drinks industry, the government’s plan was out of step with the rest of Europe and was identified as a trade barrier with the United States.
Drinks Ireland agreed with comments by An Taoiseach and Government Ministers “that such product labelling requirements should really be pursued at an EU level to maintain the integrity of the EU Single Market and avoid additional costs on Irish businesses versus our competitors”.
Alcohol Action Ireland announced it was “disappointed” by the delay.
Retailers call for excise freeze on tobacco
RETAILERS Against Smuggling have urged the government to freeze excise on tobacco products, arguing that three years of projected gains have turned into a €342 million revenue fall.
New analysis conducted by Retailers Against Smuggling shows Government projections for tobacco excise repeatedly missed the mark. Across the 2021-2023 Budgets, the Tax Strategy Group forecast almost €185 million in extra receipts. And yet in the following
full years (2022–2024) delivered a €342 million drop, creating a €527 million shortfall versus projections.
Exchequer Revenue is sliding, they argue, falling from €1.3 billion (2020) to €1.2 billion (2021), €1 billion (2022), and €976 million (2023). Meanwhile the illegal market is ballooning, with RAS estimating that tax losses from illegal cigarettes climbed from €242 million (2019) to €550 million (2023). Smoking rates remain flat at 17%, despite cumulative €3.75 per-pack increases since 2019.
“The policy is failing on its own terms. It isn’t lowering smoking; it’s lowering revenue and fuelling illegal tobacco sales,” argued Benny Gilsenan, Spokesperson for RAS.
“A further excise hike risks repeating the same mistakes. A freeze on excise in Budget 2026 is a pragmatic step to stabilise receipts and protect consumers and legitimate retailers. Put simply, higher prices drive shoppers to illegal sellers, meaning communities and shopworkers feel the impact on safety and trade.”
Benny Gilsenan, Spokesperson for RAS.
Tesco open Fermoy superstore News
TESCO have officially opened their new €20 million superstore in Fermoy, Co. Cork. The purpose-built store, located just off Mill Road and Courthouse Road in the town, brings employment to 100 people in the local area.
Offering a state-of-the-art shopping experience for customers, the Fermoy store joins 12 Tesco stores already open across County Cork that currently employ almost 1,000 local people.
The new store includes car and cycle parking facilities, F&F clothing, a dedicated Tesco Mobile phone shop with three full time colleagues, as well as a Click+Collect service for customers and a Grocery Home Shopping (GHS) hub to serve the wider catchment of North Cork. The new development has been designed with a special natural stone cladding and complimentary landscaping to blend with the town's heritage.
Speaking at the official opening, European Commissioner for Justice Michael McGrath said: “I warmly welcome Tesco’s significant investment in this new state-of-the-art store in Fermoy. This new store will create valuable employment in the local community and represents a vote of confidence in the town and the wider hinterland it will serve. This investment is a significant boost to the local economy, and it is heartening to know that local producers will be supported. I would like to wish the management, staff, suppliers and of course the customers every success with this exciting new Tesco development in Fermoy.”
Tesco Ireland CEO Geoff Byrne says this is a great day for the
Pictured at the opening of Tesco Fermoy are Joe Manning, Tesco Commercial Director; Cllr Frank O’Flynn, chair of Fermoy Municipal District; Damien Geraghty, store manager, Tesco Fermoy; EU Commissioner Michael McGrath; and Paul Healy, Retail Director, Tesco Ireland with members of the Fermoy Men’s Club Choir and Tesco colleagues.
Tesco team: “We couldn’t be happier to open the doors of this fantastic new store. We are very proud of what we have achieved here, and we hope that customers will enjoy all that it has to offer. We want to play our part in this vibrant local community and look forward to supporting Cork producers and to helping local schools, clubs, and community organisations through our Stronger Starts and Community Fund initiatives.”
FDI calls for cost supports for Irish food producers
FOOD Drink Ireland (FDI), the Ibec group representing the food and drink sector, has called for Budget 2026 supports to help the sector build resilience against increased costs, ongoing trade and supply disruptions and wider competitiveness pressures.
“Cost pressures weigh heavily on the sector,” said Paul Kelly, FDI Director. “The most widely expected cost increases are in the areas of wage growth, investment in sustainability, cost of raw materials, investment in digitalisation and cost of transport. Our members see the largest business challenge as cost of labour, followed by the cost of raw materials and the cost of transport.
“Many of these pressures are heavily influenced by
Government policy in Ireland and it is critical that budget policy can support the sector in addressing its competitiveness challenges and harness opportunities for further growth, particularly within the context volatile trading environment.”
FDI’s Budget Submission makes several recommendations to help achieve these aims, including: the introduction of a state aid support scheme to support food and drink businesses transitioning to lower-carbon technologies or investing to grow their markets; using the PRSI system to help offset the growing cost of labour; minimising the impact of utility costs by subventing the fixed cost component on energy bills and absorbing the non-domestic water tariff increase for 2025/26; expanding the R&D tax credit scheme to include incremental innovation in the food sector, process innovation, AI, and green technologies; introducing a €5 million reformulation fund for the sector.
Rising grocery costs changing how we shop
AS grocery prices continue to climb, 87% of Irish shoppers report they’ve been forced to rethink how they shop and the same number say they’re now more vigilant about food waste. The new research from Too Good To Go revealed that 58% of people are open to using surplus food apps like Too Good To Go if food prices rise further, as Irish households increasingly seek smarter, more sustainable ways to stretch their budgets.
Irish households are getting creative to cut down on food waste, with 47% turning to practical solutions like freezing leftovers. Still, nearly half of people (45%) say their biggest struggle is food going off before it can be used, making it tough for
parents to keep ingredients fresh and on hand for school lunches and weeknight dinners. Throwing food away also takes an emotional toll, with almost half (46%) of those surveyed admitting they feel guilty when it happens.
“We know the cost of living is a concern for many families right now, and our mission is to make it easier to access great food while reducing waste,” said Machaela O’Leary, Sales Manager at Too Good To Go Ireland. “This research shows that people are looking for simple, practical ways to shop smarter and save money. Too Good To Go helps you do just that - saving money and preventing perfectly good food from going to waste."
Paul Kelly, FDI Director.
Machaela O’Leary, Sales Manager at Too Good To Go Ireland.
BWG Foods shortlisted for prestigious HR awards
BWG Foods have been shortlisted in three categories at the prestigious HR Leadership & Management Awards 2025, recognising BWG’s innovative 'Hire to Retire' (H2R) initiative.
BWG Foods’ 'Hire to Retire' solution is a comprehensive, all-encompassing digital HR tool designed to manage the full employee lifecycle, spanning from recruitment and onboarding to development, performance management, and retirement, which is designed to help streamline payroll and HR processes, drive operational efficiency and enhance service delivery for retailers.
The H2R solution is not only implemented across BWG’s nationwide network of Spar, Eurospar, Mace, Londis and XL independent retailers but is also currently being rolled out to retail partners, providing a centralised and scalable HR and payroll service. This approach ensures consistency, compliance, and excellence in HR practices across the BWG Foods’ network.
The categories BWG has been shortlisted in include:
• HR Team of the Year – Large Organisation
• HR Business Growth Strategy
• Best Change Management Programme
“Being shortlisted in three categories is a testament to the dedication and innovation of our HR team,” said Peter Donohoe, Chief People Officer at BWG Group. “The Hire to Retire is a firstof-its-kind initiative that reflects our commitment to delivering best-in-class HR services, supporting both our internal teams and
BWG’s Chief People Officer, Peter Donohoe (centre) with some members of the BWG HR team: Ipshita Adhikary, HR Analyst; Aaron Wynne, HR Executive; Mary Wall, Head of HR & H2R; Carla Skelly, HR Executive; Shauna O’Callaghan, HR Executive; Peter Donohoe, Chief People Officer; Patricia Arnold, Head of Learning & Development; Vitor Notaro, Project Manager; Leticia Romeu, Payroll Executive; and Paulo Soares, HR Analyst.
our valued retail partners. We’re proud to be recognised for a programme that truly transforms how we manage and support our people.”
The winners of the 2025 HR Leadership & Management Awards will be announced in October.
Deposit Return Scheme surpasses 1.6 billion
RE-TURN, the administrator of Ireland’s Deposit Return Scheme (DRS), recently announced that the Irish public has returned over 1.6 billion bottles and cans through the scheme since its launch in February 2024.
The most recent data from Re-turn also shows an estimated 798 million more containers are now being recycled each year compared to before the scheme began. Recycling rates have risen from just 49% to an estimated 91%, with 76% of containers captured directly through the DRS and a further 15% collected via mixed dry recycling.
“The Board is very encouraged by the strong performance and early impact of the scheme since its launch in February of last year,” noted Tony Keohane, Chair of the Board of Re-turn. “Re-turn has delivered a Deposit Return Scheme that is already achieving measurable environmental results and social impact, including the return of over 1.6 billion bottles and cans and a significant increase in Ireland's national recycling rate for drinks containers. This has been driven by extraordinary collaboration across government, retailers, producers and the wider supply chain, and most importantly by the enthusiastic participation of the Irish public.”
Ciaran Foley, CEO of Re-turn said that the latest recycling figures are “far beyond what we had projected to achieve just a year after the end of the transition phase for the scheme. They speak to the commitment of the Irish people to sustainability and their desire to support the vision of a greener, cleaner Ireland.”
He noted now the scheme’s next focus is on capturing “the remaining 15% of containers still going into standard recycling bins and the further 9% going into general waste, which would unlock even greater environmental benefits and broaden the
Pictured are (l-r): Ciaran Foley, CEO of Re-turn, Minister for Climate, Energy and the Environment Darragh O’Brien TD, and Tony Keohane, Chair of the Board of Re-turn. impact of the scheme nationwide.”
Minister for Climate, Energy and the Environment Darragh O’Brien TD described the DRS as “a landmark initiative in Irish society, alongside transformative measures like the plastic bag levy and the indoor smoking ban”, while Minister of State with Responsibility for Circular Economy Alan Dillon TD said: “This significant increase in our recycling rate for drinks containers is a real achievement and marks a major milestone for the Deposit Return Scheme and the circular economy more widely. While there is more to do to sustain our EU targets, this is an exceptional start.”
Re-turn is also advancing the development of Ireland’s first on-island PET bottle-to-bottle recycling facility, which will enable PET plastic bottles collected through the DRS to be fully recycled within the country. The company is currently engaged in a tender process for the facility.
Frank Gleeson appointed CEO of NACS
FORMER Ibec President Frank Gleeson has been appointed CEO of the Washington DC based National Association of Convenience Stores (NACS). The former CEO of Aramark and Retail Director of
Topaz Ireland will succeed current NACS President and CEO Henry Armour and will be only the fourth CEO in the organisation’s 64year history.
The global trade association is the leading representative body for the convenience and fuel retailing industry. Founded in 1961, NACS has thousands of member companies, primarily in the United States but also in about 50 other countries.
“I am honoured to follow the successes of Henry Armour and excited to lead NACS, which has a stellar reputation both in the United States and around the world,” said Frank Gleeson.
Ibec CEO Danny McCoy said: “When it comes to business representation, NACS is a world leader in representing the interests of the retail and fuel industries. During his time as Ibec President, and through his chairmanship of Ibec’s Retail Ireland and Energy Committee, Frank was an extremely effective advocate for Irish businesses across many sectors. Frank's appointment as CEO of a leading global trade association is a testament to his success in leading large organisations such as Aramark and his long-standing commitment to business representation throughout his career.”
Lidl achieve gold standard waste management accreditation
LIDL Ireland recently became the first Irish retailer to be awarded gold standard ‘Road to Zero Waste’ certification, a new standard for sustainable businesses who demonstrate exemplary action in waste management, including minimising non-recyclable waste, returning recyclable materials and optimising waste management systems for environmental benefit.
Named Most Sustainable Retailer in the Ireland RepTrak Sustainability Index 2024, Lidl continue to lead the retail industry in sustainability through being first to market with a wide range of sustainable initiatives as part of their overarching commitment to reach Net Zero by 2050.
“Sustainability is at the heart of everything we do at Lidl Ireland and Lidl Northern Ireland, and we are delighted to be the first Irish retailer recognised with gold standard Road to Zero Waste accreditation,” noted Tim Ulbrich, Chief Operations Officer at Lidl Ireland & Northern Ireland. “Waste and its impact on the environment are some of the most urgent problems facing our planet and we need to shift our thinking and approach to managing waste. As a significant retailer, processing large volumes of material every day, we are acutely aware of the need for optimised waste management systems to ensure that we are consciously contributing to
the circular economy and responsibly managing waste materials. Through innovation and action, we’ve developed a robust Zero Waste strategy which now sees waste prevention, waste reduction, recycling and Anaerobic Digestion operate at over a 95% level within the company.
“The Road to Zero Waste accreditation is a continuous process that requires ongoing commitment and innovation. Our goal is to drive the development of a functioning circular economy in Ireland as a whole and we are proud to play our part in leading the retail sector to continue on its journey towards zero waste through this new accreditation. The future of waste management lies in our hands, and our combined efforts will enable us to create a more sustainable world.”
Hugh McAfee, Senior Logistics Project Manager at Lidl Ireland & Northern Ireland, said that Lidl’s journey on the Road to Zero Waste accreditation has involved every single person in the company: “It’s so important that every employee at Lidl Ireland and Lidl Northern Ireland understands how we handle and process our waste and leads by example in changing behaviour to support our goals. As a market leader in sustainability, it’s been incredible to see how much work and passion for recycling that Lidl employees have. From our stores to our warehouses and offices, our entire workforce has got behind the initiative and people at every level are actively contributing to efficient waste management.”
Pictured are (l-r): Ibec CEO Danny McCoy and Frank Gleeson, CEO of NACS.
Pictured are Shauna McAfee, with Hugh McAfee, Senior Logistics Project Manager, Tim Ulbrich, Chief Operations Officer and Maria Jaszezak, Deputy Store Manager at Lidl Ireland.
Guaranteed Irish calls for tax overhaul to unlock investment potential
GUARANTEED Irish, the business membership organisation representing over 2,300 indigenous and multinational companies in Ireland, has called for a strategic overhaul of tax allowances, in order to unlock Ireland’s investment potential from both indigenous businesses and FDI companies.
In its pre-budget proposal to the Department of Finance, the organisation is urging Government to use Budget 2026 to introduce targeted tax supports for the development of advanced industrial facilities in high-value sectors such as AI, MedTech, life sciences, and semiconductors - areas critical to maintaining Ireland’s global competitiveness. To support this vision, Guaranteed Irish is proposing a suite of bold fiscal measures designed to stimulate investment in the “economy of the future”.
These include: 100% first-year capital allowances for investments in the green and digital transition, including decarbonisation, AI adoption, and low-emission facilities. They have also called for increased capital allowances for plant and machinery to 25% over four years, as well as enhancements to the R&D Tax Credit to ensure Ireland remains a globally competitive hub for innovation, particularly for companies looking to stay and scale.
Guaranteed Irish would also like to see the introduction of a tax-free Irish Savings & Investment Account (SIA), modelled on the UK’s ISA scheme, to channel more private capital into the shares of smaller and mid-cap Irish companies, and the establishment of a Commission on the Taxation of Entrepreneurship and Family Businesses to review structural barriers to indigenous business growth.
The budget submission also includes proposals to enhance Ireland’s competitiveness to include reducing the cost base for businesses, unlocking domestic investment and reforming the tax system to better support entrepreneurship, family businesses, innovation and scalability.
Speaking at the launch of the submission, Chairperson of Guaranteed Irish, Damien McCann, stated: “This Budget submission
is our blueprint for empowering all Irish businesses, irrespective of scale, to thrive. In it we are calling on Government to build real economic resilience by incentivising investments in the bedrock of the new economy: green energy infrastructure, strategic artificial intelligence and smart manufacturing. Companies are ready to lead, but Budget 2026 must put the right tools in their hands.”
Chief Executive of Guaranteed Irish, Bríd O’Connell added: “Budget 2026 is an opportunity to reward businesses that are committed to this country - whether indigenous or international. These companies are creating jobs, investing in people and building long-term prosperity. Our proposals offer a roadmap to strengthen our tax system, support innovation, and attract private capital into productive sectors. We urge Government to act decisively and work with us as a partner in shaping a more resilient, connected economy.”
Retail Excellence Ireland signs deal with Elavon
RETAIL Excellence Ireland (REI) has announced a three-year sponsorship with leading merchant acquirer Elavon, subsidiary of US Bank, which sees Elavon become the preferred payments partner to REI and its membership base. As part of this collaboration, Elavon will also become the title sponsor of REI's prestigious annual awards, now renamed the Elavon Retail Excellence Awards.
