Retail News|May 2020|www.retailnews.ie|45
Ice Cream “Innovation has always played a central role in how Dairyglen does business; for 30 years, we have paved the way for soft-serve ice-cream in the retail environment. “Adapting to this ‘new normal’ meant an immediate focus on operational excellence,” she continues. “With a team of expert technicians and food safety professionals, we quickly prioritised effective solutions to allow retailers the opportunity to continue to sell ice cream safely. Ice cream season is approaching and people still need a reason to smile. Contact us today to start selling ice cream today.” For more information, visit Mysmooch.ie or Dairyglen.ie, call (01) 2865000 or (021) 4533861, or email firstname.lastname@example.org. Magnum Magnum, the premium ice cream brand, has launched Europe’s first ever Ruby chocolate covered ice cream in Ireland. Magnum Ruby is made with Ruby cocoa beans, the fourth variant of chocolate, and gives pleasure seekers the opportunity to indulge in a completely new ice cream taste experience, with its
Häagen-Dazs creates ‘Caramel Royale’ inspired by 007 HÄAGEN-DAZS recently collaborated with Sipsmith to create ‘Caramel Royale’, inspired by the iconic James Bond film, Casino Royale. Häagen-Dazs and Secret Cinema recently presented the critically-acclaimed Bond movie as part of the Secret Sofa home entertainment series, where audiences can create their own unique immersive cinema experiences in collaboration with luxury ice cream brand Häagen-Dazs, to tie in with its new ‘‘HäagIndoors’’ initiative. An alternative to the classic dry Martini, try the new bespoke creation ‘Caramel Royale’, a collaboration between Häagen-Dazs and Sipsmith, is a luxurious medley of Häagen-Dazs Salted Caramel ice cream enjoyed with Sipsmith London Dry Gin, the perfect sweet spot for an indulgent #HaagIndoors movie night in.
stunning natural pink hue making it the ultimate romantic indulgence. A superior ice cream experience, Magnum Ruby
Magnum Ruby combines an indulgent velvety ice cream, enriched with a luscious raspberry sauce swirl and coated in Magnum’s signature cracking Ruby couverture chocolate.
combines an indulgent velvety ice cream, enriched with a luscious raspberry sauce swirl and coated in Magnum’s signature cracking Ruby couverture chocolate. “Magnum Ruby is a superior ice cream experience and Magnum is excited to bring this innovation and authentic Ruby chocolate experience to the Irish market,” said Magnum Ireland Brand Manager, Karen Murphy, at the launch. “The new Magnum Ruby is a decadent union of Ruby couverture chocolate and Magnum’s indulgent velvety ice cream and offers pleasure seekers the ultimate luxury ice-cream, offering a really unique and completely new ice-cream experience.” The most extraordinary chocolate discovery in the last 80 years, Ruby chocolate was in development since 2004 and finally unveiled in 2017 by Barry Callebaut, a Belgian–Swiss cocoa company, officially taking its place as the fourth type of chocolate after Dark, Milk and White. Ruby chocolate is neither bitter, milky nor sweet, but instead delivers a perfect balance of fresh berry fruitiness and luscious smoothness, introducing the nation to an ice cream taste experience like no other. Expertly crafted by master chocolatiers using only premium quality ingredients and responsibly sourced Ruby cocoa beans, Magnum’s unique crafting process enhances the unique pink colour tone and naturally present berry flavour, unlocking a new dimension of taste. The new range is brought to life through eye-catching, ruby- coloured packaging, featuring intricate gold foil detail.