18|Retail News|December 2012|www.retailnews.ie
Retail Group Review
The
Musgrave
2012 marked another challenging yet successful year for the SuperValu brand.
Effect
Through its SuperValu, Centra and Superquinn brands, Musgrave holds a commanding position across Ireland’s grocery sector. We profile the three brands and their performance across 2012. MUSGRAVE works in partnership with entrepreneurial retailers in Ireland, the UK and Spain, delivering the sourcing, sales, marketing and supply chain expertise so local businesses can go head-to-head with the international supermarket chains. Here in Ireland, the SuperValu and Centra symbol groups go from strength to strength, while the Musgrave Group’s purchase of Superquinn in 2011 has seen market share grow even further.
SuperValu
SuperValu is Ireland’s leading independent supermarket network with 195 stores, serving over two million customers each week. With a store in every county, SuperValu plays an important role in communities all over the country, providing both local employment and contributing directly to Irish business and social life. 2012 marked another challenging
yet successful year for the SuperValu brand. Despite a difficult trading environment, the business continues to perform well. This has been achieved by pre-empting market trends, responding to consumer needs, investing in the brand and improving efficiencies across the entire business. SuperValu continues to collaborate with its retail partners and the communities they service to build a brand that is different and better. The business remains focused on delivering excellent service and expertise at lowest cost. In addition to delivering value to customers, SuperValu continues to maintain its focus on innovation. The SuperValu Real Rewards loyalty card scheme continues to go from strength to strength. 750,000 customers have signed up to the scheme to date and 56% of all transactions involve the Supervalu Real Rewards loyalty card. In addition, SuperValu continues its
roll-out of online shopping and is the first grocery retailer in Ireland to launch a fully transactional grocery shopping app this year. One of the main objectives of SuperValu in 2012 was staying close to the Irish consumer and their needs. The group continues to shape its offer to reflect the changed circumstances its customers find themselves in, while at all times, staying true to SuperValu’s strong brand heritage. A good example of this is the SuperValu own brand range: SuperValu announced contracts worth in excess of €80m with 104 Irish suppliers for 2012 as part of the continued roll-out of the range. The contracts are an indication of the success of the SuperValu own brand range, which was launched last February and is experiencing a 10% year-on-year sales growth. In 2012, SuperValu also revealed the findings of a report by David