“I am delighted to announce this partnership with Elavon, the leading merchant services and payments provider in Ireland,” said Jean McCabe, CEO of REI. “As our economy faces into a potentially difficult spell, it is critically important that Irish retailers have the ability to deliver a seamless customer experience to maintain our world-leading standards. Elavon's optimal payments solution will see our members well-placed to deliver on that promise."
Paul Dunne, Head of Sales in Ireland, Elavon Europe, said: "We have been supporting merchants in Ireland for 25 years. We are thrilled to mark this anniversary with this important association with Retail Excellence Ireland, which has been advancing the interest of Irish retailers for several decades, helping create a vibrant retail industry in Ireland and delivering outstanding consumer experiences throughout the country.”
Chairperson of Guaranteed Irish, Damien McCann, with Chief Executive, Bríd O’Connell at the launch of the organisation's Budget 2026 submission.
Pictured are Jean McCabe, CEO of Retail Excellence Ireland, and Paul Dunne, Ireland Country Manager, Elavon Europe.
Grocery inflation continues to rise
AUGUST was a month of dancing, singing and celebrating as Irish shoppers contributed an additional €68.2 million to the grocery market’s overall performance, thanks to a host of festivals, sell-out concerts and the Galway Races. This is according to the latest grocery data from Worldpanel by Numerator (formerly Kantar). Take-home value sales rose 6.2% over the four weeks to August 10, 2025, although shoppers were in store less often (-0.5%) and when in store continued to pick up less packs per trip (-2.6%). Grocery inflation continued to rise, increasing from 5.43% in the previous 12-week period to 5.86% now.
“August kicked off with a bang with the All Together Now Festival, Galway Races and the Oasis comeback and Robbie Williams filling Croke Park,” comments Emer Healy, Business Development Director at Worldpanel by Numerator. “Irish social calendars have been overflowing, with consumers enjoying the last of the summer sun, spending a whopping €7.2 million extra on alcohol and an additional €1.3 million on suncare. Shoppers also indulged in other ways, spending an additional €8.9 million on take-home soft drinks and chocolate. With such busy calendars, it’s clear that shoppers needed a bit of an energy boost, with nearly €1 million more spent on sports and energy drinks compared to the same time last year.”
an additional €12.5 million through this channel. Over the latest 12-week period, shoppers purchased their groceries more often online, up 7.6%, contributing €13.8 million to its overall performance, down on last month’s €15.7 million.
Shoppers spent €735 million on promotional lines during the latest 12-week period, an 8.9% increase compared to the previous year. Key growth categories included alcohol, frozen and household all growing ahead of the total market for promotional lines.
Over the latest 12-week period, brands have grown behind the total market, up 5.7%, with growth slowing to 3.7%. Despite this, shoppers still spent an additional €58.7 million on branded products, significantly up on the last 12-week period. Own label saw stronger growth over the 12 weeks at 6.3% with premium own label the standout performer, up 14.5%. Shoppers spent nearly €17.7 million extra on these ranges.
Brands currently hold 47% value share of the total market with own label at 47.1% value share.
Total online currently holds 5.6% value share of the market, with sales rising by 6.8% year-on-year, and shoppers spending
Over the latest 12 weeks, Dunnes hold 23.5% market share, with sales growth of 6.3% year-on-year. Dunnes’ shoppers returned to store more often, up 2.2%, which contributed €16.7 million to their overall performance.
Tesco are close behind with 23.4% of the market, with value growth of 5.6% year-on-year. Shoppers increased their trips to store by 2.9%, which contributed €22.3 million to overall performance.
SuperValu claim 19.7% of the market with growth of 4.2%. Consumers made the most shopping trips to this retailer, averaging 25.6 trips over the latest 12 weeks, up 9.6% year-on-year. This increase in the number of shopping trips contributed an additional €61.6 million to SuperValu’s performance.
Lidl hold 14.2% of the market with growth of 9.5%. Lidl also saw shoppers pick up more volume in-store, up 3.1%, contributing an additional €13.8 million to overall performance. Aldi hold 11.8% market share, up 4.4%. Increased store trips and new shoppers drove an additional €13.3 million in sales.
Safefood’s healthy eating initiative
SAFEFOOD recently announced a significant €1.5 million investment in its Community Food Initiatives Programme 2025-28, with 28 projects across the country set to receive funding, including five key projects across Dublin. This four-year initiative aims to positively influence the eating habits of people in low-income communities throughout the island of Ireland, fostering lasting change and strengthening community resilience around healthier eating.
The five Dublin-based organisations receiving funding are: Dublin Northwest Partnership, Airfield Estate, Rosemount Family Resource Centre, Dublin South City Partnership and South Dublin County Partnership.
Welcoming the launch of Safefood’s Community Food Initiatives Programme, Minister for Health Jennifer Carroll MacNeill TD said: “Unhealthy food choices are increasingly becoming the norm, impacting the health of our population. I am encouraged by the focus of Safefood’s Community Food Initiatives, which are more than just a source of learning about food; they build practical skills and knowledge at the grassroots level. I welcome that these local projects foster connections within communities, aiming to create a future where healthy eating is realistic, achievable, and accessible to all.”
Aine Coleman and Stefan Isbanda and fellow representatives from Dublin Northwest Partnership in Dublin, one of 28 community projects to be awarded a share of €1.5 million of Safefood Community Food Initiatives funding.
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We’ve shaped our shopping experience around what matters most to our customers.
We listened to what our customers want and designed a completely new shopping experience.
This is about surprising and delighting shoppers with a fresher, healthier, more innovative offer. It’s also about bringing independent retailers a dynamic, cost effective retail offer, that delivers above average returns.
That means surprising and delighting shoppers with a fresher, healthier, more innovative offer. And for retailers, it means a cost-effective model that stands out in the market and delivers above average returns.
Distinctive new ice cream brand called Lickety Split.
Succulent rotisseriespun chicken, served in delicious signature sandwiches and healthy salad bowls.
Distinctive ice cream brand called Lickety Split.
Succulent rotisseriespun chicken, served in delicious signature sandwiches and healthy salad bowls.
Aldi open new Limerick store
ALDI Ireland recently opened their newest store in Limerick, creating up to 30 new permanent jobs in the city. The new €16.6 million store on Roches Street marks the first Aldi location in Limerick city centre, its 164th store in Ireland and fourth in Co. Limerick. The spacious new 1,250 square metre store features Aldi’s award winning Project Fresh layout and features wide aisles and hi-spec fixtures and fittings, as well as 73 car parking spaces and four electric vehicle charging spaces. As part of a nationwide trial, Aldi Roches Street features an in-store bakery, baking fresh bread daily. Pictured at the official opening are (l-r): Senator Maria Byrne; Dave Kilcoyne, former Munster and Ireland rugby player; store manager Ian Dawson; Councillor Peter Doyle, Councillor Daniel Butler, Cathaoirleach of the Metropolitan District of Limerick; Conor Sheehan TD and Maurice Quinlivan TD.
National Lottery reveal Good Cause national finalists
THE National Lottery officially announced the 35 Good Cause beneficiaries that have been selected as national finalists in this year’s National Lottery Good Causes Awards. These awards, now in their seventh year, honour the inspiring work and achievements of projects, clubs and individuals all over Ireland, who, with the help of National Lottery Good Causes funding, have had an extraordinary impact on their local communities. From Taking Flight Circus Club Project, encouraging creativity and confidence, or The Kabin Studio giving young people a voice through music, to Ballymun Kickhams GAA bringing a community together through sport, this year’s national finalists reflect the powerful impact of Good Causes funding across the country. The 35 national finalists now progress to the awards ceremony, which will take place on October 18 in Killashee House Hotel, Naas, Co. Kildare. Marty Whelan and Jennifer Crowe, National Lottery, are pictured alongside representatives from Taking Flight Circus Club Project, announcing this year’s 35 Good Causes national finalists.
Lidl score for LGFA visibility
ONE year on from launching a bold nationwide campaign to boost the visibility of Ladies Gaelic Football players, Lidl Ireland revealed that over 13 million cartons of milk featuring intercounty LGFA stars splashed across carton packaging have been sold across Ireland, delivering a powerful boost to player visibility where athletes are seen, recognised, and celebrated at kitchen tables in homes across the country. The campaign launched last July and utilised the packaging of four types of Lidl’s bestselling fridge staple, produced by Irish supplier Aurivo in Sligo, as a platform to raise the profile of female players amongst shoppers. Pictured are Kerry's Siofra O'Shea; Eimear O'Sullivan, Corporate Affairs Director at Lidl Ireland and Northern Ireland; Tipperary's Aisling Moloney and Galway's Nicola Ward, alongside Lidl Ireland's milk packaging range featuring Ladies Gaelic Football player profiles.
Musgrave celebrate 11-year collaboration with UCC
MUSGRAVE are celebrating an 11year partnership with UCC for their CPD Certificate in Continuous Improvement (Green Belt) programme. The programme is part of the Musgrave Institute, which provides learning and development to enhance the skills and knowledge of colleagues through accredited programmes and interactive training sessions. Since the programme began in 2014, 225 people from across the Musgrave business have completed the programme from the areas of supply chain, trading, finance, IT, Store Development, HR and independent retailers, with over 120 Musgrave staff expected to complete the programme within the next five years. “Our collaboration with UCC through the Continuous Improvement Green Belt programme has had a significant impact on building the capability of our teams at Musgrave,” noted Michael Twohig, Head of Store Development and Winning Store Operating Model. “This programme was designed specifically for wholesale and retail colleagues with the aim of enhancing their capabilities and mindset to effectively compete and win in the various markets we operate in.”
Appointments at Mars
MARS have announced the appointments of two General Managers for their Petcare businesses. Nick Foster (left), previously General Manager Royal Canin UK & Ireland, has been appointed General Manager, Mars Pet Nutrition UK, Ireland and Nordics, and James McGrath, previously Royal Canin Nordics General Manager, has expanded his responsibilities to include Royal Canin UK and Ireland.
Daybreak launch first ever TV ad
Dr Oetker and SuperValu support Breast
Cancer Awareness
DAYBREAK have launched their inaugural TV advert across RTE 1 and 2, as well as RTE Player and Virgin Media linear and on demand. The advert is the first in a series focused on key pillars of the Daybreak brand – local, convenience and good value. Each ad in the series will target a different shopper mission and feature a related offer, with the recurring message of ‘Great Value – Close at hand’. First up is food-to-go, with attention then moving to top-up shopping and big nights in for subsequent adverts. “This is a major milestone for the Daybreak brand as we launch our first ever TV advert – a big step forward in showcasing what Daybreak is all about,” noted Desi Derby, Marketing Director for Daybreak. “‘Great value – close at hand’ captures the convenience and value our customers rely on, with stores acting as local hubs for communities across Ireland.”
Tesco and Greenvolt Next sign partnership
TESCO have joined forces with renewable energy solutions provider Greenvolt Next Ireland in a project to significantly boost solar energy capacity at their larger stores across the country. By the end of the year, solar panels will be installed on 24 Tesco locations nationwide, generating an impressive 6MW+ of renewable energy, with 5MW of that coming from its partnership with Greenvolt Next Ireland alone. Pictured at the Greenvolt Tesco announcement, on the roof of the Tesco Extra store in Dundalk, were (l-r) John Carty, Chief Commercial Officer, Greenvolt Next Ireland and UK; Minister for Climate, Environment and Energy, Darragh O’Brien TD and Tesco Ireland CEO Geoff Byrne.
BREAST
Cancer
Ireland’s annual Bake It Pink initiative, kindly sponsored by Dr Oetker, is inviting bakers of all levels to whip up pink-themed treats to raise funds for Ireland’s leading breast cancer charity. This fundraising campaign kicked off on September 15 and aims to engage households, community groups and businesses all across Ireland in raising funds for critical education and outreach programmes, highlighting the eight signs and symptoms of the disease. The initiative includes a special invitation to all schools to get involved, with a bespoke and free of charge School’s Bake It Pink Kit being created for participating schools.This year’s initiative is fronted by well-known Ambassadors and online baking influencers Lou Robbie aka ‘Little Lou Cooks’ and Alice Kelly aka ‘From Scratch Bakery’ (pictured), and the full range of Dr Oetker ingredients for your bake-off showstopper are available in SuperValu stores nationwide.
Centra Launch Superquinn Sausage Roll
CENTRA are turning up the flavour in delis nationwide with their new Superquinn Sausage Roll. This mouthwatering new take on a national favourite features a generous helping of succulent Superquinn sausage meat wrapped in a rich, butter puff pastry. To celebrate the launch, Centra have teamed up with their long-time collaborator Mick Medeiros to get real-time reactions to the new Superquinn Sausage Roll on the streets of Dublin. “I've always loved a Superquinn Sausage but seeing it reinvented like this is next level,” said Mick Medeiros.
M&S Farm to Foodhall concludes
M&S Food’s ‘Farm to Foodhall’ campaign has concluded with the final instalment introducing viewers to Wexford-based family yogurt producers, the Dunne family – Nicholas, his sister Pauline, his son Charlie, and the wider family circle – who supply M&S with their premium Irish yogurt from their dairy farm, bringing even more trusted quality Irish ingredients to their Foodhalls across the country. M&S Food Ambassador Mark Moriarty is pictured with Charlie Dunne, Pauline Dunne and Nicholas Dunne from the Co. Wexford dairy farm, whose family has been creating creamy, rich in flavour, high quality Irish yogurt for the past 20 years.
XL renew Ros na Rún sponsorship
TG4’s flagship Irish-language drama, Ros na Rún, returns this autumn for its landmark 30th season and with it a renewed commitment from community retailer XL Ireland, who proudly continue as the show’s title sponsor for another three years, through to 2028. “Our sponsorship of Ros na Rún has been a hugely rewarding collaboration. The values at the heart of the show; community, resilience, and cultural pride, mirror those of XL retailers across Ireland. The presence of An Siopa XL in the storyline has given our brand meaningful visibility, and we’re thrilled to continue this journey for another three years,” noted Paul Bealin, BWG Cash & Carry Sales Director (third from left), pictured with Anna Millington, Managing Director, Post TV; actor Paul McCloskey; and Marion Ní Loingsigh; Series Producer, Ros na Rún.
Tesco expand Whoosh delivery service in Dublin
TESCO Ireland have expanded their new rapid delivery service, Whoosh, to nine additional Tesco Express stores in Dublin, giving even more shoppers the ability to order groceries and have them delivered in 45 minutes. The service is now live at Tesco Express stores in Cabinteely, City West, Cherrywood, Collins Avenue, Inchicore, Swords, Malahide, Shankill, and Crumlin. Customers within a 4.5-kilometre radius of participating Tesco stores can order from a range of more than 3,000 products, including fresh fruit and vegetables, evening meals, everyday essentials like toilet roll, laundry capsules, butter, milk, and eggs, as well as selections from Tesco’s Finest range and alcohol. “Whoosh complements our existing Grocery Home Shopping, Same Day Delivery and Click & Collect options, giving customers the flexibility to choose the service that best fits their day,” said Sean Nolan, Online Director at Tesco Ireland.
Aqua Libra tees off at Amgen Irish Open 2025
BRITVIC Ireland’s premium sustainable hydration brand, Aqua Libra, was the official water sponsor of the Amgen Irish Open 2025, supporting the tournament’s ambition to become single-use plastic free for the first time. The championship returned to The K Club, Co. Kildare, from September 4–7, 2025, with Aqua Libra hydrating player, media and public zones throughout the week. As a leader in sustainable hydration solutions, Aqua Libra provided chilled, purified still and sparkling water through plastic-free packaging and high-capacity refill stations, supporting the circular economy. “Britvic Ireland has proudly supported the Irish Open for over a decade, and we’re delighted to continue that legacy in 2025 with Aqua Libra as our lead brand at this year’s tournament,” said Kevin Donnelly, Managing Director, Britvic Ireland. “By championing sustainability and moving away from single-use plastic water bottles, we’re helping to set a new standard for responsible event partnerships.” Paul Gillmon, Head of Championships, DP World Tour, and Kevin Donnelly are pictured at The K Club.
Lidl sponsor Cork sporting event
LIDL Ireland were the lead sponsor of the Passage West Lidl Ladies Football Blitz, which took place in Cork on September 6 and 7. As part of a new three-year sponsorship commitment. Lidl called on local communities, families, and businesses to come together and help make this year’s event the biggest and most memorable yet. Now celebrating its 17th year, the annual ladies’ football under 8, under 10 and under 12 Blitz has grown from a modest gathering of eight local teams in 2008 into a nationwide celebration of youth football and community spirit. Hosted at the Passage West grounds, the event welcomes children’s teams from across Ireland to participate in friendly, age-appropriate matches. Francis McEveney, founder and lead organiser of the Passage West Lidl Ladies Football Blitz, is pictured with Tara O’Connor, Regional Managing Director for Munster at Lidl Ireland, and daughters Alexandra & Juliet Fitzgerald who competed in the event.
