POPAI Annual Retail Marketing and In-store Communications Conference RETAIL marketing trade association, POPAI UK & Ireland, announced that it is to integrate its Annual Retail Marketing and In-store Communication Conference within Ireland’s premier international retail, food and drink exhibition, SHOP, for the first time this year. The Conference, sponsored by merchandising and POP display solutions provider Kleerex, is to be held on the final day of SHOP, which runs from the 02-04 September 2007 at RDS Simmonscourt, Dublin. Speakers from leading brands, including Diageo, PepsiCo and Allied Bakeries, will provide attendees with valuable retail marketing insight and case studies, whilst Unilever will present details of its ‘perfect store’ concept. Guy Vaughan of retail research specialists RMS Instore will also provide the latest thinking on instore effectiveness and measurement. The conference is due to start at 8.30am (registration at 8am) and will
run until 1.30pm, after which attendees will have the opportunity to network with peers and to explore the show.
Kellys’ Butchers DOMINICK Kelly’s butchers in Newport, Co. Mayo are receiving national and international attention for their traditional Black and White Puddings, Black Pudding Terrine and Sausages. Kelly’s is included in the 2007 Bridgestone Good Food Guide by John & Sally McKenna. Prizes include numerous gold awards for both Black and White Puddings, a prestigious Diamond Award for a Black Pudding Terrine in the 2005 Speciality Food Awards and the highest honours from the International Fresh Food/Slavakto Fair in Utrecht Holland (2003) with Gold Medals for Black Pudding, White Pudding, Pork Breakfast Sausage and their special White in Black Pudding. Kelly’s products are available through selected shops and supermarkets. Kelly’s is an artisan butchers, producing excellent products with a superior taste. As well as a shop they have a production unit with a full export licence on site. Stand Number: F36 Stand Manager: Seán Kelly
High Profile Event “POPAI’s objective in Ireland is to promote the role of P-O-P within the marketing communications mix, to increase the understanding of P-O-P and retail marketing, and to reflect the needs of local members,” explains Martin Kingdon, Director General, POPAI UK & Ireland. “As such, we are delighted to be partnering SHOP 2007, incorporating our premier Conference in Ireland within this high profile event. “With changes to media and lifestyle, the opportunity exists for retail marketing to achieve a far greater prominence in the planning process of brands and agencies,” he continues. “With a market size of approximately €100m, there is significant room for growth and expansion of the organisation in Ireland.”
Who Should Attend? Brand, Retail and Agency professionals involved in P-O-P, brand and media planning and above & belowthe-line strategy. Anyone wishing to book their place at the Conference should contact POPAI UK & Ireland on 0044(0)1455 554848 or visit www.popai.ie 29