40|Retail News|April 2012|www.retailnews.ie
Tobacco Products end product very closely replicates a factory made cigarette rather than a “rollie”. MYO has the appeal of factory made cigarettes at an affordable price, with the JPS MYO Kit retailing at €18.95, which allows consumers to make 20 cigarettes for just over €5.
PJ Carroll
The capsule technology within Pall Mall Click On cigarettes gives adult smokers the option to ‘click’ the capsule in the filter to release a burst of liquid that delivers a fresh taste. If the cigarette remains ‘un-clicked’, it retains the same taste and characteristics as
Established in 1824, PJ Carroll is Ireland’s oldest tobacco company and is part of the British American Tobacco group of companies. It is vital that retailers stay up to date with innovations, try new brands and maintain a fully stocked range which should be priced competitively, according to a spokesperson for PJ Carroll. New products create interest in the segment and, with the trend for downtrading continuing, adult smokers have shown they are willing to try new brands. PJ Carroll supports retailers in this by offering new innovations to the market such as the launch of Vogue Perle in September 2011 and Pall Mall The capsule technology within Pall Click On, which Mall Click On cigarettes gives adult launched in March smokers the option to ‘click’ the with an introductory capsule in the filter to release a burst margin of 11.2%. of liquid that delivers a fresh taste.
Vogue Perle: the latest addition to the popular Vogue range.
the current Pall Mall 7mg variant. The launch follows extensive research which indicates that many adult smokers under 30 are keen to try capsule cigarettes, but aren’t prepared to pay premium prices. Pall Mall Click On offers the value segment an innovative option within the Pall Mall range. “Capsule technology has had
a huge impact on the premium tobacco market and we’re really excited that Pall Mall is introducing the innovation to the value for money segment in Ireland,” noted David Alton, Pall Mall Brand Executive at PJ Carroll. “As adult smokers continue to seek better value, Pall Mall Click On is set to be the next big thing!” PJ Carroll’s Trade Marketing Representatives work face-to-face with independent shops on a daily basis to share valuable knowledge and insights. This ensures retailers can successfully communicate new products, as well as product developments, to adult smokers if asked.
Marlboro Gold Touch Launched last year, Marlboro Gold Touch is a high quality cigarette that is slimmer to the touch than conventional cigarettes and is now available in Cash & Carry or directly through John Player Ltd. Marlboro Gold Touch comes in a modern, compact box that fits easily into a pocket or handbag. Marlboro Gold Touch is an innovative new dimension in smoking: slightly thinner than Marlboro Gold Original, it offers a taste that is refined and smooth.