Kellogg’s Pop-Tarts on the Ball for NFL game
KELLOGG’S Pop-Tarts are teaming up with the National Football League to tackle something huge: the historic Dublin showdown at Croke Park on September 28, where the Pittsburgh Steelers and Minnesota Vikings will go head-to-head. As two iconic staples of American culture, Kellogg’s Pop-Tarts and the NFL make the perfect pairing for this historic event. Having been a beloved treat in Ireland for over 20 years, Pop-Tarts are excited to welcome the NFL to Irish shores, bringing a taste of classic Americana to all the game-day excitement. To mark this milestone, Pop-Tarts have teamed up with former County Down footballer and current New Orleans Saints kicker, Charlie Smyth (pictured) as brand ambassador.
Guaranteed Irish Business Awards
Rewarding Irish enterprise
The
Guaranteed Irish Business Awards are back, supporting business that supports Ireland.
THE stage is set for another unforgettable celebration of Irish enterprise as the Guaranteed Irish Business Awards 2026, proudly sponsored by PTSB, return for their fifth consecutive year, shining a spotlight on businesses that put Ireland first.
This year’s awards will kick off awards season in style with a gala event on Thursday, March 5, 2026, at a brand-new venue, soon to be revealed. The event promises an exciting mix of recognition, networking, and celebration, bringing together over 400 Guaranteed Irish members for a night to honour their resilience, innovation, and impact in a rapidly changing business landscape.
With many businesses, both homegrown and international, navigating uncertain economic terrain, this year’s awards are more than just a night out. They’re a wellearned celebration of commitment to Irish jobs, local communities, and sustainable business practices.
The green carpet will return, elevating the evening into a true showcase of Irish creativity and culture. Well-known personalities will interview attendees as they arrive, with fashion, beauty, and style from Irish brands taking centre stage. This is a celebration not just of business excellence, but of the rich ecosystem of Guaranteed Irish founders and leaders.
New categories
Two new categories have been announced for 2026, including Guaranteed Irish Small Business of the Year and an Energy & Utilities category. Other awards will be shining a spotlight on excellence across a range of categories including Sustainability, Retail & E-Commerce, Construction, Food & Beverage, Technology and Pharmaceuticals. A panel of industry leaders will have the tough job of selecting the finalists and overall winners, who won’t just take home an award; they’ll also be invited to join the prestigious Guaranteed Irish CEO Alumni network.
Entertainment and the MC for the evening will be revealed in the coming weeks, but organisers promise a modern Irish twist, with surprises in store to delight guests and reflect the best of contemporary Ireland. The Guaranteed Irish Business Awards will showcase the best of Irish enterprise, honouring companies that continue to make a big impact in our economy, in communities, and within the Guaranteed Irish ecosystem.
“Now in their fifth year, the Guaranteed Irish Business Awards are continuing to shine a spotlight on the innovation, resilience, and community impact of our members, trusted businesses operating in Ireland,” noted Bríd O’Connell, CEO of Guaranteed Irish. “These awards celebrate more than just commercial success – they honour the commitment of our members
to quality, jobs, and supporting the Irish economy. We’re proud to recognise the businesses that not only excel in their industries but also support each other in their supply chains and champion the values of Guaranteed Irish every day.”
Patrick Farrell, Chief Retail Banking Officer at PTSB, says: “As an Irish bank deeply rooted in communities across the country, PTSB is proud to be title sponsor for the Guaranteed Irish Business Awards once again. These awards recognise and celebrate the homegrown and international businesses that drive local economies, support Irish jobs, and contribute meaningfully to our society. Supporting Irish enterprise is at the heart of what we do, and we’re delighted to champion those making a real difference in villages, towns and cities throughout the country.”
Bríd O’Connell, CEO, Guaranteed Irish, and Patrick Farrell, Chief Retail Banking Officer at PTSB, launch the Guaranteed Irish Business Awards 2026.
Family businesses; nationwide concerns
CSNA President Sara Orme and Vice President Flora Crowe explain why the organisation remains a vital voice for small retailers, why the current Ministers in the Department of Enterprise are pro-SME and why the Government needs to reexamine the rules on pension autoenrolment prior to its introduction in January 2026.
BEING part of the Executive Committee of the Convenience Stores & Newsagents Association can be time-consuming, especially when you’ve a busy store of your own to run, but for National President Sara Orme and Vice President Flora Crowe, the rewards far outweigh the time outlay.
For Sara, the biggest benefit of CSNA membership is the sharing of information with fellow retailers from all over the country. “Within CSNA, you're getting the whole body of shop owners across the country, regardless of what franchise they're with or whether they are an independent retailer, it’s about the sharing of information among your peers and building friendships and relationships with people in the same industry across the country, sharing ideas and advice.”
“We're all small independent store owners and we hate to walk away from the shop,” Flora confesses, “but it's really important whenever there's an AGM or any kind of event that I'm at it because it can be a very lonely place behind the shop counter. To meet other retailers is really positive; it’s about talking and networking
and getting advice from people who are in the same boat as you.”
fledgling retail brand back in 2006 and they eventually did in 2020, in the midst of
“If I have a staff member who decides to leave after 18 months, they can claim back their pension contributions but we can’t.”
shop or clean the house. I always went to the shop,” she laughs. When she finished college in 2008, just as the worldwide recession hit, Flora found herself back behind the shop counter and she has never felt any desire to leave, taking over the running of both stores when her parents retired in 2019; the Gala store in the town centre and Inver/Costcutter forecourt on the edge of the village.
“If you drive through it, Sixmilebridge seems like a lovely small village, but we now have the third highest population in Clare,” Flora reveals. “We’re very well situated here, about 15 minutes from Limerick and 10 minutes from Shannon, so the town has really grown.”
a further €800 annually for those wishing to sell nicotine-inhaling products. The judicial review into the proposed licensing regime will be heard in the High Court in November.
“The Executive had a big decision to make last year on whether we were going to challenge the legislation or not, because there would be a significant legal cost if we don't win it,” Sara notes. “But we felt it was unfair. We have no problem paying licenses to revenue for fuel or alcohol, but the cost of the new tobacco license was completely out of kilter of what we pay for the others, and we felt it was a way of prohibiting shop retailers from selling cigarettes.”
“We have no issue with being registered to sell tobacco and vaping products,” Flora agrees. “But we cannot understand why they did not organise it via Revenue, who have a track and trace system already in place. For the HSE or Department of Health to take on that role when we already have a perfectly good system seems crazy and a huge waste of money.”
Sara stresses that there is still a huge amount of counterfeit cigarettes and unlicensed vapes available across the country: “We'd actually like the government, via customs or revenue, to really target that market, because we're losing sales, and the government is losing the tax and the excise from that.”
and also different
stores, which is very important.”
It’s fair to say that Flora Crowe grew up behind a shop counter. Her mother and father ran the local shop
The Crowe family are long-term members of the CSNA, and Flora’s memories of the shop are closely intertwined with the association. “I remember as a child, Vincent Jennings being in the shop chatting to dad, and then when I joined the business in 2008, Marcella O’Neill from Limerick, a past President of the CSNA, made contact with me and encouraged me into the organisation. Now, I've been on the Executive Committee for three years and I absolutely love it.”
Working behind the scenes
For Sara, the most important work the CSNA does is never written about in these pages or on their own website (www.csna. ie) but involves their work in lobbying the powers that be on issues that directly affect members. “A lot of our work goes on in the background,” she admits. “We are always trying to look at what's coming down the line and how do we lessen the burden for the retailer.”
The CSNA Executive are currently looking into the EU Deforestation Regulation and how it effects shop owners. “It's going to put a lot of burden on small retailers like us to go get due diligence reports from whoever supplies the newspapers, till rolls etc,” Sara sighs. “We have written to the Minister for Agriculture and the EU Commissioner, to ask them to look at this again, to reduce the burden on small business owners, small retailers, and to put the onus on the person who imports the product into the EU or into Ireland, rather than having every retailer in the country getting a due diligence report for the same product.”
Government support for SMEs
to make us get up out
A case in point is the challenge the organisation made to the decision by former Minister Stephen Donnelly to set initial and subsequent licensing fees for retailing tobacco products at €1,000 every year and
While sometimes small businesses have felt like their voices were not being heard in the halls of power, Flora believes that the recent incumbents in the Department of Enterprise have brought a sea-change in the way legislation will be brought to bear: “With Ministers Burke and Dillon, there's been a new focus back on SMEs, which is wonderful. That's why we have a new SME Test for any new legislation, which is hugely important because we were the ones who bore unintended consequences of new
CSNA President Sara Orme: “We are really calling on the Government to think about small businesses, so we're not getting overburdened the whole time with legislation and compliance.”
legislation for years, particularly in terms of wage increases.”
Sara is on nodding terms with Enterprise Minister Peter Burke TD, a fellow Westmeath native, and who was the special guest speaker at the CSNA Annual Dinner in May of this year.
Minister Burke’s accounting background, which included a number of small business clients, gives him a unique perspective, Sara says. “He is probably the best Minister we have had in a long time for the small business owner, because he really understands intrinsically how small businesses work, and their running costs, and he has said that we need to reduce the red tape for small family businesses, to make them more lean.”
Both Sara and Flora, along with CSNA
Chief Executive, Vincent Jennings, met with Alan Dillon TD, Minister of State for Small Business and Retail & Circular Economy, earlier in the summer. The meeting was very positive, and included a conversation around sustainability, as well as a frank discussion about grocery price inflation.
“We reluctantly have to put up our prices,” Flora explains. “It's not the convenience trade that is increasing prices; they are coming from suppliers and unfortunately, we have no choice but to pass them on to customers.”
Sara agrees: “We were very concerned that there were allegations of price gouging amongst the retail trade, so we brought invoices from this year and from two years ago, and showed Minister Dillon how much our costs have increased. Ours is a
business of small margins and you have to be reactive. Unfortunately, there are retailers that have gone out of business in the last year or so, because they weren't reactive enough to watching the cost prices increasing and making the adjustments, either in terms of the price going out or introducing cost saving measures within their business.”
Grant aid from LEOs
It is in the area of cost savings that the CSNA really excels, according to both Sara and Flora. Both cite the example of the Local Enterprise Offices (LEOs) around the country and their engagement with retailers.
“15 years ago, the LEO didn’t offer a lot for retail shop owners,” Sara admits, “but now, there are a host of grants available to us and the CSNA has been very active about staying in touch with the LEO office and getting the information out to retailers.”
Flora is currently taking part in a lean business mentoring programme with her LEO, which also includes elements of digitalisation: “I look after our book-keeping and payroll in-store, which is a very manual process, printing out invoices etc, so I’m looking at using AI to help to automatically pull that information from emails and make the process a lot easier and less timeconsuming.”
Sara cites the example of the LEO green grant for energy efficiency, which can help retailers to update fridges and air conditioning in-store, and a digital grant that can help with the cost of installing electronic temperature monitoring systems for refrigeration units. “It links to your back office and rings your phone if there's a fridge whose temperature has gone up. Previously, you may have lost all the stock in that fridge, but now you can save it,” she explains.
Growing crime rates
The area of retail crime has been well documented in the media. Both store owners stress that this is not just an urban issue and reveal that members have seen rising criminality across the entire country.
Flora’s stores have been victims of very serious crime. “A couple of years ago we had three armed robberies in the space of 10 days,” she remembers, “and at the start of this summer, we had a break-in at the forecourt. The destruction they caused when they broke in outweighs any kind of theft. We lock away all our cigarettes or vapes and there is no cash on the premises at night, but they smashed through the
door. They even went to the trouble of getting a bottle of vodka and spraying it all over the tills and the cigarette machines. It has a huge effect on staff morale. We have to get tougher on crime and on criminals.”
The curse of shoplifting is one which effects every single store in the country, they stress, and needs to be dealt with. One method of tackling shoplifting available is the use of attachment orders by the judiciary, whereby if somebody is convicted of shoplifting, the value of the goods stolen is refunded to the shopkeeper directly from their wages or social welfare benefits.
“I believe people would be a lot more hesitant about robbing if it's going to come out of their payments, whether it be employment payments or Department of Social Protection payments, but at the
moment shoplifting is seen as a victimless crime and somebody has to call halt,” Flora says. “The Justice Minister has said that he doesn't want shoplifters in prisons because they don't have the capacity for that, so if you don’t want to give convicted shoplifters a prison sentence, you're going to have to do something to deter them.”
“The legislation is there to allow it, and it has already happened in some instances,” Sara adds.
Sara has witnessed a lot more theft by under-18s: “We are seeing a lot of younger people who are stealing. Some of them are being trained by their family members to do it because there is that theory out there that because they're under 18 they will get away with it. Unfortunately, it is happening across the country.”
The CSNA advise every retailer to report every crime to the Gardaí, to get a Pulse number and follow it up, so that crime statistics are accurate and that the Government and the wider public will realise the extent of the issue.
The call for a more visible Garda presence has been long and hard and both President and Vice President believe that while there has been some progress in this area in the capital and perhaps other urban centres, rural Ireland still suffers from a lack of Gardaí on the street.
“In rural Ireland, in our towns and villages, there's nobody on the beat, so there's no deterrent,” Flora insists.
Labour legislation costing SMEs
The high costs of doing business here have
long been a bugbear of small business owners, particularly the raft of new labour legislation that was rolled out in a relatively short time-frame, including mandatory sick pay, auto-enrolment etc. Thankfully, the Government have listened to the concerns of retailers and other SMEs and have paused the increases in mandatory sick pay for the time being, the Living Wage has been delayed until 2029 and the roll-out of auto-enrolment was postponed until January 2026. These changes have been welcome but both Sara and Flora are concerned that these are only temporary measures.
“We have no problem with wage increases in line with inflation,” Flora notes. “But one particular increase in the national minimum wage added €65,000 to my wage bill in one shot; this is in a small rural community where we don’t make that much profit.”
“At the end of the day we've no objection to anyone being paid a fair wage, but if all our costs are rising, where does the money come from?” asks Sara. “We understand that we have to look after our staff, because if we don’t they will get paid extra somewhere else.”
The decision to delay the introduction of the Living Wage until 2029 is very welcome, but the CSNA still take issue with the way the Living Wage is assessed.
“We believe that they need to look at the formula used to calculate the Living Wage, because it includes all these multinational companies, and we all know that those big four companies could be gone in the morning, especially with the advent of tariffs,” Flora argues. “And those multinational companies pay wages that are far higher and out of kilter with domestic employers, particularly SMEs, so their inclusion is inflating wages and we
believe they should not be included in any calculation of a Living Wage.”
Pension auto-enrolment
Staffing has become a red hot issue, and not just because of increased labour costs, Sara insists. “The last few years have seen a lot of people wanting to work less hours, to do a four- or even a three-day week, for work/life balance. All this has had an impact. You may have needed 12 people in the past, now you need 15 people on your rota.”
Pension auto-enrolment is on the way in January 2026 and the retailers would like to see some changes before it comes into effect.
“We want to look after our staff and to reward them,” Flora agrees. “We've no problem investing in their staff if they stay with us. But if I have a staff member who decides to leave after 18 months, they
Pictured are (l-r): Flora Crowe, CSNA Vice President; Vincent Jennings, CEO, CSNA; and Sara Orme, CSNA President.
can claim back their contributions to that pension but we can’t.”
Flora’s other issue with auto-enrolment is the entry point to the scheme. “When this legislation was discussed initially, the minimum wage was around €8.65 per hour and was based on a 39-hour working week. With today’s minimum wage, people only have to work 20 hours in a week before they are obliged to enrol in the scheme. I think this needs to be addressed.”
Insurance reform
Insurance reform has been an ongoing concern for retailers for the last decade or more. While some reforms have been introduced, with a general reduction the amount of awards paid out, retailers have not seen a corresponding decrease in insurance premiums.
“The Government has to hold the insurance companies’ feet to the fire on the matter, because all the reforms have been put in place and yet the insurance companies are still not passing on the savings to premium holders,” Flora insists. She reminds us that a proposed 17% increase in compensation awards was only averted at the 11th hour recently, thanks
Both CSNA President and Vice President insist Ireland needs to get tougher on criminals.
to the efforts of the Alliance for Insurance Reform, of which CSNA is a member.
Flora believes the Injuries Resolution Board (formerly known as PIAB), should be given more power so it can be run more like the Workplace Relations Commission. “They should be able to deal with every personal injury claim in the same way the WRC does for work-related claims,” she insists. “The WRC works very successfully and changed the entire area of labour disputes.”
Whether it comes to the future, however, Sara really only has one ask for Government. “We have no problem with a fair playing field for everyone, so overall, we are really calling on the Government to think about small businesses, so we're not getting overburdened the whole time with legislation and compliance, so we’d ask them to streamline the process and remove some of the red tape.”
Other than that, both women advise any retailers not currently involved to consider joining the CSNA.
