Retail News|November 2014|www.retailnews.ie|19
Gala Retail Conference grocery brands to save money, while 31% have cut down on or buy cheaper brands of alcohol. He highlighted some of the positive economic indicators, including the fact that Ireland’s unemployment rate is due to fall to 11% by the end of the year and that business sentiment was at its highest point for seven and a half years in early 2014. Desmond also analysed the convenience market, with some interesting insights, including the fact that convenience shopping accounts for 27% of all shopping occasions, and that 79% of convenience shoppers are satisfied with their shopping experience. Nationwide Chilled Distribution As well as briefing the audience on the strategy and marketing plans for 2015, the CEO also updated retailers on the highly anticipated launch of Chilled Distribution, which has started to roll out to all stores nationwide. The Chilled Distribution Solution represents a significant investment for the group, following months of planning and an initial trial period in several stores under the guidance of Audrey Kelly. The CEO highlighted Gala’s belief that now is the right time for the group to introduce the chilled Gala CEO, Gary Desmond, pictured with guest speaker, Paul McNeive. distribution network, as it offers a range of important benefits to the hugely successful Jack and Jill Children’s Foundation brand’s growing network of retailers. The solution offers all charity campaign, and the regional radio sponsorships which retailers greater access and availability across a wide range aired nationwide. He went on to discuss key economic and consumer trends, of products and allows them to be even more competitive on price and more efficient in terms of the ordering process. The including the fact that 71% of us have switched to cheaper
Pictured accepting the Marketing Initiative Award are Colin Ferguson of Nestlé Ireland, with Terry Kane from Gala Carlow, and Tony Cluskey, Gala Marketing & Ambient Trading Manager.
Pictured receiving the Fresh Food Award is Liju Gala, Tuffy’s Gala Ballina, and Audrey Kelly, Gala Chilled/Frozen Trading Manager.