52|Retail News|April 2015|www.retailnews.ie
Cigarettes & Tobacco Products assurance of premiumquality taste each and every time they roll. The brand is performing strongly, with gV Smooth 9g reaching a 0.49% Spot Share after only 4 weeks on the market and the gV range reaching 1% share of Fine Cut Tobacco (Source: Nielsen, MAT Data to January 25, 2015). gV Smooth 25g will be the best priced pouch in the 25g segment. The hugely popular gV Smooth 9g Combi at a very pocket friendly €4. It has a very attractive RSP of €10.40 versus other 25g pouches, which usually retail between €11.00 and €11.50, offering adult consumers real value. Another interesting point to note about the 25g pouch is that it is produced right here in Ireland at the Imperial Tobacco factory in Mullingar, John Player John Player is delighted to which means announce the launch of gV that consumers are supporting Smooth 25g with papers, Irish jobs every which is now available to time they order. This exciting new purchase it. launch will support the gV Smooth fast growing gV Smooth 25g also delivers range, which includes an appealing gV Smooth 9g Combi at trade margin of a very pocket friendly 8.9% and with €4 and gV Smooth 12.5g a cash margin pouch with papers which of €0.75, gV retails at only €5.30. Smooth 25g The gV Smooth brand really is a must was launched by John Player in Ireland in March stock brand for 2014. This new brand is a retailers. Orders for modern spin on a golden classic. It has the smooth, gV Smooth sweet taste which modern products can be placed adult tobacco consumers online at www. demand, with the quality assurance that has always johnplayer.ie or by phoning been delivered by the John Player house of Golden Virginia. Trade Sales on The gV Smooth 12.5g pouch with papers RYO enthusiasts love gV retails at only €5.30. 01 2434900. because they have the
bodied, distinctive. Part of the cultural landscape, it is something of a creative icon. From concept to flavour, Camel are always inspiring what could be: creating, inventing, originating. That’s how they stand out from the crowd and leave their unique footprint. With over 68% share of the RYO category (Source: Nielsen, Extended Scan track, 68.6%, latest four weeks to February 22, 2015), Amber Leaf is the definitive Roll Your Own Brand in the Irish market. Amber Leaf has Amber Leaf continues to be one of the been one of the most most innovative tobacco brands in Ireland innovative tobacco brands in Ireland; it was the first to launch in a crush proof box and was also the first RYO brand to include filters. The CPB format continues to be the most preferred format amongst existing adult Amber Leaf smokers today with over 40% share of the RYO Category (Source: Nielsen, Extended Scan Track, 40.8%, latest 4 weeks to February 22, 2015). Amber Leaf is now also available in 10g and 20g pouch formats. As the brand continues to drive innovation within the category, the high quality and taste expected from Amber Leaf is never compromised.
John Player is delighted to announce the launch of gV Smooth 25g with papers.