“The grocery market and the convenience market is changing so much,” Flora notes. “It’s more important than ever that small shop-owners have a voice. The CSNA is an independent voice. We’re not trying to sell anything; we just want to offer the best one-stop shop advice for members.”
Sara agrees: “I'm very much about getting retailers together, and sharing ideas, and helping each other, because there's no point working in isolation. Especially when you're in a rural village, you could feel you're the only one with certain problems, but when you actually go out and talk to other people, everyone has the same issues, whether it's staffing or trying to manage costs.”
REGULATIONS ON TOBACCO AND E-VAPOUR
BAN ON SELF-SERVE VENDING FOR TOBACCO AND VAPES
September 2025 29th
RETAIL LICENCING FOR TOBACCO AND VAPES
February 2026 2nd
BAN ON SALES OF TOBACCO AND VAPES BY UNDER-18S
February 2026 2nd
TOBACCO AND VAPES FESTIVALS SALES BAN
2nd
February 2026
SELF SERVE VENDING BAN FOR TOBACCO AND VAPES
Are retail vending machines impacted?
No. The ban only applies to self serve vending machines in locations such as bars and hotels.
How can retailers prepare for the ban?
In the event that machines are removed from their current locations, volume is likely to shift to retail. This may have an impact on ordering patterns for retailers to avoid out-of-stocks.
RETAIL LICENCING FOR TOBACCO AND VAPES
How do retailers apply for the new licences?
The application process has not yet been made public by the authorities.
What happens if I don’t have my licence on 2nd February 2026?
There will be a six-month grace period beginning on this date to enable retailers to apply for licences. Sales of tobacco and vape products can carry on as usual during this period.
What is the cost?
A licence to sell tobacco products will be €1,000 per outlet annually, and the cost of a licence to sell vaping products will be €800 per outlet annually.
Will a licence be required to sell nicotine pouches?
No. The new rules apply to tobacco and vape products only.
BAN ON SALES OF TOBACCO AND VAPES BY UNDER-18S
How are retailers impacted?
The new rules will prohibit sales of tobacco and vaping product by store employees aged below 18.
Is there any exemption for family members of the licence holder?
Yes. The following relatives of the licence holder are exempt provided they are aged 16 or above: sister, step-sister, daughter, step-daughter, sister-in-law, brother, step-brother, son, step-son or brother in-law.
TOBACCO AND VAPES FESTIVALS SALES BAN
What is changing?
The new rules will prohibit the sale of tobacco and vaping products from temporary or mobile containers. The most direct impact will be on festivals.
How are retailers impacted?
It is likely that consumers will purchase tobacco and vaping products in advance of the event they are attending. Retailers will need to consider ordering additional stock at these points to avoid out-of-stock situations.
For more information, speak to your JTI representative
New Lindor Pistachio flavour launched
New Lindt Lindor
Pistachio flavour is set to tempt consumers’ taste buds this autumn.
SINCE 1845, the Lindt Master Chocolatiers have combined their expertise with the highest quality ingredients from around the world to produce the finest chocolates. Lindt Lindor remains the number one boxed chocolate in the Irish market with over 20% market share. This means that €1 in every €5 spent on a box of chocolate is spent on a Lindt Lindor box, proving Lindt Lindor continues to be a must stock for retailers (Source: Nielsen Total Market, Ttl Scantrack ROI (excluding discounters) data to June
2025).
With a wide range of exciting and delectable flavours as well as formats, Lindt Lindor is not only the perfect chocolate gift for any occasion, it is also a delicious indulgent treat for consumers. Lindt Lindor’s success comes not only from the much-loved classic Lindt Lindor milk recipe but also through their continual innovations to the market that are guaranteed to excite and delight your shoppers.
innovative new flavours to excite and delight shoppers, with Pistachio the latest addition to the range.
The ‘it’ flavour of
2025
This year Lindt Lindor is excited to introduce its latest highly sought after creation: Pistachio. It is no secret to all Irish consumers that pistachio continues to be the ‘it’ flavour of 2025. Unwrap the Lindt Lindor green wrapping to reveal a delicate milk
chocolate shell hiding a luxuriously smooth pistachio filling. Melt into a moment of bliss with the irresistible combination of pistachios and the finest Swiss chocolate.
Discover the bliss of Lindt Lindor and treat yourself to the new Pistachio flavour, available in stores nationwide.
When it comes to giving the gift of bliss, it has become even easier this season with different formats to choose from, including the Lindt Lindor Giftbox 287g or Lindt Lindor Heart Box filled with the iconic Lindt Lindor Milk chocolate truffles, with an irresistible smooth melting filling, consumers are guaranteed to find a gift to suit all occasions.
Supported by a strong national campaign, Lindt Lindor boxed TV advertising will return to screens this autumn, with increased support and activity both in and out of store.
Bring some bliss to your shoppers this year with the Lindt Lindor range!
The Lindt Lindor Heart Box filled with the iconic Lindt Lindor Milk chocolate truffles.
Lindt Lindor continues to unveil
Retail Ireland: Monthly Update
Retail Priorities for Budget 2026
RETAIL Ireland has set out the sector’s key priorities in advance of Budget 2026, following a recent pre-budget meeting with Minister for Finance Paschal Donohoe TD and Minister for Public Expenditure and Infrastructure Jack Chambers TD. The meeting gave the sector a direct opportunity to put the concerns of retailers before government in advance of Budget Day in early October.
Discussions centred on rising cost pressures, the vital need for investment in skills and careers, concerns over retail crime, the importance of revitalising towns and cities, and how the sector can support Ireland’s green transition. These themes form the backbone of Retail Ireland’s formal Budget 2026 submission.
Rising employment and business costs
As Ireland’s largest private-sector employer - with over 300,000 people across the country - retail faces some of its most challenging times yet. A combination of labour market reforms, including the shift toward a living wage, statutory sick pay, pensions auto-enrolment, and new leave entitlements, are estimated to raise employment costs by up to 37% in the coming years. Retail Ireland cautions that such an escalation is untenable for many SMEs and labour-intensive retailers.
The submission called for targeted measures to help relieve the burden: a PRSI rebate for employers of low-wage workers, tying the PRSI threshold to the minimum wage, preserving sub-minimum rates as an employment pathway for young workers, and more flexibility under the Small Benefit Exemption. Crucially, any future increase in the minimum wage should reflect the unique pressures on retail.
Investing
in retail skills
As digitalisation and evolving customer expectations reshape the retail landscape, roles across the sector are growing more complex. Retail Ireland stressed that with proper government support, retail can continue to offer strong career pathways. The submission proposed a National Training Fund voucher scheme to assist SMEs, higher employer apprenticeship grants to offset training costs, and expanded investment in Skillnet Business Networks to ensure accessible, tailored training across the sector.
Tackling retail crime
Retailers report rising incidents of theft, verbal abuse, and antisocial behaviour, all of which undermine staff safety and
customer confidence, making retail less appealing as a place to work or shop. Retail Ireland called for the swift publication and adequate resourcing of the Retail Crime Strategy, due by end-2025. The sector also asked for a Garda–retailer informationsharing platform, crimeprevention grants for SMEs, and robust legal protections for retail workers, especially increased penalties for assault. While improvements have occurred in Dublin city centre, the message was clear: much more needs to be done countrywide.
Supporting urban centres
Healthy retail depends on thriving towns and cities. Yet some urban areas have yet to fully recover, and many still face issues including low footfall, safety concerns, dereliction, and declining public environments. Retail Ireland highlighted the Dublin City Centre Taskforce’s recommendations as a model for recovery and urged the same approach to be applied to other towns and cities around the country. Embedding these measures into Budget 2026 and the National Development Plan would help restore confidence, attract footfall, and support the long-term sustainability of retail nationwide.
Accelerating the green transition
Retail continues to lead in sustainability, with investments in energy efficiency, waste reduction, and circular economy efforts. Yet rising energy costs, compliance burdens, and limited capital remain barriers, especially for smaller businesses. Retail Ireland’s submission called for incentives to adopt low-carbon fuels such as HVO in transport fleets, expanded grants for solar, store refurbishments, and circular initiatives, improved SME access to the EXEED scheme, and more practical sustainability tools to help measure and report emissions.
Looking ahead
Budget Day, scheduled for October 7, 2025, will be a critical moment for Ireland’s retail sector. The priorities highlighted in Retail Ireland’s submission reflect both immediate challenges and long-term ambitions. Rising costs, skills shortages, retail crime, urban recovery, and climate action are all central to the sector’s future.
Over the coming weeks, Retail Ireland will continue to advocate these priorities with Government, ensuring that the contributions and needs of retail - our communities' economic backbone - are fully recognised and supported in Budget 2026.
Tel: 01-6051558 | www.retailireland.ie
Need more?
For more information about Retail Ireland and details of how your retail business can benefit from our unique services and supports, please visit us at www.retailireland.ie
Industrial Coding and Marking
A strategic necessity
Coding and marking systems have to deliver more than ever before in the FMCG sector, from best before dates to QR codes.
IN today’s fast-paced manufacturing and retail environment, industrial coding and marking are no longer optional – they are essential. These technologies, which involve printing or engraving important information onto products and packaging, play a critical role in traceability, regulatory compliance, and brand protection.
Whether it’s a best-before date on a carton of milk, a batch number on a snack wrapper, or a QR code on premium Irish whiskey packaging, these marks are essential for compliance, quality control, and consumer trust.
As Ireland continues to grow its reputation as a leading producer of high-quality food and beverage products, manufacturers must ensure their packaging meets both domestic and international regulations — and industrial coding systems are a key part of that equation.
What is industrial coding and marking?
Industrial coding and marking refer to the application of identification codes, batch numbers, expiry dates, barcodes, QR codes, and other traceable information onto manufactured products. The technologies used in Ireland’s food and FMCG sectors include Continuous Inkjet (CIJ) for highspeed lines, Thermal Transfer Overprinting (TTO) for flexible packaging, Thermal Inkjet (TIJ) for high-resolution coding, and increasingly, Laser Coders for permanent, maintenance-free marking, among others. These markings ensure products can be tracked through the supply chain, recalled if necessary, and validated by consumers and regulators. In many sectors, failure to apply accurate, legible codes can result in fines, recalls, or reputational damage.
With a thriving food industry – including well-known Irish brands and growing agri-food SMEs – clear expiry dates, batch codes, and allergen information are critical.
CIJ and TTO systems are often employed on high-speed production lines to code onto flexible packaging, bottles, and cartons.
Industrial coding and marking refer to the process of applying variable data to products and packaging during or after production. This includes:
• Use-by and best-before dates; Batch and lot numbers;
• Barcodes and QR codes;
• Allergen and traceability information;
• Logos and promotional codes.
Coding systems ensure products comply with regulations like the EU Food Information to Consumers (FIC) Regulation and GS1 barcode standards, as well as specific retailer requirements.
Consumers too are demanding increasing information about the food and drink products they buy. From allergens to food fraud, consumers demand transparency. Clearly coded packaging protects your brand by ensuring the right product reaches the right consumer, and if needed, can be quickly traced and recalled.
In a market where origin and authenticity are selling points (especially for Irish-made goods), coding also plays a role in anticounterfeiting and product verification, often through QR codes or serialisation.
Retailers and logistics partners rely on readable, consistent codes for inventory management, automated scanning, and product rotation. Whether it’s a barcode on a ready meal sleeve or a date code on a bottle, clear, machine-readable printing helps reduce waste, improve logistics, and ensure freshness on shelves.
Sustainability and innovation
Ireland’s food and drinks industry is increasingly focused on sustainable packaging and carbon reduction. This is driving demand for low-VOC inks, solvent-free solutions, and energyefficient laser systems.
Coding and marking systems are also adapting to new trends like:
• Eco-friendly packaging (e.g. compostable films, where coding must not damage the material);
• Smart packaging with interactive QR codes;
• Supply chain traceability using blockchain or cloud-based systems.
Packaging processes are undergoing real change. Data flows directly from order planning all the way through to the production line. Coding and marking systems have to deliver more than ever before.
While the benefits are clear, coding and marking still present some challenges: SMEs may lack capital to invest in high-end coding equipment; Ink and consumables costs must be managed, especially for highvolume lines;
• Labour shortages can mean that coding equipment needs to be user-friendly and low-maintenance.
Government and industry support, however, is helping smaller producers access automation technologies, including modern coding systems.
Powering the future of product packaging
GS1 Ireland has partnered with Codico Distributors to bring cutting edge coding and automation solutions to Ireland’s consumer goods sector.
IN today’s fast-paced grocery retail environment, precision and compliance are non-negotiable. From expiry dates to batch numbers and barcodes, industrial coding and marking play a vital role in ensuring product traceability, regulatory alignment, and operational efficiency.
GS1 Ireland, the national office of the global standards body for barcoding and product data, is working with Codico Distributors (the exclusive Irish partner of Domino Printing Sciences) to bring cuttingedge coding and automation solutions to manufacturers across the country.
For decades, linear barcodes have been the backbone of retail operations, enabling price look-up and inventory control. But as consumer expectations and regulatory requirements evolve, so too must the technology. GS1 has announced a global transition to 2D codes, with the Ambition 2027 programme set for retailers to adopt point-of-sale systems capable of reading these next-generation codes.
“The shift to QR codes powered by GS1 is a game-changer for both brands and consumers,” says Maria Svejdar, Head of Retail, GS1 Ireland. “It enables richer
product data to be embedded directly into packaging, improving traceability and compliance, while also creating new opportunities for consumer engagement. This is about making packaging smarter - connecting people with trusted product information and helping brands build stronger digital relationships with their customers.”
QR codes powered by GS1 are revolutionising product labelling by replacing multiple barcodes with a single, smart code. These codes link to dynamic URLs that can be customised to deliver
product-specific content, such as:
• Full ingredient and allergen lists;
• Packaging composition and recycling instructions;
• Manufacturer contact details;
• Certification and regulatory information;
• Batch-specific updates, including recalls or promotions.
This flexibility allows brands to update content over the product’s lifecycle, ensuring consumers and supply chain partners always have access to the most accurate and relevant information.
Domino Printing’s expertise in highresolution inkjet and digital printing enables the application of variable data at scale. Whether it’s batch-level identifiers, serial numbers, or expiry dates, Domino’s solutions ensure that every product carries a unique digital fingerprint.
Serialised QR codes are already required in industries like pharmaceuticals and tobacco, and their use is expanding into retail. These codes support lifetime traceability, dynamic pricing, and digital deposit return schemes (DDRS), with DDRS trials underway in some countries, where consumers are rewarded for recycling packaging identified by unique QR codes.
“As Ireland prepares for global retail readiness for QR codes by 2027, Codico, in partnership with Domino Printing, is helping businesses get ready for the next generation of product identification,” says Myles Ogle, National Sales Manager, Codico Distributors.
“The transition from traditional barcodes to advanced 2D codes will enable companies to embed far richer data into their packaging - from batch and expiry details to sustainability credentials and compliance information,” Myles continues. “This shift will transform supply chain operations, strengthen traceability, and give consumers instant access to trusted product information. Looking ahead, the industry is moving towards a future where packaging becomes an intelligent data carrier, driving greater transparency, supporting circular economy goals, and creating stronger digital connections between brands and their customers.”
For packaging suppliers, the move to 2D codes presents both a challenge and an opportunity. Static QR codes offer limited benefits, but variable data printing unlocks the full potential of smart packaging. Domino’s digital presses and vision systems ensure high-speed, accurate printing and verification, enabling converters to
Industrial Coding and Marking
“Retailers must upgrade their POS systems to read 2D codes by 2027. Early adopters are already seeing benefits in inventory management, waste reduction, and consumer engagement.”
meet the evolving needs of their brand customers.
Advantages for retailers
Retailers, meanwhile, must upgrade their POS systems to read 2D codes by 2027. Early adopters are already seeing benefits in inventory management, waste reduction, and consumer engagement.
2D codes also support broader sustainability initiatives. By enabling dynamic pricing based on expiry dates, retailers can reduce food waste. Batchlevel data allows for more accurate environmental footprint reporting, rewarding brands that improve resource efficiency. And with DDRS trials underway in some countries, QR codes are becoming central to recycling and reuse strategies.
Beyond logistics and compliance, 2D codes offer powerful marketing capabilities. Brands can create personalised landing pages, track consumer interactions, and deliver targeted promotions. Security features embedded in the codes help combat counterfeiting, ensuring product authenticity and protecting brand reputation.
The transition to 2D codes marks a pivotal moment for the Irish grocery retail sector. With GS1 Ireland leading the charge and Codico Distributors providing the technical backbone through Domino Printing, businesses are well-positioned to embrace this change.
Smart packaging powered by GS1 Digital Link QR codes is more than a technological upgrade. It’s a strategic enabler of transparency, efficiency, and consumer trust.
