50|Retail News|December 2018|www.retailnews.ie
Retail Groups Review
Eurospar: Famous For Fresh
Eurospar combines a world-class supermarket offering with local neighbourhood expertise.
THE first Eurospar supermarket opened 20 years ago and the network has expanded to 53 supermarkets nationwide today. Eurospar supermarkets and their retailers are at the heart of local communities around Ireland: family run businesses, committed to servicing the local neighbourhood. The Eurospar brand is owned by BWG Foods, a leading wholesale and retail company. Working in partnership with independent retailers, BWG ensures a profitable business model and a worldclass supermarket offer, constantly innovating through product development, cutting edge store design and service. Through its wide network of stores, BWG Foods supports local jobs, suppliers, producers and community groups. Innovation Eurospar is at the forefront of retail innovation to support independent supermarket retailers in Ireland and has access, through Spar International, to the latest supermarket retailing trends across the globe. Eurospar focuses on six key elements: an extensive range; innovative fresh foods, competitive value, customer service, shopping ambience
and the Eurospar SuperEasy Rewards programme. Famous for Fresh Adopting the tagline ‘Famous for Fresh’, Eurospar now boasts an innovative range across its fresh foods departments, with a host of new product offerings in bakery, butchery, deli and fruit and veg. Advertising Aggressive national advertising campaigns throughout the year drive awareness and demand to enable Eurospar retailers to compete with other supermarkets in their area. In addition, tailored marketing programmes are developed to cater for the needs of individual Eurospar stores. Eurospar retailers have access to exclusive product offers that can set them apart from their competitors, including everyday low pricing and strong weekly and three weekly cycle promotions.
Fact File: Eurospar Name of symbol group: Eurospar Head office: BWG Foods, BWG House, Greenhills Road, Tallaght, Dublin 24 Type of distribution network: BWG National Distribution Centre (NDC) servicing fresh, ambient and alcohol to stores nationwide Number of stores nationwide: 53 Colours: Red, white and green Tagline: ‘Famous for Fresh’
Malachy Hanberry, Managing Director, Eurospar.
Eurospar now boasts an innovative range across its fresh foods departments, with a host of new product offerings in bakery, butchery, deli and fruit and veg. Community Services In 2018, Eurospar partnered with the Irish Heart Foundation to sponsor their mobile health clinic. Through this partnership, the Mobile Health Clinic has visited all 53 Eurospar stores throughout the country to provide free blood pressure tests to local communities. As well as their ‘Defibrillator at every Eurospar’” programme, Eurospar strives to help local communities with their health and wellbeing.
Eurospar MD, Malachy Hanberry, and Tim Collins, Irish Heart Foundation CEO, pictured with IHF staff at the the IHF’s mobile health clinic, sponsored by Eurospar.