60|Retail News|November 2015|www.retailnews.ie
Cigarettes and Tobacco Products at €9.00, Mayfair King Size Plus is the new full flavour, menthol capsule product from Ireland’s favourite value brand (Source: Nielsen, Extended Scantrack, 44.4% Value Sector Volume Share, YTD 06/09/2015). Mayfair – a modern expression of quality. John Player John Player have some exciting changes within the JPS portfolio this winter. “As well as a dynamic new look for the JPS brand, we are launching JPS Blue for the first time in Ireland!” explains Judith Kinsella; Brand Marketing Executive for John Player. JPS Blue will be available in King Size 20s, 100s, Big Box 24s and Big Box 29s and will replace JPS Black KS & 100s in the portfolio. The value segment continues to grow and now accounts for over 21.4% of total FMC (Factory Made Cigarette) sales.
JPS Blue Big Box 24s and Big Box 29s should prove hugely popular in Ireland, as consumers embrace big box formats.
range, which will come on stream in November,” Kinsella reveals. “JPS Red Tobacco 10g will be replaced by JPS Blue Tobacco 9g and JPS Silver Tobacco 10g will be replaced by JPS Silver 9g and we are reintroducing 20g pack sizes in both Blue and Silver. The range will be further invigorated by moving to a specialised blend of tobacco, formulated to be perfectly suited for both rolling and tubing. With keen price points of €4.00 for 9g and €8.70 for 20g, plus the inclusion of papers, the range will offer the best value tobacco products on the market. JPS Tobacco will have the same new, contemporary look and feel as the JPS cigarette range, resulting in range uniformity across the brand.”
Launching for the first time in Ireland, the JPS Blue portfolio includes King Size 20s and JPS Blue 100s.
The JPS family’s share of FMC has grown by 24.5% year-onyear. JPS currently accounts for 16.3% of the value segment, which is an increase of 20% year-on-year. JPS Red Big Box alone makes up 5.3% share of the Value segment (Source: Nielsen Data, MAT to 04/10/15). Consumers continue to seek more value and Big Box formats are also gaining momentum, their share of FMC showing an increase of 34% year-on-year. JPS Red Big Box currently accounts for a massive 68.5% share of the value for money big box packs currently on the market (Source: Nielsen Data, MAT to 04/10/15). Recently, we have seen the introduction of several ‘Bigger Box’ formats (29s & 30s) to the market. These pack sizes are gaining popularity with adult consumers and they currently account for 16.3% of Big Box sales (Source: Nielsen Data, MAT to 04/10/15). The launch of an additional two big box packs within the JPS range, JPS Blue 24s at €9.80 and JPS Blue 29s at €12.00, will ensure that retailers can continue to offer their customers plenty of choice on pack size and price within the value segment. JPS Silver 20s & 100s will also change from an American blend to a Virginia blend. This reflects the taste preferences of 83.9% of the Irish market (Source: Nielsen Data, MAT to 04/10/15). “The pack colour will also change from silver to white and silver to better represent the ‘smooth’ flavour of the product,” notes Judith Kinsella. “We would also like to take this opportunity to tell you about some related changes to our JPS fine cut tobacco
Pall Mall Since its launch in 2008, the Pall Mall brand from PJ Carroll has been synonymous with innovation in Ireland. Currently ranked in the top five global cigarette brands (Source: ACNielsen), Pall Mall offers adult smokers a range of choice. It is available in three different tar strengths: Red in 10mg, Blue in 7mg and Silver in 4mg. Pall Mall is the only brand with a menthol Pall Mall Red Kingsize 24s, the capsule across its entire first big pack with a capsule to be range. Each cigarette launched on the Irish market. allows adult smokers to choose between their regular Pall Mall taste or, by simply clicking the filter, they can release a subtle fresh taste. Since 2013, the capsule segment has grown dramatically in Ireland and currently has 9.30% share (Source: EPOS Share P9 2015). Pall Mall Kingsize and 100s are currently available at €9.00 RRP for 20 cigarettes. The latest edition to the brand family is Pall Mall Red Kingsize 24s. At €10.50 RRP, it is the only big pack with a capsule on the market at the time of printing. Share of big pack in the Irish market is growing month on month. The segment is up 3.47% on the SPLY (Source: EPOS Share P9 2015). For more information on Pall Mall or other P.J.Carroll tobacco products, contact their telemarketing department on (01) 2052345.