To learn more, scan this QR code to book a call with GS1 Ireland, or visit the GS1 and Codico websites. www.gs1ie.org/2d-barcodes www.codico-distributors.com
Action needed to curb illegal vape trade
Urgent rollout and strong enforcement of the vape tax is needed to halt the growth of Ireland’s €220 million illegal vape trade, according to one of Ireland’s leading vaping companies.
ONE of Ireland’s leading vaping companies has warned that Ireland’s illicit vape trade will continue to thrive unless the excise tax on vapes is introduced in the coming months and accompanied by strong enforcement measures. The illegal vape market accounts for up to 40% of Ireland’s €550 million vape market, according to KPMG estimates.
The KPMG estimate was disclosed in the Tax Strategy Group papers published recently. Excise on vapes was expected to be introduced in mid-2025. The timeline for the tax has been significantly extended due to the complexities faced by Revenue in setting up the system, and no date has been provided for when vape excise will be implemented.
BAT Ireland believes that the tax,
alongside the upcoming retail licensing measures, will significantly improve market monitoring and controls, curb the illicit trade, protect consumers, and support responsible retailers, if properly enforced.
“BAT Ireland fully supports the timely rollout of this new excise tax, but it must be matched with clear and credible enforcement measures,” said David Melinn, Country Manager, BAT Ireland. “If implemented properly, the tax can help deliver on public policy goals, but without strong enforcement, there’s a real risk it could unintentionally further fuel criminal trade.
“In excess of one in every three vapes sold in this country is illegal according to KPMG estimates. The vape tax will help to bring the market under the control of
Revenue, but without proper enforcement, this figure will likely increase further.”
Until retail licensing or the vape tax is introduced, the Government has no way to tell which shops sell vapes or the scale of the illicit market. The HSE has set an annual target of 40 inspections of manufacturers, importers, and distributors of vapes, which BAT Ireland believe is not sufficient, given the size of the market and the scale of the illicit problem.
BAT Ireland are encouraging the Government to introduce a structured mechanism to track and measure the size of the illegal vape market, similar to Revenue’s long-running Illegal Tobacco Product Research Surveys, to ensure ongoing oversight.
“Vape taxes must go hand in hand with
Discover
Vaping
David Melinn, Country Manager, BAT Ireland.
additional market controls, including retail licensing and increased inspections, otherwise the only winners from this budget measure will be criminals," said Melinn.
The upcoming ban on vape flavours, as set out in the Nicotine Inhaling Products Bill 2024, is expected to further increase demand for illicit vapes, as vapers who depend on flavours will look to source their e-liquids elsewhere.
“With the introduction of the new excise and a potential vape flavour ban in the pipeline, it is critical that urgent enforcement measures are ramped up across the board via Revenue and HSE inspection,” Melinn concluded. “If not, Ireland risks becoming an even greater target for criminal smugglers.”
Meanwhile, Responsible Vaping Ireland are calling on the Government to further enforce the under-18 vape sales ban and eradicate underage vaping before rushing to introduce more regulation
The proportion of 15-19-year-olds
using e-cigarettes daily has fallen by 28% between 2023 and 2024, decreasing from a 12.9% incidence rate to 9.3%, according to new analysis of the Government’s annual Healthy Ireland survey.
Responsible Vaping Ireland (RVI), the national trade association for vaping retailers, says this is clear evidence of the positive impact of the December 2023 ban on the sale of vaping products to under-18s, a measure RVI actively campaigned for.
“The proof is in the punch - this significant drop in young people vaping tells us that the under 18 vape sales ban, which was only introduced in December 2023, is working,” said Lorraine Carolan, National Spokesperson for RVI: “The Government’s priority in the months ahead must be ensuring full enforcement of the under-18 sales ban. To date, the HSE has failed to allocate proper resources for enforcement, with just 384 test purchase checks carried out in 2024 for both tobacco and vaping products. We would like to see the Government increase resourcing to HSE Environmental Health and really work hard to implement this relatively new regulation, before rushing forward with the proposed vaping bill, which will introduce extreme bans on vaping products.
“We understand that the Government is concerned about underage access to vapes, but the proposed bill’s plans to ban
“With the introduction of the new excise and a potential vape flavour ban in the pipeline, it is critical that urgent enforcement measures are ramped up across the board via Revenue and HSE inspection. If not, Ireland risks becoming an even greater target for criminal smugglers.”
flavours could discourage adult smokers from switching and risks shuttering small businesses across the country.”
Vuse
Vuse is a leading global vape brand, part of British American Tobacco’s vapour portfolio. Vuse offers a wide range of products tailored to adult nicotine consumers seeking vaping products. The Vuse Reload range offers a rechargeable, pre-filled pod system designed to deliver intense flavour and convenience. With a sleek, compact design and longer-lasting battery, Vuse Reload combined with Vuse Extra Intense Pods offers a reusable
Vuse offers a wide range of products tailored to adult nicotine consumers seeking vaping products.
vaping experience. Flavours are available in a nicotine strength of either 10mg or 20mg nicotine. As Vuse transition to their Extra Intense Flavour range, consumers will notice that their 18mg Vuse Pro pods will be changing to 20mg and that their 12mg Vuse Pro pods will change to 10mg. It is Vuse's next-generation reusable vape featuring advanced ceramic heating technology, which ensures consistent vapour production every time.
The new range offers more flavours, bolder taste, easy-swap pods and smoother, more intense delivery. This product contains nicotine and is addictive.
At the Peak of their powers
Peak nicotine pouches are made using high quality, food-grade ingredients and are available in four flavours and four nicotine strengths.
NICOTINE pouches are one of the fastest growing categories in the tobacco alternatives space, accounting for around 15% of the Irish retail market, more than double this time last year (Source: ePOS volume data, June 2025). Nicotine pouches are a clean, discreet, and flavourful way to enjoy nicotine without smoke, vapours, or tobacco. The newest product to launch in this category is Peak, invigorating the category and bringing performance in every pouch.
At Peak, it is about providing a hasslefree nicotine experience that fits into consumers’ lifestyle. Their nicotine pouches are designed with quality and user experience in mind. They are crafted to offer a satisfying nicotine kick with smooth flavours that last, fitting seamlessly into consumers’ busy lives, whether they're on the go or just prefer a more subtle way to
enjoy nicotine.
Peak comes in four incredible flavours and is available in four nicotine strengths, including 16MG.
High quality, food-grade ingredients
Peak is made using high-quality, foodgrade ingredients, and synthetic nicotine from the world's sole FDA-cleared supplier of synthetic nicotine. As a result, the pouches provide a satisfying nicotine kick alongside top-quality and flavour-rich experiences to both new and existing nicotine pouch users alike.
These pouches come in the industrystandard slim format at ~29mm wide and ~12mm tall. This allows for a discreet yet comfortable experience when placed under the lip. A unique wet & dry pouch production ensures that users receive
both instant and long-lasting satisfaction for up to 30 minutes. Each tin contains 20 pouches.
High quality flavours experience
Peak nicotine pouches come in four highly sought after flavours:
• Cool Mint is a refreshing blend, which delivers a cooling sensation with every use. Perfect for a feeling of clean freshness.
• Ice Mint is an intense chill of menthol combined with smooth mint flavours to provide an extra-cold, frosty rush.
• Mixed Berries, ripe, juicy berry flavours meet a subtle menthol coolness with every pouch packing a flavourful, fresh punch.
• Classic Spearmint flavour, balanced with cooling menthol for a smooth, refreshing experience.
Peak pouches have been crafted for those who demand more from life. Peak pouches retail at €5, every day, offering your customers a premium experience at great value. Talk to your Hale representative today to discuss the full range.
Peak nicotine pouches come in four highly sought after flavours: Cool Mint, Ice Mint, Mixed Berries and Classic Spearmint.
The big breakfast
The breakfast market encompasses a whole range of food and drinks products, from cereals to sausages, oatcakes to porridge oats.
THE most important meal of the day means different things to different people. Some of us spend time soaking oats overnight, to which we add all manner of gastronomic delights, from raspberries to Manuka honey. For others, breakfast means a quick cuppa and a slice of toast as you dash out the door.
From breakfast cereals to baked goods, fruit smoothies to the full Irish, the breakfast market encompasses a huge spectrum of products, and is thus very difficult to quantify.
The Irish breakfast market has undergone a significant transformation over the past decade, reflecting changing lifestyles, health consciousness, and evolving consumer preferences. Once dominated by traditional staples like sausages, rashers, and soda bread
or traditional cereals, the market has diversified to include a wide range of on-the-go breakfast items, plant-based options, and fortified products.
For supermarket retailers and FMCG brands, this market presents both significant opportunities and challenges. Understanding the current landscape, emerging trends, and strategic avenues is crucial for gaining market share and building brand loyalty in a competitive environment.
While traditional breakfast items still hold a cultural stronghold, there is a clear shift toward convenience and healthoriented options. Key segments include:
• Cereals: This includes hot cereals (like porridge) and cold cereals (cornflakes, muesli, granola).
• Bakery Products: Bread, scones, croissants, and breakfast bars.
• Dairy and Alternatives: Yogurts, milk, plant-based milk, and cheese products.
• Meat and Plant-Based Proteins: Breakfast sausages, bacon, and plant-based alternatives. Beverages: Fruit juices, smoothies, and fortified drinks, as well as traditional tea and coffee products.
Consumer trends
Amongst the consumer trends shaping the market is the move towards health and wellness. Irish consumers are becoming increasingly health-conscious. There's rising demand for:
• Low-sugar, high-fibre cereals. High-protein yogurts and bars.
Avonmore: the dairy best CELEBRATING over 50 years at the heart of Irish homes, the Avonmore brand continues to enjoy strong and growing consumer loyalty nationwide. With a longstanding reputation for quality, Avonmore’s dairy expertise spans milk, cream, soup, and butter. Among its standout growth lines are Avonmore Super Milk, Protein Milk, Protein Coffee, and Whipped Cream, products that reflect both innovation and evolving consumer demand.
The brand’s ongoing success is driven by sustained investment, close collaboration with their retail partners, and a steadfast commitment to delivering high-quality, great-tasting products.
Ireland remains one of the world’s leading consumers of fresh milk, and Avonmore plays a central role in meeting that demand. A 250ml glass of Avonmore Fresh Milk provides 37% of the recommended daily intake of calcium and 30% of Vitamin B12, underlining its nutritional value as part of a balanced diet.
• Plant-based and gluten-free alternatives.
• Products with added vitamins, probiotics, and functional health benefits.
Oat-based drinks, organic porridge, and protein-enriched yogurts have all gained in popularity in recent years.
Meanwhile, busy lifestyles and the return to office routines have increased the popularity of portable breakfast solutions, with a corresponding growth in products like breakfast drinks, overnight oats in single-serve packaging and pre-packaged sandwiches/wraps etc. This demand is particularly high among urban professionals and students.
Despite inflationary pressures, many consumers are willing to pay a premium for products that deliver superior taste, ethical value, or innovation. Artisanal bakery items, organic yogurts, and luxury granolas are performing well in urban centres.
Strategic placement of breakfast products in high-traffic areas such as near coffee kiosks or front-of-store chillers boosts visibility. Cross-merchandising (like placing granola next to yogurt, for example) can also enhance basket size.
Breakfast promotions during key periods, like Back to School, New Year health resolutions, or January Veganuary, can help to generate strong returns.
Opportunities for growth
There are opportunities for further growth from innovations like hybrid products, combining breakfast categories, such as cereal-infused yogurts or protein smoothies with oats, for example, to tap into multiple consumer needs, while adding health boosters like probiotics or omega 3 can help to premiumise products within the breakfast category. Digital engagement, too, is important; QR codes on packaging linking to breakfast recipes, or integration with fitness apps and meal planners, can increase brand engagement and loyalty.
Indeed, premiumisation is expected to be a key trend going forwards, as is the continued focus on health and wellness, with a great penetration of plant-based and functional products expected to take place.
The Irish breakfast product market represents a dynamic intersection of tradition and innovation. For supermarkets and FMCG players, understanding the nuances of consumer behaviour, from health trends to convenience demands, is essential. Those who can deliver high-quality, ethically sourced, and conveniently packaged breakfast solutions will continue to capture market share in this evolving category.
Kellogg’s and Dunnes reveal Cúl Camps winning club KELLOGG’S, in partnership with Dunnes Stores, revealed that Rockwell Rovers GAA from Tipperary were the winners of the Ultimate Croke Park Experience competition. The exciting competition was run through Dunnes Stores outlets nationwide to coincide with the launch of the Kellogg’s GAA Cúl Camps. This exciting initiative, part of Kellogg’s ongoing commitment to fostering community spirit and a love for Gaelic Games, offered one lucky school or GAA club an unforgettable day out at Croke Park.
Rockwell Rovers GAA embarked on an extraordinary trip to Croke Park, with 30 juvenile club members and five guardians/coaches taking part. This initiative is a key part of Kellogg's longstanding partnership with the GAA Cúl Camps, now in its 14th year, demonstrating a consistent commitment to supporting grassroots Gaelic Games.
from
Inn,
Tipperary, who were the winners of the Ultimate Croke Park Experience competition, thanks to Kellogg’s in collaboration with Dunnes Stores.
“We are incredibly excited to congratulate Rockwell Rovers GAA on winning this fantastic prize,” noted Ann Rose Eng, Senior Brand Manager, Kellogg’s Ireland. “At Kellogg’s, we believe in creating memorable experiences and fostering a love for sport from a young age. Partnering with Dunnes Stores for this competition allowed us to connect with even more families and bring the magic of Croke Park directly to a deserving group. We hope this experience will inspire these young people and deepen their connection to Gaelic Games.”
Shauna Walsh, Retail Media Lead of Dunnes Stores, said that: “Dunnes Stores is proud to have collaborated with Kellogg’s GAA Cúl Camps on this wonderful initiative. It’s fantastic to see the excitement this competition has generated, and we are delighted to help provide such a unique and enriching experience for the students of Rockwell Rovers GAA.”
Avonmore has been at the heart of Irish homes for more than 50 years.
Noah Fitzgerald, a member of the Rockwell Rovers GAA Club,
New
Cashel,
Kerrygold: more than just butter
A kitchen staple for over 60 years, Kerrygold continues to innovate to meet changing lifestyles.
KERRYGOLD, Ireland’s most successful food brand, has been cherished by food lovers across the globe for over 60 years. More than just butter, Kerrygold is a symbol of Irish heritage, craftsmanship, and pride.
At home in Ireland, it holds a special place in the hearts of consumers, representing generations of tradition and the enduring quality of Irish dairy. Internationally, its popularity continues to grow, thanks to the dedication of the Irish farming families who produce it with care and passion.
What sets Kerrygold apart is its commitment to quality and authenticity. Made in Ireland using milk from grassfed Irish cows, Kerrygold products are renowned for their rich, creamy taste and natural goodness. The lush green pastures of Ireland provide the perfect environment for dairy farming, and this is reflected in the superior flavour and texture of Kerrygold butter. It’s this unmistakable quality that has helped Kerrygold become a globally loved brand, found in kitchens all around the world.
For Irish consumers, Kerrygold remains the best-loved butter brand, consistently chosen for its trusted taste and premium quality. Whether it’s spread on warm soda bread, melted into mashed potatoes, or used in baking, Kerrygold brings a touch of indulgence to everyday meals and special occasions alike. Its familiar gold packaging is a staple in Irish households, evoking a sense of comfort, reliability, and pride in local produce.
Embracing new trends
As the needs and preferences of Irish households evolve, Kerrygold continues to innovate, while staying true to its roots. The brand has embraced new trends and formats, ensuring it remains relevant and exciting for modern consumers. A major milestone was reached last year with the launch of Kerrygold Cream Cheese in Ireland. Available in three delicious flavours, this new range adds variety and enjoyment to mealtimes, offering a perfect
balance of taste and convenience for busy families and food enthusiasts alike. Kerrygold has also introduced new formats to meet changing lifestyles. The 100g Salted and Garlic & Herb Butter Sticks offer a convenient option for cooking and baking, while the Kerrygold Spreadable range now includes a handy 200g pack, ideal for smaller households or those seeking portion control without compromising on quality.
Kerrygold continues to innovate, with 100g Garlic & Herb Butter Sticks offering a convenient option for cooking.
No signs of slowing down
Looking ahead, Kerrygold shows no signs of slowing down. With more product innovations on the horizon, the brand continues to grow from strength to strength, both at home and abroad. Its success is a testament to the enduring appeal of Irish dairy, the skill of its producers, and the loyalty of its customers. Whether enjoyed in a traditional Irish breakfast or as part of a gourmet dish, Kerrygold remains a beloved staple that brings the taste of Ireland to tables around the world
Kerrygold Cream Cheese is available in three delicious flavours, adding variety and enjoyment to mealtimes.
Taking mint to the Max
Nordic Spirit are introducing the latest evolution in their portfolio, Max Strength nicotine pouches.
