RN July/August07Contents ●
INTRO-JUICE-ING NEW SMOOTHEZE NO QUEUES, NO FUSS. JUST REAL SMOOTHIE'S READY TO GO!
■ inside view
SHOP Set to Impress SHOP 2007 will take place in the RDS from September 2-4, 2007, and looks set to be the biggest exhibition of its kind for the Irish retail, food and drink sectors. The coming together of two of Ireland’s major tradeshows, IFEX and Forecourt, created a new exhibition last year, SHOP, which delivered the perfect forum for Ireland’s retail sector, attracting 5,000 buyers and decision makers. This year’s show will build on the success of the inaugural show and offer valuable insights into how to ‘maximise your profit’ – a main focus for all in the retail industry. This month’s RETAIL NEWS provides a preview of SHOP 2007, highlighting some of the main attractions at this year’s exhibition (Page 24). Also inside, we speak to Glanbia Consumer Foods’ Chief Executive Colin Gordon about making the most of one of Ireland’s strongest brand portfolios, recognising and responding to consumer trends, and the company’s world class innovation (Page 18). We also mark the occasion of Repak’s 10th Anniversary, with a detailed report into what this not-for-profit organisation has achieved since its inception in 1997, helping Ireland not just to meet but to exceed its EU recucling targets (Page 40), as well as showcasing Mangan’s Wholesale’s recent ‘Independents’ Day’, which championed Ireland’s independent retailers and formed the centrepiece of Mangan’s 75th Anniversary celebrations (Page 36). Finally, we examine the Top 20 Wine Brands in Ireland (Page 58), chart the continued rise of Food Surplus Management (Page 54), and profile the extremely valuable Back To School/Lunchbox market (Page 64).
“Celebrating 50 years serving the Kathleen Belton, Editorial & Marketing Director.
With a full listing across all trade outlets, Smootheze is available in two mouth watering flavours - Very Berry Fruity (a delicious combination of berry fruits and low fat probiotic yogurt) and Mucho Mango (a delicious combination of mango and banana blended with low fat probiotic yogurt). Beating the mid morning or afternoon slump has never tasted so good or come in such a convenient format. The delicious blend of juicy fruits and low fat probiotic yogurt provides 50% of your RDA of vitamin C, while the unique smoothie cup, dome lid and attached straw completes the grab and go format. A heavyweight marketing campaign will support the introduction nationwide, with outdoor advertising to appeal to consumers while they are out and about, a targeted press campaign, ambient visibility through an eco cab sponsorship plus BTL and PR support planned for the summer months.
Irish grocery trade.”
Managing Director: Fergus Farrell Editorial & Marketing Director: Kathleen Belton, email: kathleenbelton@tarapublishingco.com Editor: John Walshe
Glanbia Consumer Foods are delighted to launch new Smootheze, a delicious fruit smoothie drink that offer the goodness of a custom-made smoothie, without having to wait at the juice counter! These tasty new Smootheze are a healthy alternative to caffeine and offering a great fruit burst at any time during the day.
johnwalshe@tarapublishingco.com
Chief News Reporter: Pavel Barter
Wine Correspondent: Jean Smullen
Financial Correspondent: Carmel Linnane
Advertising Manager: Aaron Stewart
Advertising Executive: Caoimhe St. John
T A R A Published by: Tara Publishing Co. Ltd., Poolbeg House, 1/2 Poolbeg Street, Dublin 2.
Joe Collum, Glanbia Consumer Foods Marketing Director commented: “We know consumers are seeking out healthy choices, but may not always have the time to wait and queue for a more nutritionally balanced pick me up. With the increased pressure of today’s busy lifestyle, consumers are not cash poor but time poor. Our new Smootheze offers all the taste and goodness associated with a traditional smoothie in an innovative pack format that is ready to go, straight off the shelf. The fact that it is available in a generous size format with a hugely competitive price is certain to make it a sure fire success with our consumers”.
Tel: (01) 2413095. Fax: (01) 2413010. ISDN: 01 2413050 Web: www.retailnews.ie Email: retailnews@tarapublishingco.com Subscription to Retail News: €110 plus VAT Email: simone@tarapublishingco.com Origination by: Rooney Media Graphics
The new Smootheze is available nationwide with a RSP of €2.89 for a 300g pack format.
Printed by: Future Print
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