40|Retail News|April 2016|www.retailnews.ie
Tobacco Procucts
New Amber Leaf ‘Illustrations’ is a bespoke limited edition design across Amber Leaf Original 12.5g CPB and Amber Original 25g Pouch.
leading RYO brand (Source: Nielsen, Extended Scan Track, 70.1% RYO SOM, 4 weeks to March 20, 2016). Amber Leaf’s path to success was cemented with the launch of its 12.5g Crush Proof Box (CPB) in 2006. This was the first CPB format in Ireland and met growing demand amongst existing adult RYO smokers for a more convenient pack format. The inclusion of filters in 2011 created the first 3-in-1 CPB offering, clearly differentiating Amber Leaf from its competitors. Today, Amber Leaf 12.5g CPB is the bestselling RYO SKU in Ireland with over 37% RYO SOM (Source: Nielsen, Extended Scan Track, 37.6% RYO SOM, 4 weeks to March
20, 2016). Amber Leaf continues to lead innovation within the RYO category with the launch of alternative blends and new formats. Alternative Amber Leaf blends, including Amber Leaf Blonde & Amber Leaf Signature, the first premium RYO line extension from an RYO Brand in Ireland, account for almost 6% of total RYO Share Of market in Ireland (Source: Nielsen, Extended Scan Track, 5.9% RYO SOM, 4 weeks to March 20, 2016). Amber Leaf has widened its Original Blend portfolio with the launch Amber Leaf 9g CPB last October and Amber Leaf 30g Pouch in February this year. Amber Leaf is celebrating the handcrafted and differentevery-time this month with the launch of new Amber Leaf Limited Edition packs. ‘Illustrations’ is a bespoke LEP design across Amber Leaf Original 12.5g CPB and Amber Original 25g Pouch and replaces standard stock for a limited time from April 4, 2016.
Carrolls Gold Carrolls has always been synonymous with quality and heritage, since its launch over half a century ago. It is the epitome of the premium and has long been a firm favourite of Irish adult smokers. The brand was given a refreshed new look in 2014, bringing this stalwart of Irishness firmly into the modern day. In February 2016, the latest edition to the Carrolls family was launched, Carrolls Gold. Its new blend and innovative Smooth Flow Filter, the first and only in Ireland, combine to deliver an enhanced and exclusive smoking experience. Currently retailing at an RRP of €9, Carrolls Gold introduces a quality, new blend to the non-full flavour market. “Adult tobacco consumers New Carrolls Gold, Ireland’s first are considering new formats Tube Filter Cigarette, from PJ Carroll & Company. and different product
innovations in recent years,” noted Adrian MacSweeney, Trade Marketing Manager of PJ Carrolls. “We are also aware that they are very sensitive to price. The Smooth Flow Filter gives an enhanced smoking experience and together with the very competitive price point, we feel Carrolls Gold will give adult consumers the new choice they are looking for. With more than 55 years of Irish heritage, Carrolls Gold brings a smooth taste with true Irish spirit.” For more information on Carrolls Gold or any other PJ Carrolls brands, please contact your Trade Marketing representative or PJ Carroll’s telemarketing department on (01) 2052345. John Player It has been 40 years since John Player Blue was launched in Ireland. Over the past 40 years, the John Player Blue pack design has evolved considerably and the brand has subtly established a more sophisticated and stylish appearance, without ever losing the straightforward directness of its original identity. In recognition of the Irish consumer’s relentless search for value, the John Player Blue Range has also grown significantly over the past few years. The range now offers adult smokers a choice of pack sizes, with price points to suit every pocket; from €9.50 for John Player Blue Compact (Queen Size) to €13.50 for John Player Blue 28s. This winning combination continues to drive the brand forward, with the John Player Blue family currently at a 17.31% share of the premium FMC (Factory Made Cigarette)
sector (Source: AC Nielsen Data, latest 4 weeks to January 24, 2016). “With the continued and much appreciated support of our Trade Partners, we are confident John Player Blue will continue to be the brand of choice for our current John Player Blue adult consumers,” commented a company spokesperson. “Our limited edition ‘birthday’ packs are in stores now and are an absolute must stock for all retailers.” To place an order or for more information on the John Player Blue range, visit www. johnplayer.ie or contact Trade Sales on (01) 243 4900.
New limited edition John Player Blue ‘birthday’ packs are in stores now to celebrate the brand’s 40th anniversary in Ireland.