JTI Ireland are proud to introduce the newest evolution in their Nordic Spirit portfolio: Max Strength, designed for customers seeking more from their nicotine pouches.
They’re pushing strength to the limit with their first new six-dot flavour, Frosty Mint Max.
Frosty Mint Max delivers an instant, icy blast of peppermint to create the frostiest experience Nordic Spirit has offered yet. Consumers can expect ultimate intensity with 17mg per pouch, and a burst of invigorating freshness that dials up the Frosty Mint flavour that consumers already know and love, to the Max.
“Nordic Spirit Max Strength’s refreshed can design reflects the next chapter for Nordic Spirit, which will be rolled out across the entire range soon.”
Why Max? Why now?
Max Strength nicotine pouches are designed for experienced users who demand more from every pouch. The latest trends in the modern oral category have shown a shift in consumer preferences towards higher strength products, that provide a more intense nicotine experience.
In fact, stronger products take a significant proportion of market share, with 36% of consumers opting for X-Strong strengths or above. The Mint flavour profile is equally as popular amongst Irish consumers, with a massive 65% choosing this flavour across the country (Source: Nielsen Scantrack Data, YTD July 2025).
The next chapter for Nordic Spirit Big innovation deserves a bold new lookand this is your first glimpse of what’s to
come. The refreshed can design reflects the next chapter for Nordic Spirit, which will be rolled out across the entire range soon. Consumers can rest assured knowing that it’s still the same quality product that makes Nordic Spirit Ireland’s number one nicotine pouch brand (Source: Nielsen Scantrack Data, YTD July 2025).
Nordic Spirit’s growing portfolio continues to lead the category with purposeful, consumer-led products. Keep an eye out for more exciting changes coming soon…
For a limited time, Frosty Mint Max is launching at an introductory offer of €5, giving experienced consumers the chance to trial this new high-intensity addition. Be sure to stock up and let your customers know about this exciting offer!
Are you ready to take mint to the max?
New Frosty Mint Max delivers an instant, icy blast of peppermint to create the frostiest experience Nordic Spirit has offered yet.
Food waste in retail: why action makes business sense
Getting to grips with food waste makes good business sense, writes Odile Le Bolloch, Food Waste Prevention Team Lead, EPA Ireland.
TACKLING food waste is crucial for any business that is looking to become more efficient, as well as actively address sustainability and climate change. The challenge for Ireland’s grocery retail sector is to balance quality, freshness and availability for customers against waste reduction.
New figures from the EPA show that Ireland produced an estimated 835,000 tonnes of food waste in 2023, about 162kg per person, well above the EU average. Of that, around 84,000 tonnes come directly from retail and distribution. For Irish retailers, wasted food means wasted revenue, wasted transport, refrigeration and staff time, and it all adds up. For food service businesses, the EPA estimates over €300 million is lost every year in wasted food.
Food Waste Forum
At the recent Food Waste Forum which took place during the summer, industry leaders, state agencies and the EPA came together to discuss how businesses can drive this change. The message was clear: measurement and action must go hand in hand. That’s why the Food Waste Charter
exists: and five major Irish grocery retailers signed the Food Waste Charter to signal their commitment to address the issue.
The EPA’s Food Waste Charter brings businesses together across the food chain, from farms to stores, to take practical action: measure food waste, reduce it through targeted actions and report on progress every year.
Retailers who’ve signed up are taking steps to tackle food waste at source and already seeing results by:
• Identifying food surplus hotspots and preventing waste through new stock control systems;
• Improving demand forecasting to reduce over-ordering;
• Using dynamic pricing or smarter markdowns to clear short-dated stock;
• Training staff to handle stock rotation and damage reduction better;
• Partnering with charities to donate surplus where possible.
Working together through the Food Waste Charter can support businesses to identify common issues and challenges. Grocery retailers play an influential role in
the supply chain and are also working with suppliers to support them in measuring food waste in their operations and identify waste prevention actions.
Forthcoming
legislation
And more change is on the way. New EU legislation will require Ireland to deliver a 30% per capita reduction in food waste at retail and consumption levels by 2030. Starting now makes sense, as it increases efficiency, reduces costs and provides accountability in terms of sustainability claims.
There is a significant challenge to prevent food waste, but this also creates opportunity. Every tonne of food waste prevented is money saved, and resources better used.
At the EPA, we’re leading by providing robust data, tools and guidance you need to cut waste and stay competitive. But businesses must take action: if you’re not already measuring your store’s food waste, now’s the time to begin. Together, Ireland’s retail sector can turn this challenge into an opportunity.
To find out more or join the Food Waste Charter, visit foodwastecharter.ie
Wireless Temperature Monitoring/Digital HACCP Systems
Kelsius: helping to reduce food waste
Wireless temperature monitoring and digital HACCP systems like Kelsius’ FoodCheck2.0 help to reduce waste and enhance overall efficiency.
FOOD waste is a significant challenge in the retail sector, both financially and environmentally. Food retailers know that perishable stock is constantly at risk from fluctuating temperatures, equipment failures, and human error. For food retailers, this can lead to avoidable product loss, tighter margins, and increased operational pressure.
One of the most effective ways to tackle waste is by adopting automated systems that monitor storage conditions and ensure food safety procedures are consistently followed. Wireless temperature monitoring and digital HACCP systems - such as FoodCheck2.0 from Kelsius - offer a practical solution, helping retailers reduce waste and enhance overall efficiency.
Why food waste happens
Refrigeration is vital to maintain product safety and quality. But a freezer left open, a cold room fault, or an unnoticed power outage can quickly compromise stored food. Often, issues aren’t discovered until the damage is done. While staff may complete regular manual checks, these typically occur only a few times a day. They can’t provide real-time data or catch incidents that happen out of hours. This creates a gap in protection that can lead to costly spoilage.
How monitoring systems help
Wireless temperature monitoring closes that gap. These systems continuously track storage conditions and instantly notify staff when something goes wrong. In the case of Kelsius, alerts are
sent via push notifications, email, automated voice calls or alarms, allowing staff to act quickly and prevent food loss. If a fridge overheats overnight or a cold room door is left open during a shift, immediate intervention can save stock.
Over time, this type of monitoring can significantly reduce waste, especially in busy operations with high volumes of perishable goods.
Saving money by preventing waste
The cost of food waste adds up quickly. Even minor daily losses - such as a few spoiled meat or dairy products - can result in thousands in lost stock each year.
Automated systems also help reduce time spent on manual checks and paperwork, freeing staff for more valuable tasks like customer service. Digital HACCP tools cut down on human error and streamline audits and inspections, reducing the risk of noncompliance and saving on labour costs.
Building long-term resilience
Beyond day-to-day benefits, systems like those from Kelsius support long-term efficiency and accountability. Data is securely stored and easily accessed for internal reviews, regulatory audits, and Environmental Health Officer inspections. Kelsius also provides reliable technology, ongoing system support, and a lifetime warranty on Kelsius-manufactured equipment, ensuring food safety processes are maintained without disruption.
Food waste doesn’t have to be inevitable
Many processors and retailers view food waste as an unavoidable cost. But with the right technology, much of it can be prevented. Wireless temperature monitoring and digital HACCP systems offer a practical way to safeguard stock, reduce operating costs, and meet compliance requirements, all while supporting sustainability goals.
In an industry where margins are tight and resources are stretched, taking proactive steps to reduce waste makes both financial and operational sense. Visit www.kelsius.com to learn more.
Cobblestone Brands acquire two Irish Whiskeys
COBBLESTONE Brands have announced the acquisition of Knappogue Castle and Clontarf Irish Whiskey brands from Irish Distillers, a Pernod Ricard company. The acquisition marks a major milestone for Cobblestone, as the company deepens its commitment to Irish whiskey and invests in the long-term growth of two brands with rich heritage and global potential. “We believe deeply in the future of the Irish whiskey category,” said Brian Fagan, CEO of Cobblestone Brands. “Despite nearterm industry challenges, this is a time to invest in quality, authenticity, and long-term brand building. Knappogue Castle and Clontarf have a strong foundation, and we see enormous opportunity to re-energise and grow them in both established and emerging markets.”
Fanta’s ultimate Halloween line-up
FANTA, Universal Pictures and Blumhouse are delivering chills and thrills like never before with a global partnership which sees four horror icons come together for the first time in the ultimate Halloween line-up. The partnership sees horror icons Chucky (Chucky franchise), Freddy Fazbear (Five Nights at Freddy’s 2), The Grabber (Black Phone 2) and M3gan (M3GAN 2.0) united over one insatiable craving: Fanta! Not only are these horror icons chasing and gracing the limited-edition Halloween Collection packaging of the classic Fanta flavours, but for a limited time, they’re also after Chucky’s custom flavour, Forest Berries, available worldwide alongside all four icons on cans and 500ml bottles across the full Fanta flavour range. Portraits include Chucky on Forest Berries flavour; The Grabber on Apple; Freddy Fazbear on Orange and M3gan on Lemon, Pineapple & Grapefruit. Fans can get more from the characters by scanning the QR code on the side of cans to access exclusive content and experiences.
Clonakilty Distillery achieves B Corp certification
CLONAKILTY Distillery is now a Certified B Corporation, joining a global movement of businesses that prioritise purpose as well as profit. Based in County Cork, the distillery earned its certification after a detailed assessment of how it performs socially and environmentally, as well as how open and accountable it is as a business. “We’re delighted to be officially certified as a B Corp,” said Michael Scully, Founder of Clonakilty Distillery. “For us, this is recognition of the way we’ve always done things. We’ve worked hard to build a business that takes care of its people, respects the planet and supports our local community. Becoming a B Corp is a proud moment, but it’s also a promise to keep doing better every day.”
Rockshore signs deal with NI Football League
ROCKSHORE recently announced an exciting new three-year partnership with the Northern Ireland Football League (NIFL). This partnership sees Rockshore become the official beer and official alcohol-free beer across all NIFL men’s and women’s senior divisions. This new sponsorship underscores Rockshore’s commitment to champion the growth of football across the island of Ireland, further solidifying its support for the sport at all levels including the League of Ireland and FAI Cups for both men and women. “We are incredibly excited to expand Rockshore’s commitment to football, by partnering with the Northern Ireland Football League,” noted James Lace, Marketing Manager for Diageo Ireland, pictured with Gerard Lawlor, CEO, NIFL, at Magheracross Viewpoint in Country Antrim.
Minimum size, maximum pleasure from Baileys
LAUNCHING across Ireland, Baileys Minis are delightfully convenient mini bottles of Baileys Original Irish Cream made for on-the-spot indulgence. Perfect for those moments that require no preparation - just pop a straw in it. Baileys Minis are a perfectly portioned treat and ready when you are. From fridge to garden, bag to barbeque, or catching up with friends as the sun goes down, they're made for treat-worthy moments all with that smooth, irresistible taste consumers know and love. Baileys Minis 3-pack are available now in select Dunnes Stores, Centra and SuperValu stores at an RRP of €9.
Irish Drinks Forum focuses on resilience
THE Irish Drinks Forum 2025 recently took place at the BIA Innovator Campus, Athenry, bringing together more than 40 leading voices from industry, government and research for two days of debate, innovation and collaboration. The Forum launched a seven-point Resilience Framework, designed to give drinks businesses a practical toolkit to future-proof against economic, environmental and trade shocks. “The 7 C’s framework adapted for this year’s Forum - Connection, Competence, Confidence, Coping, Character, Contribution and Control - provides all players, from start-up founders to operational personnel and global executives, with practical tools and approaches to harness sustainable success in the face of pricing, supplies and costs’ uncertainties, regulatory changes, climate impacts and shifting markets,” noted Annette Kearney (right), Programme Director, Irish Drinks Forum and MD of drinks consultancy brims, pictured with Lynn Harte, Smart Regions Enterprise Innovation Programme Manager, BIA Innovator Campus; Derek Dunwoody General Manager, BIA Innovator Campus; and Mary Sadlier, CEO, Coole Swan Irish Cream Liqueur.
Appointment at Coca-Cola HBC
COCA-COLA HBC Ireland and Northern Ireland have announced Mike Raven as their Sales Director. Mike joins the island of Ireland operations from Coca-Cola HBC’s Italian business unit where he was Sales Director, responsible for strengthening customer relationships in the At Home channels. He joined Coca-Cola HBC in 2020 as International Key Account Director with responsibility for the Discount channel, having previously held various commercial roles at both Danone and Diageo. “The Ireland and Northern Ireland markets are exciting, diverse and full of potential,” noted Mike. “I look forward to working closely with our varied range of customers across the island of Ireland, and to supporting our first-class sales team as they continue their work to partner with our customers and delight our consumers every day.”
Más+ by Messi brings football tournament to Dublin
HYDRATION drink Más+ by Messi, in collaboration with soccer legend Leo Messi, are igniting a worldwide search for the planet's most exceptional 1v1 players. The 1v1 World Crown tournament is a fast-paced football skills tournament with top talent battling it out one-on-one for ultimate glory. Qualifiers are taking place in select locations around the world, including Dublin on September 6. With a cash prize, and the title of World's Best 1v1 Baller on the line, the tournament is dedicated to uncovering and celebrating emerging grassroots talent from communities across the UK, US, Canada, and Ireland. The best from Ireland will head to a final in Miami and show off their skills to Messi himself.
SuperValu celebrate the flavours of France
SUPERVALU’S French Wine Event celebrating the elegance and diversity of France’s most iconic wine regions is running from September 4-21, inviting wine lovers to experience quality wines at incredible value. From classic Bordeaux reds and lively Loire whites, to elegant sparkling Crémant and characterful regional gems, this curated selection is a testament to SuperValu’s commitment to quality and provenance. Each bottle has been hand-picked by SuperValu’s wine expert and chief buyer Kevin O’Callaghan, showcasing the very best of France and proving once again that the difference is real.
Heineken Ahhh-cademy returns
HEINEKEN Ireland have commenced year two of their threeyear ontrade quality programme, the Heineken Ahhhcademy.
Phase two of the nationwide rollout has built on the success of last year’s launch, with Heineken investing a further €1 million in the programme. The initiative reflects the company’s continued dedication to supporting and upskilling hospitality staff, helping to drive quality consumer experience while reducing the expense to publicans. Pictured are (l-r): Aisling O’Brien, On-Trade Marketing Manager; Clariane Santos from Street 66; and Jason Cox, Commercial Director, Heineken Ireland.
Great Taste Awards
Ireland shines at Great Taste Awards
Food and drink products from Ireland and Northern Ireland excelled at the 2025 Great Taste Awards.
THE island of Ireland is well-known for the quality of its food and drink products, which was reinforced at the Great Taste Awards 2025, where 588 products from the Republic of Ireland and 140 from Northern Ireland were accredited with Awards by the Guild of Fine Foods.
This year saw a record number of entries, with 14,340 products being submitted from 110 countries across the globe. The Republic of Ireland entered 1,481 products, picking up 588 awards, including 386 1-star awards, 170 2-star awards, and 32 3-star awards. Northern Ireland, meanwhile, entered 410 products, 140 of which received awards: 94 1-star, 36 2-star, and nine 3-star awards.
Amongst the Irish entries were:
• Great Taste 2025 3-star: Achill Mountain Salt Marsh Lamb Rump in a Rosemary, Garlic and Sea Salt Marinade from Achill Mountain Lamb (www.calveysachillmountainlamb.ie)
• Great Taste 2025 2-star: Aghaboe Farm Christmas Cake from Aghaboe Farm Foods (www.aghaboefarmfoods.ie)
• Great Taste 2025 1-star: Bó Rua Farm Gold from Bó Rua Farm (www. boruafarm.ie)
Amongst the Northern Irish entries were:
• Great Taste 2025 3-star: Cep Miso Butter 100g from Abernethy Butter
(www.abernethybutter.com)
• Great Taste 2025 2-star: Daisies Drinking Chocolate 70% from Daisies Belfast (www.daisiesbelfast.com)
• Great Taste 2025 1-star: Bellahill Honey from Bellahill Bees (www. bellahillbees.com)
John Molloy from Green Pastures Donegal, winner of the Golden Fork for Ireland, with Estelle Alley, Bord Bia.
Scottish producer Callum Reekie from East Neuk Kilkhouse’s Hot Smoked Mackerel Fillets won the overall Golden Fork Award.
Dunnes Stores were amongst the big winners this year, picking up 3-star awards for their Simply Better 14 Day Matured Irish Angus Fillet Sharing Steak, Unsmoked Irish Boneless Whole Ham, Simply Better Austrian Organic Venediger-Taler, Simply Better Austrian organic Glockner-Taler, and Simply Better French Brillat Savarin Affine AOC.
Supporting Irish producers Lidl Ireland took home an unprecedented 97 awards, including coveted 3-star awards for Deluxe Confit Duck Legs, Deluxe Unsmoked Silverside with Brown Sugar Glazing, Deluxe Irish Angus 3 Rib Roast on the Bone 40 Days Matured in Giftbox, and Deluxe Irish Duck Breasts with Garlic and Pepper.
