58|Retail News|December 2018|www.retailnews.ie
Retail Groups Review
Costcutter: Exceeding Expectations 2018 proved an exceptional year for Costcutter, who rolled out their new image nationwide. FOR Costcutter, 2018 was a tremendous year for brand growth and development. Following from the strong foundations paved in 2017, this year saw one of Ireland’s leading convenience brands launch and roll out their new image nationwide, in response to the ever-evolving requirements of Irish consumers. The Costcutter brand image rollout has been a primary focus from the beginning of the year and has been well received by both retailers and customers alike. Deriving from market research, the store image, design, experience and product offering is designed to not just meet the modern consumers’ needs, but to exceed their expectations. Costcutter product ranges have been part of the franchise’s transformational development plan this year, with the introduction of a new healthier deli and hot food offering, along with bakery, confectionery, alcohol and their new coffee offering, Urban Sips. “Our focus on range management, combined with our macro space planning ensures that we offer the end consumer a relevant range to fulfil their needs,” explained Sean Hunt, Store Development Team Lead. “We have invested in our hero categories extensively this year, along with optimising our in-store flow to maximise retail sales.” Building on the success of Urban Sips and Market St Deli, the iconic convenience chain added two new concepts, The Salad Patch and Freezi Licks. Both of these concepts have been welcomed by retailers as they have increased in-store footfall and have resulted in an uplift in sales.
Colgan’s Costcutter, Bridge Street, Cork, sports the brand new Costcutter image, which was rolled out nationwide in 2018.
Skelly’s Costcutter, Virginia, Co. Cavan was named Costcutter Store of the Year. Pictured are (l-r): Edwina Lucey, Sales and Marketing Director, Barry Group; Tara Geoghegan, Peter Skelly, Philip Moynagh, and Leona Brady from Skelly’s Costcutter; Jim Barry, Managing Director, Barry Group, and Norman Lenihan, Head of Costcutter, Barry Group.