“At Lidl Ireland, we’re passionate about supporting Irish producers and this year that passion has paid off in a big way,” noted James Walsh, Senior Buying Director at Lidl Ireland and Northern Ireland. “We’re proud to announce our best-ever performance at the Great Taste Awards 2025, bringing home an incredible 97 awards. Among these, we’re especially honoured to have received an unprecedented five 3-star Great Taste
Awards, the highest accolade possible. Recognising the exceptional quality, craft, and innovation behind our products.
“Our premium own label Deluxe brand led the charge, earning 67 awards and becoming the most awarded brand in Ireland at this year’s Great Taste Awards, setting a new benchmark for excellence.”
Reflecting on Lidl’s 3-Star winners, James described the wins as “a true testament to the dedication of our supplier partners and the strength of Irish food production”.
A delighted James said, “A massive congratulations to our incredible supplier partners for making this possible and thank you to our loyal customers for continuing to support Irish-made products. Here’s to celebrating Irish quality, innovation, and community today and every day.”
Irish winners: from cheese to oysters J&L Grubb Ltd brought home two 3-star awards for their Cashel Blue and Crozier Blue, while Donegal-based Green Pastures took no fewer than five 3-star awards for their Greek Yogurt, Soft Cheese, Crème
Great Taste Awards
Lidl Ireland took no fewer than 97 Great Taste Awards.
Aldi were also delighted with their awards haul, taking home no fewer than 80 Great Taste Awards. “We’re thrilled with our performance at this year’s Great Taste Awards, with 80 award winning products,” said John Curtin, Group Director, Aldi Ireland. “Our Specially Selected range has been recognised across multiple categories. Particularly the Specially Selected Irish Wagyu and Black Angus steaks, the Confit Duck Legs which picked up a 3-Star award as well as the Zerozecco and Zerozecco Rosé, which picked up a star each in the BWS categories. These awards are a real testament to the quality and care our suppliers bring to every product. The consistency and quality really stands out, and we’re excited to continue building on this success.”
Green Pastures 25% Sour Cream was the Golden Fork for Ireland winner. Fraiche and Sour Cream products, and won the coveted Golden Fork for Ireland for their 25% Sour Cream.
Other 3-star winners from Ireland included Blossom Honey from Blackwater Honey, Brown Butter Cake from Tara Gartlan Chocolate, DK Connemara Oysters “The Ladies Choice”, Espresso 15 from McCabe’s Coffee, Goatsbridge Hot Smoked Rainbow Trout Fillets, Killowen Farm Greek Style Blackcurrant Yogurt, Wexford Home Preserves Handmade Wexford Blackcurrant Jam, Silver Hill Confit Duck Legs and Louet Feisser No 2 oysters from Carlingford Oyster Company.
Musgrave Retail Partners Ireland brought home three 3-star awards for SuperValu Signature Tastes Freshly Squeezed Grapefruit Juice, SuperValu Signature Tastes Rack of Bacon and SuperValu Smoked Thick Cut Rashers.
Basalt Volcanic Rock Gin from Basalt Distillery won the Golden Fork for Northern Ireland.
Great Taste Awards
Aldi Ireland’s Specially Selected range performed extremely well, being recognised across multiple categories.
Northern successes
From Northern Ireland, Antrim’s Our Brewery won three 3-star awards for their Barrel Aged Wild Ale, Barrel Aged Keptinis Beer and Barrel Aged Oud Bruin Brown Ale. The other Northern Irish 3-star winners included Basalt Volcanic Rock Gin from Basalt Distillery, which won the Golden Fork for Northern Ireland, as well as Blackberry & Thyme infused Balsamic Vinegar of Modena from Burren Balsamics, Cep Miso Butter 100g by Abernethy Butter, Corndale Farm Chorizo Picante, Kettyle Salt Moss Aged Ribeye Steak and Morelli's Sicilian Pistachio Ice Cream.
Multi-layered review process
Great Taste is recognised as the most influential food and drink accreditation scheme in the world, not only because it
was established over 30 years ago, but also for the robustness of its multi-layered review process. The judging panel of over 500 industry experts, including chefs, critics, food technologists, retailers, food writers and other specialists, pored over each product over the course of 110 days.
appearance, aroma, texture and mouthfeel, before it is determined whether the product warrants one of the famous black and gold seals of approval.
Written evaluation from the judges is shared with the producers, regardless of how the product has scored, meaning that even if there is room for improvement, constructive feedback can help start that journey.
J&L Grubb’s Cashel Blue won a 3-star award.
In total 39.6% (5,680) of entries received an accolade. There were 3,899 1-star awards, 1,508 2-stars and only 273 products (1.9% of all entrants) received the coveted Great Taste 2025 3-star award. Every entry is judged on its own merit as a standalone product and tasted completely blind. There is no packaging to give away provenance, no hint of who has made it, just a factual description provided by the producer as guidance. The judges consider flavour first and foremost, followed by
There were several new locales in this year’s cohort including Algeria, Belize, East Timor, Kyrgyzstan, Myanmar, Rwanda, Serbia, Seychelles, Trinidad & Tobago, Turkmenistan and Zimbabwe.
“Great Taste continues to play its part in international food & drink diplomacy,” noted John Farrand, Managing Director of the Guild of Fine Food. “Whilst the world is in slight chaos, barriers continue to be broken down as our experts assessed entries from over 100 countries. Global trends will become more apparent, but rest assured amongst the list of winners on our directory, you’ll find ingredients and products that should inform your menu, help stock the shelves in store or be a firm favourite in your kitchen cabinet.”
Golden Fork winners
The products awarded a Great Taste 2025 3-star were entered into a further round of judging to establish nominations for the Golden Fork trophies, which means they are considered amongst the best in the world, with the Golden Forks revealed on September 9, when the Supreme Champion product for this year was also revealed to be Scottish producer East Neuk Kilkhouse’s
Martha Garbe from Basalt Distillery, winners of the Golden Fork for Northern Ireland for Basalt Volcanic Rock Gin, with Michelle Charrington, Invest NI.
Carlingford Oyster Company Ltd’s Louet Feisser No 2 Oysters brought home a 3-star award.
Hot Smoked Mackerel Fillets.
“We’re a very small company, we work hard, we’re very hands-on and we take a huge amount of pride in what we do. To have even been in the running for a Golden Fork and the Supreme Champion title,” said East Neuk Kilnhouse owner Colin Reekie, “feels like we’re punching above our weight, but the consistency of our success speaks for itself.”
Green Pastures’ 25% Sour Cream from Donegal was the winner of the Golden Fork
Butter
from Ireland, while the other nominees included Blossom Honey from Blackwater Honey and Hot Smoked Rainbow Trout Fillets from Goatsbridge Fish Processors.
The Golden Fork from Ireland is sponsored by Bord Bia.
The judges felt that Green Pastures Donegal’s 25% Sour Cream really stood out because of its phenomenal texture and incredible consistency. They said it had a very bright lactic nose and instantly gave a huge flavour hit. Acidic to start, with a citrussy sweet creamy finish. They thought it was ‘completely delightful, rich and delicious’. They were particularly impressed with the velvety layers of flavour which were clean, fresh and perfectly balanced, giving way to a long finish. They suggested using it in a marinade, sprinkling it with dukkha or dolloping it on griddled vegetables and all wanted to experiment
with it further.
“There’s no other avenue that we’re aware of to benchmark what you produce on a commercial front; with Great Taste you get a level of knowledge and widespread experience, and you get feedback on individual products that is invaluable,” said John Molloy, owner of Green Pastures Donegal. “You can’t pick that up from focus groups or from online. It’s very specific. Take this very simple product, a sour cream, you can’t manipulate the ingredients, it’s very unforgiving. We’ve had consistently good feedback and results and that’s a real credit to the team, the process and the tradition that we follow. This sour cream has stood up against the best of the best, it shows that a really simple honest product can hold its own. The comments that we have received are incredible. We’re just blown away, it means so much to us”.
Great Taste Awards
Burren Balsamics from Armagh won a 3-star award for their Blackberry & Thyme infused Balsamic Vinegar of Modena.
The Golden Fork from Northern Ireland went to Basalt Volcanic Rock Gin from Basalt Distillery, while the other nominees included Our Brewery @ Geterbrewed for their Razma - Barrel Aged Keptinis Beer, and Untamed - Barrel Aged Wild Ale V1. The Golden Fork from Northern Ireland is sponsored by Invest NI.
Martha Garbe, Director at Basalt Distillery, said: “It feels amazing to have recognition from such a renowned organisation and to have that seal of approval. We developed this product during lockdown, so when we actually launched it, no one else had ever tried it. It has been great to have it approved by such a recognised body, especially considering it was just me and my partner who had made it. In my mind, Great Taste is one of the most prestigious competitions in the
UK, recognised globally and as soon as we launched the gin, it was the award that we really wanted. Also, the support that you get from Great Taste, the sense of community and the other people you meet - we know other producers who have got a Golden Fork and it has changed their business overnight. It just means everything to us”.
Guild of Fine Food
Now in their 32nd year, the Great Taste Awards are organised by the Guild of Fine Food. It is the world's largest, longest standing and most respected food accreditation scheme and champions artisan and speciality food & drink producers.
The Guild of Fine Food is a community of business owners with a shared commitment to producing and promoting excellent food & drink. It was formed to provide mutual support and protection in maintaining standards and raising awareness of quality. It exists to represent all good independent food & drink businesses at a local, national, international and governmental level; building a diverse and inclusive collective of producers, retailers and food lovers who celebrate well-made produce.
Goatsbridge Hot Smoked Rainbow Trout Fillets won a 3-star award for Goatsbridge Fish Processors from Thomastown, Co. Kilkenny.
The full list of Great Taste 2025 winners and information about where to buy their products can be found at gff.co.uk/directory
Abernethy
Cep Miso Butter 100g from Abernethy Butter, Cookstown, Co. Tyrone, winner of a 3-star award.
Employment Law
Review of statutory sick pay
Statutory sick pay was introduced on January 1, 2023, and eligible employees currently have an entitlement to five days’ statutory sick pay. Laura Ensor, Managing Associate, Lewis Silkin, looks at the decisions of the Workplace Relations Commission (WRC) in relation to statutory sick pay and the key takeaways for employers in the retail industry.
STATUTORY sick pay was introduced on January 1, 2023. Employees with 13 weeks’ continuous service were initially entitled to three days of statutory sick pay at a rate of 70% of their normal pay, up to a maximum of €110 a day. This increased to five days on January 1, 2024, and was due to increase to seven days on January 1, 2025, and to 10 days on January 1, 2026. However, the Government confirmed in April of this year that the entitlement to paid statutory sick leave would remain at five days per calendar year for the time being. The anticipated increases to 7 and 10 days are currently on hold. The reason provided by the Government was to ensure a regulatory environment that allows businesses to remain viable and thrive, particularly given concerns in the retail and hospitality sectors in relation to rising labour, input and energy costs.
There have been a number of cases before the WRC under the Sick Leave
Act 2022 (SLA), largely in relation to the non-payment of statutory sick pay by an employer. In this article, we have considered the case law to the end of July 2025, and have set out below the key takeaways for employers that can be distilled from the WRC decisions.
Where the employer already operates a sick pay scheme
The legislative provisions
Section 9(1) of the SLA provides: “The obligations under this Act shall not apply to an employer who provides his or her employees a sick leave scheme where the terms of the scheme confer, over the course of a reference period set out in the scheme, benefits that are, as a whole, more favourable to the employee than statutory sick leave.”
In determining whether an employer’s sick pay scheme is, as a whole, more
favourable to the statutory scheme, section 9(2) of the SLA confirms that the following matters will be considered:
• the period of service of an employee that is required before sick leave is payable - the statutory scheme requires employees to have 13 weeks’ continuous service, whereas it is common for employer schemes to require 26 or 52 weeks’ continuous service, or to require employees to have passed their probationary period (which is usually six months but may be extended in certain circumstances);
• the number of days that an employee is absent before sick leave is payable - the statutory scheme has no waiting period and is payable from day one of absence, but the employer scheme may apply a waiting period of a number of days absence before an employee is eligible for employer sick
pay in order to discourage short term absences e.g. a three day waiting period;
• the period for which sick leave is payable - the statutory scheme is currently limited to five days but the employer scheme may provide a greater entitlement;
• the amount of sick leave that is payable - usually the employer scheme will pay employees their full pay (often with a deduction equivalent to the illness benefit payable by the State), whereas payment under the statutory scheme is calculated at a rate of 70% of normal pay and is capped at a maximum of €110 per day;
• the reference period of the sick leave scheme - the SLA provides that employees are entitled to five statutory sick leave days in a year. Employer schemes usually provide a reference period of a calendar year or a rolling 12-month period. See our comments on the case of Anne Britton v Amcor Flexibles Ltd below.
WRC decisions
There are a number of WRC decisions that consider whether an employer’s sick pay scheme is “as a whole” more favourable than the statutory scheme. In such circumstances, employees will not be eligible for statutory sick pay. As the WRC has noted, in reality there is very little by way of guidance from the SLA as to what a better scheme overall is considered to look like (Anne Britton v Amcor Flexibles Ltd). Therefore, the decisions of the WRC on this point are helpful for employers in considering whether their scheme would be considered to be more favourable overall than the statutory scheme.
Employer sick pay schemes which provide eight weeks paid sick leave to employees in a 12-month period at full pay have been held to be more favourable than the statutory scheme, despite only being payable after three days of absence and requiring employees to have 26 weeks’ service
in order to be eligible. Although favouring more long-term employees, the WRC has upheld such schemes as “as a whole” more favourable (Karolina Leszczynska v Musgrave Operating Partners Ireland (ADJ00044889) and Aryson Rispoli Oliveira v Tesco Ireland (ADJ-0005034), Bart Salbut v McDermott Laboratories Limited T/A Viatris (ADJ-00055442)) and in such circumstances employees were not entitled to statutory sick pay.
There are conflicting WRC decisions on employer sick pay schemes with a 12-month service requirement. In James Flynn v Garret Advancing Motion (ADJ-00044305), the employer’s sick pay scheme, which paid 26 weeks’ sick pay in a rolling 12-month period subject to an employee having 12 months’ service, was held to be as a whole more favourable to the statutory scheme. However, in that case, the employer was able to show that 100% of employees, including the complainant, had the required 12 months’ service.
Employment Law
The WRC came to a different conclusion regarding an employer scheme with a 12month service requirement in Anne Britton v Amcor Flexibles Ltd (ADJ-00050138), where it held that the employer’s scheme could not be used to circumvent the requirement to pay the employee statutory sick pay, in circumstances where she did not receive any sick pay during the 12-month reference period. The WRC held that the reference period was crucial to deciding the complaint and was a key test in the SLA. The WRC said that the employer was seeking to go outside the reference period expressed in the employee’s contract (12 months), and to import into the reference period benefits from future periods for which she had not yet qualified. The WRC disagreed that the benefits in future years, outside the reference period, could be used to decide that the benefits of the employer scheme were better overall and justify no payment at all during a reference period.
Employment Law
The WRC said that the absence in the SLA of any clarity regarding a minimum payment in a reference period, in addition to the non-payment of social welfare illness benefit until the sixth day of absence, seems to assume that in any 12-month reference period, an employee will, over the course of that period, receive at least statutory sick pay. The WRC distinguished this case from ADJ-00044889 and ADJ-00044305 on the basis that in those decisions the complainants were attempting to simply add on the benefits of the statutory scheme to existing benefits within a reference period. The employee was awarded €1,000 compensation.
In Shannon Reina v Sk Biotek Ireland Ltd (ADJ-00052845), the employee also succeeded in her claim, despite the employer arguing that it provided a more favourable sick pay scheme. The employee in this case had six separate certified absences between commencing her employment in August 2023 and the end of 2023. The employee received a verbal disciplinary warning in January 2024 as a result of her 2023 absences, despite the absences being certified. This remained live for six months.
The employee went on sick leave again from May 13 -17, 2024. The WRC confirmed that for the purpose of the claim before it, it could only look at the last period of certified sick leave which occurred in May
2024. The employee did not receive any statutory sick pay for this absence, nor did she receive any employer sick pay as, under the employer’s absence management policy, she was disentitled to employer sick pay due to having an active disciplinary warning for absence.
The employer asserted that the employee could not receive statutory sick pay where it provides employees with a sick leave scheme which is more favourable. However, the WRC held that in this instance the employer had, by operation of its own internal processes, specifically excluded the employee from the employer’s sick pay scheme and the issue of drawing a comparison was, therefore, moot. The employee should have been paid statutory sick pay for the period of her absence in May 2024 in circumstances where she was not subject to the employer’s scheme. The employee was awarded compensation of €500.
Claims for penalisation
Section 12 of the SLA provides that “an employer shall not penalise or threaten penalisation of an employee for proposing to exercise or having exercised his or her entitlement to statutory sick leave”.
Penalisation is defined as meaning “any act or omission by an employer or a person acting on behalf of an employer that affects an employee to his or her detriment with
respect to any term or condition of his or her employment, and, without prejudice to the generality of the foregoing, includes:
a) suspension, lay-off or dismissal, or the threat of suspension, lay-off or dismissal;
b) demotion or loss of opportunity for promotion;
c) transfer of duties, change of location of place of work, reduction in wages or change in working hours;
d) imposition or the administering of any discipline, reprimand or other penalty (including a financial penalty);
e) coercion or intimidation.”
To date, there have been no successful claims for penalisation under the SLA. In A Complainant v An Education Resource Store (ADJ-00050071), the WRC held that in order to succeed in a claim of penalisation under the SLA, the employee had to demonstrate that ‘but for’ having exercised their rights under the SLA the sequence of events complained of would not have occurred.
Failure to provide a medical certificate
Section 5(9) of the SLA provides that “an employee shall, in respect of a statutory sick leave day, provide his or her employer with a medical certificate in an official language of the State signed by a registered medical practitioner stating
that the employee named in the certificate is unable to work”.
In Erika Power Murray v CH & Apache Pizza Limited (ADJ00044754), the employee was held not to be entitled to statutory sick pay in circumstances where she did not provide a medical certificate for the day she was absent.
It has been reported in the media recently that a number of employees are obtaining medical certificates online by paying a small fee and without needing to provide identification or having a consultation with a medical practitioner. Unfortunately, the SLA does not specify that a consultation must have taken place. However, it is open to an employer not to pay statutory sick pay in circumstances where the medical certificate is not provided by a “registered medical practitioner”, which is someone who is included on the Irish Medical Council’s register and employers can check the Irish Medical Council’s register (www. medicalcouncil.ie/public-information/checkthe-register).
Time limit for complaints
The Government confirmed in April 2025 that the entitlement to paid statutory sick leave would remain at five days per calendar year for the time being.
for the employer’s failure to provide the statutory sick pay in addition to the amount of the statutory sick pay owing.
In Eamon Lynch v Jack Sleator Motors Limited (ADJ-00047318), the WRC awarded the employee the statutory sick pay the employee was owed plus two weeks’ pay as compensation for the employer’s failure to pay the statutory sick pay.
will need to consider paying employees statutory sick pay for sick leave in the first year of their employment or amending the service requirement for the scheme.
Employers should also be mindful of any employees who have exhausted the employer sick pay in previous years. Following the Anne Britton decision mentioned above, there is a risk that the WRC could find that where an employee has no entitlement to employer sick pay in a 12-month period, they should be paid statutory sick pay in those circumstances. However, another decision of the WRC, Henryk Miszka v Tesco Ireland Limited (ADJ-00047574), found that the complainant was not entitled to statutory sick pay, because the employer’s scheme was vastly better than that provided for by statute, in circumstances where it appears the employee had exhausted his entitlements under the employer’s sick pay scheme prior to the introduction of the SLA and did not receive any employer sick pay in the year in question.
The WRC has confirmed that it can only look at issues that have arisen in the sixmonths immediately preceding that the date the complaint form was received by the WRC (Ewa Ciszek v The Wildflower Café Limited ADJ-00054196).
The WRC could extend the timeframe to 12 months where the employee can show that there was “reasonable cause” for their delay in bringing the complaint. This was not considered in any of the decisions to date.
Awards
The SLA provides that the WRC may award compensation of such amount as it considers just and equitable having regard to all of the circumstances but not exceeding four weeks’ remuneration. Although a number of decisions appear to award compensation in an amount equivalent to the amount of the statutory sick pay the employee would have received under the SLA (Jamie Behan v Kohinoor Beauty & Wellness (ADJ-00050199), Avia Gurman Murphy v East Clare Trading Post (ADJ-00053813), Derek Mason v Redlough Landscapes Ltd (ADJ-00055669), Ciara Dennehy v BOS Fitness Centre Ltd t/a Maxlife Fitness (ADJ-00055409)), there are a number of decisions where the WRC has also made an award of compensation
In Michael Broderick v North Quay Associates Limited (ADJ-00048080), the employer failed to pay the employee statutory sick pay and accepted this. Prior to the hearing, the employer had remedied this mistake and paid the employee the statutory sick pay that was owed. However, the WRC still awarded the employee compensation of €450, saying it was persuaded that the employee was frustrated and upset with the time and effort it took to be paid his legal entitlement. A different approach was taken in Ewa Ciszek v The Wildflower Café Limited (ADJ-00054196), where the WRC, although accepting that the complaint was well founded, made no award in circumstances where the employer had already paid to the employee the monies to which she was entitled.
Takeaways for employers
If they have not done so already, employers should review their current sick pay schemes to consider whether their scheme would be viewed “as a whole” as more favourable than the statutory scheme within the reference period provided in the scheme. Particular attention should be given to service requirements and where 12 months’ service is required for eligibility in the employer’s scheme, employers
Employers will also need to consider paying statutory sick pay to any employees who have been excluded from the employer sick pay scheme, e.g. due to noncompliance with company absence policies or where they have a live disciplinary warning.
Finally, employers should be alert to the growing trend of online medical certificates, and should ensure that any medical certificates provided by employees are provided by doctors registered in Ireland. Employers could also consider updating their sick leave policies to include certain conditions that medical certificates must meet, in order for employees to be eligible for employer sick pay (although employees may still be eligible for statutory sick pay where those conditions are not met).
About the authors:
FOR further information on these topics, please contact Laura Ensor, Managing Associate, Lewis Silkin. This article is for general guidance and does not constitute legal advice. Legal advice should be sought in any given set of circumstances.
Applegreen fundraising campaign for Barretstown
APPLEGREEN ran a nationwide fundraising campaign ‘Bands for Barretstown’ during August, reaffirming their ongoing commitment to supporting the charity’s therapeutic camps and programmes for children with cancer and other serious illnesses. This year’s campaign saw limited-edition wristbands on sale in Applegreen stores across Ireland for €2, with all proceeds going directly to Barretstown.
The design for this year’s bands was created by ten-yearold Millie Lynam and features the inspiring message ‘Let’s Go Barretstown’, a colourful and joyful expression of the hope and positivity that Barretstown brings to children and families living with cancer and other serious illnesses.
Millie lives in Kilbeggan, Co. Westmeath, with her parents Eimear and Paul, her brother James (7) and her sister Kitty (4). Millie was first introduced to Barretstown as a sibling camper, supporting her younger sister Kitty, who has an extremely rare genetic disorder that affects the nervous system. The family have been to Barretstown for several weekend family camps and have also taken part in Barretstown’s Camp at Home Outreach Programme. Proudly supporting the campaign this year is TV and radio presenter Lucy Kennedy: “Bands for Barretstown is such a great fundraiser for a wonderful charity. I know Applegreen is an incredible supporter of the work that the team in Barretstown do for children and families affected by cancer and other serious illnesses."
“At Applegreen, we are incredibly proud to support Barretstown,” said Rosie Begley, Applegreen’s Social Impact Manager. “We have been working with them since 2023 and are one of the charity’s largest partners. Thanks to the generosity of our customers and the dedication of our teams across Ireland, we have raised €1.6 million to date for Barretstown, which is far ahead of our original €1 million target for our three-year partnership. This achievement reflects the deep connection our communities feel to Barretstown’s mission, and we are focused on building on this
Pictured are Millie Lynam, with her mum and dad, Eimear and Paul, her sister Kitty and Lucy Kennedy showing the new limited-edition bands in support of Barretstown. momentum.”
Meanwhile, Applegreen are to invest $70 million (€61 million) in the construction of four new service plazas along the E-470 highway in Denver, Colorado. Each service plaza will include three branded food and beverage outlets, an Applegreen convenience store, fueling infrastructure and Applegreen Electric EV chargers, as well as seating areas, and restrooms.
“We are delighted to be partnering with E-470 on this exciting new project, which extends our footprint in the United States, and will bring world-class roadside hospitality facilities to travellers in Colorado,” said Applegreen Chief Executive Joe Barrett.
Applegreen currently operate 113 highway service plazas in the United States. They are investing $750 million to rebuild, remodel and operate 18 highway service plazas in Massachusetts following a recent contract award, and will shortly complete a $450 million investment programme to upgrade and modernise all 27 service plazas on the New York State Thruway.
Corrib Oil to open the first Irish Wendy’s restaurant
CORRIB Oil have announced that the first restaurant in their partnership with the global quickservice restaurant brand Wendy’s will open in Mahon Point Shopping Centre in Cork in October, creating 50 new jobs that are currently open for recruitment. Corrib Oil was announced last year as Wendy’s franchise partner in Ireland.
As part of their commitment to the Irish market, Wendy’s will use 100% fresh Irish beef and chicken across their menu. The brand is best known for its square hamburgers, Spicy Chicken Sandwich, nuggets, and the iconic cool, creamy Frosty dessert, as well as breakfast options and a variety of wraps and kids’ meals.
Recruitment is underway for team members in full and part time roles, and interested applicants can find out more at www.wendys.ie.
“Opening the first Wendy’s restaurant in Mahon Point marks a major milestone in our partnership with Wendy’s,” said Michael Dalton, Managing Director of Corrib Brands. “We’re thrilled to bring Wendy’s to Cork, offering fresh and locally sourced menu items and outstanding hospitality to local customers, who will be the first in Ireland to experience the brand.”
Michael Clarke, Managing Director – Europe, The Wendy’s Company, said: "Ireland is a great market for long-term growth, and we’re proud to see our brand come to life here through our partnership with Corrib Oil. Their deep roots in the community and commitment to operational excellence make them an ideal partner to deliver the Wendy’s ‘globally great, locally even better’ experience. We’re excited to support the Corrib team as they bring Wendy’s fresh food and signature hospitality to communities across Ireland.”
Wendy’s will use 100% fresh Irish beef and chicken across their menu for their Irish outlets, opened in partnership with Corrib Oil.
Maxol support guide dog training
EVERY Scan Counts is the title of a new fundraising initiative from Maxol, supporting the training of guide dogs, as part of their campaign for Irish Guide Dogs for the Blind. Through the programme, Maxol will donate 50c to Irish Guide Dogs for the Blind every time a customer scans their Maxol loyalty app at the till. The
Pictured is guide dog trainee Polly with Maxo CEO, Brian Donaldson, at the launch of Every Scan Counts, Maxol’s new fundraising programme for Irish Guide Dogs for the Blind.
contribution comes entirely from Maxol, at no cost to customers.
There is no limit to the number of times a customer can scan their app at the till, so Every Scan Counts. A guide dog costs approximately €53,000 to train and support across its working lifetime and Irish Guide Dogs for the Blind relies on donations to continue its life-changing work.
Maxol’s Every Scan Counts initiative empowers everyone in the community to support life-changing services for those who are visually impaired and families of children with autism, through one simple action.
Brian Donaldson, CEO of The Maxol Group, shared his appreciation for the life-changing impact of guide dogs: "Our loyalty app was initially developed to reward our customers but now, we’re using that same technology to extend the benefits to a really important cause. We are giving back on behalf of our loyal customers, working with our retailers, and the wider community to make a difference and fund the training of two new puppies. The highly trained, intuitive dogs provide not only confidence but also independence to individuals, so every scan brings us closer to changing and enhancing someone’s life.”
Irish Guide Dogs for the Blind CEO, Tim O’Mahony, said: “Maxol’s continued support helps us meet the growing demand for guide dogs to those who are vision impaired and assistance dogs to the families of children with autism. Our dogs don’t just change lives; they transform entire families and initiatives like Every Scan Counts help us to empower our clients to live more independently and inclusively in their communities.”
Maxol, together with their retailers and customers, have already helped fund the training of three dogs, Polly, Otto and Daisy, across the island of Ireland, through their support of Irish Guide Dogs for the Blind and Guide Dogs Northern Ireland. In total, Maxol hopes to train six dogs across the island of Ireland.
Young Mayo artist represents Ireland in Tokyo art exhibition
YOUNG Mayo artist, Daniel Walsh, an 18-year-old from Claremorris, recently returned from Japan after attending the 26th International High School Arts Festival in Tokyo at which his prize-winning entry from this year's 71st Texaco Children's Art Competition was displayed.
Travelling at the invitation of Japan's International Foundation for Arts and Culture, Daniel attended the opening of the exhibition, which took place at one of the nation’s most prestigious galleries, Japan’s National Art Center in Tokyo.
At the event, described as a ‘global showcase for the world's best young artistic talent’, Daniel’s work, entitled ‘Colm’, was exhibited alongside the top 500 artworks selected from up to 15,000 works submitted by students worldwide.
Other winning artworks displayed from this year’s Texaco Children’s Art Competition were ‘Tommy’ by Waterford student, Megan Hogan (age 16), a pupil at Gaelcholáiste Phort Láirge, Ballygunner; ‘Beach Day’ by Wicklow student, Amélie McAndrew (17), from Temple Carrig School, Greystones; and ‘Trepidation’ by Dublin student, Ryan Duffy (17), from Sutton Park School.
Daniel Walsh from Claremorris, Co. Mayo, with his Texaco Children’s Art Competition winning work, entitled ‘Colm’.
What’s
New
M&S LAUNCH NEW PIZZA COLLECTION
M&S Food are thrilled to announce the launch of a brand-new, exclusive M&S Collection Pizza Dine In offer, available only in M&S Foodhalls across Ireland. This exciting new deal brings together the best of M&S’s exceptional Collection range, restaurant-quality offering in the comfort of your own home, perfect for entertaining with families & friends. Customers can choose from M&S’s exceptional Collection Pizzas, known for their hand-stretched bases and premium toppings, paired with a delectable Collection Side and a luxurious Collection Dessert. M&S’s in-house team of experts explored every ounce of pizza to perfect not just the toppings but the entire process. Every pizza takes 30 hours to make using a slow ferment dough, a blend of two specially selected flours to form a truly Neapolitan-style pizza with a beautifully light crust and the perfect chew.
NEW CHEETOS FLAVOURS UNVEILED
PEPSICO are bringing bold new tastes to Ireland with the launch of Cheetos Fiery Jalapeño & Cheese and Cheetos Sweet & Spicy. Born in the USA and loved worldwide, Cheetos are serving up two fresh flavour experiences alongside the much-loved Original Cheese. Of course, no Cheetos experience is complete without Cheetle - the delicious orange dust that covers your fingers. Lick it off or wear your Cheetle fingers like a badge of honour. “Cheetos has always been about big flavour and playful mischief,” said Liz Finlay, Marketing Manager at PepsiCo. “With these three fantastic flavours, we’re giving Irish consumers even more bold tastes to enjoy, while continuing to celebrate what makes Cheetos uniquethat unmistakable Cheetle dust.”
M&S PICKY BITS
M&S Food launched 12 new hot picky bits, inspired by dishes from shoppers’ favourite Mediterranean destinations. The brand-new hot picky bits are inspired by summer holiday favourites, such as Spanishstyle chorizo in tomato and red wine and Italian style meatballs in a smoky tomato sauce. Dishes inspired by Greece include succent prawn saganaki with Honduran king prawns, baked feta in a rich tomato sauce (inspired by Greek dish ‘bouyiourdi’), and savoury crisp, flaky Greek style spanakopita pastries.
ESSITY SERVES UP CHARITY SUPPORT AT RONALD MCDONALD HOUSE
EMPLOYEES from Essity, the global hygiene and health company behind brands like Tork, Tena, Leukoplast, Jobst, Cushelle and Bodyform, recently volunteered at Ronald McDonald House in Crumlin, cooking and serving over 45 meals for families with children receiving treatment at CHI at Crumlin. Essity’s Irish team regularly supports the charity through hands-on volunteering and donations of essential hygiene products such as hand sanitiser and paper towels. “The Ronald McDonald House provides a lifeline for families undergoing unimaginable hardships. Speaking to families on the day, it was clear what an incredible job the team here does on a daily basis. Being able to give families one less thing to worry about, even just a hot meal, was something we were extremely proud to support,” said Liam Smith, volunteer on the day and Sales Director at Essity Ireland.
O’DONNELLS LAUNCH HOT HONEY FUSION FLAVOUR
O’DONNELLS, the creators of Ireland’s most awarded crisps, are excited to launch their latest flavour sensation: O’Donnells Hot Honey Fusion. This announcement follows O’Donnells’ recent success at the Great Taste Awards
2025, where the brand secured seven accolades – including two coveted 2-star honours – making it the most awarded crisp brand across Ireland and the UK this year. O’Donnells Hot Honey Fusion taps into the growing popularity of the hot honey flavour trend, expertly blending fiery spice with smooth, natural honey sweetness.